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Success Stories

Total : 7
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  • Exporting Strawberry to Southeast Asian Markets While Focusing on High Quality and High PriceChangpyeong Nonghyup Agriculture Marketing was created in 2012 by about 20 strawberry farmers with the aim of growing the world’s best quality strawberry. Starting in 2016 with its first export of strawberry to Hong Kong, the coop union is now expanding its export into the Southeast Asian countries such as Thailand and Vietnam, thus bringing worldwide publicity to our high-quality strawberry.Attacking the Hong Kong MarketFour years after its creation, Changpyeong Nonghyup Agriculture Marketing turned its eyes toward overseas markets where more of high-quality strawberries are consumed than in the South Korean market. About twenty strawberry farmers who created the coop union in Damyang, Jeollanam-do, are confident that they can generate more stable profits and added value by expanding their export market with high quality as their weapon.CEO Yun Il-ho said, “Our export is increasing year after year as the strawberries produced by our union members are known to deliver better quality in overseas markets,” and added, “Our quality is kept at a world-class level so that our buyers sign off on purchase agreements at a price about 20 to 30% higher than for ordinary varieties.”As the consumers in the Southeast Asian markets rave over the excellent flavor, shape, and color of the strawberries produced by Changpyeong Nonghyup Agriculture Marketing, its members’ incomes are increasing as their strawberries are being sold at higher prices than those from other countries. With the export increasing at this rate, the coop union expects that its export will increase up to 500 million won this year and to 1 billion won by 2019.Selected as Top-Fruit by RDAIn the expansion of strawberry export, the thorough-going farming training and quality management know-how delivered to the farmers has played a part. Especially when the strawberry farming was selected as Top-Fruit of RDA in 2015, there came a turning point for quality upgrade with supports arriving as funding, facilities, and equipment for quality farming. First of all, the foundation for high-quality strawberry production was created with intensive farming technology consulting, export related education from various experts of RDA and various supports required for production among others.Especially, when the strawberries grown by the twenty or so farming members were put to joint screening to ensure that only quality products were up for overseas sales. Moreover, 100% hydroponic growing has ensured the delivery of strawberries that are very firm and sweet. Lately, the coop union is meeting a steadily growing overtures from Singaporean buyers about possible purchases. Besides, its participation in the export forum or One-on-One Talks with Buyers arranged by RDA is creating a basis for increased exports as it brings export information and networking.Strawberry Landing Premium Department Stores in Southeast AsiaCEO Yun Il-ho said, “Our strawberry is now viewed as of such high quality in Hong Kong, Thailand, and Vietnam that it has landed the premium department stores in those countries,” and described its great popularity overseas by saying, “Especially, the excellence of our product has been proven so that it is sold at a high price than the previously famous premium-price Japanese strawberry.”The coop union plans to stick to its export strategy of producing quality strawberries with the know-how for distinctive hydroponic farming and getting its product selected by overseas consumers by building its image as a premium product through premium pricing. In addressing the latest shortage of strawberries for overseas sales, the union plans to increase farming members and thereby acquiring export volumes from their outputs. Through such export expansion, the coop union expects that it will be able to increase its export to 1.5 to 2 billion won in 2020.
    2018-09-04 15:08:28
  • Having successfully launched its export in 2018, Haenammushroom Co., Ltd. expects that it will export about 100 million won this year. The company plans to stabilize the domestic sales price and present the excellent taste of the homegrown king trumpet mushroom to international consumers by pioneering its export markets. Having successfully embarked on its export, the company is attacking the global mushroom market through increasing its export volume and systematic quality management.King Trumpet Mushroom Export Price 20% HigherThe king trumpet mushroom grown by Haenammushroom Co., Ltd. draws spotlight as a popular export product as it boasts firm tissue and excellent storageability. CEO Kim Hwang-ik said, “As we export to Japan this year for the first time, we expect that the domestic king trumpet mushroom price, which has been destabilized by the overproduction, will stabilize,” and raved over the excellent benefits from the export by adding, “Our exported mushrooms are consumed by Japanese households. As we begin our export at a price 15 to 20% higher than the domestic price, it has several advantages such as guaranteed year-round high price and stabilized domestic price.”Cleaving to high quality and premium with a view to increasing its export volume, Haenammushroom Co., Ltd. makes unstinted investments in temperature & humidity control and mushroom management. Having grown king trumpet mushroom since 1999, CEO Kim Hwang-ik demonstrates such a high level of quality management that he is touted as the greatest South Korean expert on king trumpet mushroom farming.Currently, the company exports only to Japan, but by diversifying its export market this year, the company expects to sign sales agreements with such countries as Australia, the Netherlands, and Malaysia. As more and more importers from Australia, the US, and Europe visit the farm for purchase talks, the company expects that its export will more than double or tripple next year. Cinching Its First Export by Connecting to a Buyer at a Fair CEO Kim Hwang-ik said, “By talking with a buyer that Rural Development Administration (RDA) hooked up with us at the 2017 Agriculture Fair, we came to sign our first contract for export to Japan,” and described the advantages of the One-on-One Buyer Matching program by adding, “We owe our successfully launched export to the RDA’s support system which supports exporting farming households not as an isolated case but from a mid-to-long-term perspective.At the company’s first export contract, the importer visited the farm of Haenammushroom Co., Ltd., where he had a meticulous review of the mushroom, its growth, export packaging, mushroom screening area etc., which convinced himself to sign off on a purchase contract. Lately, the company has decided to increase the size of its used glass bottles with the aim of improving the quality of its exported mushroom from 1,100CC to 1,400CC, which is proving effective in increasing output and giving extra firmness to its tissue. Especially, as the bottle size increases, the enlarged mushroom now gets two stems, thus making the tissue firmer and improving its taste.Expanding Export Market into 5 CountriesWith a view to increasing its export of king trumpet mushroom to Japan, Haenammushroom Co., Ltd. is increasing its marketing to locals as by actively participating in good sampling events for local buyers in Japan and international fairs among other. The company plans to increase its export countries to five by next year through pioneering export markets and producing high-quality king trumpet mushrooms. Furthermore, through its research jointly conducted with RDA and Jeollanam-do Agricultural Research & Extension Services, the company plans to develop new varieties of mushrooms for experimental farming and nurture them into export products. By actively publicizing the anti-cancer ingredient included in the mushroom, the company will work to export it as a new functional mushroom coming on the heels of king trumpet mushroom. Currently, the company is moving fast to prepare its export, sending samples to Australia, Malaysia, the Netherlands etc. and checking the locals’ reaction to them.
    2018-09-04 15:00:19
  • Seojung Cooking Garners Attention with Traditional-Style Sikhye and SujeonggwaSikhye (sweet rice punch) and sujeonggwa (cinnamon punch) are traditional beverages loved by many Koreans. One of the companies exploring the beverages’ export potential is Seojung Cooking located in Icheon City of Gyeonggi Province. It makes its products using traditional methods under the principle of “slow cooking.”Like Cooking at Home, with Consumers’ Health in Mind Most businesses prefer mass production because manufacturing and selling many products at once is financially advantageous. In contrast, Seojung Cooking makes its products following homemade food recipes. Seo Jung-oak, President of Seojung Cooking, said, “We make sikhye and sujeonggwa slowly, as if at home. We believe that the food made in such a way has a better flavor, and is good for the health of consumers.”Seo explained, “When making sikhye, it takes over five hours to saccharize rice with malt. During this process, malt enzymes produce many substances beneficial for the body.”“The same is true for sujeonggwa. Its unique pungency comes forth as we boil cinnamon, ginger, and dried persimmons in a cauldron for a long time. That is why we call them ‘slow sikhye’ and ‘slow Sujeonggwa.’ Mass production methods does not yield the same flavor. We stick to slow cooking methods to differentiate ourselves from others, to captivate people’s tastes.”Focus on the Use of Fresh Ingredients and Food Safety Other priorities of Seojung Cooking are food safety and fresh ingredients. The company acquired the G-mark certification by the Gyeonggi Province Administration and the traditional food certification (for sikhye) in 2009 and the organically processed food certification in 2010. Its focus is on production of sikhye and sujeonggwa from fresh ingredients—rice, dried persimmons, cinnamon, ginger, malt, etc.—without any additives. The main ingredient, rice, is the award-winning Imgeumnimpyo Icheon brand.Seojung Cooking initially made only products that needed to be stored frozen, but recently, the company started the production of refrigerated foods. It was also able to extend the storage period from three to six months, by changing the packaging material. Seo said, “We produced only a small quantity of frozen products at first. Then, through trial and error, we were able to produce and distribute refrigerated sikhye." She added, “I believe that our refrigerated products taste better than products of other companies exported in retort pouches.”Slow Sikhye and Slow Sujeonggwa Gain More Recognition Overseas Slow Sikhye and Slow Sujeonggwa of Seojung Cooking were first exported to foreign markets last July. This was the result of test shipments to Canada, the UK, and the US where the products received favorable reviews. Overall, the company exported US$ 28,100 worth of products last year. Seo said, “The reaction was very positive when we first introduced our products overseas. We interpreted it as a sign of a good potential for our products and started exports.”This year, Seojung Cooking aims to export US$ 100,000 of Slow Sikhye and Slow Sujeonggwa, and aspires to achieve US$ 1 million in exports in 2020. It has a strong ambition to develop and export beverages for markets of the Islamic world, too. Seo said, “To conquer the market, you have to change your products according to its needs. We are currently working on a beverage combining the cornelian cherry grown in Icheon with purple carrots of Pakistan, and hope to nurture it into a world-class beverage.”Seojung Cooking ·Tel: +82-31-638-1651 ·Fax: +82-31-638-1658 www.slowkitchen.co.kr
    2018-08-02 10:23:42
  • Hallagold Farming Guild Corp. grows delicious kiwi on JejudoKiwi has ample fiber whose content is almost threefold that included in apple. And with low GI (glycemic index), it is effective for weight control as it helps people consume fat more easily and prevents accumulation of much fat. This is why kiwi is widely reputed as a good food for a diet. Besides, it carries plenty of vitamins C & E and minerals such as potassium, calcium, and phosphorus. For a main supplier of kiwi with such diverse effects, people bring up New Zealand first. Now, however, Jejudo, with its clean natural environment, is emerging as a big supplier of kiwi. Kiwi farming on Jejudo is so active that its output from the island accounts for half of the total kiwi production from South Korea. And the successful soft landing of kiwi on Jeju, so far famous as the main producer of tangerine orange, can be explained by the operation of Hallagold Farming Guild Corporation.Solid Production Infrastructure Grows Quality KiwiHallagold Farming Guild Corporation was created in 2008 when nine farming households from Jeju united. When Hallagold Farming Guild Corporation enabled farmers’ joint operation in screening and shipment, farmers began to work together. Currently, 220 farm households are its members. CEO Ko Bong-ju of Hallagold Farming Guild Corporation said, “As the launch of our farming guild corporation enabled our exclusive use of new homegrown varieties developed by Rural Development Administration (RDA), our production found stability.” In fact, RDA and Hallagold acquired its right to produce and sell Hallagold kiwi and Sweet Gold by signing up for its exclusive right to their application.Having acquired such solid infrastructure for kiwi production, Hallagold Farming Guild Corporation has gotten itself ready to produce quality kiwi by education in advanced farming site in New Zealand, regular farmer education, technical information exchange among farmers, and technological upgrade for all farmers. In 2014, the guild corporation registered with National Agricultural Products Quality Management Service (NAQS) and implemented pre-harvest test for residual pesticides. Produced kiwi goes through screening and packaging at Producers’ Distribution Center built in 2012. In 2013, the completion of Pollen Production Center brought further stability of its production of homegrown kiwi.CEO Ko Bong-ju said, “To ensure kiwi production according to the screening and quality management standard, we are conducting farmer training,” and added, “And by creating residual pesticide standard table for Korea and other countries kiwi is exported to, we provide it to farmers for their application in farming.” He added, “Distribution Center and Pollen Production Center have provided a basis for helping farmers stay focused on stable kiwi production. Our system for production and distribution has ensured our production of quality kiwi.”The kiwi supplied by Hallagold Farming Guild Corporation has been recognized at home for its excellent quality. It received Excellent Variety Award and Bronze Award in Best Farm Product Fair in 2010, and was designated in 2014 as an excellent farm product management facility by NAQS, and was certified for its excellent farm product management by Jeju National University in the same year.Marketing Strategy Customized to Preferences of Overseas MarketsEquipped with its infrastructure for producing sufficient amounts of quality kiwi, Hallagold Farming Guild Corporation now sets its sights on international markets. Starting with its export to Singapore in October 2015, the corporation now sends kiwi to Hong Kong, Malaysia, and Japan.The corporation sends mainly gold and red kiwi to Southeast Asian countries, as they prefer kiwi with high sugar and less tartness. The corporation supplies mostly green kiwi to Japan where consumers prefer sweet and sour.CEO Go Bong-ju said with confidence, “Red kiwi is very sweet at 18 degree Brix. In Southeast Asian markets, our products prevail over Zespri.”Hallgold Farming Guild Corporation is going to increase its international sales with Halla Sweet, a strategic variety for export that has been developed by RDA. CEO Go said, “Free from the pungent taste which is peculiar to kiwi and with a good mouthfeel, Halla Sweet will be even better for consumers. Our export last year was about 235 tons, and we aim to increase to 480 tons this year.” He further said emphatically, “On top of the Southeast Asian countries we are exporting to, we will push to sell kiwi to other countries in the region and even India. I think excellent quality delivers our sufficient viability in international markets. I am sure that the kiwi produced by Hallagold Farming Guild Corporation will surpass New Zealand and become the world’s best kiwi brand.”Hallagold Farming Guild corporation Hallagold Farming Guild Corporation·Tel: +82 64-746-4841, +82 10-4695-4847 (Ko Bong-ju, CEO)·Fax: +82 64-755-4841·E-mail: jejukiwi@naver.comwww.kiwirang.co.kr
    2018-08-02 10:17:38
  • Maeil Foods Develops the Seasoning Sauces Designed for Korean Dishes Entered the Global MarketTraditional Korean sauces―such as gochujang (red pepper paste) and doenjang (soybean paste)―are the basis of Korean cuisine. They are receiving recognition abroad for their excellence as fermented foods. And, thanks to Hallyu (Korean culture wave), the number of foreign people interested in traditional Korean sauces is steadily increasing. The Korean sauce producer Maeil Foods recently developed seasoning sauces for Korean dishes that appeal to the tastes of foreign consumers. It is also making efforts to enter the foreign markets such as China.70 Years of Knowhow in Making SaucesEstablished in 1945 in Suncheon City of South Jeolla Province, Maeil Foods is a Korean sauce producer with 70 years of tradition. Behind such a long history are the incessant efforts to create sauces that meet consumers’ demands.Maeil Foods succeeded in developing the natural condiment, Ajimi, that can be a substitute for MSG (monosodium glutamate), which is known to enrich the flavor of dishes but is potentially harmful to the body. The company also developed a food material that reduces the sodium contents in sauces. Maeil Foods operates a sauce technology research institute and is evaluated highly for its contribution to the advance of Korean sauce making technology.To prove the safety of its products, the company obtained international certifications―ISO22000 and ISO 9001. It is planning to acquire FSSC22000 and HACCP (Hazard Analysis Critical Control Point System) certifications next year.Korean Cuisine Seasoning Sauces That Suit the Taste Buds of Foreign ConsumersThe seasoning sauce products of Maeil Foods designed for Korean dishes entered the global market under the brand Ajumma Republic. The sauces come in five types: Yuzu Gochujang, Sweet & Sour Gochu- jang, Korean BBQ Sauce, Kimchi Seasoning Sauce, and Japchae Seasoning Sauce.Yuzu Gochujang is made of gochujang and citron juice. The sauce goes well with spicy bibimbap (rice mixed with vegetables and meat) and tteokbokki (spicy stir-fried rice cake). Sweet & Sour Gochujang is designed for raw fish and bibimmyeon (spicy noodles). The sauce can also be used as a dressing for salads. Korean BBQ Sauce is fit for meat dishes such as bulgogi (thin slices of beef marinated in a soy sauce) and galbi-gui (grilled beef ribs). The sauce has a great aromatic flavor. Kimchi Seasoning Sauce is developed for foreigners who like kimchi. It adds a kimchi flavor to dishes. Japchae Seasoning Sauce has a rich, salty taste, so it is good for cooking fried rice dishes and fried noodles as well as japchae (glass noodles with sauteed vegetables).Mr. Oh Su-min, a general manager of the 3rd Sales & Marketing Team, explains, “Our seasoning sauces for Korean dishes are based on traditional Korean sauces. They were developed for foreigners who want to cook Korean dishes―tteokbokki, bibimbap, bulgogi, and so on―easily at home. In the series, Kimchi Seasoning Sauce and Korean BBQ Sauce are the most popular with foreign consumers because kimchi and bulgogi are famous abroad.”The Ajumma Republic sauces were first exported to the North American market―the US and Canada―last year. This year, the exports have been expanded to Japan, the Philippines, Hong Kong, and Singapore. Maeil Foods will start selling its sauce products in Italy and Mongolia later this year. What’s more, the company has received inquiries from a Chinese online food buyer and a Chinese duty free shop.Maeil Foods Exports Its Traditional Korean Sauces to 16 CountriesMaeil Foods is consistently exporting its Korean traditional sauces to foreign markets. The flagship products are Maeil Doenjang and Maeil Shin Gochujang. The former is made of bricks of meju (fermented soybean) doenjang through a traditional method, so it has the unique flavor and scent of traditional doenjang. Maeil Shin Gochujang is made of taeyangcho red pepper and uses the company’s patented natural condiments. It also does a good job delivering the spiciness of traditional gochujang.The traditional sauces of Maeil Foods are actively exported to 16 countries including China, Vietnam, Russia, the UK, and Australia. The products are sold under the brand Maeil Foods in big distributors―Carrefour, TESCO, and RT-Mart―in Shanghai, China and are contributing to raising brand awareness.A Goal of USD$2 Million in Exports This YearMaeil Foods started exporting its traditional sauce products to the global market in 2008. This year, it set the goal of achieving USD$2 million in exports. The company plans to promote its Korean cuisine seasoning sauces and the excellence of Korean traditional sauces to foreign consumers by participating in sales events held at local distributors and in international food fairs.Mr. Oh Sang-ho, the CEO of Maeil Foods, speaks of his aspiration, “Our new factory (about 6,600㎡) will be completed in February of next year. Then, exports of our traditional sauces and Korean cuisine seasoning sauces will gain momentum. We are proud of being a traditional Korean sauce producer and we will do our best to become one of Asia’s top 100 food producers by 2020.”<Copyright©AgraFood, kfoodstory.com>
    2017-07-31 07:09:57
  • In winter, many cafes in Korea offer yuja tea (citron tea). A traditional tea characterized by a golden yellow color and a sweet-and-sour taste, it is one of the most popular healthy drinks among Koreans. In addition to its vivid color and refreshing taste, yuja tea has a lot of nutrition to offer. Its main ingredient, yuja, contains three times the amount of vitamin C found in lemons. The fruit is also rich in organic acids and hesperidin, so it is effective for fighting colds, neuralgia, and strokes. Moreover, it is helpful in recovery from fatigue and beneficial for skin care.For its multiple benefits, yuja tea is receiving a good response from those outside of Korea who are interested in a healthy lifestyle, especially in China and Japan. Established in Incheon Metropolitan City in 2002, Taekwan Co., Ltd. has grown into a large-scale distributor steadily supplying different types of Korean food products (including seasoned seaweed, seaweed snacks, baby snacks, sauces, and noodles) to Chinese companies in Beijing, Shanghai, Qingdao, Dalian, and Guangzhou.The company’s main export item is yuja tea. Ryu Chang-soo, the CEO of Taekwan Co., Ltd., has been heading the Korea Yuja Tea Council since June 2015. Composed of officers from MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs), aT (Korea Agro-Fisheries & Food Trade Corporation) and Korean yuja tea exporters, the Council was established to explore foreign markets and increase the competitiveness of Korean products. As the head of the Council, Mr. Ryu has focused his efforts on expediting the response to issues related to export quarantine inspections and food hygiene and improving the products’ quality.Promoting Export of Yuja Tea Based on Authentic Taste and High Quality Taekwan Co., Ltd. started gaining fame as an exporter of yuja tea in 2011. Mr. Ryu explains: “As the company was expanding, overseas buyers started contacting us with offers, so we decided to begin exports and created our export brand, Seonjiwon Yuja Tea, in 2011. Seonjiwon means ‘healthy food coming fresh from a farm’ in Chinese.”Seonjiwon Yuja Tea stands out with its vivid yellow color and strong fragrance. The secret is in the ingredients: it is made from yuja cultivated in the advantageous natural environment of Goheung County. The sea breeze, for example, gives the fruit a firmer texture. Mr. Ryu says, “We use the fruit only from Goheung County. When consumers have our yuja tea, they like that yuja slices are not soft.”The yuja content in the tea is high: 75%. Since yuja easily turns bad in the heat or under strong light, the products are sterilized in an instant at a high temperature and then rapidly cooled. The method also helps maintain the unique flavor of yuja while minimizing the loss of nutrients. The company recently released a new flavor, Seonjiwon Pomegranate Yuja Tea. It is especially popular among female consumers.Planning to Enter the ASEAN Market Through China These days, Taekwan Co., Ltd. has been investing much effort to developing new products and breaking into the ASEAN market. According to Mr. Ryu, the company received several inquiries from ASEAN importers thanks to Hong Kong buyers who introduced its products in the region. He added that foreign buyers also inspired Taekwan Co., Ltd. to create fusion tea products in which apple, ginger, plum, and strawberry are added to yuja. Mr. Ryu explains, “We gathered opinions of buyers whom we met at international food expos, and it turned out that there is a good chance to succeed in pioneering new markets with fusion tea. We are doing our best to develop yuja-based fusion fruit tea products that can appeal as a healthy tea to female consumers and higher-income groups in ASEAN countries.”<Copyright©AgraFood, kfoodstory.com>
    2017-07-31 07:03:08
  • Juyoung Agricultural Corporation Knocks on the Global Market with Its Green Tangerine Ade, MIO JEJU“Green tangerines” refers to unripe tangerines left over in the process of selecting tangerines for juice extraction. They rarely attracted any business interest and were usually discarded because they had little commercial value. These days, however, many eyes are on a company that has transformed these abandoned fruits into a beverageand started exporting its products overseas. That company—Juyoung Agricultural Corporation—has been manufacturing and selling its green tangerine beverages under the brand name “Mio Jeju.” Green Tangerine, With Its Wide-Ranging Efficacies, Turns into a Beverage The reason that made this “ugly duckling” into a “swan” is the multiple health benefits of green tangerines. They are known for superb antioxidant and anticancer effects. “I was captivated by the taste of green tangerine juice that I happened to drink one day,”explained Jung Byung-wook, CEO of Juyoung Agricultural Corporation. He decided to dive into the commercialization of green tangerines because he “learned about various effects of the fruit and realized that it has a competitive edge in business.” Accordingly, in 2013, the company received a technology transfer for production of beverages using unripe tangerines from the Korean Rural Development Administration and began developing products which entered the market in June 2016. Its main products, Mio Jeju and Mio Jeju Sparkling, let consumers experience the refreshing taste of green tangerines to the fullest. Mesmerizing the Overseas Market with the Refreshing Taste of Green Tangerines The products of Juyoung Agricultural Corporation received much praise at the 2015 show of the best products of sextiary industry being distributed in the market. The show, hosted by the Ministry of Agriculture, Food and Rural Affairs in 2015, awarded Mio Jeju the grand prize. The beverages were also noticed in the overseas markets, and many foreign buyers started looking at green tangerines as a unique business item.These successes led Mr. Jung to begin an aggressive marketing campaign, sending samples to buyers he had met at overseas expositions. As a result, the company was able to export its beverages to China for the first time in 2015 and now, about 10,000 bottles are sold there every month.As a next step, Mr. Jung is planning to launch sales in the halal and European markets. To this end, he has established Jejupen Global SDN, a joint venture with a coconut processing company in Malaysia, and is in the process of obtaining Jakim (the halal certification of Malaysia) and KMF (the halal certification of the Islamic federation of Korea). The joint venture will be manufacturing and selling products containing green tangerine and coconut.Mr. Jung says, “The acquiring of Jakim and KMF halal certifications will enable us to appeal to consumers in the Islamic market.” He adds, “An enterprise running convenience stores in Malaysia is very interested in our products. We expect to start sales of products in pouches from February.” He estimates that 50,000 to 100,000 units of Mio Jeju can be sold in Malaysia in cooperation with the convenience store enterprise.At the same time, Juyoung Agricultural Corporation is taking necessary steps to obtain the EMAS (Eco-Management and Audit Scheme) certification, which is an environment-friendly certification in Europe. The certification process, which began last June, is expected to be complete by July this year, with the certificate being issued in September. "Similar to halalcertifications, EMAS is a prerequisite for export to Europe," says Mr. Jung. "After the certification process is over, we will start marketing our products through the German Chamber of Commerce."The sales volume goal for this year is five billion won. Based on the current progress, Mr. Jung is confident that the goal can be reached. In addition to the existing Mio Jeju beverages, the company is spurring the development of new products such as green tangerine tea (liquid) and caramel. Mr. Jung promises, "In 2017, we will do our best to deliver green tangerine beverages and concentrates not only to China, but also to the halal markets of Southeast Asia and the Middle East."
    2017-07-27 21:31:55
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