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Halal Food Products

Natural Grain Enzyme Powder
Natural Grain Enzyme Powder
Product FeaturesNatural Grain Enzyme Powder is a powerful blend of nutrient and antioxidant-natural foods that help to support good health. Each serving supplies an impressive amount antioxidant of fruits and vegetables.Natural Grain Enzyme Powder is a healthy product made from fresh grains, fruits, vegetables, seaweeds and mushrooms.Natural Grain Enzyme Powder is the best diet that brings the nature itself on your dinning table, using the minimum processes and drying method for minimizing the nutrient destruction and preserving the maximum enzymes of uncooked organic grains, fruits, wild plants, seaweed and other.*contain fermented grain enzymesIngredientsBrown rice, Barley, Corn fermented Enzymes, Glutinous rice fermented Enzymes, Indian millet fermented Enzymes, Barley fermented Enzymes, Brown rice fermented Enzymes, Black soybean fermented Enzymes, Pineapple extract Enzymes powder, Papain extract Enzymes powder (Papaya), Indian millet, Black soybean, Isomalto- oligosaccharides, Black adzuki bean, Foxtail millet, Corn, Chestnuts, Vitamin-mineral mix(Calcium Hydrogen Phosphate, Vitamin C, Ferrous Fumarate, Vitamin E, Nicotinic acid amide, Zinc Oxide, Vitamin A, Calcium Pantothenate, Vitamin D3, Vitamin B6 Hydrochloride, Vitamin B12, Vitamin B1 Hydrochloride, Vitamin B2, Folic acid, Biotin), Glutinous rice, Job's tears, Mung beans, Crystalline fructose, Sprouted Brown Rice, Wheat, Carrot, Millet, Potatoes, Apple, Pumpkin, Bell flower root, Sweet potatoes, Yam, Cabbage, Nutritional yeast, Plant extract powder mixed [Citrus peel , Cordyceps militaris, Jujube, Schizandra fructus, Acanthopanax Root Bark, Indian bread, Korean Ginseng, Red Ginseng, Astragali Radix, Dextrin], Burdock, Lentinus edodes, Kale, Mushroom, Angelica keishei, Spinach, Sea mustard, Sea tangle, Laver, Japanese apricot extract Powder, Citron extract Powder, Water dropwort, Mugwort, Houttuyniae Herba, Garlic, Small red beans

Korean Food News

Success Stories

A Brand of Korean Seasoning Sauces, Ajumma Republic, Is in the Spotlight in Foreign Markets
A Brand of Korean Seasoning Sauces, Ajumma Republic, Is in the Spotlight in Foreign Markets Maeil Foods Develops the Seasoning Sauces Designed for Korean Dishes Entered the Global MarketTraditional Korean sauces―such as gochujang (red pepper paste) and doenjang (soybean paste)―are the basis of Korean cuisine. They are receiving recognition abroad for their excellence as fermented foods. And, thanks to Hallyu (Korean culture wave), the number of foreign people interested in traditional Korean sauces is steadily increasing. The Korean sauce producer Maeil Foods recently developed seasoning sauces for Korean dishes that appeal to the tastes of foreign consumers. It is also making efforts to enter the foreign markets such as China.70 Years of Knowhow in Making SaucesEstablished in 1945 in Suncheon City of South Jeolla Province, Maeil Foods is a Korean sauce producer with 70 years of tradition. Behind such a long history are the incessant efforts to create sauces that meet consumers’ demands.Maeil Foods succeeded in developing the natural condiment, Ajimi, that can be a substitute for MSG (monosodium glutamate), which is known to enrich the flavor of dishes but is potentially harmful to the body. The company also developed a food material that reduces the sodium contents in sauces. Maeil Foods operates a sauce technology research institute and is evaluated highly for its contribution to the advance of Korean sauce making technology.To prove the safety of its products, the company obtained international certifications―ISO22000 and ISO 9001. It is planning to acquire FSSC22000 and HACCP (Hazard Analysis Critical Control Point System) certifications next year.Korean Cuisine Seasoning Sauces That Suit the Taste Buds of Foreign ConsumersThe seasoning sauce products of Maeil Foods designed for Korean dishes entered the global market under the brand Ajumma Republic. The sauces come in five types: Yuzu Gochujang, Sweet & Sour Gochu- jang, Korean BBQ Sauce, Kimchi Seasoning Sauce, and Japchae Seasoning Sauce.Yuzu Gochujang is made of gochujang and citron juice. The sauce goes well with spicy bibimbap (rice mixed with vegetables and meat) and tteokbokki (spicy stir-fried rice cake). Sweet & Sour Gochujang is designed for raw fish and bibimmyeon (spicy noodles). The sauce can also be used as a dressing for salads. Korean BBQ Sauce is fit for meat dishes such as bulgogi (thin slices of beef marinated in a soy sauce) and galbi-gui (grilled beef ribs). The sauce has a great aromatic flavor. Kimchi Seasoning Sauce is developed for foreigners who like kimchi. It adds a kimchi flavor to dishes. Japchae Seasoning Sauce has a rich, salty taste, so it is good for cooking fried rice dishes and fried noodles as well as japchae (glass noodles with sauteed vegetables).Mr. Oh Su-min, a general manager of the 3rd Sales & Marketing Team, explains, “Our seasoning sauces for Korean dishes are based on traditional Korean sauces. They were developed for foreigners who want to cook Korean dishes―tteokbokki, bibimbap, bulgogi, and so on―easily at home. In the series, Kimchi Seasoning Sauce and Korean BBQ Sauce are the most popular with foreign consumers because kimchi and bulgogi are famous abroad.”The Ajumma Republic sauces were first exported to the North American market―the US and Canada―last year. This year, the exports have been expanded to Japan, the Philippines, Hong Kong, and Singapore. Maeil Foods will start selling its sauce products in Italy and Mongolia later this year. What’s more, the company has received inquiries from a Chinese online food buyer and a Chinese duty free shop.Maeil Foods Exports Its Traditional Korean Sauces to 16 CountriesMaeil Foods is consistently exporting its Korean traditional sauces to foreign markets. The flagship products are Maeil Doenjang and Maeil Shin Gochujang. The former is made of bricks of meju (fermented soybean) doenjang through a traditional method, so it has the unique flavor and scent of traditional doenjang. Maeil Shin Gochujang is made of taeyangcho red pepper and uses the company’s patented natural condiments. It also does a good job delivering the spiciness of traditional gochujang.The traditional sauces of Maeil Foods are actively exported to 16 countries including China, Vietnam, Russia, the UK, and Australia. The products are sold under the brand Maeil Foods in big distributors―Carrefour, TESCO, and RT-Mart―in Shanghai, China and are contributing to raising brand awareness.A Goal of USD$2 Million in Exports This YearMaeil Foods started exporting its traditional sauce products to the global market in 2008. This year, it set the goal of achieving USD$2 million in exports. The company plans to promote its Korean cuisine seasoning sauces and the excellence of Korean traditional sauces to foreign consumers by participating in sales events held at local distributors and in international food fairs.Mr. Oh Sang-ho, the CEO of Maeil Foods, speaks of his aspiration, “Our new factory (about 6,600㎡) will be completed in February of next year. Then, exports of our traditional sauces and Korean cuisine seasoning sauces will gain momentum. We are proud of being a traditional Korean sauce producer and we will do our best to become one of Asia’s top 100 food producers by 2020.”<Copyright©AgraFood, kfoodstory.com>

Success Stories

A Cup of Hot Yuja Tea to Warm You Up
A Cup of Hot Yuja Tea to Warm You Up In winter, many cafes in Korea offer yuja tea (citron tea). A traditional tea characterized by a golden yellow color and a sweet-and-sour taste, it is one of the most popular healthy drinks among Koreans. In addition to its vivid color and refreshing taste, yuja tea has a lot of nutrition to offer. Its main ingredient, yuja, contains three times the amount of vitamin C found in lemons. The fruit is also rich in organic acids and hesperidin, so it is effective for fighting colds, neuralgia, and strokes. Moreover, it is helpful in recovery from fatigue and beneficial for skin care.For its multiple benefits, yuja tea is receiving a good response from those outside of Korea who are interested in a healthy lifestyle, especially in China and Japan. Established in Incheon Metropolitan City in 2002, Taekwan Co., Ltd. has grown into a large-scale distributor steadily supplying different types of Korean food products (including seasoned seaweed, seaweed snacks, baby snacks, sauces, and noodles) to Chinese companies in Beijing, Shanghai, Qingdao, Dalian, and Guangzhou.The company’s main export item is yuja tea. Ryu Chang-soo, the CEO of Taekwan Co., Ltd., has been heading the Korea Yuja Tea Council since June 2015. Composed of officers from MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs), aT (Korea Agro-Fisheries & Food Trade Corporation) and Korean yuja tea exporters, the Council was established to explore foreign markets and increase the competitiveness of Korean products. As the head of the Council, Mr. Ryu has focused his efforts on expediting the response to issues related to export quarantine inspections and food hygiene and improving the products’ quality.Promoting Export of Yuja Tea Based on Authentic Taste and High Quality Taekwan Co., Ltd. started gaining fame as an exporter of yuja tea in 2011. Mr. Ryu explains: “As the company was expanding, overseas buyers started contacting us with offers, so we decided to begin exports and created our export brand, Seonjiwon Yuja Tea, in 2011. Seonjiwon means ‘healthy food coming fresh from a farm’ in Chinese.”Seonjiwon Yuja Tea stands out with its vivid yellow color and strong fragrance. The secret is in the ingredients: it is made from yuja cultivated in the advantageous natural environment of Goheung County. The sea breeze, for example, gives the fruit a firmer texture. Mr. Ryu says, “We use the fruit only from Goheung County. When consumers have our yuja tea, they like that yuja slices are not soft.”The yuja content in the tea is high: 75%. Since yuja easily turns bad in the heat or under strong light, the products are sterilized in an instant at a high temperature and then rapidly cooled. The method also helps maintain the unique flavor of yuja while minimizing the loss of nutrients. The company recently released a new flavor, Seonjiwon Pomegranate Yuja Tea. It is especially popular among female consumers.Planning to Enter the ASEAN Market Through China These days, Taekwan Co., Ltd. has been investing much effort to developing new products and breaking into the ASEAN market. According to Mr. Ryu, the company received several inquiries from ASEAN importers thanks to Hong Kong buyers who introduced its products in the region. He added that foreign buyers also inspired Taekwan Co., Ltd. to create fusion tea products in which apple, ginger, plum, and strawberry are added to yuja. Mr. Ryu explains, “We gathered opinions of buyers whom we met at international food expos, and it turned out that there is a good chance to succeed in pioneering new markets with fusion tea. We are doing our best to develop yuja-based fusion fruit tea products that can appeal as a healthy tea to female consumers and higher-income groups in ASEAN countries.”<Copyright©AgraFood, kfoodstory.com>

Introduction of Promising Companies

Baehaejung Doga, A Pioneer in the Premium Makgeoli Market
Baehaejung Doga, A Pioneer in the Premium Makgeoli Market Releasing Rice Soju, A Traditional Korean Distilled LiquorOf many types of traditional liquor in Korea, the most common and popular one is makgeolli (rice wine). Also known as takju (coarse liquor), makgeolli has been used in Korea for centuries to celebrate big national events or prepare for memorial rituals. The culture of home brewage emerged during the Joseon dynasty, when many ordinary families started brewing rice wine at home. Even today, there are families brewing liquor based on recipes passed down over many generations.Generally, makgeolli has an image of cheap, affordable liquor for ordinary people, and its price is low. However, the quality can differ greatly, depending on the ingredients and manufacturing methods. Premium makgeolli appeared on the market in response to consumers’ interest in better tasting rice wine. Now, there are many products differentiated by good quality, for which consumers are eager to pay more.One of the leaders in production of premium makgeolli is Baehaejung Doga Co., Ltd. Its president, Bae Hae-jung, is a daughter of the late Master Bae Sang-myeon, one of the greatest experts in traditional Korean wine. Since 1998, when the company was established, Baehaejung Doga has focused its efforts on the production and export of premium makgeolli. Its main target is Japan where makgeolli has been popular from the early 2000s.Buja Makgeolli Enjoys Love of Japanese Consumers for 15 Years The first premium product released by Baehaejung Doga was Buja Makgeolli. It has a nice fragrance and taste of malt. Developed by Master Bae during his lifetime, Buja Makgeolli is creamier and has a more delicate flavor than general makgeolli. It is produced using a patented technique for manufacturing traditional liquor through the fermentation of raw rice. Master Bae personally developed this technique, inspired by ancient records. The product is also healthier than ordinary makgeolli because it is brewed from ground raw rice and, therefore, contains more amino acids and fibers and less of the harmful substance methanol.Bae Hae-jung says, “We are proud of Buja Makgeolli. It is a high-quality, healthy rice wine which is naturally brewed with microorganisms without adding any artificial additives. Thanks to the technological know-how my father accumulated for manufacturing premium makgeolli, we are able to continue the tradition.”As a premium product, Buja Makgeolli is offered in glass containers, not in plastic bottles like most other products. It was a big risk for a small-scale company sensitive to manufacturing costs to change the packaging to a more expensive one, but Baehaejung Doga dared to take it. Moreover, the company added two more wines to the Buja line: Buja Purple Sweet Potato and Buja Songsan Grape. Those are lower in alcoholic content (only 8%) beverages targeting female consumers. They are made with 100% polished rice cultivated in Korea. Buja wines have gained a great popularity in the Japanese market, raking up US$ 1.2 million per year in exports.Recently, however, the export volume has decreased. Bae explains, “Due to the changes in the Japanese market, the export volume of Buja Makgeolli has reduced by 30%. We are trying to expand our markets to Singapore, Australia, and Vietnam by developing, in addition to Buja wines, several new products which use organic rice, citron, melon, and so on.”Export Plans for Korean Traditional Distilled Liquor, Rice Soju In recent years, Baehaejung Doga started a new business in the traditional Korean soju (distilled liquor) market. The company distilled Ugok-ju, which was launched in 2011 under the pen name of Master Bae, to produce the Ugok Soju. The Ugok series stand out as traditional liquors by undergoing six months of fermentation, which gives the products a mild yet rich flavor and the natural fragrance of grain wine. Bae Hae-jung says, “The most important factor in maintaining the uniform taste of makgeolli or soju is the malt responsible for the fermentation process. We possess the know-how to use only the standardized bacilli.”The traditional soju of Baedoga entered the market in 2016 under the name “Loa.” It comes in four types: white (rice alone), yellow (with pear), green (with green grapes), and red (with apple). The alcohol contents are 19% and 40%, and, with the latter one, the company intends to push its way into the strong liquor market. Currently, Ugok and Loa are sold at duty-free shops where they are consistently sought by foreign tourists.Bae added, “Similarly to how we raised the value of makgeolli by developing premium products, we plan to push into the global market with Korean traditional soju. We have put Loa into oak containers and earthenware for a ten-year fermentation period, and are hosting some sampling events.”

Introduction of Promising Companies

The Birthplace of Instant Noodles in a Square Container, Paldo
The Birthplace of Instant Noodles in a Square Container, Paldo Putting Spurs to Becoming a Global Food Company with the Flagship Dosirac, One of the Most Loved Products in RussiaDosirac, instant noodles in a square-shaped container, is the best-selling ramen in Russia. Dosirac first entered the Russian market in the late 1980s. It now has a 60 percent share of the Russian ramen market and is so popular that local consumers call it “the best ramen in Russia.” There is even a joke among Russian people that one needs Dosirac to get over a hangover after drinking vodka. The birthplace of Dosirac is Paldo, a Korean instant noodle exporter. Paldo is actively promoting its delicious processed foods, including Dosirac, to 60 countries worldwide. Paldo Annually Sells Over 200 Million Dosirac Products in RussiaPaldo Dosirac is briskly sold in 30 countries - Russia, the US, Australia, and so on - and it is currently enjoying the highest popularity in Russia. The square-shaped noodle product has recorded a rapid increase in sales volume since the early 2000s. Russians now consume over 200 million Dosirac products every year. The biggest reason for Dosirac’s success story in Russia is the company’s effort to customize the taste according to the preferences of the local consumers. Dosirac comes in a wider variety of types than other instant noodle products: chicken flavored, mushroom flavored, shrimp flavored, and many more. Paldo also makes it a rule to use safe and high-priced ingredients for Dosirac. What’s more, Paldo possesses superior ramen manufacturing techniques and further differentiates its products from the competitors by providing a fork with every Dosirac product.What Are Paldo’s Delicious Processed Foods?Paldo is actively carrying forward its global sales business to become a global food exporter. This year Paldo is making efforts to extend its markets to India, Central and South America, and Africa. The company is also trying to raise awareness of the brand by promoting a variety of the products it offers for export, including aloe beverages and snacks. introduces our readers to Paldo’s delicious processed foods that are actively exported overseas.Paldo’s seasoned seaweed is becoming popular in Russia, the US, and Canada as a healthy snack. After the company released a large-sized seasoned seaweed product - 11g, twice as big as the original 5g - and a wasabi flavored-seasoned seaweed product, the overseas sales volume has been steadily growing. Capitalizing on continuous sales promotions, tasting events, and commercial ads targeting foreign consumers, Paldo plans to meet its export target of USD$1 million seaweed product sales this year.Paldo’s flagship beverage products are aloe beverages and the beverage for kids Pororo. The aloe beverages turn in over USD$9 million a year. Paldo develops each new aloe product based on thorough market research and efforts to match the tastes of local consumers. Last year, for example, the company released new aloe beverage products for Mexicans and European people. There are several different types of Paldo aloe beverages: original, sugar free, pomegranate, blueberry, etc. Moreover, they are differentiated by target consumer: from premium aloe beverage Paldo Aloe to lower-priced Aloe Born.Pororo beverage for kids is very popular with Chinese children. Last year’s export sales to China reached USD$1.53 million. This figure doubled compared to the previous year and accounts for over 75 percent of the total exports of Paldo Pororo. The biggest popularity factor of the beverage is the cute character design that kids like. The variety of tastes - milk, strawberry, apple, and so on - are yet another strong point. This year Paldo plans to meet the export target of USD$3 million by launching new Pororo products: a pouched Pororo beverage and a Pororo beverage for the kids in the Middle East. Delicious snacks produced by Paldo are also receiving favorable evaluations from overseas consumers. These include Crab Snack, Sesame Snack, and Bean Curd Snack. Crab Snack goes well with alcoholic drinks thanks to its aromatic and salty taste. Sesame snack is made with sesame and honey and is good for children. Bean Curd Snack is low in salt and calories, so it’s great when you want a nutritious snack.<Copyright©AgraFood,kfoodstory.com>

Introduction of Promising Companies

Dreaming of Becoming World’s Best Producer of Healthy Beverages, OKF
Dreaming of Becoming World’s Best Producer of Healthy Beverages, OKF Emperor of Aloe Beverages “OKF Aloe Vera King” Accounts for 80 Percent of World MarketFor a long time, carbonated drinks such as coke and caffeinated drinks like coffee have been ruling the world beverage market. However, the number of consumers concerned about their health has been steadily increasing and the healthy lifestyle trend expanded to the world food market a few years ago. On the wings of this development, new types of healthy beverages like aloe juice are gaining popularity around the world.Known as “the gift of God,” aloe has been used for skincare and whitening since ancient times. There are records that Cleopatra (the last of the Ptolemies, the Macedonian-descended pharaohs, who began to rule Egypt in 304 B.C.) added aloe vera to water in her baths and used it in cosmetics to keep her skin soft. Many European consumers - in the UK, France, the Netherlands, Eastern European countries, and many others - like aloe beverages because, while tasting sweet,such beverages are beneficial for our health. Importantly, to a lot of overseas consumers, “aloe beverages” now means “products of OKF.”OKF Sweeps the World Healthy Beverage Market with the “Gift of God,” Aloe BeveragesUsing Only Organic Aloe -Added Aloe Gel Content Flatters the Senses No Chemical Additives Such as Artificial SweetenersPremium Functional Beverage “Aloe-Berry” Series Recently ReleasedActively exporting to 150 countries including those in Europe and North America, OKF is a representative beverage producer in Korea. The name of the company is short for “Overseas Korean Food.” The main export item, “Aloe Vera King,” has played the most important role in building up OKF’s reputation across the globe. The product currently commands an 86 percent share of the global market. It is very rare that one beverage dominates the worldwide market to such an extent.There are several reasons for Aloe Vera King to have achieved this impressive success. First, unlike many other aloe beverages, Aloe Vera King is made only with natural organic aloe. Second, the aloe gel contents let us consume the best part of the “gift of God” to the maximum. Last but not least, the beverage flatters our senses by adding the fun of chewing to the drinking sensation.Food safety is a high priority for OKF. None of their beverages use any unwholesome materials (such as food preservatives, artificial additives, dyes, or GMO-genetically modified organisms).The “Aloe-Berry” beverage series, containing berries (acaiberry and blueberry), was released last year. The new products are one more step on the way to success in the premium market for healthy functional beverages.OKF, apart from Aloe Vera King, produces a variety of other beverages. It actively exports about 300 of its beverages. One of the biggest advantages that the company enjoys is its ability to customize exports. By conducting overseas market research on a regular basis, OKF has developed knowhow on offerings in each country - the fruit and vegetable beverages that best fit the preferences of the market’s consumers. The sparkling beverages containing various fruits, such as apple and grapes, have a sharp taste and are distributed in the North American market. In Europe and China, areas with long established tea cultures, local consumers can enjoy OKF’s healthy functional tea beverages such as ginseng tea and citron tea.In addition, to advance into the fast-growing functional beverage market, OKF has invested heavily in the development of energy drinks such as “Red Ginseng Up” and “Brain Up.” To enter the overseas organic beverage market, the company has obtained international certifications (USDA, EU) and HALAL certification in the Middle East. No Sugar·Organic·Only Uses Natural IngredientsOver 300 OKF Beverage Products Are Exported to 150 CountriesObtaining International Certifications: USDA·EU·HALALAll Manufacturing Facilities Received HACCP and GMP…Keeping Highly Sanitary ConditionsOKF beverages are distributed in 340 supermarket chains around the world. These include the world’s top four distributors - Costco, Walmart, Tesco, and Carrefour. The company also boasts world-class production facilities. Located in Andong-si, the OKF production complex makes 5 million units of various beverages - from cans to PET bottles - a day. A new factory was built recently to ramp up the production scale. All the production facilities are being kept in highly sanitary conditions, proven by the HACCP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practice).Lee Sang-sin, the president of OKF, said, “our company plans to invest more in premium healthy functional beverages that can prevent or treat diseases. All our beverages are produced under the principle ‘sugar free, organic, natural ingredients.’ We do our best to lead the healthy beverage market.”<Copyright©AgraFood,kfoodstory.com>

New Product/Technology Introduction

Pockachip Baked Nori
Pockachip Baked Nori New-Style Potato Chips Covered with Seaweed Powder Korean seaweed products are becoming popular with foreign consumers as healthy snacks. Low in calories and good for the health, they are actively exported to the global market—the US, China, Japan, Europe, and many other countries. One of Korea’s representative confectionary companies, Orion, has recently released a new product, Pockachip Baked Nori, to commemorate the company’s 60th anniversary. The new product is receiving many favorable reviews from consumers.Strong Seaweed Fragrance Pockachip is thinly sliced potato chips made with fresh potatoes. This snack is a steady seller ranked 7th in sales volume in the domestic market. In the process of developing this new type of Pockachip, the producer conducted intensive market research in Korea and abroad—Japan, the US, and Australia—to examine the item’s overseas business potential. Orion also intended to create this new type as a seaweed snack, so they developed seaweed powder that could be evenly sprinkled on potato chips. The resulting product has a strong seaweed fragrance and was evaluated as a successful combination of the savory seaweed with plain potato chips.A representative of Orion said, “Korean seaweed snacks are very popular abroad because they can be both a nutritious snack for children and an accompaniment to beer, wine, and other alcoholic beverages. There is no doubt that the new Pockachip, too, will earn fans overseas. We are planning to export it to China and other foreign markets.”<Copyright©AgraFood,kfoodstory.com>

New Product/Technology Introduction

Have You Ever Seen a Dried Sweet Potato Snack That Is Soft?
Have You Ever Seen a Dried Sweet Potato Snack That Is Soft? A New-Style Healthy Snack Wins the Heart of Chloe Grace MoretzAs part of the trend for healthy living styles, snacks that keep the original taste of their ingredients, are nutritious, and do not contain additives are a big hit in Korea. One of the popular products is Sweet Potato CHEW. The soft strips of dried sweet potato, made by steaming sweet potatoes without other additives, became a bestseller soon after its release. The product even captivated the taste buds of a Hollywood star. Last year, during her trip to Korea, Chloe Grace Moretz posted her experiences on her Instagram by the hour. One of the posts shows Sweet Potato CHEW. Below the picture the actress typed, “First time trying these dried sweet potato chews, but they’re really healthy and delicious. Love it.”Sweet Potato CHEW is produced by Jeongsim Food Co., Ltd. and distributed by Daesang Chungjungone. Let us find out more about Jeongsim Food.The First in the Field to Introduce Automated Facilities Located in Gangjin County, South Jeolla Province (which is famous for sweet potatoes), Jeongsim Food was founded in 2012. Despite being relatively new in the industry, the company has the largest production line of soft dried sweet potato in the country.Mr. Jin Gyeong-hak, CEO of Jeongsim Food, explains, “We started as an agricultural corporation purchasing sweet potatoes. When we first made soft dried sweet potato strips, we did it by hand and used potatoes that had no commercial value since they were too big or had a funny shape. We gave the packs of strips as bonus gifts to our best customers. The freebies received a very positive response and we decided to focus on their commercialization.”That is when Jeongsim Food signed cultivation contracts with sweet potato farmers and started building a factory. Mr. Jin said, “When we started this company, the manufacturing process for soft dried sweet potato in Korea was in the form of a cottage industry. From the beginning, we aimed at the global market, so we installed a modern automation system and set up the best processing facilities in the country.”In other words, Jeongsim Food became the first company in Korea to obtain an automated production system for soft dried sweet potato.Sold Out on a Home Shopping Channel…OEM Agreement with Daesang Chungjungone Jeongsim Food Co., Ltd. supplies most of its products to Home & Shopping (a home shopping channel), E-mart (a large network of hypermarkets), T’way Air and Eastar Jet airlines, and Daesang Chungjungone. All those companies approached Jeongsim Food after learning, through the word-of-mouth, that the ingredients are carefully selected and the products are made in state-of-the-art processing facilities.When Jeongsim Food’s sweet potato strips appeared on Home & Shopping for the first time, they were sold out in just 40 minutes.Exporting Soft Dried Sweet Potato to Japan, a Country Known for Advanced Food Manufacturing Technology Soon after Jeongsim Food started supplying its products to Daesang Chungjungone through an OEM (original equipment manufacturing) agreement, it was swarmed with inquiries from overseas buyers who were interested in the product because of the ease of storing and distributing it. Normally, fresh and processed sweet potatoes cause problems for long-term distribution since they spoil easily at room temperature. In contrast, Jeongsim Food’s product can be stored at room temperature for 8 months even though it does not use any additives. The secret is in the unique production process. Jeongsim Food had put much effort into developing a processing method that would enable the long-term storage of the product. After numerous trials and errors, the company succeeded in this endeavor and obtained a patent for the method early this year.High food safety is another strong point of Jeongsim Food’s products. The producer pays particular attention to hygiene and applies the CIP (cleaning in place) system. All of the hygienic facilities―air showers, filters for foreign matters, and so on―possess HACCP (hazard analysis and critical control point), ISO9001, and ISO22000 certifications. Based on these skills and facilities, Jeongsim Food has been able to make products of excellent quality and export them overseas. Particularly significant is its entry to the Japanese market since Japan is renowned for its advanced technology in soft dried sweet potato manufacturing. Next year, the sweet potato strips will be sold in a Japanese convenience store chain (Ministop). Moreover, the product has reached halal markets (Malaysia and Indonesia) by obtaining a halal certification (JAKIM) in June this year. Negotiations for export to the US and Europe are under way.<Copyright©AgraFood,kfoodstory.com>

Success Stories

Captivating the Taste Buds of Consumers with a Green Tangerine Beverage
Captivating the Taste Buds of Consumers with a Green Tangerine Beverage Juyoung Agricultural Corporation Knocks on the Global Market with Its Green Tangerine Ade, MIO JEJU“Green tangerines” refers to unripe tangerines left over in the process of selecting tangerines for juice extraction. They rarely attracted any business interest and were usually discarded because they had little commercial value. These days, however, many eyes are on a company that has transformed these abandoned fruits into a beverageand started exporting its products overseas. That company—Juyoung Agricultural Corporation—has been manufacturing and selling its green tangerine beverages under the brand name “Mio Jeju.” Green Tangerine, With Its Wide-Ranging Efficacies, Turns into a Beverage The reason that made this “ugly duckling” into a “swan” is the multiple health benefits of green tangerines. They are known for superb antioxidant and anticancer effects. “I was captivated by the taste of green tangerine juice that I happened to drink one day,”explained Jung Byung-wook, CEO of Juyoung Agricultural Corporation. He decided to dive into the commercialization of green tangerines because he “learned about various effects of the fruit and realized that it has a competitive edge in business.” Accordingly, in 2013, the company received a technology transfer for production of beverages using unripe tangerines from the Korean Rural Development Administration and began developing products which entered the market in June 2016. Its main products, Mio Jeju and Mio Jeju Sparkling, let consumers experience the refreshing taste of green tangerines to the fullest. Mesmerizing the Overseas Market with the Refreshing Taste of Green Tangerines The products of Juyoung Agricultural Corporation received much praise at the 2015 show of the best products of sextiary industry being distributed in the market. The show, hosted by the Ministry of Agriculture, Food and Rural Affairs in 2015, awarded Mio Jeju the grand prize. The beverages were also noticed in the overseas markets, and many foreign buyers started looking at green tangerines as a unique business item.These successes led Mr. Jung to begin an aggressive marketing campaign, sending samples to buyers he had met at overseas expositions. As a result, the company was able to export its beverages to China for the first time in 2015 and now, about 10,000 bottles are sold there every month.As a next step, Mr. Jung is planning to launch sales in the halal and European markets. To this end, he has established Jejupen Global SDN, a joint venture with a coconut processing company in Malaysia, and is in the process of obtaining Jakim (the halal certification of Malaysia) and KMF (the halal certification of the Islamic federation of Korea). The joint venture will be manufacturing and selling products containing green tangerine and coconut.Mr. Jung says, “The acquiring of Jakim and KMF halal certifications will enable us to appeal to consumers in the Islamic market.” He adds, “An enterprise running convenience stores in Malaysia is very interested in our products. We expect to start sales of products in pouches from February.” He estimates that 50,000 to 100,000 units of Mio Jeju can be sold in Malaysia in cooperation with the convenience store enterprise.At the same time, Juyoung Agricultural Corporation is taking necessary steps to obtain the EMAS (Eco-Management and Audit Scheme) certification, which is an environment-friendly certification in Europe. The certification process, which began last June, is expected to be complete by July this year, with the certificate being issued in September. "Similar to halalcertifications, EMAS is a prerequisite for export to Europe," says Mr. Jung. "After the certification process is over, we will start marketing our products through the German Chamber of Commerce."The sales volume goal for this year is five billion won. Based on the current progress, Mr. Jung is confident that the goal can be reached. In addition to the existing Mio Jeju beverages, the company is spurring the development of new products such as green tangerine tea (liquid) and caramel. Mr. Jung promises, "In 2017, we will do our best to deliver green tangerine beverages and concentrates not only to China, but also to the halal markets of Southeast Asia and the Middle East."<Copyright©AgraFood,kfoodstory.com>

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