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Introduction of Promising Companies

Total : 3
  • Releasing Rice Soju, A Traditional Korean Distilled LiquorOf many types of traditional liquor in Korea, the most common and popular one is makgeolli (rice wine). Also known as takju (coarse liquor), makgeolli has been used in Korea for centuries to celebrate big national events or prepare for memorial rituals. The culture of home brewage emerged during the Joseon dynasty, when many ordinary families started brewing rice wine at home. Even today, there are families brewing liquor based on recipes passed down over many generations.Generally, makgeolli has an image of cheap, affordable liquor for ordinary people, and its price is low. However, the quality can differ greatly, depending on the ingredients and manufacturing methods. Premium makgeolli appeared on the market in response to consumers’ interest in better tasting rice wine. Now, there are many products differentiated by good quality, for which consumers are eager to pay more.One of the leaders in production of premium makgeolli is Baehaejung Doga Co., Ltd. Its president, Bae Hae-jung, is a daughter of the late Master Bae Sang-myeon, one of the greatest experts in traditional Korean wine. Since 1998, when the company was established, Baehaejung Doga has focused its efforts on the production and export of premium makgeolli. Its main target is Japan where makgeolli has been popular from the early 2000s.Buja Makgeolli Enjoys Love of Japanese Consumers for 15 Years The first premium product released by Baehaejung Doga was Buja Makgeolli. It has a nice fragrance and taste of malt. Developed by Master Bae during his lifetime, Buja Makgeolli is creamier and has a more delicate flavor than general makgeolli. It is produced using a patented technique for manufacturing traditional liquor through the fermentation of raw rice. Master Bae personally developed this technique, inspired by ancient records. The product is also healthier than ordinary makgeolli because it is brewed from ground raw rice and, therefore, contains more amino acids and fibers and less of the harmful substance methanol.Bae Hae-jung says, “We are proud of Buja Makgeolli. It is a high-quality, healthy rice wine which is naturally brewed with microorganisms without adding any artificial additives. Thanks to the technological know-how my father accumulated for manufacturing premium makgeolli, we are able to continue the tradition.”As a premium product, Buja Makgeolli is offered in glass containers, not in plastic bottles like most other products. It was a big risk for a small-scale company sensitive to manufacturing costs to change the packaging to a more expensive one, but Baehaejung Doga dared to take it. Moreover, the company added two more wines to the Buja line: Buja Purple Sweet Potato and Buja Songsan Grape. Those are lower in alcoholic content (only 8%) beverages targeting female consumers. They are made with 100% polished rice cultivated in Korea. Buja wines have gained a great popularity in the Japanese market, raking up US$ 1.2 million per year in exports.Recently, however, the export volume has decreased. Bae explains, “Due to the changes in the Japanese market, the export volume of Buja Makgeolli has reduced by 30%. We are trying to expand our markets to Singapore, Australia, and Vietnam by developing, in addition to Buja wines, several new products which use organic rice, citron, melon, and so on.”Export Plans for Korean Traditional Distilled Liquor, Rice Soju In recent years, Baehaejung Doga started a new business in the traditional Korean soju (distilled liquor) market. The company distilled Ugok-ju, which was launched in 2011 under the pen name of Master Bae, to produce the Ugok Soju. The Ugok series stand out as traditional liquors by undergoing six months of fermentation, which gives the products a mild yet rich flavor and the natural fragrance of grain wine. Bae Hae-jung says, “The most important factor in maintaining the uniform taste of makgeolli or soju is the malt responsible for the fermentation process. We possess the know-how to use only the standardized bacilli.”The traditional soju of Baedoga entered the market in 2016 under the name “Loa.” It comes in four types: white (rice alone), yellow (with pear), green (with green grapes), and red (with apple). The alcohol contents are 19% and 40%, and, with the latter one, the company intends to push its way into the strong liquor market. Currently, Ugok and Loa are sold at duty-free shops where they are consistently sought by foreign tourists.Bae added, “Similarly to how we raised the value of makgeolli by developing premium products, we plan to push into the global market with Korean traditional soju. We have put Loa into oak containers and earthenware for a ten-year fermentation period, and are hosting some sampling events.”
    2017-07-31 06:58:09
  • Putting Spurs to Becoming a Global Food Company with the Flagship Dosirac, One of the Most Loved Products in RussiaDosirac, instant noodles in a square-shaped container, is the best-selling ramen in Russia. Dosirac first entered the Russian market in the late 1980s. It now has a 60 percent share of the Russian ramen market and is so popular that local consumers call it “the best ramen in Russia.” There is even a joke among Russian people that one needs Dosirac to get over a hangover after drinking vodka. The birthplace of Dosirac is Paldo, a Korean instant noodle exporter. Paldo is actively promoting its delicious processed foods, including Dosirac, to 60 countries worldwide. Paldo Annually Sells Over 200 Million Dosirac Products in RussiaPaldo Dosirac is briskly sold in 30 countries - Russia, the US, Australia, and so on - and it is currently enjoying the highest popularity in Russia. The square-shaped noodle product has recorded a rapid increase in sales volume since the early 2000s. Russians now consume over 200 million Dosirac products every year. The biggest reason for Dosirac’s success story in Russia is the company’s effort to customize the taste according to the preferences of the local consumers. Dosirac comes in a wider variety of types than other instant noodle products: chicken flavored, mushroom flavored, shrimp flavored, and many more. Paldo also makes it a rule to use safe and high-priced ingredients for Dosirac. What’s more, Paldo possesses superior ramen manufacturing techniques and further differentiates its products from the competitors by providing a fork with every Dosirac product.What Are Paldo’s Delicious Processed Foods?Paldo is actively carrying forward its global sales business to become a global food exporter. This year Paldo is making efforts to extend its markets to India, Central and South America, and Africa. The company is also trying to raise awareness of the brand by promoting a variety of the products it offers for export, including aloe beverages and snacks. introduces our readers to Paldo’s delicious processed foods that are actively exported overseas.Paldo’s seasoned seaweed is becoming popular in Russia, the US, and Canada as a healthy snack. After the company released a large-sized seasoned seaweed product - 11g, twice as big as the original 5g - and a wasabi flavored-seasoned seaweed product, the overseas sales volume has been steadily growing. Capitalizing on continuous sales promotions, tasting events, and commercial ads targeting foreign consumers, Paldo plans to meet its export target of USD$1 million seaweed product sales this year.Paldo’s flagship beverage products are aloe beverages and the beverage for kids Pororo. The aloe beverages turn in over USD$9 million a year. Paldo develops each new aloe product based on thorough market research and efforts to match the tastes of local consumers. Last year, for example, the company released new aloe beverage products for Mexicans and European people. There are several different types of Paldo aloe beverages: original, sugar free, pomegranate, blueberry, etc. Moreover, they are differentiated by target consumer: from premium aloe beverage Paldo Aloe to lower-priced Aloe Born.Pororo beverage for kids is very popular with Chinese children. Last year’s export sales to China reached USD$1.53 million. This figure doubled compared to the previous year and accounts for over 75 percent of the total exports of Paldo Pororo. The biggest popularity factor of the beverage is the cute character design that kids like. The variety of tastes - milk, strawberry, apple, and so on - are yet another strong point. This year Paldo plans to meet the export target of USD$3 million by launching new Pororo products: a pouched Pororo beverage and a Pororo beverage for the kids in the Middle East. Delicious snacks produced by Paldo are also receiving favorable evaluations from overseas consumers. These include Crab Snack, Sesame Snack, and Bean Curd Snack. Crab Snack goes well with alcoholic drinks thanks to its aromatic and salty taste. Sesame snack is made with sesame and honey and is good for children. Bean Curd Snack is low in salt and calories, so it’s great when you want a nutritious snack.
    2017-07-31 06:45:31
  • Emperor of Aloe Beverages “OKF Aloe Vera King” Accounts for 80 Percent of World MarketFor a long time, carbonated drinks such as coke and caffeinated drinks like coffee have been ruling the world beverage market. However, the number of consumers concerned about their health has been steadily increasing and the healthy lifestyle trend expanded to the world food market a few years ago. On the wings of this development, new types of healthy beverages like aloe juice are gaining popularity around the world.Known as “the gift of God,” aloe has been used for skincare and whitening since ancient times. There are records that Cleopatra (the last of the Ptolemies, the Macedonian-descended pharaohs, who began to rule Egypt in 304 B.C.) added aloe vera to water in her baths and used it in cosmetics to keep her skin soft. Many European consumers - in the UK, France, the Netherlands, Eastern European countries, and many others - like aloe beverages because, while tasting sweet,such beverages are beneficial for our health. Importantly, to a lot of overseas consumers, “aloe beverages” now means “products of OKF.”OKF Sweeps the World Healthy Beverage Market with the “Gift of God,” Aloe BeveragesUsing Only Organic Aloe -Added Aloe Gel Content Flatters the Senses No Chemical Additives Such as Artificial SweetenersPremium Functional Beverage “Aloe-Berry” Series Recently ReleasedActively exporting to 150 countries including those in Europe and North America, OKF is a representative beverage producer in Korea. The name of the company is short for “Overseas Korean Food.” The main export item, “Aloe Vera King,” has played the most important role in building up OKF’s reputation across the globe. The product currently commands an 86 percent share of the global market. It is very rare that one beverage dominates the worldwide market to such an extent.There are several reasons for Aloe Vera King to have achieved this impressive success. First, unlike many other aloe beverages, Aloe Vera King is made only with natural organic aloe. Second, the aloe gel contents let us consume the best part of the “gift of God” to the maximum. Last but not least, the beverage flatters our senses by adding the fun of chewing to the drinking sensation.Food safety is a high priority for OKF. None of their beverages use any unwholesome materials (such as food preservatives, artificial additives, dyes, or GMO-genetically modified organisms).The “Aloe-Berry” beverage series, containing berries (acaiberry and blueberry), was released last year. The new products are one more step on the way to success in the premium market for healthy functional beverages.OKF, apart from Aloe Vera King, produces a variety of other beverages. It actively exports about 300 of its beverages. One of the biggest advantages that the company enjoys is its ability to customize exports. By conducting overseas market research on a regular basis, OKF has developed knowhow on offerings in each country - the fruit and vegetable beverages that best fit the preferences of the market’s consumers. The sparkling beverages containing various fruits, such as apple and grapes, have a sharp taste and are distributed in the North American market. In Europe and China, areas with long established tea cultures, local consumers can enjoy OKF’s healthy functional tea beverages such as ginseng tea and citron tea.In addition, to advance into the fast-growing functional beverage market, OKF has invested heavily in the development of energy drinks such as “Red Ginseng Up” and “Brain Up.” To enter the overseas organic beverage market, the company has obtained international certifications (USDA, EU) and HALAL certification in the Middle East. No Sugar·Organic·Only Uses Natural IngredientsOver 300 OKF Beverage Products Are Exported to 150 CountriesObtaining International Certifications: USDA·EU·HALALAll Manufacturing Facilities Received HACCP and GMP…Keeping Highly Sanitary ConditionsOKF beverages are distributed in 340 supermarket chains around the world. These include the world’s top four distributors - Costco, Walmart, Tesco, and Carrefour. The company also boasts world-class production facilities. Located in Andong-si, the OKF production complex makes 5 million units of various beverages - from cans to PET bottles - a day. A new factory was built recently to ramp up the production scale. All the production facilities are being kept in highly sanitary conditions, proven by the HACCP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practice).Lee Sang-sin, the president of OKF, said, “our company plans to invest more in premium healthy functional beverages that can prevent or treat diseases. All our beverages are produced under the principle ‘sugar free, organic, natural ingredients.’ We do our best to lead the healthy beverage market.”
    2017-07-27 22:19:03