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Success Stories

Total : 3
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  • Maeil Foods Develops the Seasoning Sauces Designed for Korean Dishes Entered the Global MarketTraditional Korean sauces―such as gochujang (red pepper paste) and doenjang (soybean paste)―are the basis of Korean cuisine. They are receiving recognition abroad for their excellence as fermented foods. And, thanks to Hallyu (Korean culture wave), the number of foreign people interested in traditional Korean sauces is steadily increasing. The Korean sauce producer Maeil Foods recently developed seasoning sauces for Korean dishes that appeal to the tastes of foreign consumers. It is also making efforts to enter the foreign markets such as China.70 Years of Knowhow in Making SaucesEstablished in 1945 in Suncheon City of South Jeolla Province, Maeil Foods is a Korean sauce producer with 70 years of tradition. Behind such a long history are the incessant efforts to create sauces that meet consumers’ demands.Maeil Foods succeeded in developing the natural condiment, Ajimi, that can be a substitute for MSG (monosodium glutamate), which is known to enrich the flavor of dishes but is potentially harmful to the body. The company also developed a food material that reduces the sodium contents in sauces. Maeil Foods operates a sauce technology research institute and is evaluated highly for its contribution to the advance of Korean sauce making technology.To prove the safety of its products, the company obtained international certifications―ISO22000 and ISO 9001. It is planning to acquire FSSC22000 and HACCP (Hazard Analysis Critical Control Point System) certifications next year.Korean Cuisine Seasoning Sauces That Suit the Taste Buds of Foreign ConsumersThe seasoning sauce products of Maeil Foods designed for Korean dishes entered the global market under the brand Ajumma Republic. The sauces come in five types: Yuzu Gochujang, Sweet & Sour Gochu- jang, Korean BBQ Sauce, Kimchi Seasoning Sauce, and Japchae Seasoning Sauce.Yuzu Gochujang is made of gochujang and citron juice. The sauce goes well with spicy bibimbap (rice mixed with vegetables and meat) and tteokbokki (spicy stir-fried rice cake). Sweet & Sour Gochujang is designed for raw fish and bibimmyeon (spicy noodles). The sauce can also be used as a dressing for salads. Korean BBQ Sauce is fit for meat dishes such as bulgogi (thin slices of beef marinated in a soy sauce) and galbi-gui (grilled beef ribs). The sauce has a great aromatic flavor. Kimchi Seasoning Sauce is developed for foreigners who like kimchi. It adds a kimchi flavor to dishes. Japchae Seasoning Sauce has a rich, salty taste, so it is good for cooking fried rice dishes and fried noodles as well as japchae (glass noodles with sauteed vegetables).Mr. Oh Su-min, a general manager of the 3rd Sales & Marketing Team, explains, “Our seasoning sauces for Korean dishes are based on traditional Korean sauces. They were developed for foreigners who want to cook Korean dishes―tteokbokki, bibimbap, bulgogi, and so on―easily at home. In the series, Kimchi Seasoning Sauce and Korean BBQ Sauce are the most popular with foreign consumers because kimchi and bulgogi are famous abroad.”The Ajumma Republic sauces were first exported to the North American market―the US and Canada―last year. This year, the exports have been expanded to Japan, the Philippines, Hong Kong, and Singapore. Maeil Foods will start selling its sauce products in Italy and Mongolia later this year. What’s more, the company has received inquiries from a Chinese online food buyer and a Chinese duty free shop.Maeil Foods Exports Its Traditional Korean Sauces to 16 CountriesMaeil Foods is consistently exporting its Korean traditional sauces to foreign markets. The flagship products are Maeil Doenjang and Maeil Shin Gochujang. The former is made of bricks of meju (fermented soybean) doenjang through a traditional method, so it has the unique flavor and scent of traditional doenjang. Maeil Shin Gochujang is made of taeyangcho red pepper and uses the company’s patented natural condiments. It also does a good job delivering the spiciness of traditional gochujang.The traditional sauces of Maeil Foods are actively exported to 16 countries including China, Vietnam, Russia, the UK, and Australia. The products are sold under the brand Maeil Foods in big distributors―Carrefour, TESCO, and RT-Mart―in Shanghai, China and are contributing to raising brand awareness.A Goal of USD$2 Million in Exports This YearMaeil Foods started exporting its traditional sauce products to the global market in 2008. This year, it set the goal of achieving USD$2 million in exports. The company plans to promote its Korean cuisine seasoning sauces and the excellence of Korean traditional sauces to foreign consumers by participating in sales events held at local distributors and in international food fairs.Mr. Oh Sang-ho, the CEO of Maeil Foods, speaks of his aspiration, “Our new factory (about 6,600㎡) will be completed in February of next year. Then, exports of our traditional sauces and Korean cuisine seasoning sauces will gain momentum. We are proud of being a traditional Korean sauce producer and we will do our best to become one of Asia’s top 100 food producers by 2020.”<Copyright©AgraFood, kfoodstory.com>
    2017-07-31 07:09:57
  • In winter, many cafes in Korea offer yuja tea (citron tea). A traditional tea characterized by a golden yellow color and a sweet-and-sour taste, it is one of the most popular healthy drinks among Koreans. In addition to its vivid color and refreshing taste, yuja tea has a lot of nutrition to offer. Its main ingredient, yuja, contains three times the amount of vitamin C found in lemons. The fruit is also rich in organic acids and hesperidin, so it is effective for fighting colds, neuralgia, and strokes. Moreover, it is helpful in recovery from fatigue and beneficial for skin care.For its multiple benefits, yuja tea is receiving a good response from those outside of Korea who are interested in a healthy lifestyle, especially in China and Japan. Established in Incheon Metropolitan City in 2002, Taekwan Co., Ltd. has grown into a large-scale distributor steadily supplying different types of Korean food products (including seasoned seaweed, seaweed snacks, baby snacks, sauces, and noodles) to Chinese companies in Beijing, Shanghai, Qingdao, Dalian, and Guangzhou.The company’s main export item is yuja tea. Ryu Chang-soo, the CEO of Taekwan Co., Ltd., has been heading the Korea Yuja Tea Council since June 2015. Composed of officers from MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs), aT (Korea Agro-Fisheries & Food Trade Corporation) and Korean yuja tea exporters, the Council was established to explore foreign markets and increase the competitiveness of Korean products. As the head of the Council, Mr. Ryu has focused his efforts on expediting the response to issues related to export quarantine inspections and food hygiene and improving the products’ quality.Promoting Export of Yuja Tea Based on Authentic Taste and High Quality Taekwan Co., Ltd. started gaining fame as an exporter of yuja tea in 2011. Mr. Ryu explains: “As the company was expanding, overseas buyers started contacting us with offers, so we decided to begin exports and created our export brand, Seonjiwon Yuja Tea, in 2011. Seonjiwon means ‘healthy food coming fresh from a farm’ in Chinese.”Seonjiwon Yuja Tea stands out with its vivid yellow color and strong fragrance. The secret is in the ingredients: it is made from yuja cultivated in the advantageous natural environment of Goheung County. The sea breeze, for example, gives the fruit a firmer texture. Mr. Ryu says, “We use the fruit only from Goheung County. When consumers have our yuja tea, they like that yuja slices are not soft.”The yuja content in the tea is high: 75%. Since yuja easily turns bad in the heat or under strong light, the products are sterilized in an instant at a high temperature and then rapidly cooled. The method also helps maintain the unique flavor of yuja while minimizing the loss of nutrients. The company recently released a new flavor, Seonjiwon Pomegranate Yuja Tea. It is especially popular among female consumers.Planning to Enter the ASEAN Market Through China These days, Taekwan Co., Ltd. has been investing much effort to developing new products and breaking into the ASEAN market. According to Mr. Ryu, the company received several inquiries from ASEAN importers thanks to Hong Kong buyers who introduced its products in the region. He added that foreign buyers also inspired Taekwan Co., Ltd. to create fusion tea products in which apple, ginger, plum, and strawberry are added to yuja. Mr. Ryu explains, “We gathered opinions of buyers whom we met at international food expos, and it turned out that there is a good chance to succeed in pioneering new markets with fusion tea. We are doing our best to develop yuja-based fusion fruit tea products that can appeal as a healthy tea to female consumers and higher-income groups in ASEAN countries.”<Copyright©AgraFood, kfoodstory.com>
    2017-07-31 07:03:08
  • Juyoung Agricultural Corporation Knocks on the Global Market with Its Green Tangerine Ade, MIO JEJU“Green tangerines” refers to unripe tangerines left over in the process of selecting tangerines for juice extraction. They rarely attracted any business interest and were usually discarded because they had little commercial value. These days, however, many eyes are on a company that has transformed these abandoned fruits into a beverageand started exporting its products overseas. That company—Juyoung Agricultural Corporation—has been manufacturing and selling its green tangerine beverages under the brand name “Mio Jeju.” Green Tangerine, With Its Wide-Ranging Efficacies, Turns into a Beverage The reason that made this “ugly duckling” into a “swan” is the multiple health benefits of green tangerines. They are known for superb antioxidant and anticancer effects. “I was captivated by the taste of green tangerine juice that I happened to drink one day,”explained Jung Byung-wook, CEO of Juyoung Agricultural Corporation. He decided to dive into the commercialization of green tangerines because he “learned about various effects of the fruit and realized that it has a competitive edge in business.” Accordingly, in 2013, the company received a technology transfer for production of beverages using unripe tangerines from the Korean Rural Development Administration and began developing products which entered the market in June 2016. Its main products, Mio Jeju and Mio Jeju Sparkling, let consumers experience the refreshing taste of green tangerines to the fullest. Mesmerizing the Overseas Market with the Refreshing Taste of Green Tangerines The products of Juyoung Agricultural Corporation received much praise at the 2015 show of the best products of sextiary industry being distributed in the market. The show, hosted by the Ministry of Agriculture, Food and Rural Affairs in 2015, awarded Mio Jeju the grand prize. The beverages were also noticed in the overseas markets, and many foreign buyers started looking at green tangerines as a unique business item.These successes led Mr. Jung to begin an aggressive marketing campaign, sending samples to buyers he had met at overseas expositions. As a result, the company was able to export its beverages to China for the first time in 2015 and now, about 10,000 bottles are sold there every month.As a next step, Mr. Jung is planning to launch sales in the halal and European markets. To this end, he has established Jejupen Global SDN, a joint venture with a coconut processing company in Malaysia, and is in the process of obtaining Jakim (the halal certification of Malaysia) and KMF (the halal certification of the Islamic federation of Korea). The joint venture will be manufacturing and selling products containing green tangerine and coconut.Mr. Jung says, “The acquiring of Jakim and KMF halal certifications will enable us to appeal to consumers in the Islamic market.” He adds, “An enterprise running convenience stores in Malaysia is very interested in our products. We expect to start sales of products in pouches from February.” He estimates that 50,000 to 100,000 units of Mio Jeju can be sold in Malaysia in cooperation with the convenience store enterprise.At the same time, Juyoung Agricultural Corporation is taking necessary steps to obtain the EMAS (Eco-Management and Audit Scheme) certification, which is an environment-friendly certification in Europe. The certification process, which began last June, is expected to be complete by July this year, with the certificate being issued in September. "Similar to halalcertifications, EMAS is a prerequisite for export to Europe," says Mr. Jung. "After the certification process is over, we will start marketing our products through the German Chamber of Commerce."The sales volume goal for this year is five billion won. Based on the current progress, Mr. Jung is confident that the goal can be reached. In addition to the existing Mio Jeju beverages, the company is spurring the development of new products such as green tangerine tea (liquid) and caramel. Mr. Jung promises, "In 2017, we will do our best to deliver green tangerine beverages and concentrates not only to China, but also to the halal markets of Southeast Asia and the Middle East."
    2017-07-27 21:31:55
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