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Success Stories

Total : 12
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  • Shine Muscat Grapes Korean grapes are very popular in the overseas market. The annual export amounts of (fresh) grapes have rising trend, US$1.38 million in 2012, 1.69 million in 2013, 2.25 million in 2014, 3.28 million in 2015, 5.12 million in 2016 and 8.49 million in 2017. Especially, Shine Muscat grapes with the strong points of fragrant flavor and no seed have grown as a profitable product of grape export market. Among the Shine Muscat growers across the country, San Terroir Corporation in Sangju, Gyeongbuk catches eyes by a rapid growth, 80 tons of export and US$935,000 of export amount during 3 years after establishment.  Production of High Quality Shine Muscat Grapes through Enough Preparation The total sales of 24 grape growers in San Terroir Corporation was KRW1,940 million and the average sale per grower was about KRW80 million. Such total sales were over double KRW810 million in 2015. The reason of rapid sales growth was that they turned their eyes to the export market. The actual exports last year were 90 tons, which surged more than 10 times 8.4 tons in 2016 and 8.1 tons in 2015. Such increase of exports was resulted from the robust preparations by San Terroir Farming Corporation. They have a cooperative grading center, cold-storage warehouse and storage facility for loading. Also, they are extending the cooperative grading center and the grading lines for entering Chinese market, etc. The profitable items for export were converted from Campbell to Shine Muscat.  Global GAP certification as well as GAP certification in Korea for the production facilities were all obtained. In order to meet the various requirements of overseas customers, they diversified their products such as 500g and 600g of 8 packs, 750g and 1kg of products with a bunch of Shine Muscat, 2kg and 4kg of products. Kim Dong-geun, CEO of San Terroir Farming Corporation, said, “Our goal is that the average annual income per grower reaches over KRW200 million through the export of all our high quality grapes”.  Targeting Overseas Markets through Quality Control by Grade and Continuous Training They controlled quality by grade for quality standardization, and continued to visit the Rural Development Administration and leading farms for receiving educational training. As a result, they exported Shine Muscat grapes with over 18 Brix of sugar content to 8 Southeastern Asian countries such as Taiwan, Hong Kong, Vietnam, Singapore, Indonesia, Malaysia, Myanmar and Thailand. This year, they are trying to enter Chinese market through being designated as the export complex, etc. and obtain Halal certification to enter the Halal market. They have already been designated as an export complex by Canada.  They are now trying to enter the US and UAE markets. To do this, they have a plan to participate in the exhibitions which will be held in Paris, France (October), Ho Chi Minh, Vietnam (November), Beijing, China (November), Shanghai, China (November). CEO Kim Dong-geun said, “Shine Muscat is a fragrant seedless grape and appeals to younger generations. It has a solid flesh and is excellent in the storage, which favors its exports. Our grapes are grown 350m above sea level, and their sugar content and unique fragrance are superior to the ones of other areas”.  Challenge to Export Expansion through Overseas Market Expansion and New Variety of Grapes This year’s export target is 400 tons (KRW6 billion in sales). Next year’s goal is planned to be 500 tons (KRW10 billion in sales). The goal of San Terroir Farming Corporation is to achieve the grower’s average income of over KRW200 million per year based on the exports. In the medium and long term, they prepare step by step for the response to any change of the grape consumption flow. In order to introduce a new variety of grapes, they went on a field trip to the advanced vineyard in Japan last year and will conduct cultivation experiment in some farms this year. CEO Kim Dong-geun said, “All growers obtained Global GAP certification and were designated as the export complex. We will extend our cooperative grading center and participate in the exhibitions to be held in Beijing and Shanghai so that our farming corporation may be designated as the export complex by China this year”. He also explained, “We will obtain Halal certification to enter the Muslim countries in Southeast Asia and Middle East. We will be stably positioned in the export markets by boosting the value of our brand, San Torroir through the grape production by Claim Zero and consistent high quality”.  Tel  : +82-10-8853-9647(CEO, Kim Dong-geun)Fax : +82-54-536-9647E-mail : kdg536@naver.com
    2018-11-15 10:45:46
  • Jujube helps eliminate wastes in the blood vessels, lower cholesterol, stimulate the appetite and promote digestion. Also, as jujube is effective for preventing respiratory disease, relieving insomnia and recovering your health, it is used as an essential medicinal material in oriental medicine. There is a person who has positively informed the customers at home as well as abroad of jujube with such a variety of efficacy. Lee Jae-hye, CEO of Chammat Jujube Farm located in Gunwi-gun, Gyeongbuk is the focus of such attention. CEO Lee Jae-hye takes the lead in promoting good quality Gunwi jujube products With about 20% of the national jujube production, Gunwi in Gyeongbuk is one of the main production areas such as Boeun in Chungbuk and Gyeongsan in Gyeongbuk. However, many people do not call Gunwi as a main jujube production area. It is because they do not know it well. CEO Lee said, “Gunwi, an inland area, can grow delicious and good quality fruits due to a huge daily temperature range. However, people do not know well about a place name of Gunwi and, even if they are informed of it, they do not know almost about Gunwi jujube”. So, in order to let the customers informed of Gunwi jujube, CEO Lee focused on the production of high quality jujube products. Jujube is normally harvested when blue in color, but the jujube in Chammat Jujube Farm is harvested after being fully ripen. It is the reason because it can maintain over 30 Brix of higher sugar content. The harvested jujube fruits are air-dried and stored in the low temperature until being processed. CEO Lee commented on the past, “I have gone through many trials and errors to produce the high quality jujube products for about 5 years since I came to Gunwi in 2009”.Jujube Snack and Jujube Extract made of High Quality Jujube Fruits After undergoing a series of trials and errors, CEO Lee completed the current jujube products. However, as the jujube fruits grown in the other main production areas are stably distributed and sold, CEO Lee made her bid for victory by manufacturing the processed jujube products. CEO Lee explained, “The other main jujube production areas distribute good quality jujube fruits in a state of fresh jujube, and use lower quality jujube fruits as an ingredient of the processed products. In order to win competition against the jujube products from other main production areas, I started to manufacture the processed products with the best jujube fruits”.The results are jujube extract and jujube snack. They are the typical processed jujube products of Chammat Jujube Farm. It is very strict to select the raw material. The jujube fruits are selected by checking with naked eyes manually three times and washed to be used for the processed products. Because of this, jujube snack of Chammat Jujube Farm maintains a crunchy texture for a long time with almost no crumbs. Despite of no additive, you can feel jujube’s unique sweet taste definitely. CEO Lee said, “After being chosen in the contest of ‘Female CEO Processing Startup Sector’ organized by Gyeongsangbuk-do Agricultural Research Services in 2015, we ramped up the production of the processed jujube goods from the next year. Among about 12 tons of annual production (based on dried jujube), only 60% of selected good quality jujube are used for the processed products”. She added, “We have prepared for producing a variety of processed products such as jujube sugar, jujube spread and jujube vinegar before marketing”.Sales Extended at Home and Abroad through Word-of-MouthThe processed jujube products that Chammat Jujube Farm manufactures with carefully selected ingredients, such as jujube snack and jujube extract are also sold actively in Korea on everyone’s tongue. The products are mostly sold through direct dealing with the customers. CEO Lee Jae-hye said, “Online sales are only 2 to 3% of total sales. Most of repeated orders from the customers come from such direct dealing”. Recently, they exported jujube snack equivalent to USD1,000 as sample to Vietnam, which started to inform of Gunwi jujube. CEO Lee spoke up, “We cannot make the processed jujube products carelessly because I can eat and my nephew can eat, too,” and said, “We will obtain HACCP certification next year to enter the large distributors.” And she also said, “The overseas buyers show interests in our products through many inquiries. By highlighting the fact that taking 4 to 5 jujube fruits everyday is helpful for a long life, we will do our best to export our products to Japan, Europe, event to China.”Tel : +82-54-382-3380, +82-10-9398-6742(CEO, Lee Jae-hye)Fax : +82-54-382-3370E-mail : ruby3291@naver.com
    2018-11-15 10:32:23
  • (Photo : http://bts.ibighit.com/)BTS, or the Bangtan Boys composed of seven male idols, is enjoying popularity among a lot of people for pleasing their ears with strongly addictive songs. The boy band has grown into a world-famous idol group, carrying out two sold-out concerts at the O2 Arena in London, where top singers like Madonna or Paul McCartney can perform, and topping Billboard Chart, among others.Therefore, every move of the band draws attention from a lot of people. Especially, their frequently visited restaurants are now the go-to places for international tourists visiting Korea.Yujeong Restaurant, which is located in Nonhyeon-dong, Seoul, allows visitors stepping into its hall easily notice all the BTS photos and goods as well as their dedicated seats. BTS’ favorite dish here is Dolsot Bibimbap with Black Pig Pork. It is what BTS members often take out.So, those fans who come here favors the dish as their best. At the price of 8,000 won, the bibimbap as usual is served together with Jeju black pig pork and laver powder in a stone pot. Jeong Hyeong-don, the South Korean comedian who happened to be at the restaurant said, “It boasts a taste that everyone would like and nobody would dislike.”#Bibimbap StoryBibimbap, which has various herbs and stir-fried meat on rice and then lets the diner mix them with red pepper sauce, comes in as the representative Korean food handpicked by both Koreans and foreigners. Included among Korean Air’s in-flight in-flight meals in the early 1990s, bibimbap took just a short time to captivate the world’s palate. Now, it is reportedly as the most popular dish of all the airline meals around the world.The name of bibimbap varies depending on which food ingredients are added on top of those various herbs and which dinnerware the food I served in. Sea quirt bibimbap, cockle bibimbap, seaweed bibimbap, and bulgogi bibimbap are the variants of bibimbap whose names represent the food ingredients added. Brass bowl bibimbap and dolsot bibimbap are named after the dinnerware which bibimbap is served in.Actually, bibimbap recipe is quite simple. Stir-fry green pumpkin, beef, mushroom, eggplant, carrot, and egg separately on a frying plan and add them to cooked rice. Then, mix them all with red pepper sauce. Add sesame oil and perilla oil to enjoy an aromatic flavor. To meet your preferences, you may want to add other various ingredients.#The Bibimbap Ingredients Exported to the World① Convenience BibimbapThe product has Korean rice and vegetables as its main ingredients. It has two varieties: cup bibimbap that can be served quickly through 3-minute heating in the microwave and pouch bibimbap into which the user has to pour hot water. Thanks to the frozen-drying technology, the newly cooked rice taste and the fresh mouthfeel of the vegetables are kept intact.· Company: SIK Co., Ltd.· Tel: +82 70-7011-5706· Fax: +82 2-6300-8814· Website: www.sikco.kr②T Master Sesame OilThe product which uses 100% Korean sesame, carries the dedicated work by Choe Soon-hee, a traditional food artist. Sesame is washed at least four times and compressed at a low temperature. As it doesn’t go through refining, the sesame’s aromatic flavor is kept intact in the product.· Company: Seungin Food· Tel: +82 51-271-7729, +82 10-3564-1009 (Manager Choi Soo-tae)· Fax: +82 51-955-3390· Website: seunginfood.modoo.at③ Product Name: Red Pepper PasteFocusing on consumer health, the product doesn’t us any artificial additives like preservatives, colorants, or artificial seasonings. As the prepared red pepper sauce goes through 6-month-long ripening, consumers can enjoy a soft taste.· Company: Jookjangyeon · Tel: +82 53-283-1530, +82 10-6206-8558 (CEO Jung Youn-tae)· Fax: +82 53-283-1557· Website: www.jookjangyeon.com
    2018-11-05 16:01:23
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