- Trechan Altari Kimchi
- Made with appropriately sized and firm young radishes, the kimchi leaves are tender and are not spicy. Because of the salted shrimp included in it, it delivers a clean taste. And with salted anchovy and salted cutlassfish included, the kimchi carries the distinctive tastiness of the Jeolla Provinces.InquiriesCompany : Trechan Co., Ltd.Tel : +82-62-672-3388(Kim Hyeong-hun)Fax : +82-62-673-9500Email : email@example.comAddress : 6, Bongseon 2-ro, Nam-gu, Gwangju, Republic of KoreaHomepage : www.trechan.co.kr
- Red Pine Top Power
- RED PINE TOP POWDERProduct Name : RED PINE TOP POWDERProduct Type : KFDA antioxidant functional foodIngredients : Pine needle Oil 495mg, Tocopherol 16.5mg, Grape Seed Oil 38.5mgEffect : Anti-oxidant & Anti-aging effectQuantity : 550mg x 60capsuleR&D : BEDELKOREA Co., Ltd., Mypharm pharmaceutical companyManufacturer : Hanil GreenPharm Co., Ltd.Product development, Sales, Marketing & Distribution : BEDELKOREA Co., Ltd.Storage Method : Avoid sunlight and store in dry and cool placeWe, Bedel Korea, are a trustworthy company which will be responsible for your health.Pine needle extract oilPine needle oil refers to the oil extracted from the native Korean pine tree(Red pine tree) by steam distillation method.A trustworthy company has done the R&D work.Dr. Kim Kwan-Ho is a doctor of oriental medicine specializing in herbal medicine(Phytology).He researched and developed the product because he noticed the tremendous medical effect of pine needle oil, which is a traditional herbal medicament.National Certified Product! You can trust it.Certifications obtained from national/international organizationsGMPGMP stands for Goof Manufacturing Practice. It shows the standard for the entire manufacturing process and quality from purchase of ingredients to manufacturing, packing and shipment. This is to provide dependable and safe health functional food to the consumers.Health Functional FoodHealth Ingredients accredited by KFDA(Korea Food and Drug Administration) are used in order to guarantee the safety of this product.ICRISO9001(Quality Management System), accredited by ICR(International Certification Registrar), certifies that the product and service system consistently meets, maintains and manages prescribed requirements for the benefit of consumers.ANABISO14001(Environment Management System) accredited by ANAB(The ANSI ASQ National Accreditation Board). The system meets environmental standards.Samsung Fire & Marine Insurance Co., Ltd.Liability up to a maximum 100 milion won.01. Orientals commonly use so-called "woods bathing" to breathe in phytoncides emitted by plants and trees, in order to improve their health and even cure cancer.02. We make our product from the red stems fo red pine needles which grow naturally in deep mountainous districts at an altitude of 1,500 meters.03. The needles are picked by hand one by one.04. Using very clean mountain valley water, we extract red pine needle oil by steam distrillation, not by solvent extraction method.05. We only extract the oil fraction which has a strong medicinal effect.2KG Pine needles = 1CapsuleIt is a highly-enriched product that can only produce one capsule out of 2kg's pine needles.More than 5000 kinds of natural volatile organic compounds are contained in one capsule of the RED PINE TOP POWDER
- NATURAL GRAIN ENZYME POWDER grain health diet raw grain powder food
- Natural Grain Enzyme Powder is the best diet that brings the nature itself on your dinning table, using the minimum processes and drying method for minimizing the nutrient destruction and preserving the maximum enzymes of uncooked organic grains, fruits, wild plants, seaweed and other.Natural Grain Enzyme Powder is a powerful blend of nutrient and antioxidant-natural foods that help to support good health. Each serving supplies an impressive amount antioxidant of fruits and vegetables.Natural Grain Enzyme Powder is a healthy product made from fresh grains, fruits, vegetables, seaweeds and mushrooms. -Produced from Over 71 Nutrient, Antioxidant-Natural Foods -All Natural Grain, Fruit, Vegetable Blends-No Preservative, Artificial Color, Flavor Added -> Fiber-rich ingredients promoting bowel movement. -> Fiber-rich ingredients improving cholesterol.-> High-nutrient, low-calorie meal replacement for busy people for busy life.*Ingredients :Brown rice, Barley, Corn fermented Enzymes, Glutinous rice fermented Enzymes, Indian millet fermented Enzymes, Barley fermented Enzymes, Brown rice fermented Enzymes, Black soybean fermented Enzymes, Pineapple extract Enzymes powder, Papain extract Enzymes powder (Papaya), Indian millet, Black soybean, Isomalto- oligosaccharides, Black adzuki bean, Foxtail millet, Corn, Chestnuts, Vitamin-mineral mix(Calcium Hydrogen Phosphate, Vitamin C, Ferrous Fumarate, Vitamin E, Nicotinic acid amide, Zinc Oxide, Vitamin A, Calcium Pantothenate, Vitamin D3, Vitamin B6 Hydrochloride, Vitamin B12, Vitamin B1 Hydrochloride, Vitamin B2, Folic acid, Biotin), Glutinous rice, Job's tears, Mung beans, Crystalline fructose, Sprouted Brown Rice, Wheat, Carrot, Millet, Potatoes, Apple, Pumpkin, Bell flower root, Sweet potatoes, Yam, Cabbage, Nutritional yeast, Plant extract powder mixed [Citrus peel , Cordyceps militaris, Jujube, Schizandra fructus, Acanthopanax Root Bark, Indian bread, Korean Ginseng, Red Ginseng, Astragali Radix, Dextrin], Burdock, Lentinus edodes, Kale, Mushroom, Angelica keishei, Spinach, Sea mustard, Sea tangle, Laver, Japanese apricot extract Powder, Citron extract Powder, Water dropwort, Mugwort, Houttuyniae Herba, Garlic, Small red beans *Size: 44.2cm*13.6cm*27.5cm (Width*Length*Height)*Weight : 2,670g*1Box = 4INBOX =60Pouch(1Pouch =40g)*Manufacturing Country : South korea*Payment terms : T/T (negotiable)*Delivery terms : FOB South korea (negotiable)
- ATP PREMIUM grain health diet raw grain powder food
- ATP PREMIUM is the best diet that brings the nature itself on your dinning table, using the minimum processes and drying method for minimizing the nutrient destruction and preserving the maximum enzymes of uncooked organic grains, fruits, wild plants, seaweed and other. ATP PREMIUM is a healthy product made from fresh grains, fruits, vegetables, seaweeds and mushrooms. ATP PREMIUMis a powerful blend of nutrient and antioxidant-natural foods that help to support good health. Each serving supplies an impressive amount antioxidant of fruits and vegetables. • Produced from Over 51 Nutrient, Antioxidant-Natural Foods • All Natural Grain, Fruit, Vegetable Blends • No Preservative, Artificial Color or Flavor Added -> Fiber-rich ingredients promoting bowel movement. -> Fiber-rich ingredients improving cholesterol. -> High-nutrient, low-calorie meal replacement for busy people for busy life. *Ingredients :Brown rice, Wheat, Barley, Alpha brown rice, Alpha corn, Isolated Soy protein, Crystalline fructose, Rice bran, Seaweed calcium, Kale, Indian millet, Glutinous millet, Black rice, Angelica keiskei, Heat treated Salt, Perilla, Black soybean, Vitamin C, Barley grass, Black sesame seed, Chlorella, Potato, Sweet potato, Pineneedle, Carrot, Shiitake(oak) mushroom, Brown seaweed, Sea tangle, Cabbage, Rubi fructus, Citron, Arrowroot, Spinach, Sedum, Wild parsley, Jew's mallow, Chinese matrimony vine, Cactus fruit, Plantain, Cordyceps militaris, Pumpkin, Lotus root, Plum, Purslane, Pumpkin seed, Chinese quince, Onion, Radish green, Houttuyniae herba, Green laver, Broccoli, Sprouted Brown Rice, Fructo oligosaccharides, Apple, Sea weed, Ganoderma lucidum Karst, Nutritional yeast, Culture, Citrus peel, Jujube, Schizandra fructus, Acanthopanax Root Bark, Job's tears, Red Ginseng steamed, Astragalus *Size: 39cm*12.5cm*17.5cm (Width*Length*Height)*Weight : 1,450g*1Box = 2INBOX = 30Pouch (1Pouch = 40g)*Manufacturing Country : South korea*Payment terms : T/T (negotiable)*Delivery terms : FOB South korea (negotiable)
- RED GINSENG BLACK SOY BEAN Meal grain health diet raw grain powder food
- RED GINSENG BLACK SOY BEAN MEAL is the best diet that brings the nature itself on your dinning table, using the minimum processes and drying method for minimizing the nutrient destruction and preserving the maximum enzymes of uncooked organic grains, fruits, wild plants, seaweed and other.RED GINSENG BLACK SOY BEAN MEALl is a powerful blend of nutrient and antioxidant-natural foods that help to support good health. Each serving supplies an impressive amount antioxidant of fruits and vegetables. RED GINSENG BLACK SOY BEAN MEAL is a healthy product made from fresh grains, fruits, vegetables, seaweeds and mushrooms. -Produced from Over 51 Nutrient, Antioxidant-Natural Foods- All Natural Grain, Fruit, Vegetable Blends-No Preservative, Artificial Color, Flavor Added-> Fiber-rich ingredients promoting bowel movement.-> Fiber-rich ingredients improving cholesterol.-> High-nutrient, low-calorie meal replacement for busy people for busy life.*Ingredients :Red ginseng steamed, Black soybeans, Black rice, Brown rice, Brown cane sugar, Corn, Chicory roots extract(Dietary fiber), Fermented soy germ, Glutinous rice, Fructose, Buckwheat, Milk calcium, Black sesame, Barley, Wheat, Angelica keiskei, Bamboo salt, Carrot, Perilla, Grape seed oil, Adlay, Glutinous millet, Indian millet, Common millet, Mulberry leaves, Chlorella, Laver, Brown seaweed, Oyster mushroom, Tomato, Winter mushroom, Strawberry, Green tea extract, Mugwort, Parsley, Sea tangle, Oak mushroom, Persimmon, Pear, Apple, Cabbage, Kale, Celery, Spinach, Vitamin C, Coriander, Rosemary, Vitamin A, Citrus peel, Jujube, Schizandra fructus, Acanthopanax root bark, Astragalus, Culture *Size: 34.5cm*13.4cm*18.5cm (Width*Length*Height)*Weight : 1,465g*1Box = 30Pouch (1Pouch = 40g)*Manufacturing Country : South korea*Payment terms : T/T (negotiable)*Delivery terms : FOB South korea (negotiable)
- HAN Q TOPPOKI
- Since BongChu Food System Co., Ltd. opened its first restaurant in 2000, serving Andong Jjim Dak(Andong style braised spicy chicken with vegetables),the enterprise has grown into a major chicken dish franchise chain with 186 restaurants across the world. Bong Chu Food System is continuously developing Korean culinary tradition and flavor that fits the tastes of modern Korean people and global consumers. As part of these efforts, Bong Chu Food System is engaged in producing Korean sauces including Toppoki seasoning and kimchi seasoning under its HAN-Q brand name. Han Q Toppoki allows for fast cooking with water, rice cake and Toppoki materials only, and it is convenient to store because of its form of powder. You can enjoy our product within 3 min. without the hassle of cooking. Just fill up with hot water and microwave for 2min ~ 2min 30sec.
Korean Food News
Chuncheon Cherry Tomato & Tomato Export Cooperative, Best Quality Tomato Exports by Various Experts 5 national best tomato growing experts worked together. 5 specialists with over 30 years experiences in cultivation, soil management, disease and pest control, business management organized Chuncheon Cherry Tomato & Tomto Export Cooperative in 2010. Recently, they succeeded in exporting tomatoes with the best quality to Japan, and are challenging the world tomato markets through the sales expansion and systematic quality control. Gaining Popularity from Export Markets by Quality Differentiation The Chuncheon Cherry Tomato & Tomato Export Cooperative was organized by 5 tomato growing experts in 2010. CEO Shin Geum-yeong said, “Chuncheon is a mountainous area with a huge daily temperature difference due to Gangwon-do’s unique geological conditions. Chuncheon tomatoes have excellent sugar content, color and taste accordingly. Our tomato exports to Japan lead to the many benefits such as high and stable income for the export farmers throughout the year and stabilization of domestic market.” They push ahead with multidimensional export strategies such disease and insect pest control, post-harvest management and improvement of overseas export markets through high quality policy. The cooperative set its management goal as the production of the best quality tomatoes in Korea, and reinforced investment in technical training to strengthen cultivation skills in the export complex.Currently, they export tomatoes to Japan only, but expect the steadily increased exports after the success in entering Hong Kong within this year for export diversification. While they were driving the quality-focused exports based on a policy of the best quality tomato production, their export sales increased up to 130 tons in 2017 from 95 tons in 2011, the first year of export. As Taiwan and Hong Kong were recently entered as new export markets, they expect the exports of over 200 tons by reinforcing their marketing activities for the buyers. Best Tomato Production by 5 Specialists The Chuncheon Cherry Tomato & Tomato Export Cooperative shares 5 expertises and continues to research for export expansion and quality improvement. Especially their soil management, disease and pest control, post-harvest management and marketing management have such high levels as nearly ahead of the Ph Ds. For continuous quality control, they do not fail to attend the trainings related cultivation skills or exports conducted by the Ph Ds in the RDA three times a year. And also, they are focusing on securing their own cultivation skills by receiving technical educations over 8 times a year including the technical training conducted by the Ph Ds in the Gangwon-do Agricultural Research Services. Cherry tomatoes and tomatoes exported to Japan are used as the food ingredients. With the increased preference of the Japanese buyers and popularity of the Japanese customers, the export prices for such high quality products also become increased accordingly. Export Market Expansion through Their Own Efforts for High Quality CEO Shin said, “Our export marketing is important, but good quality enables the buyers from Japan, Hong Kong and Taiwan to come by themselves. We are one of the few export success cases in Korea in that 5 farmers worked together tightly and finally developed high quality tomatoes without any government supports for cultivation facility or operation”. The Chuncheon Cherry Tomato & Tomato Export Cooperative recently stepped in to help the communication expansion and sharing of cultivation information with the export farmers. They hold the frequent goodwill gatherings, and check and promptly improve any difficulties in exporting tomatoes. In order to expand the Japanese market, they are making multilateral efforts including participating in a tasting meeting for buyers in Japan. They have a plan to export over 250 tons this year through export market expansion and high quality tomato production.
Sangsaengchon enables people to enjoy Makgeoli, raw rice wine easily at home The people who like Makeoli also make their own Makgeoli. However, it requires much time and labor to complete Makgeoli. Moreover, it is more difficult for the foreigners who like Makgeoli to make their own Makgeoli in their countries.So, Sangsaengchon Farming Corporation attracts the public attention by developing the Makgeoli kit for making Makgeoli conveniently and easily. Sangsaengchon also produces five-color fermented brown rice with full nutrients for breaking into the overseas markets.Sangsaengchon Turned Crisis into OpportunitySangsaengchon is a farming corporation which about 50 green rice farmers organized in 2003. The farmers who paid more attention to environmental production got together. However, it is not easy to find the consumers of such environmental rice. At this time, they turned their eyes to the new rice market.Finally, The Makgeoli and Doctor Rice (Five-color fermented brown rice) were born. CEO Han Sang-cheol said, “We started green farming thinking that, if we don’t use agricultural chemicals, natural environment can get back to the previous conditions. However, there were not many consumers for such green agricultural products. Therefore, we processed the remaining rice and developed the products such as Makgeoli kit”. The Makgeoli, a Makgeoli kit, was started from the idea, “Let’s enable anyone to make fresh Makgeoli easily”. The idea was enough fresh to win the first prize in the “Idea Contest for Promoting Rice Consumption” carried out by Gyeongsangbuk-do in 2010. Actually, you can make Makgeoli easily by using the kit. Put 5 liter of water and a set of The Makgeoli (puffed rice, malt, yeast) in a prepared container. After stirring rice powder, malt and yeast with a foam maker to move them along, covering the lid, and ferment it at the room temperature (25~28℃) for 3 to 4 days. If clear layer and opaque layer are divided after 3 to 4 days, then Makgeoli is completed. However, malt must be removed by a filter. CEO Han Sang-cheol said, “You can enjoy various Makgeoli by adding honey, Omija (schizandra), green plum, raspberry, etc. The container of fresh Makgeoli was covered loosely, not tightly because its fermentation can be under way”. Sangsaengchon Puts Priority on People’s Health Doctor Rice, a fermented brown rice product, is made taking into account people’s health. White rice is generally consumed, but it is lack of nutrients due to the removal of embryo bud and bran. Sangsaengchon developed the fermented brown rice product to enable people to get all nutrients of rice. CEO Han Sang-cheol said, “White rice has only 5% of rice nutrition. However, brown rice has full nutrition, but is not well consumed due to rough texture. So, brown ice is good to eat if it is fermented for softening. Doctor Rice was born in that way”. He added, “Our product, fermented brown rice has a better texture and also removes heavy metals of the body. We were informed of good effect from diabetes”. Sangsaengchon Gained Public Favor at Home and AbroadSangsaengchon’s Makgeoli kit and Doctor Rice have already received positive response from at home and abroad. The exports of Makgoeli kit have been under way since 5 years ago and Doctor Rice entered the USA and Hong Kong. We obtained the FDA approval early this year.CEO Han Sang-cheol said, “The sales of direct and indirect exports last year were USD42 thousand, and the Doctor Rice products are distributed focusing on Korean Town in the USA. Even though the prices of our products are expensive, we take regular orders from cancer and diabetes patients”. The results of Makgeoli kit exports reflect the will of CEO Han to deliver Korean Makgeoli culture of consuming fresh Makgeoli to the overseas customers. CEO Han said, “A Makgeoli kit is made to drink easily like instant coffee mix. We export the products to the USA, Southeast Asian countries, etc. As organic rice is used as an ingredient, you taste it once and then can hate to drink general Makgeoli in the market . We will make more efforts to make our products medical food”.
Byeoldameun Farming Corporation Knocks on Overseas Markets with High-Grade Peaches As a peach is of limited storage life, it was one of the items difficult to export. However, Yeongcheon Peaches grown with high quality stayed ahead of the competition with advanced Japanese peaches, countered the feature of limited storage life, and now started to be exported slowly but surely. It is the Byeoldameun Farming Corporation with 19 peach growers that leads the export of Yeongcheon peaches. Established for High-Grade Production and Cooperative Sorting The Byeoldameun Farming Corporation was established in 2014, but its origin goes far back to the Past. In 2004, 9 peach growers with excellent cultivation techniques formed a club of ‘ILOVEPEACH’, which was a matrix of Byeoldameun Farming Corporation. After that, they organized the Byeoldameun Farming Corporation to jointly seek for sorting and sales beyond production of high-grade peaches. Currently, 19 peach growers in Yeongcheon joined the Corporation. Cho Yeong-woon, CEO of Byeoldameun Farming Corporation, said, “The peach growers with outstanding cultivation skills established the Byeoldameun Farming Corporation for cooperative sorting and marketing. Through the sharing of each cultivation know-hows and visits to advanced growing areas, we have made efforts to grow high-grade peaches”. The members of Byeoldameun Farming Corporation also show good response to the Corporation as easy farming with people of different age groups. Above all, the farmers communicate with each other well and exchange information smoothly.Jeong Yoo-sik, a member of Byeoldameun Farming Corporation, said “There are people of all ages in our corporation. The seniors transfer their own growing know-hows, and young members learn and introduce new techniques. After being with the Byeoldameun Farming Corporation, peach farming become much easier”.Turing Their Eyes to Export Markets The position of Byeoldameun Farming Corporation in the domestic market became strengthened through good quality production and cooperative sorting. Sales are made mainly through major large marts and wholesale markets across the country. And then, they turned their eyes to the export markets. The Byeoldameun Farming Corporation exported 2 pallets (380kg per pallet) two years ago, 18 pallets last year, and planned to export 100 pallets this year. The Byeoldameun Farming Corporation aims to export our good quality peaches rather than just peaches. CEO Cho Yeong-woon said, “We intend to export premium levels even for a small quantity order. Accordingly, we targeted the countries with economic power over a certain level, such as Hong Kong and Singapore. I mean, we export the best peaches, but for a price“. Of course, the Byeoldameun Farming Corporation is busy itself in going on a field trip to the advanced growing farms and holding an invitation event for overseas buyers to inform of our high quality peaches. CEO Cho said, “We benchmark the successful cases of leading peach growers in Japan through our visits at our own costs. And we also invite the interested persons such as the buyers from Hong Kong or Singapore, and inform them of the excellence of Yeongcheon peaches among Korean peaches. Ultimately, our aim is to pull ahead of Japanese peaches for which we go a field trip in the overseas market”Rural Development Administration’s Cooperation for Entering Overseas Markets The RDA’s cooperation contributed to Byeoldameun Farming Corporation’s successful landing on the overseas markets. With the short expiration date for freshness, peaches require relatively fast distribution even in the domestic market. The corporation received the RDA’s support to improve the difficulty in exporting peaches. Peach freshness was drastically maintained for a long time by using CO2 in packaging. Now, people even in the overseas market can also taste fresh peaches accordingly. The cooperation with the RDA for breaking into export markets produced fruitful results. The RDA opened the door to expansion of the overseas markets by directly introducing the unknown routes to the growers, such as trade exhibitions. Besides, the RDA has continued to provide the information such as post-harvest management, pesticide residue standards of each importing country and cultivation manuals, which plays a supporting role for exporting peaches. Cho Yeong-woon, CEO of Byeoldameun Farming Corporation, said, “The RDA’s supports have served as great energy and power in entering the export markets. We will add fresh fuel to the improvement of export markets in cooperation with the RDA”.
Gyeongseong Shiitake Mushroom Farm Delivers Real Taste of Shiitake Mushroom Shiitake mushroom is the best natural food provided by nature. Especially, as it has the excellent medical efficacy such as anticancer effect, liver-function reinforcement and adult disease prevention, it has been known since ancient times for a healthy food of retarding aging and promoting long life.With the publicized efficacy of shiitake mushrooms used for food ingredients in the Eastern areas, shiitake mushrooms have grown as a prominent food in the world such as Europe and North America. Gyeongseong Shiitake Mushroom Farm (CEO Kim Jin-seok) located in Seongju, Gyeongbuk also plays a role in promoting Korean shiitake mushrooms in the world market through the exports of shiitake mushrooms grown by the traditional ways. Three Generations of Love for Shiitake MushroomsThe history of Gyeongseong Shiitake Mushroom Farm started from 1952. CEO Kim Jin-seok’s grandfather started to grow shiitake mushrooms in Yeongdong-gun, Chungbuk, and CEO’s father grew them around Gimcheon, Chilgok and Gunwi in Gyeongbuk in 1976. And then CEO Kim started to cultivate shiitake mushrooms under structure in Seonju and went into full-scale production. Lee Hae-jo, Director and Kim’s Wife, said, “My husband and I quitted our jobs, and returned to farming. As we inherited the cultivation methods from his parents, there was no great difficulties in growing shiitake mushrooms”. Production of Good Quality Shiitake Mushrooms based on Special Family-runManagement Gyeongseong Shiitake Mushroom Farm boats its optimal surroundings for growing mushrooms. CEO Kim Said, “Our farm has been blessed by heaven with a wonderful natural environment in the mountains to reach after climbing 12 mountain passes. Also, many pine trees and a huge daily temperature difference bring firm texture and deep fragrance”. Most of mushroom growers generally produce shiitake mushrooms in a way of media culture method using sawdust, but Gyeongseong Shiitake Mushroom Farm adheres to the way of growing shiitake mushrooms naturally in pure oak wood, which is differentiated from the ways of other farmers. The use of operation during three generations as marketing attracts attention from the customers at home and abroad. CEO Kim explained, “Our farm has been run by family during three generations. We installed our own spawn culture facility in 2002 to develop more productive and stable varieties, and now do our best to produce cheaper and good quality shiitake mushrooms“. Gyeongseong Shiitake Mushrooms Getting the Spotlight in Domestic and Overseas Markets Good quality shiitake mushrooms was well-received by the customers at home and abroad. The sales in 2017 amounted to about KRW500 million and KRW100 million, 20% of the sales, came from the exports to the overseas markets such as Japan, USA and Singapore. Domestic sales were mainly from the sales in 2 department stores, 3 large marts and an antenna shop in Gyeongbuk area.Recently, Gyeongseong shiitake mushrooms were also on sale in the post office shopping mall. Director Lee Hae-jo said, “Our shiitake mushrooms were all exported to Japan in the 2000s. However, our export was blocked due to a weak yen and we increased the proportion of direct transactions such as sales of gift sets in Korea. In case of the USA where our fresh shiitake mushrooms are exported, the market response is good enough to demand our products as many as possible”. Such result waw fueled by the role of the Rural Development Administration (RDA). The Agricultural Technology Center provided instruction on opening a website and blog, and also helped us to cultivate the U.S. market including the connection with US buyers and development of proper export container. Director Lee said, “The RDA gave us many supports including overseas market development. In 2012, a Japanese buyer saw our homepage made by the support of the Agricultural Technology Center, and directly visited our farm, leading to the export”. Gyeongseong Shiitake Mushroom Farm Continues to Develop Overseas Markets Gyeongseong shiitake mushrooms have already been stably distributed at home and abroad, but CEO Kim Jin-seok and Director Lee Hae-jo did not settle for the present. Director Lee conducted an overseas market survey last year during her visits to Vietnam, Singapore, Malaysia, USA, Russia, Hong Kong, Taiwan, Canada, China, and identified a consumption tendency of the customers. She planned to obtain organic and traditional food certification within this year. The processing factory is now under construction. Director Lee said, “We will manufacture the processed shiitaka mushroom products so that many customers can easily taste them”.
San Terroir Farming Corporation Targeting Overseas Markets with Fragrant Shine Muscat Grapes Korean grapes are very popular in the overseas market. The annual export amounts of (fresh) grapes have rising trend, US$1.38 million in 2012, 1.69 million in 2013, 2.25 million in 2014, 3.28 million in 2015, 5.12 million in 2016 and 8.49 million in 2017. Especially, Shine Muscat grapes with the strong points of fragrant flavor and no seed have grown as a profitable product of grape export market. Among the Shine Muscat growers across the country, San Terroir Corporation in Sangju, Gyeongbuk catches eyes by a rapid growth, 80 tons of export and US$935,000 of export amount during 3 years after establishment. Production of High Quality Shine Muscat Grapes through Enough Preparation The total sales of 24 grape growers in San Terroir Corporation was KRW1,940 million and the average sale per grower was about KRW80 million. Such total sales were over double KRW810 million in 2015. The reason of rapid sales growth was that they turned their eyes to the export market. The actual exports last year were 90 tons, which surged more than 10 times 8.4 tons in 2016 and 8.1 tons in 2015. Such increase of exports was resulted from the robust preparations by San Terroir Farming Corporation. They have a cooperative grading center, cold-storage warehouse and storage facility for loading. Also, they are extending the cooperative grading center and the grading lines for entering Chinese market, etc. The profitable items for export were converted from Campbell to Shine Muscat. Global GAP certification as well as GAP certification in Korea for the production facilities were all obtained. In order to meet the various requirements of overseas customers, they diversified their products such as 500g and 600g of 8 packs, 750g and 1kg of products with a bunch of Shine Muscat, 2kg and 4kg of products. Kim Dong-geun, CEO of San Terroir Farming Corporation, said, “Our goal is that the average annual income per grower reaches over KRW200 million through the export of all our high quality grapes”. Targeting Overseas Markets through Quality Control by Grade and Continuous Training They controlled quality by grade for quality standardization, and continued to visit the Rural Development Administration and leading farms for receiving educational training. As a result, they exported Shine Muscat grapes with over 18 Brix of sugar content to 8 Southeastern Asian countries such as Taiwan, Hong Kong, Vietnam, Singapore, Indonesia, Malaysia, Myanmar and Thailand. This year, they are trying to enter Chinese market through being designated as the export complex, etc. and obtain Halal certification to enter the Halal market. They have already been designated as an export complex by Canada. They are now trying to enter the US and UAE markets. To do this, they have a plan to participate in the exhibitions which will be held in Paris, France (October), Ho Chi Minh, Vietnam (November), Beijing, China (November), Shanghai, China (November). CEO Kim Dong-geun said, “Shine Muscat is a fragrant seedless grape and appeals to younger generations. It has a solid flesh and is excellent in the storage, which favors its exports. Our grapes are grown 350m above sea level, and their sugar content and unique fragrance are superior to the ones of other areas”. Challenge to Export Expansion through Overseas Market Expansion and New Variety of Grapes This year’s export target is 400 tons (KRW6 billion in sales). Next year’s goal is planned to be 500 tons (KRW10 billion in sales). The goal of San Terroir Farming Corporation is to achieve the grower’s average income of over KRW200 million per year based on the exports. In the medium and long term, they prepare step by step for the response to any change of the grape consumption flow. In order to introduce a new variety of grapes, they went on a field trip to the advanced vineyard in Japan last year and will conduct cultivation experiment in some farms this year. CEO Kim Dong-geun said, “All growers obtained Global GAP certification and were designated as the export complex. We will extend our cooperative grading center and participate in the exhibitions to be held in Beijing and Shanghai so that our farming corporation may be designated as the export complex by China this year”. He also explained, “We will obtain Halal certification to enter the Muslim countries in Southeast Asia and Middle East. We will be stably positioned in the export markets by boosting the value of our brand, San Torroir through the grape production by Claim Zero and consistent high quality”. Tel : +82-10-8853-9647(CEO, Kim Dong-geun)Fax: +82-54-536-9647E-mail : firstname.lastname@example.org
Chammat Jujube Farm increases the level of processed jujube products Jujube helps eliminate wastes in the blood vessels, lower cholesterol, stimulate the appetite and promote digestion. Also, as jujube is effective for preventing respiratory disease, relieving insomnia and recovering your health, it is used as an essential medicinal material in oriental medicine. There is a person who has positively informed the customers at home as well as abroad of jujube with such a variety of efficacy. Lee Jae-hye, CEO of Chammat Jujube Farm located in Gunwi-gun, Gyeongbuk is the focus of such attention. CEO Lee Jae-hye takes the lead in promoting good quality Gunwi jujube products With about 20% of the national jujube production, Gunwi in Gyeongbuk is one of the main production areas such as Boeun in Chungbuk and Gyeongsan in Gyeongbuk. However, many people do not call Gunwi as a main jujube production area. It is because they do not know it well. CEO Lee said, “Gunwi, an inland area, can grow delicious and good quality fruits due to a huge daily temperature range. However, people do not know well about a place name of Gunwi and, even if they are informed of it, they do not know almost about Gunwi jujube”. So, in order to let the customers informed of Gunwi jujube, CEO Lee focused on the production of high quality jujube products. Jujube is normally harvested when blue in color, but the jujube in Chammat Jujube Farm is harvested after being fully ripen. It is the reason because it can maintain over 30 Brix of higher sugar content. The harvested jujube fruits are air-dried and stored in the low temperature until being processed. CEO Lee commented on the past, “I have gone through many trials and errors to produce the high quality jujube products for about 5 years since I came to Gunwi in 2009”.Jujube Snack and Jujube Extract made of High Quality Jujube Fruits After undergoing a series of trials and errors, CEO Lee completed the current jujube products. However, as the jujube fruits grown in the other main production areas are stably distributed and sold, CEO Lee made her bid for victory by manufacturing the processed jujube products. CEO Lee explained, “The other main jujube production areas distribute good quality jujube fruits in a state of fresh jujube, and use lower quality jujube fruits as an ingredient of the processed products. In order to win competition against the jujube products from other main production areas, I started to manufacture the processed products with the best jujube fruits”.The results are jujube extract and jujube snack. They are the typical processed jujube products of Chammat Jujube Farm. It is very strict to select the raw material. The jujube fruits are selected by checking with naked eyes manually three times and washed to be used for the processed products. Because of this, jujube snack of Chammat Jujube Farm maintains a crunchy texture for a long time with almost no crumbs. Despite of no additive, you can feel jujube’s unique sweet taste definitely. CEO Lee said, “After being chosen in the contest of ‘Female CEO Processing Startup Sector’ organized by Gyeongsangbuk-do Agricultural Research Services in 2015, we ramped up the production of the processed jujube goods from the next year. Among about 12 tons of annual production (based on dried jujube), only 60% of selected good quality jujube are used for the processed products”. She added, “We have prepared for producing a variety of processed products such as jujube sugar, jujube spread and jujube vinegar before marketing”.Sales Extended at Home and Abroad through Word-of-MouthThe processed jujube products that Chammat Jujube Farm manufactures with carefully selected ingredients, such as jujube snack and jujube extract are also sold actively in Korea on everyone’s tongue. The products are mostly sold through direct dealing with the customers. CEO Lee Jae-hye said, “Online sales are only 2 to 3% of total sales. Most of repeated orders from the customers come from such direct dealing”. Recently, they exported jujube snack equivalent to USD1,000 as sample to Vietnam, which started to inform of Gunwi jujube. CEO Lee spoke up, “We cannot make the processed jujube products carelessly because I can eat and my nephew can eat, too,” and said, “We will obtain HACCP certification next year to enter the large distributors.” And she also said, “The overseas buyers show interests in our products through many inquiries. By highlighting the fact that taking 4 to 5 jujube fruits everyday is helpful for a long life, we will do our best to export our products to Japan, Europe, event to China.”Tel : +82-54-382-3380, +82-10-9398-6742(CEO, Lee Jae-hye)Fax : +82-54-382-3370E-mail : email@example.com
Bibimbap, BTS’ favorite Korean dish (Photo : http://bts.ibighit.com/)BTS, or the Bangtan Boys composed of seven male idols, is enjoying popularity among a lot of people for pleasing their ears with strongly addictive songs. The boy band has grown into a world-famous idol group, carrying out two sold-out concerts at the O2 Arena in London, where top singers like Madonna or Paul McCartney can perform, and topping Billboard Chart, among others.Therefore, every move of the band draws attention from a lot of people. Especially, their frequently visited restaurants are now the go-to places for international tourists visiting Korea.Yujeong Restaurant, which is located in Nonhyeon-dong, Seoul, allows visitors stepping into its hall easily notice all the BTS photos and goods as well as their dedicated seats. BTS’ favorite dish here is Dolsot Bibimbap with Black Pig Pork. It is what BTS members often take out.So, those fans who come here favors the dish as their best. At the price of 8,000 won, the bibimbap as usual is served together with Jeju black pig pork and laver powder in a stone pot. Jeong Hyeong-don, the South Korean comedian who happened to be at the restaurant said, “It boasts a taste that everyone would like and nobody would dislike.”#Bibimbap StoryBibimbap, which has various herbs and stir-fried meat on rice and then lets the diner mix them with red pepper sauce, comes in as the representative Korean food handpicked by both Koreans and foreigners. Included among Korean Air’s in-flight in-flight meals in the early 1990s, bibimbap took just a short time to captivate the world’s palate. Now, it is reportedly as the most popular dish of all the airline meals around the world.The name of bibimbap varies depending on which food ingredients are added on top of those various herbs and which dinnerware the food I served in. Sea quirt bibimbap, cockle bibimbap, seaweed bibimbap, and bulgogi bibimbap are the variants of bibimbap whose names represent the food ingredients added. Brass bowl bibimbap and dolsot bibimbap are named after the dinnerware which bibimbap is served in.Actually, bibimbap recipe is quite simple. Stir-fry green pumpkin, beef, mushroom, eggplant, carrot, and egg separately on a frying plan and add them to cooked rice. Then, mix them all with red pepper sauce. Add sesame oil and perilla oil to enjoy an aromatic flavor. To meet your preferences, you may want to add other various ingredients.#The Bibimbap Ingredients Exported to the World① Convenience BibimbapThe product has Korean rice and vegetables as its main ingredients. It has two varieties: cup bibimbap that can be served quickly through 3-minute heating in the microwave and pouch bibimbap into which the user has to pour hot water. Thanks to the frozen-drying technology, the newly cooked rice taste and the fresh mouthfeel of the vegetables are kept intact.· Company: SIK Co., Ltd.· Tel: +82 70-7011-5706· Fax: +82 2-6300-8814· Website: www.sikco.kr②T Master Sesame OilThe product which uses 100% Korean sesame, carries the dedicated work by Choe Soon-hee, a traditional food artist. Sesame is washed at least four times and compressed at a low temperature. As it doesn’t go through refining, the sesame’s aromatic flavor is kept intact in the product.· Company: Seungin Food· Tel: +82 51-271-7729, +82 10-3564-1009 (Manager Choi Soo-tae)· Fax: +82 51-955-3390· Website: seunginfood.modoo.at③ Product Name: Red Pepper PasteFocusing on consumer health, the product doesn’t us any artificial additives like preservatives, colorants, or artificial seasonings. As the prepared red pepper sauce goes through 6-month-long ripening, consumers can enjoy a soft taste.· Company: Jookjangyeon · Tel: +82 53-283-1530, +82 10-6206-8558 (CEO Jung Youn-tae)· Fax: +82 53-283-1557· Website: www.jookjangyeon.com
Pioneering Export Market with Naturally Grown Gangwon Originated Vegetables The vegetable with rice made of rice, potato, and four vegetables produced in Gangwondo with naturally gifted environment has been processed for a frozen food commercialized for exportation. Recently as it has been exported around the U.S market gaining popularity, U.S consumers are rushing to look for this product. The Naechon Nonghyup in Hongcheon Gangwondo for the first time exported Gangwon Vegetables with Rice to the U.S in 2017.The Gangwon Vegetables with Rice sold by Naechon Nonghyup is a healthy rice food of health functional with much dietary fiber and antioxidant, which has attracted popularity in overseas. On October 2017, Ahn Doyoung, the union president of Naechon Nonghyup registered for the sale store of Gangwon Vegetables with Rice said, “There have been many cases of import consultation from overseas consumers who tried Gangwon Vegetables with Rice not only in Korea but also in overseas and who found out it contains rich dietary fiber with excellent texture and nutrition.” He pointed out, “The exportation of Gangwon Vegetables with Rice has been successfully advanced to the U.S market as a weapon of nutritious and healthy foods which can satisfy overseas consumers."Gangwon Vegetables with Rice, Rich in Dietary Fiber and AntioxidantRecently, the Naechon Nonghyup is seeking for the exportation to the Southeast markets of Malaysia, Vietnam, Singapore and Italy following the U.S market. Starting the first exportation to the U.S in 2017 (33 million won), they have a plan to increase the quantity and a goal of 100 million won exportation this year. Recently, they have concentrated on the export variation by widely strengthening the promotion of the nutrition fact of Gangwon Vegetables with Rice targeting overseas buyers. The Gangwondo Agricultural Research and Extension Services has studied and developed Gangwon Vegetables with Rice in order to introduce Gangwon food culture to the world through 2018 Pyeongchang Winter Olympic and for foreigners to eat daily including Koreans. Gangwon Vegetables with Rice has been made by the application of the patented technology in varieties of Olympic Rings Rice and Olympic Rings Potato, and dried greening vegetables developed in Gangwondo. The man in charge of The Gangwondo Agricultural Research and Extension Services (GARES), Ahn Wooyoung who developed Gagnwon Vegetables with Rice revealed, “Gangwon Vegetables with Rice contains seven healthy ingredients of four kinds of edible aster, groundsel, thistle, and parsnip, and wild herbs, mushroom, olympic rings rice, and olympic rings potato.” The GARES has also developed four kinds of sauce for people to enjoy diverse tastes by their preference. Especially, the Gangwon Vegetables with Rice is an apparently low sodium diet compared to previous Bibimbap.Developed Healthy Rice Food Mixed with 7 Food IngredientsThe Rural Development Administration also has been actively instructing the cultivation technology of four kinds of wild vegetables through the industry-academy cooperation project to produce high quality vegetables for more reinforcement in the quality of Gangwon Vegetables with Rice. Especially, the Administration has raised the contents of dietary fiber in vegetables with detailed and thorough technical instruction and ensured the management in food ingredients such as the reinforcement in antioxidant activity. The union president Ahn Doyoung said, “Now we are exporting Gangwon Vegetables with Rice only to the U.S where there is no tariff for rice exportation, but as the export market has been varied, we plan to grow it into a premium food in the world." He expected, “If we can promote the merit of Gangwon Vegetables with Rice targeting buyers and expand the export, we will increase the export amount of 100 to 200 million won next year.Promote The Expansion of Export to Italy Following The U.SAs overseas consumers have paid high interest in health, recently the demanding repurchase in the U.S tends to increase. Accordingly, we have been strengthening the marketing to expand the consumer market for Korean American to that for local Americans. At the same time, to improve the marketability of exportation, we have developed a Chuncheon Chicken Rib Fried Rice to strengthen the textures of chicken ribs, thistle, and aster but also a cup rice to help overseas consumers to eat easily and conveniently for a long period. Through the regular meeting with import buyers, we have been strengthening the export management such as the receipt of demands by local consumers and their prompt improvement.
Shinsagang gains momentum for the exportation with the support from aT The representative Korean cuisine beloved by Koreans, Shinsagang in sales of Kimchi stew is a famous gourmet restaurant in Suwon. It is a popular restaurant through 3 generations which has proceeded with the exportation for the purpose of telling overseas consumers about Korean Kimchi stew. We have succeeded in the overseas exportation to U.S, Australia, Malaysia, etc.However, it was difficult for domestic export companies to lead themselves to the exportation to the most attractive Chinese market because of their complicated inspection procedure. The C.E.O of Shinsagang, Hong Sarang said, “China is an attractive market where 1.4 billion people are living. But it is not an easy market in the position of export companies as their inspection is highly difficult."In such a rough situation in the advancement to Chinese market, the One-Stop test export support project of aT attracted the eyes of C.E.O Hong Sarang. The C.E.O Hong Sarang explained, "I applied to this project after I had heard of a news that the reliable public enterprise aT was supporting the exportation to China." Shinsagang, Selected for The China One-Stop Test Export Support ProjectThe '2018 China One-Stop Test Export Support Project' was presented by aT as a localizing business for the first time this year. It is the project to support the relief of non-tariff barrier and the petition for labeling and trademark through 21 export countries and 97 local consultation agencies. The greatest feature is to support the export companies who hope to advance to the Chinese markets from the preliminary preparation to the arbitration of customs clearance, distribution and buyers. Except the portion the export companies must prepare by themselves, it is the support for every field. aT recruited target companies in January this year and selected final 18 companies to initiate the support for the test export to China and the pioneering of buyers. Target companies will receive the support of 10 million worth budget (own expense 1.1 million), preliminary export preparation, local customs clearance, food inspection, logistics support, buyer arbitration, and market test.At first, the company will take the first stage of export preparation process. The first stage proceeds with the confirmation of Chinese Guojia Biaozhun(GB), the review of component contents ratio, and the confirmation of sanitary inspection standard and with the procedures of CIQ registration, Chinese label production, and label registration for the customs and immigration control & inspection. Later, in the second stage, the company will finish the document preparation such as the B/L (Bill of Landing), the certificate of completion of report, the certificate of label registration, and the certificate of sanitary license; the maritime customs clearance procedure such as the submission of the certificate of place of origin and the issuance of the certificate of customs clearance; the customs clearance and inspection procedure such as the transportation to CIQ designated storage, the label inspection, the sample collection, and the issuance of sanitary license. Final stage will be the advancement to Chinese markets.The companies will not only start the registration and consumer test of the export goods in the open market TaoBao which is operated by ALIBABA in China but also participate in K-Food Fair held in Bejing China in September, and in the consultation with prospective buyers in connection with aT regional office in China, and in the market test in connection with aT's promotional exhibition. Regarding this, the C.E.O Hong Sarang expected, “The China One-Stop Test Export Support Project helps to discover local buyers for those export companies who complain about the difficulty of the advancement to China, and we will be successful in the exportation to China through the participation in this project." Spread Korea's Taste Through Kimchi StewWith the basic strategy of excellent taste and high quality, Shinsagang that has participated in the export support project of aT proceeds with the development of fusion foods grafted with the sauce which will fit to the appetite of local residents. The C.E.O Hong Sarang introduced the exporting goods, saying “Kimchi Stew and Steamed Kimchi are the international foods made of Kimchi included in the world five health foods. They have attracted the attention of people in the world, which are being made with 100% Korean ingredients with the proud of its world level safety and sanitation." She also said, “We are proceeding with the market variation of U.S and Australia in earlier successful advancement, China in prospective expanded exportation, Vietnam, Philippines, and Thailand, etc in preparation of new advancement." She emphasized, “We will put an effort to export Kimchi Stew to various countries through the export support project of aT."Meanwhile, you may check the information regarding the aT's localization support project through aT homepage (www.at.or.kr) or aT Export Company Support System (global.at.or.kr).
Exporting Strawberry to Southeast Asian Markets While Focusing on High Quality and High Price Exporting Strawberry to Southeast Asian Markets While Focusing on High Quality and High PriceChangpyeong Nonghyup Agriculture Marketing was created in 2012 by about 20 strawberry farmers with the aim of growing the world’s best quality strawberry. Starting in 2016 with its first export of strawberry to Hong Kong, the coop union is now expanding its export into the Southeast Asian countries such as Thailand and Vietnam, thus bringing worldwide publicity to our high-quality strawberry.Attacking the Hong Kong MarketFour years after its creation, Changpyeong Nonghyup Agriculture Marketing turned its eyes toward overseas markets where more of high-quality strawberries are consumed than in the South Korean market. About twenty strawberry farmers who created the coop union in Damyang, Jeollanam-do, are confident that they can generate more stable profits and added value by expanding their export market with high quality as their weapon.CEO Yun Il-ho said, “Our export is increasing year after year as the strawberries produced by our union members are known to deliver better quality in overseas markets,” and added, “Our quality is kept at a world-class level so that our buyers sign off on purchase agreements at a price about 20 to 30% higher than for ordinary varieties.”As the consumers in the Southeast Asian markets rave over the excellent flavor, shape, and color of the strawberries produced by Changpyeong Nonghyup Agriculture Marketing, its members’ incomes are increasing as their strawberries are being sold at higher prices than those from other countries. With the export increasing at this rate, the coop union expects that its export will increase up to 500 million won this year and to 1 billion won by 2019.Selected as Top-Fruit by RDAIn the expansion of strawberry export, the thorough-going farming training and quality management know-how delivered to the farmers has played a part. Especially when the strawberry farming was selected as Top-Fruit of RDA in 2015, there came a turning point for quality upgrade with supports arriving as funding, facilities, and equipment for quality farming. First of all, the foundation for high-quality strawberry production was created with intensive farming technology consulting, export related education from various experts of RDA and various supports required for production among others.Especially, when the strawberries grown by the twenty or so farming members were put to joint screening to ensure that only quality products were up for overseas sales. Moreover, 100% hydroponic growing has ensured the delivery of strawberries that are very firm and sweet. Lately, the coop union is meeting a steadily growing overtures from Singaporean buyers about possible purchases. Besides, its participation in the export forum or One-on-One Talks with Buyers arranged by RDA is creating a basis for increased exports as it brings export information and networking.Strawberry Landing Premium Department Stores in Southeast AsiaCEO Yun Il-ho said, “Our strawberry is now viewed as of such high quality in Hong Kong, Thailand, and Vietnam that it has landed the premium department stores in those countries,” and described its great popularity overseas by saying, “Especially, the excellence of our product has been proven so that it is sold at a high price than the previously famous premium-price Japanese strawberry.”The coop union plans to stick to its export strategy of producing quality strawberries with the know-how for distinctive hydroponic farming and getting its product selected by overseas consumers by building its image as a premium product through premium pricing. In addressing the latest shortage of strawberries for overseas sales, the union plans to increase farming members and thereby acquiring export volumes from their outputs. Through such export expansion, the coop union expects that it will be able to increase its export to 1.5 to 2 billion won in 2020.
A King Trumpet Mushroom Exporting Farm in Demand from International Buyers Having successfully launched its export in 2018, Haenammushroom Co., Ltd. expects that it will export about 100 million won this year. The company plans to stabilize the domestic sales price and present the excellent taste of the homegrown king trumpet mushroom to international consumers by pioneering its export markets. Having successfully embarked on its export, the company is attacking the global mushroom market through increasing its export volume and systematic quality management.King Trumpet Mushroom Export Price 20% HigherThe king trumpet mushroom grown by Haenammushroom Co., Ltd. draws spotlight as a popular export product as it boasts firm tissue and excellent storageability. CEO Kim Hwang-ik said, “As we export to Japan this year for the first time, we expect that the domestic king trumpet mushroom price, which has been destabilized by the overproduction, will stabilize,” and raved over the excellent benefits from the export by adding, “Our exported mushrooms are consumed by Japanese households. As we begin our export at a price 15 to 20% higher than the domestic price, it has several advantages such as guaranteed year-round high price and stabilized domestic price.”Cleaving to high quality and premium with a view to increasing its export volume, Haenammushroom Co., Ltd. makes unstinted investments in temperature & humidity control and mushroom management. Having grown king trumpet mushroom since 1999, CEO Kim Hwang-ik demonstrates such a high level of quality management that he is touted as the greatest South Korean expert on king trumpet mushroom farming.Currently, the company exports only to Japan, but by diversifying its export market this year, the company expects to sign sales agreements with such countries as Australia, the Netherlands, and Malaysia. As more and more importers from Australia, the US, and Europe visit the farm for purchase talks, the company expects that its export will more than double or tripple next year. Cinching Its First Export by Connecting to a Buyer at a Fair CEO Kim Hwang-ik said, “By talking with a buyer that Rural Development Administration (RDA) hooked up with us at the 2017 Agriculture Fair, we came to sign our first contract for export to Japan,” and described the advantages of the One-on-One Buyer Matching program by adding, “We owe our successfully launched export to the RDA’s support system which supports exporting farming households not as an isolated case but from a mid-to-long-term perspective.At the company’s first export contract, the importer visited the farm of Haenammushroom Co., Ltd., where he had a meticulous review of the mushroom, its growth, export packaging, mushroom screening area etc., which convinced himself to sign off on a purchase contract. Lately, the company has decided to increase the size of its used glass bottles with the aim of improving the quality of its exported mushroom from 1,100CC to 1,400CC, which is proving effective in increasing output and giving extra firmness to its tissue. Especially, as the bottle size increases, the enlarged mushroom now gets two stems, thus making the tissue firmer and improving its taste.Expanding Export Market into 5 CountriesWith a view to increasing its export of king trumpet mushroom to Japan, Haenammushroom Co., Ltd. is increasing its marketing to locals as by actively participating in good sampling events for local buyers in Japan and international fairs among other. The company plans to increase its export countries to five by next year through pioneering export markets and producing high-quality king trumpet mushrooms. Furthermore, through its research jointly conducted with RDA and Jeollanam-do Agricultural Research & Extension Services, the company plans to develop new varieties of mushrooms for experimental farming and nurture them into export products. By actively publicizing the anti-cancer ingredient included in the mushroom, the company will work to export it as a new functional mushroom coming on the heels of king trumpet mushroom. Currently, the company is moving fast to prepare its export, sending samples to Australia, Malaysia, the Netherlands etc. and checking the locals’ reaction to them.