Success Stories

Total : 12
  • Shine Muscat Grapes Korean grapes are very popular in the overseas market. The annual export amounts of (fresh) grapes have rising trend, US$1.38 million in 2012, 1.69 million in 2013, 2.25 million in 2014, 3.28 million in 2015, 5.12 million in 2016 and 8.49 million in 2017. Especially, Shine Muscat grapes with the strong points of fragrant flavor and no seed have grown as a profitable product of grape export market. Among the Shine Muscat growers across the country, San Terroir Corporation in Sangju, Gyeongbuk catches eyes by a rapid growth, 80 tons of export and US$935,000 of export amount during 3 years after establishment. Production of High Quality Shine Muscat Grapes through Enough Preparation The total sales of 24 grape growers in San Terroir Corporation was KRW1,940 million and the average sale per grower was about KRW80 million. Such total sales were over double KRW810 million in 2015. The reason of rapid sales growth was that they turned their eyes to the export market. The actual exports last year were 90 tons, which surged more than 10 times 8.4 tons in 2016 and 8.1 tons in 2015. Such increase of exports was resulted from the robust preparations by San Terroir Farming Corporation. They have a cooperative grading center, cold-storage warehouse and storage facility for loading. Also, they are extending the cooperative grading center and the grading lines for entering Chinese market, etc. The profitable items for export were converted from Campbell to Shine Muscat. Global GAP certification as well as GAP certification in Korea for the production facilities were all obtained. In order to meet the various requirements of overseas customers, they diversified their products such as 500g and 600g of 8 packs, 750g and 1kg of products with a bunch of Shine Muscat, 2kg and 4kg of products. Kim Dong-geun, CEO of San Terroir Farming Corporation, said, “Our goal is that the average annual income per grower reaches over KRW200 million through the export of all our high quality grapes”. Targeting Overseas Markets through Quality Control by Grade and Continuous Training They controlled quality by grade for quality standardization, and continued to visit the Rural Development Administration and leading farms for receiving educational training. As a result, they exported Shine Muscat grapes with over 18 Brix of sugar content to 8 Southeastern Asian countries such as Taiwan, Hong Kong, Vietnam, Singapore, Indonesia, Malaysia, Myanmar and Thailand. This year, they are trying to enter Chinese market through being designated as the export complex, etc. and obtain Halal certification to enter the Halal market. They have already been designated as an export complex by Canada. They are now trying to enter the US and UAE markets. To do this, they have a plan to participate in the exhibitions which will be held in Paris, France (October), Ho Chi Minh, Vietnam (November), Beijing, China (November), Shanghai, China (November). CEO Kim Dong-geun said, “Shine Muscat is a fragrant seedless grape and appeals to younger generations. It has a solid flesh and is excellent in the storage, which favors its exports. Our grapes are grown 350m above sea level, and their sugar content and unique fragrance are superior to the ones of other areas”. Challenge to Export Expansion through Overseas Market Expansion and New Variety of Grapes This year’s export target is 400 tons (KRW6 billion in sales). Next year’s goal is planned to be 500 tons (KRW10 billion in sales). The goal of San Terroir Farming Corporation is to achieve the grower’s average income of over KRW200 million per year based on the exports. In the medium and long term, they prepare step by step for the response to any change of the grape consumption flow. In order to introduce a new variety of grapes, they went on a field trip to the advanced vineyard in Japan last year and will conduct cultivation experiment in some farms this year. CEO Kim Dong-geun said, “All growers obtained Global GAP certification and were designated as the export complex. We will extend our cooperative grading center and participate in the exhibitions to be held in Beijing and Shanghai so that our farming corporation may be designated as the export complex by China this year”. He also explained, “We will obtain Halal certification to enter the Muslim countries in Southeast Asia and Middle East. We will be stably positioned in the export markets by boosting the value of our brand, San Torroir through the grape production by Claim Zero and consistent high quality”. Tel : +82-10-8853-9647(CEO, Kim Dong-geun)Fax: +82-54-536-9647E-mail :
    2018-11-15 10:45:46
  • Jujube helps eliminate wastes in the blood vessels, lower cholesterol, stimulate the appetite and promote digestion. Also, as jujube is effective for preventing respiratory disease, relieving insomnia and recovering your health, it is used as an essential medicinal material in oriental medicine. There is a person who has positively informed the customers at home as well as abroad of jujube with such a variety of efficacy. Lee Jae-hye, CEO of Chammat Jujube Farm located in Gunwi-gun, Gyeongbuk is the focus of such attention. CEO Lee Jae-hye takes the lead in promoting good quality Gunwi jujube products With about 20% of the national jujube production, Gunwi in Gyeongbuk is one of the main production areas such as Boeun in Chungbuk and Gyeongsan in Gyeongbuk. However, many people do not call Gunwi as a main jujube production area. It is because they do not know it well. CEO Lee said, “Gunwi, an inland area, can grow delicious and good quality fruits due to a huge daily temperature range. However, people do not know well about a place name of Gunwi and, even if they are informed of it, they do not know almost about Gunwi jujube”. So, in order to let the customers informed of Gunwi jujube, CEO Lee focused on the production of high quality jujube products. Jujube is normally harvested when blue in color, but the jujube in Chammat Jujube Farm is harvested after being fully ripen. It is the reason because it can maintain over 30 Brix of higher sugar content. The harvested jujube fruits are air-dried and stored in the low temperature until being processed. CEO Lee commented on the past, “I have gone through many trials and errors to produce the high quality jujube products for about 5 years since I came to Gunwi in 2009”.Jujube Snack and Jujube Extract made of High Quality Jujube Fruits After undergoing a series of trials and errors, CEO Lee completed the current jujube products. However, as the jujube fruits grown in the other main production areas are stably distributed and sold, CEO Lee made her bid for victory by manufacturing the processed jujube products. CEO Lee explained, “The other main jujube production areas distribute good quality jujube fruits in a state of fresh jujube, and use lower quality jujube fruits as an ingredient of the processed products. In order to win competition against the jujube products from other main production areas, I started to manufacture the processed products with the best jujube fruits”.The results are jujube extract and jujube snack. They are the typical processed jujube products of Chammat Jujube Farm. It is very strict to select the raw material. The jujube fruits are selected by checking with naked eyes manually three times and washed to be used for the processed products. Because of this, jujube snack of Chammat Jujube Farm maintains a crunchy texture for a long time with almost no crumbs. Despite of no additive, you can feel jujube’s unique sweet taste definitely. CEO Lee said, “After being chosen in the contest of ‘Female CEO Processing Startup Sector’ organized by Gyeongsangbuk-do Agricultural Research Services in 2015, we ramped up the production of the processed jujube goods from the next year. Among about 12 tons of annual production (based on dried jujube), only 60% of selected good quality jujube are used for the processed products”. She added, “We have prepared for producing a variety of processed products such as jujube sugar, jujube spread and jujube vinegar before marketing”.Sales Extended at Home and Abroad through Word-of-MouthThe processed jujube products that Chammat Jujube Farm manufactures with carefully selected ingredients, such as jujube snack and jujube extract are also sold actively in Korea on everyone’s tongue. The products are mostly sold through direct dealing with the customers. CEO Lee Jae-hye said, “Online sales are only 2 to 3% of total sales. Most of repeated orders from the customers come from such direct dealing”. Recently, they exported jujube snack equivalent to USD1,000 as sample to Vietnam, which started to inform of Gunwi jujube. CEO Lee spoke up, “We cannot make the processed jujube products carelessly because I can eat and my nephew can eat, too,” and said, “We will obtain HACCP certification next year to enter the large distributors.” And she also said, “The overseas buyers show interests in our products through many inquiries. By highlighting the fact that taking 4 to 5 jujube fruits everyday is helpful for a long life, we will do our best to export our products to Japan, Europe, event to China.”Tel : +82-54-382-3380, +82-10-9398-6742(CEO, Lee Jae-hye)Fax : +82-54-382-3370E-mail :
    2018-11-15 10:32:23
  • (Photo :, or the Bangtan Boys composed of seven male idols, is enjoying popularity among a lot of people for pleasing their ears with strongly addictive songs. The boy band has grown into a world-famous idol group, carrying out two sold-out concerts at the O2 Arena in London, where top singers like Madonna or Paul McCartney can perform, and topping Billboard Chart, among others.Therefore, every move of the band draws attention from a lot of people. Especially, their frequently visited restaurants are now the go-to places for international tourists visiting Korea.Yujeong Restaurant, which is located in Nonhyeon-dong, Seoul, allows visitors stepping into its hall easily notice all the BTS photos and goods as well as their dedicated seats. BTS’ favorite dish here is Dolsot Bibimbap with Black Pig Pork. It is what BTS members often take out.So, those fans who come here favors the dish as their best. At the price of 8,000 won, the bibimbap as usual is served together with Jeju black pig pork and laver powder in a stone pot. Jeong Hyeong-don, the South Korean comedian who happened to be at the restaurant said, “It boasts a taste that everyone would like and nobody would dislike.”#Bibimbap StoryBibimbap, which has various herbs and stir-fried meat on rice and then lets the diner mix them with red pepper sauce, comes in as the representative Korean food handpicked by both Koreans and foreigners. Included among Korean Air’s in-flight in-flight meals in the early 1990s, bibimbap took just a short time to captivate the world’s palate. Now, it is reportedly as the most popular dish of all the airline meals around the world.The name of bibimbap varies depending on which food ingredients are added on top of those various herbs and which dinnerware the food I served in. Sea quirt bibimbap, cockle bibimbap, seaweed bibimbap, and bulgogi bibimbap are the variants of bibimbap whose names represent the food ingredients added. Brass bowl bibimbap and dolsot bibimbap are named after the dinnerware which bibimbap is served in.Actually, bibimbap recipe is quite simple. Stir-fry green pumpkin, beef, mushroom, eggplant, carrot, and egg separately on a frying plan and add them to cooked rice. Then, mix them all with red pepper sauce. Add sesame oil and perilla oil to enjoy an aromatic flavor. To meet your preferences, you may want to add other various ingredients.#The Bibimbap Ingredients Exported to the World① Convenience BibimbapThe product has Korean rice and vegetables as its main ingredients. It has two varieties: cup bibimbap that can be served quickly through 3-minute heating in the microwave and pouch bibimbap into which the user has to pour hot water. Thanks to the frozen-drying technology, the newly cooked rice taste and the fresh mouthfeel of the vegetables are kept intact.· Company: SIK Co., Ltd.· Tel: +82 70-7011-5706· Fax: +82 2-6300-8814· Website: www.sikco.kr②T Master Sesame OilThe product which uses 100% Korean sesame, carries the dedicated work by Choe Soon-hee, a traditional food artist. Sesame is washed at least four times and compressed at a low temperature. As it doesn’t go through refining, the sesame’s aromatic flavor is kept intact in the product.· Company: Seungin Food· Tel: +82 51-271-7729, +82 10-3564-1009 (Manager Choi Soo-tae)· Fax: +82 51-955-3390· Website: seunginfood.modoo.at③ Product Name: Red Pepper PasteFocusing on consumer health, the product doesn’t us any artificial additives like preservatives, colorants, or artificial seasonings. As the prepared red pepper sauce goes through 6-month-long ripening, consumers can enjoy a soft taste.· Company: Jookjangyeon · Tel: +82 53-283-1530, +82 10-6206-8558 (CEO Jung Youn-tae)· Fax: +82 53-283-1557· Website:
    2018-11-05 16:01:23
  • The vegetable with rice made of rice, potato, and four vegetables produced in Gangwondo with naturally gifted environment has been processed for a frozen food commercialized for exportation. Recently as it has been exported around the U.S market gaining popularity, U.S consumers are rushing to look for this product. The Naechon Nonghyup in Hongcheon Gangwondo for the first time exported Gangwon Vegetables with Rice to the U.S in 2017.The Gangwon Vegetables with Rice sold by Naechon Nonghyup is a healthy rice food of health functional with much dietary fiber and antioxidant, which has attracted popularity in overseas. On October 2017, Ahn Doyoung, the union president of Naechon Nonghyup registered for the sale store of Gangwon Vegetables with Rice said, “There have been many cases of import consultation from overseas consumers who tried Gangwon Vegetables with Rice not only in Korea but also in overseas and who found out it contains rich dietary fiber with excellent texture and nutrition.” He pointed out, “The exportation of Gangwon Vegetables with Rice has been successfully advanced to the U.S market as a weapon of nutritious and healthy foods which can satisfy overseas consumers."Gangwon Vegetables with Rice, Rich in Dietary Fiber and AntioxidantRecently, the Naechon Nonghyup is seeking for the exportation to the Southeast markets of Malaysia, Vietnam, Singapore and Italy following the U.S market. Starting the first exportation to the U.S in 2017 (33 million won), they have a plan to increase the quantity and a goal of 100 million won exportation this year. Recently, they have concentrated on the export variation by widely strengthening the promotion of the nutrition fact of Gangwon Vegetables with Rice targeting overseas buyers. The Gangwondo Agricultural Research and Extension Services has studied and developed Gangwon Vegetables with Rice in order to introduce Gangwon food culture to the world through 2018 Pyeongchang Winter Olympic and for foreigners to eat daily including Koreans. Gangwon Vegetables with Rice has been made by the application of the patented technology in varieties of Olympic Rings Rice and Olympic Rings Potato, and dried greening vegetables developed in Gangwondo. The man in charge of The Gangwondo Agricultural Research and Extension Services (GARES), Ahn Wooyoung who developed Gagnwon Vegetables with Rice revealed, “Gangwon Vegetables with Rice contains seven healthy ingredients of four kinds of edible aster, groundsel, thistle, and parsnip, and wild herbs, mushroom, olympic rings rice, and olympic rings potato.” The GARES has also developed four kinds of sauce for people to enjoy diverse tastes by their preference. Especially, the Gangwon Vegetables with Rice is an apparently low sodium diet compared to previous Bibimbap.Developed Healthy Rice Food Mixed with 7 Food IngredientsThe Rural Development Administration also has been actively instructing the cultivation technology of four kinds of wild vegetables through the industry-academy cooperation project to produce high quality vegetables for more reinforcement in the quality of Gangwon Vegetables with Rice. Especially, the Administration has raised the contents of dietary fiber in vegetables with detailed and thorough technical instruction and ensured the management in food ingredients such as the reinforcement in antioxidant activity. The union president Ahn Doyoung said, “Now we are exporting Gangwon Vegetables with Rice only to the U.S where there is no tariff for rice exportation, but as the export market has been varied, we plan to grow it into a premium food in the world." He expected, “If we can promote the merit of Gangwon Vegetables with Rice targeting buyers and expand the export, we will increase the export amount of 100 to 200 million won next year.Promote The Expansion of Export to Italy Following The U.SAs overseas consumers have paid high interest in health, recently the demanding repurchase in the U.S tends to increase. Accordingly, we have been strengthening the marketing to expand the consumer market for Korean American to that for local Americans. At the same time, to improve the marketability of exportation, we have developed a Chuncheon Chicken Rib Fried Rice to strengthen the textures of chicken ribs, thistle, and aster but also a cup rice to help overseas consumers to eat easily and conveniently for a long period. Through the regular meeting with import buyers, we have been strengthening the export management such as the receipt of demands by local consumers and their prompt improvement.
    2018-10-16 11:27:53
  • The representative Korean cuisine beloved by Koreans, Shinsagang in sales of Kimchi stew is a famous gourmet restaurant in Suwon. It is a popular restaurant through 3 generations which has proceeded with the exportation for the purpose of telling overseas consumers about Korean Kimchi stew. We have succeeded in the overseas exportation to U.S, Australia, Malaysia, etc.However, it was difficult for domestic export companies to lead themselves to the exportation to the most attractive Chinese market because of their complicated inspection procedure. The C.E.O of Shinsagang, Hong Sarang said, “China is an attractive market where 1.4 billion people are living. But it is not an easy market in the position of export companies as their inspection is highly difficult."In such a rough situation in the advancement to Chinese market, the One-Stop test export support project of aT attracted the eyes of C.E.O Hong Sarang. The C.E.O Hong Sarang explained, "I applied to this project after I had heard of a news that the reliable public enterprise aT was supporting the exportation to China." Shinsagang, Selected for The China One-Stop Test Export Support ProjectThe '2018 China One-Stop Test Export Support Project' was presented by aT as a localizing business for the first time this year. It is the project to support the relief of non-tariff barrier and the petition for labeling and trademark through 21 export countries and 97 local consultation agencies. The greatest feature is to support the export companies who hope to advance to the Chinese markets from the preliminary preparation to the arbitration of customs clearance, distribution and buyers. Except the portion the export companies must prepare by themselves, it is the support for every field. aT recruited target companies in January this year and selected final 18 companies to initiate the support for the test export to China and the pioneering of buyers. Target companies will receive the support of 10 million worth budget (own expense 1.1 million), preliminary export preparation, local customs clearance, food inspection, logistics support, buyer arbitration, and market test.At first, the company will take the first stage of export preparation process. The first stage proceeds with the confirmation of Chinese Guojia Biaozhun(GB), the review of component contents ratio, and the confirmation of sanitary inspection standard and with the procedures of CIQ registration, Chinese label production, and label registration for the customs and immigration control & inspection. Later, in the second stage, the company will finish the document preparation such as the B/L (Bill of Landing), the certificate of completion of report, the certificate of label registration, and the certificate of sanitary license; the maritime customs clearance procedure such as the submission of the certificate of place of origin and the issuance of the certificate of customs clearance; the customs clearance and inspection procedure such as the transportation to CIQ designated storage, the label inspection, the sample collection, and the issuance of sanitary license. Final stage will be the advancement to Chinese markets.The companies will not only start the registration and consumer test of the export goods in the open market TaoBao which is operated by ALIBABA in China but also participate in K-Food Fair held in Bejing China in September, and in the consultation with prospective buyers in connection with aT regional office in China, and in the market test in connection with aT's promotional exhibition. Regarding this, the C.E.O Hong Sarang expected, “The China One-Stop Test Export Support Project helps to discover local buyers for those export companies who complain about the difficulty of the advancement to China, and we will be successful in the exportation to China through the participation in this project." Spread Korea's Taste Through Kimchi StewWith the basic strategy of excellent taste and high quality, Shinsagang that has participated in the export support project of aT proceeds with the development of fusion foods grafted with the sauce which will fit to the appetite of local residents. The C.E.O Hong Sarang introduced the exporting goods, saying “Kimchi Stew and Steamed Kimchi are the international foods made of Kimchi included in the world five health foods. They have attracted the attention of people in the world, which are being made with 100% Korean ingredients with the proud of its world level safety and sanitation." She also said, “We are proceeding with the market variation of U.S and Australia in earlier successful advancement, China in prospective expanded exportation, Vietnam, Philippines, and Thailand, etc in preparation of new advancement." She emphasized, “We will put an effort to export Kimchi Stew to various countries through the export support project of aT."Meanwhile, you may check the information regarding the aT's localization support project through aT homepage ( or aT Export Company Support System (
    2018-10-16 11:17:17
  • Exporting Strawberry to Southeast Asian Markets While Focusing on High Quality and High PriceChangpyeong Nonghyup Agriculture Marketing was created in 2012 by about 20 strawberry farmers with the aim of growing the world’s best quality strawberry. Starting in 2016 with its first export of strawberry to Hong Kong, the coop union is now expanding its export into the Southeast Asian countries such as Thailand and Vietnam, thus bringing worldwide publicity to our high-quality strawberry.Attacking the Hong Kong MarketFour years after its creation, Changpyeong Nonghyup Agriculture Marketing turned its eyes toward overseas markets where more of high-quality strawberries are consumed than in the South Korean market. About twenty strawberry farmers who created the coop union in Damyang, Jeollanam-do, are confident that they can generate more stable profits and added value by expanding their export market with high quality as their weapon.CEO Yun Il-ho said, “Our export is increasing year after year as the strawberries produced by our union members are known to deliver better quality in overseas markets,” and added, “Our quality is kept at a world-class level so that our buyers sign off on purchase agreements at a price about 20 to 30% higher than for ordinary varieties.”As the consumers in the Southeast Asian markets rave over the excellent flavor, shape, and color of the strawberries produced by Changpyeong Nonghyup Agriculture Marketing, its members’ incomes are increasing as their strawberries are being sold at higher prices than those from other countries. With the export increasing at this rate, the coop union expects that its export will increase up to 500 million won this year and to 1 billion won by 2019.Selected as Top-Fruit by RDAIn the expansion of strawberry export, the thorough-going farming training and quality management know-how delivered to the farmers has played a part. Especially when the strawberry farming was selected as Top-Fruit of RDA in 2015, there came a turning point for quality upgrade with supports arriving as funding, facilities, and equipment for quality farming. First of all, the foundation for high-quality strawberry production was created with intensive farming technology consulting, export related education from various experts of RDA and various supports required for production among others.Especially, when the strawberries grown by the twenty or so farming members were put to joint screening to ensure that only quality products were up for overseas sales. Moreover, 100% hydroponic growing has ensured the delivery of strawberries that are very firm and sweet. Lately, the coop union is meeting a steadily growing overtures from Singaporean buyers about possible purchases. Besides, its participation in the export forum or One-on-One Talks with Buyers arranged by RDA is creating a basis for increased exports as it brings export information and networking.Strawberry Landing Premium Department Stores in Southeast AsiaCEO Yun Il-ho said, “Our strawberry is now viewed as of such high quality in Hong Kong, Thailand, and Vietnam that it has landed the premium department stores in those countries,” and described its great popularity overseas by saying, “Especially, the excellence of our product has been proven so that it is sold at a high price than the previously famous premium-price Japanese strawberry.”The coop union plans to stick to its export strategy of producing quality strawberries with the know-how for distinctive hydroponic farming and getting its product selected by overseas consumers by building its image as a premium product through premium pricing. In addressing the latest shortage of strawberries for overseas sales, the union plans to increase farming members and thereby acquiring export volumes from their outputs. Through such export expansion, the coop union expects that it will be able to increase its export to 1.5 to 2 billion won in 2020.
    2018-09-04 15:08:28
  • Having successfully launched its export in 2018, Haenammushroom Co., Ltd. expects that it will export about 100 million won this year. The company plans to stabilize the domestic sales price and present the excellent taste of the homegrown king trumpet mushroom to international consumers by pioneering its export markets. Having successfully embarked on its export, the company is attacking the global mushroom market through increasing its export volume and systematic quality management.King Trumpet Mushroom Export Price 20% HigherThe king trumpet mushroom grown by Haenammushroom Co., Ltd. draws spotlight as a popular export product as it boasts firm tissue and excellent storageability. CEO Kim Hwang-ik said, “As we export to Japan this year for the first time, we expect that the domestic king trumpet mushroom price, which has been destabilized by the overproduction, will stabilize,” and raved over the excellent benefits from the export by adding, “Our exported mushrooms are consumed by Japanese households. As we begin our export at a price 15 to 20% higher than the domestic price, it has several advantages such as guaranteed year-round high price and stabilized domestic price.”Cleaving to high quality and premium with a view to increasing its export volume, Haenammushroom Co., Ltd. makes unstinted investments in temperature & humidity control and mushroom management. Having grown king trumpet mushroom since 1999, CEO Kim Hwang-ik demonstrates such a high level of quality management that he is touted as the greatest South Korean expert on king trumpet mushroom farming.Currently, the company exports only to Japan, but by diversifying its export market this year, the company expects to sign sales agreements with such countries as Australia, the Netherlands, and Malaysia. As more and more importers from Australia, the US, and Europe visit the farm for purchase talks, the company expects that its export will more than double or tripple next year. Cinching Its First Export by Connecting to a Buyer at a Fair CEO Kim Hwang-ik said, “By talking with a buyer that Rural Development Administration (RDA) hooked up with us at the 2017 Agriculture Fair, we came to sign our first contract for export to Japan,” and described the advantages of the One-on-One Buyer Matching program by adding, “We owe our successfully launched export to the RDA’s support system which supports exporting farming households not as an isolated case but from a mid-to-long-term perspective.At the company’s first export contract, the importer visited the farm of Haenammushroom Co., Ltd., where he had a meticulous review of the mushroom, its growth, export packaging, mushroom screening area etc., which convinced himself to sign off on a purchase contract. Lately, the company has decided to increase the size of its used glass bottles with the aim of improving the quality of its exported mushroom from 1,100CC to 1,400CC, which is proving effective in increasing output and giving extra firmness to its tissue. Especially, as the bottle size increases, the enlarged mushroom now gets two stems, thus making the tissue firmer and improving its taste.Expanding Export Market into 5 CountriesWith a view to increasing its export of king trumpet mushroom to Japan, Haenammushroom Co., Ltd. is increasing its marketing to locals as by actively participating in good sampling events for local buyers in Japan and international fairs among other. The company plans to increase its export countries to five by next year through pioneering export markets and producing high-quality king trumpet mushrooms. Furthermore, through its research jointly conducted with RDA and Jeollanam-do Agricultural Research & Extension Services, the company plans to develop new varieties of mushrooms for experimental farming and nurture them into export products. By actively publicizing the anti-cancer ingredient included in the mushroom, the company will work to export it as a new functional mushroom coming on the heels of king trumpet mushroom. Currently, the company is moving fast to prepare its export, sending samples to Australia, Malaysia, the Netherlands etc. and checking the locals’ reaction to them.
    2018-09-04 15:00:19
  • Seojung Cooking Garners Attention with Traditional-Style Sikhye and SujeonggwaSikhye (sweet rice punch) and sujeonggwa (cinnamon punch) are traditional beverages loved by many Koreans. One of the companies exploring the beverages’ export potential is Seojung Cooking located in Icheon City of Gyeonggi Province. It makes its products using traditional methods under the principle of “slow cooking.”Like Cooking at Home, with Consumers’ Health in Mind Most businesses prefer mass production because manufacturing and selling many products at once is financially advantageous. In contrast, Seojung Cooking makes its products following homemade food recipes. Seo Jung-oak, President of Seojung Cooking, said, “We make sikhye and sujeonggwa slowly, as if at home. We believe that the food made in such a way has a better flavor, and is good for the health of consumers.”Seo explained, “When making sikhye, it takes over five hours to saccharize rice with malt. During this process, malt enzymes produce many substances beneficial for the body.”“The same is true for sujeonggwa. Its unique pungency comes forth as we boil cinnamon, ginger, and dried persimmons in a cauldron for a long time. That is why we call them ‘slow sikhye’ and ‘slow Sujeonggwa.’ Mass production methods does not yield the same flavor. We stick to slow cooking methods to differentiate ourselves from others, to captivate people’s tastes.”Focus on the Use of Fresh Ingredients and Food Safety Other priorities of Seojung Cooking are food safety and fresh ingredients. The company acquired the G-mark certification by the Gyeonggi Province Administration and the traditional food certification (for sikhye) in 2009 and the organically processed food certification in 2010. Its focus is on production of sikhye and sujeonggwa from fresh ingredients—rice, dried persimmons, cinnamon, ginger, malt, etc.—without any additives. The main ingredient, rice, is the award-winning Imgeumnimpyo Icheon brand.Seojung Cooking initially made only products that needed to be stored frozen, but recently, the company started the production of refrigerated foods. It was also able to extend the storage period from three to six months, by changing the packaging material. Seo said, “We produced only a small quantity of frozen products at first. Then, through trial and error, we were able to produce and distribute refrigerated sikhye." She added, “I believe that our refrigerated products taste better than products of other companies exported in retort pouches.”Slow Sikhye and Slow Sujeonggwa Gain More Recognition Overseas Slow Sikhye and Slow Sujeonggwa of Seojung Cooking were first exported to foreign markets last July. This was the result of test shipments to Canada, the UK, and the US where the products received favorable reviews. Overall, the company exported US$ 28,100 worth of products last year. Seo said, “The reaction was very positive when we first introduced our products overseas. We interpreted it as a sign of a good potential for our products and started exports.”This year, Seojung Cooking aims to export US$ 100,000 of Slow Sikhye and Slow Sujeonggwa, and aspires to achieve US$ 1 million in exports in 2020. It has a strong ambition to develop and export beverages for markets of the Islamic world, too. Seo said, “To conquer the market, you have to change your products according to its needs. We are currently working on a beverage combining the cornelian cherry grown in Icheon with purple carrots of Pakistan, and hope to nurture it into a world-class beverage.”Seojung Cooking ·Tel: +82-31-638-1651 ·Fax: +82-31-638-1658
    2018-08-02 10:23:42
  • Hallagold Farming Guild Corp. grows delicious kiwi on JejudoKiwi has ample fiber whose content is almost threefold that included in apple. And with low GI (glycemic index), it is effective for weight control as it helps people consume fat more easily and prevents accumulation of much fat. This is why kiwi is widely reputed as a good food for a diet. Besides, it carries plenty of vitamins C & E and minerals such as potassium, calcium, and phosphorus. For a main supplier of kiwi with such diverse effects, people bring up New Zealand first. Now, however, Jejudo, with its clean natural environment, is emerging as a big supplier of kiwi. Kiwi farming on Jejudo is so active that its output from the island accounts for half of the total kiwi production from South Korea. And the successful soft landing of kiwi on Jeju, so far famous as the main producer of tangerine orange, can be explained by the operation of Hallagold Farming Guild Corporation.Solid Production Infrastructure Grows Quality KiwiHallagold Farming Guild Corporation was created in 2008 when nine farming households from Jeju united. When Hallagold Farming Guild Corporation enabled farmers’ joint operation in screening and shipment, farmers began to work together. Currently, 220 farm households are its members. CEO Ko Bong-ju of Hallagold Farming Guild Corporation said, “As the launch of our farming guild corporation enabled our exclusive use of new homegrown varieties developed by Rural Development Administration (RDA), our production found stability.” In fact, RDA and Hallagold acquired its right to produce and sell Hallagold kiwi and Sweet Gold by signing up for its exclusive right to their application.Having acquired such solid infrastructure for kiwi production, Hallagold Farming Guild Corporation has gotten itself ready to produce quality kiwi by education in advanced farming site in New Zealand, regular farmer education, technical information exchange among farmers, and technological upgrade for all farmers. In 2014, the guild corporation registered with National Agricultural Products Quality Management Service (NAQS) and implemented pre-harvest test for residual pesticides. Produced kiwi goes through screening and packaging at Producers’ Distribution Center built in 2012. In 2013, the completion of Pollen Production Center brought further stability of its production of homegrown kiwi.CEO Ko Bong-ju said, “To ensure kiwi production according to the screening and quality management standard, we are conducting farmer training,” and added, “And by creating residual pesticide standard table for Korea and other countries kiwi is exported to, we provide it to farmers for their application in farming.” He added, “Distribution Center and Pollen Production Center have provided a basis for helping farmers stay focused on stable kiwi production. Our system for production and distribution has ensured our production of quality kiwi.”The kiwi supplied by Hallagold Farming Guild Corporation has been recognized at home for its excellent quality. It received Excellent Variety Award and Bronze Award in Best Farm Product Fair in 2010, and was designated in 2014 as an excellent farm product management facility by NAQS, and was certified for its excellent farm product management by Jeju National University in the same year.Marketing Strategy Customized to Preferences of Overseas MarketsEquipped with its infrastructure for producing sufficient amounts of quality kiwi, Hallagold Farming Guild Corporation now sets its sights on international markets. Starting with its export to Singapore in October 2015, the corporation now sends kiwi to Hong Kong, Malaysia, and Japan.The corporation sends mainly gold and red kiwi to Southeast Asian countries, as they prefer kiwi with high sugar and less tartness. The corporation supplies mostly green kiwi to Japan where consumers prefer sweet and sour.CEO Go Bong-ju said with confidence, “Red kiwi is very sweet at 18 degree Brix. In Southeast Asian markets, our products prevail over Zespri.”Hallgold Farming Guild Corporation is going to increase its international sales with Halla Sweet, a strategic variety for export that has been developed by RDA. CEO Go said, “Free from the pungent taste which is peculiar to kiwi and with a good mouthfeel, Halla Sweet will be even better for consumers. Our export last year was about 235 tons, and we aim to increase to 480 tons this year.” He further said emphatically, “On top of the Southeast Asian countries we are exporting to, we will push to sell kiwi to other countries in the region and even India. I think excellent quality delivers our sufficient viability in international markets. I am sure that the kiwi produced by Hallagold Farming Guild Corporation will surpass New Zealand and become the world’s best kiwi brand.”Hallagold Farming Guild corporation Hallagold Farming Guild Corporation·Tel: +82 64-746-4841, +82 10-4695-4847 (Ko Bong-ju, CEO)·Fax: +82 64-755-4841·E-mail:
    2018-08-02 10:17:38
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