Jujube helps eliminate wastes in the blood vessels, lower cholesterol, stimulate the appetite and promote digestion. Also, as jujube is effective for preventing respiratory disease, relieving insomnia and recovering your health, it is used as an essential medicinal material in oriental medicine. There is a person who has positively informed the customers at home as well as abroad of jujube with such a variety of efficacy. Lee Jae-hye, CEO of Chammat Jujube Farm located in Gunwi-gun, Gyeongbuk is the focus of such attention.
CEO Lee Jae-hye takes the lead in promoting good quality Gunwi jujube products
With about 20% of the national jujube production, Gunwi in Gyeongbuk is one of the main production areas such as Boeun in Chungbuk and Gyeongsan in Gyeongbuk. However, many people do not call Gunwi as a main jujube production area. It is because they do not know it well. CEO Lee said, “Gunwi, an inland area, can grow delicious and good quality fruits due to a huge daily temperature range. However, people do not know well about a place name of Gunwi and, even if they are informed of it, they do not know almost about Gunwi jujube”.
So, in order to let the customers informed of Gunwi jujube, CEO Lee focused on the production of high quality jujube products. Jujube is normally harvested when blue in color, but the jujube in Chammat Jujube Farm is harvested after being fully ripen. It is the reason because it can maintain over 30 Brix of higher sugar content. The harvested jujube fruits are air-dried and stored in the low temperature until being processed. CEO Lee commented on the past, “I have gone through many trials and errors to produce the high quality jujube products for about 5 years since I came to Gunwi in 2009”.
Jujube Snack and Jujube Extract made of High Quality Jujube Fruits
After undergoing a series of trials and errors, CEO Lee completed the current jujube products. However, as the jujube fruits grown in the other main production areas are stably distributed and sold, CEO Lee made her bid for victory by manufacturing the processed jujube products. CEO Lee explained, “The other main jujube production areas distribute good quality jujube fruits in a state of fresh jujube, and use lower quality jujube fruits as an ingredient of the processed products. In order to win competition against the jujube products from other main production areas, I started to manufacture the processed products with the best jujube fruits”.
The results are jujube extract and jujube snack. They are the typical processed jujube products of Chammat Jujube Farm. It is very strict to select the raw material. The jujube fruits are selected by checking with naked eyes manually three times and washed to be used for the processed products. Because of this, jujube snack of Chammat Jujube Farm maintains a crunchy texture for a long time with almost no crumbs. Despite of no additive, you can feel jujube’s unique sweet taste definitely. CEO Lee said, “After being chosen in the contest of ‘Female CEO Processing Startup Sector’ organized by Gyeongsangbuk-do Agricultural Research Services in 2015, we ramped up the production of the processed jujube goods from the next year. Among about 12 tons of annual production (based on dried jujube), only 60% of selected good quality jujube are used for the processed products”. She added, “We have prepared for producing a variety of processed products such as jujube sugar, jujube spread and jujube vinegar before marketing”.
Sales Extended at Home and Abroad through Word-of-Mouth
The processed jujube products that Chammat Jujube Farm manufactures with carefully selected ingredients, such as jujube snack and jujube extract are also sold actively in Korea on everyone’s tongue.
The products are mostly sold through direct dealing with the customers. CEO Lee Jae-hye said, “Online sales are only 2 to 3% of total sales. Most of repeated orders from the customers come from such direct dealing”.
Recently, they exported jujube snack equivalent to USD1,000 as sample to Vietnam, which started to inform of Gunwi jujube. CEO Lee spoke up, “We cannot make the processed jujube products carelessly because I can eat and my nephew can eat, too,” and said, “We will obtain HACCP certification next year to enter the large distributors.” And she also said, “The overseas buyers show interests in our products through many inquiries. By highlighting the fact that taking 4 to 5 jujube fruits everyday is helpful for a long life, we will do our best to export our products to Japan, Europe, event to China.”
Tel : +82-54-382-3380(CEO, Lee Jae-hye)
Fax : +82-54-382-3370
E-mail : firstname.lastname@example.org