Emperor of Aloe Beverages “OKF Aloe Vera King” Accounts for 80 Percent of World Market
For a long time, carbonated drinks such as coke and caffeinated drinks like coffee have been ruling the world beverage market. However, the number of consumers concerned about their health has been steadily increasing and the healthy lifestyle trend expanded to the world food market a few years ago. On the wings of this development, new types of healthy beverages like aloe juice are gaining popularity around the world.
Known as “the gift of God,” aloe has been used for skincare and whitening since ancient times. There are records that Cleopatra (the last of the Ptolemies, the Macedonian-descended pharaohs, who began to rule Egypt in 304 B.C.) added aloe vera to water in her baths and used it in cosmetics to keep her skin soft. Many European consumers - in the UK, France, the Netherlands, Eastern European countries, and many others - like aloe beverages because, while tasting sweet,such beverages are beneficial for our health. Importantly, to a lot of overseas consumers, “aloe beverages” now means “products of OKF.”
OKF Sweeps the World Healthy Beverage Market with the “Gift of God,” Aloe Beverages
Using Only Organic Aloe -Added Aloe Gel Content Flatters the Senses
No Chemical Additives Such as Artificial Sweeteners
Premium Functional Beverage “Aloe-Berry” Series Recently Released
Actively exporting to 150 countries including those in Europe and North America, OKF is a representative beverage producer in Korea. The name of the company is short for “Overseas Korean Food.” The main export item, “Aloe Vera King,” has played the most important role in building up OKF’s reputation across the globe. The product currently commands an 86 percent share of the global market. It is very rare that one beverage dominates the worldwide market to such an extent.
There are several reasons for Aloe Vera King to have achieved this impressive success. First, unlike many other aloe beverages, Aloe Vera King is made only with natural organic aloe. Second, the aloe gel contents let us consume the best part of the “gift of God” to the maximum. Last but not least, the beverage flatters our senses by adding the fun of chewing to the drinking sensation.
Food safety is a high priority for OKF. None of their beverages use any unwholesome materials (such as food preservatives, artificial additives, dyes, or GMO-genetically modified organisms).
The “Aloe-Berry” beverage series, containing berries (acaiberry and blueberry), was released last year. The new products are one more step on the way to success in the premium market for healthy functional beverages.
OKF, apart from Aloe Vera King, produces a variety of other beverages. It actively exports about 300 of its beverages.
One of the biggest advantages that the company enjoys is its ability to customize exports. By conducting overseas market research on a regular basis, OKF has developed knowhow on offerings in each country - the fruit and vegetable beverages that best fit the preferences of the market’s consumers.
The sparkling beverages containing various fruits, such as apple and grapes, have a sharp taste and are distributed in the North American market.
In Europe and China, areas with long established tea cultures, local consumers can enjoy OKF’s healthy functional tea beverages such as ginseng tea and citron tea.
In addition, to advance into the fast-growing functional beverage market, OKF has invested heavily in the development of energy drinks such as “Red Ginseng Up” and “Brain Up.” To enter the overseas organic beverage market, the company has obtained international certifications (USDA, EU) and HALAL certification in the Middle East.
No Sugar·Organic·Only Uses
Over 300 OKF Beverage Products Are Exported to 150 Countries
Obtaining International Certifications:
All Manufacturing Facilities Received HACCP and GMP…Keeping Highly
OKF beverages are distributed in 340 supermarket chains around the world. These include the world’s top four distributors - Costco, Walmart, Tesco, and Carrefour.
The company also boasts world-class production facilities. Located in Andong-si, the OKF production complex makes 5 million units of various beverages - from cans to PET bottles - a day. A new factory was built recently to ramp up the production scale. All the production facilities are being kept in highly sanitary conditions, proven by the HACCP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practice).
Lee Sang-sin, the president of OKF, said, “our company plans to invest more in premium healthy functional beverages that can prevent or treat diseases. All our beverages are produced under the principle ‘sugar free, organic, natural ingredients.’ We do our best to lead the healthy beverage market.”