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K-FOOD NEWS

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  • (Title) High-Quality Korean Sweet Persimmons Captivate Global Consumers Gimhae Dangam Nonghyup, which is a sweet persimmon cooperative in Gyeongsangnam-do, has been exporting high-quality sweet persimmons to about ten countries since its first export to Malaysia in 1993. There are some 80 member farms cultivating sweet persimmons to be exported, and they are armed with professional techniques for cultivating persimmons and produce high-quality sweet persimmons that are recognized in the world market. The agricultural cooperative has its own differentiated technique for cultivating high-quality sweet persimmons and is thus competitive in the global market. It is now receiving attention for its know-how behind the success in exporting sweet persimmons. Occupying 25% of Total Exported Korean Sweet Persimmons Gimhae Dangam Nonghyup exports sweet persimmons equivalent to 2.5 to 3 billion won on average each year to nine countries including Malaysia, Singapore, and Hong Kong. Since the first export of 0.5 billion won’s worth of sweet persimmons to Malaysia in 1993, it has continued increasing the export volume, and now takes approximately 25% of the total export of Korean sweet persimmons. It has been investing greatly in improving the quality of sweet persimmons to be exported, and was selected as a best sweet persimmon production and export complex by the Korean government in 2003. The 80 member farms that produce sweet persimmons to be exported abroad have secured about 100 million won as a reserve fund for shipment and a self-help fund, and use it for the promotion of their sweet persimmons and for educational work. To promote the overall quality of sweet persimmons they produce, the agricultural cooperative arranges and holds various annual meetings, and training and educational events including one regular general meeting and three educational sessions for the promotion of shipment in each year, and field trips to advanced agricultural countries, workshops, executive and management meetings, and others. Through these, it was able to establish a solid foundation for producing high-quality sweet persimmons. Kim Keon-bok, head of Gimhae Dangam Nonghyup, said that it is making a great deal of efforts to analyze the size and color of sweet persimmons preferred by local consumers in each country importing its sweet persimmons in order to expand the export volume. For example, it is exporting sweet persimmons in small packages for consumers in Singapore based on a result of the analysis that the Singaporean consumers prefer the fruit in small packs. Expanding Export up to 3 Billion Won This Year Gimhae Dangam Nonghyup is planning to promote sweet persimmons as a main export produce because the fruit is one of distinguishing Korean produces and has international competitive power. The agricultural cooperative estimates that exporting only 2% of the total production of sweet persimmons creates the same effect of increasing the domestic price by more than 10%. The continued efforts to expand the export volume since the first export in 1993 have resulted in the increase of the export to the extent that the agricultural cooperative recently supplies one quarter of the total export of Korean sweet persimmons. The sweet persimmons produced by Gimhae Dangam Nonghyup are rich in dietary fiber in addition to vitamins A and C, and good for health. A growing number of overseas consumers are now looking for the persimmons after they learned about the features of the persimmons that are conducive to health. Through the expansion of the export, the agricultural cooperative helped ease the economic hardship experienced by the farms due to the prices falling by the poor consumption of sweet persimmons in the domestic market, and opened the door to the growth as a new processing business that can create added values. Recently, the sweet persimmons produced by the agricultural cooperative are recognized for their high quality in some South-East Asian countries, and are thus expected to be exported up to 3 billion worth of them this year. Developing Marketing Strategies Customized to Each Country A size of sweet persimmons preferred by local consumers differs from country to country, and thus Gimhae Dangam Nonghyup first analyzes preferred sizes and applies a different export strategy customized to each country importing the sweet persimmons. The agricultural cooperative sells sweet persimmons of a large size in the domestic market, and exports those of a small size to Malaysia which prefers the small ones to the large ones. In addition, it adjusts an export volume of sweet persimmons of a medium size that is preferred by other countries including Hong Kong, Singapore, and Canada, and supplies the export volume that is adjusted for each of these countries. Further, since professional expertise and experience in trading with the South-East Asian region differs by each trading company that deals with the sweet persimmons of the agricultural cooperative, the agricultural cooperative selects carefully a most suitable trading company for the export of its sweet persimmons to each of countries in the region to increase the efficiency in the export. It is also implementing an export system that is upscaled by incorporating respective sweet persimmon brands of three Nonghyups(national agricultural cooperatives) exporting their sweet persimmons cultivated in the neighborhood into one export brand in order to increase further the competitiveness in the global export market. The agricultural cooperative expects that they will expand the export volume which is currently equivalent to 1.9 billion won up to 3 billion won through its diversified export strategies. In the meantime, it continues analyzing the overseas markets to find anything that needs to be improved to solidify relationships with local importers and improve packaging and designs, and making efforts to improve what it finds. Gimhae Dangam Nonghyup * TEL: +82-55-327-1500 * FAX: +82-55-321-5809 * E-mail: hsk93347722@hanmail.net
    2020-10-15 17:10:44
  • (Title) Challenge The World Market with Infant Foods Made of Eco-Friendly Ingredients Korean companies have a high interest in the Chinese markets for infant foods as the Chinese market is a vast consumption market where there has been such a view that the market scale of infant foods in China is expected to reach 175.3 billion Yuan (28 trillion won) by the year 2020. Although the Chinese market is a good market, it is rather difficult for the market advance because of various non-tariff barriers. Especially, it is much more difficult to receive the certificate of organic foods from China. However, recently, there is a company in attention who has received the certificate of organic foods for rice snack products in China and proceeded with a full-scale exportation. It is Cheongdameun Inc.,Co (C.E.O Kim YoungShik). The C.E.O Kim YoungShik said, “I believed that it was very rewarding to make good healthy foods and offer them to consumers, so that I proceeded with the market advancement for infant foods.”; and explained, “I reviewed the export to China through Beijing Branch of aT in 2017 and prepared for the certificate of organic foods in China”. Thorough Preparation to Acquire The Certificate of Organic Foods in China Cheongdameun thoroughly prepared to receive the certificate of organic foods in China. First of all, we use high quality raw materials. The C.E.O Kim said, “Big differentiation of our products begins with high quality."; and emphasized, “We are receiving eco-friendly raw materials from Jeonnam Province the largest eco-friendly production field, which occupies 60% of certified area of nationwide eco-friendly agricultural products.” We are receiving organic rice from Jeonham Gurae through the contract. Instead of using pesticide and fertilizer, we put enzyme. We also use rice for raw material within 10 days after milling. We use other Korean raw materials cultivated through eco-friendly way if their supply is available. Also, we have a principle of production and delivery on the day to produce and distribute the products. We have considered the body development of infants and developed products. In fact, infants can grab and eat the rainbow ball with their thumb and index finger. It is the product developed suitably for the development of fine muscles of children. The rainbow chips have a special colorful sense. Children in the period of teeth growth can eat by scratching gums. We have developed a soft bar with baked surface to prevent it from melting on the hands of children. When the soft bar touches with saliva, it will melt softly. The C.E.O Kim said, “To receive the certificate of organic foods in China, we need to prepare many documents and to proceed with onsite due diligence and experiment for each product”; “Although it took significant period and cost for its certification with much difficulty, while we participated in the aT miracle project and all employees prepared thoroughly, we have easily passed the certificate evaluation.” Fast Track in World Market with High Quality Raw Material & High Safety From the result of such effort, last December we acquired the certificate of organic foods in China for total 20 products including 5 types of rainbow ball. Last month, we have exported products of 20 million worth to China. Exported rice snacks have been launched in 121 stores specialized for infant products in Jiangsu Province and Zhejian Province the representative consumer markets of China to meet with Chinese consumers. In domestic markets for infant foods, we have grown stably based on the trust by consumers. Our sales increased rapidly from 48 million won in 2014 to 6 billion won in 2016. Last year, we accomplished 10 billion won for the first time in our sales history. The C.E.O Kim Young Shik said, “We do not use wheat and leavening agent in consideration of children's health. We have succeeded in making soft texture after the long study and experiment.”; and promised, “We will use the best materials for our children.” It is expected to grow more in exportation and sales amount than this year through the promotion of a market expansion to Southeastern region. The C.E.O Kim Young Shik said, “The year 2018 was the first year of exportation. We have a goal to grow by 1000% sales in 2019." ; and revealed, “We will review the exportation to Southeastern market such as Vietnam of high interest for infant foods as well as the full-scale exportation to China through a strategic agreement with local distributors in China. ” What is Miracle Project? It is the project to discover a new item which has not been led to the exportation due to small scale and insufficient experience although it is directly connected to the income of farmers and it has a potential for mass exportation; to foster it to a genuine prospective export product of Korea. Namely, the aT will exclusively promote the matters such as the preparation process for export which is difficult to promote by a private company. The aT will implement the customized supports in detail for each item and for each country such as the survey on information, the reinforcement of product competitiveness, the support for test export, the discovery of buyers, the pioneer on market, and the support of export settlement. This year, we will proceed with the project targeting the prospective export product and production companies (or export companies) from February to December. Inquiries Cheongdameun Tel : 070-4495-4514 E-mail : leehl16@chde.co.kr Website : www.farmtobaby.co.kr
    2020-10-15 16:49:53
  • (Title) Bon World Exports Premium Sauces Carrying the Traditional Taste of Korea Bon World Co., Ltd. now appeals to the palate of the world as its seven sauces for the Korean cuisine are being exported to 17 countries. As a food franchise, Bon World first exported its sauces to its own stores in the US, China, and Japan in 2015. As the products have met better-then-expected response from local consumers, the company expects it will achieve a quantum jump from 27,000 dollars in 2015 to 200,000 dollars this year. Attacking Local Consumers with High-Class Premium Sauces Chen Yuping, a 32-year-old housewife who tried bibimbap at a Bon World store in Shanghai, China said, “When I put the exclusive red pepper sauce to bibimbap, I can feel the distinctive Korean taste of the sauce. So, I come to the store a couple of times a month with my family,” and added, “In addition to bibimbap, various porridges or jabchae are prepared as soon as you order them. So, you can enjoy the proper flavor of the dishes.” Bon World currently runs its stores in 20 or so countries where the company sells Bon porridges. Basic ingredients are locally supplied, but sauces like soy and red pepper couldn’t get the authentic Korean flavor with the locally available ingredients alone. Accordingly, Bon World began to export various sauces in 2015. Bon World exports seven types: basic sauce, red pepper sauce for mixing with rice, stir-frying soy sauce, japchae sauce, soup sauce, and red pepper powder. Pleasing the Palate of People around the World with Unchanged Healthy Food for Well-Being Bon World started with the aim of making products carrying the best Korean taste which global consumers can trust and buy. So, the company went for the premium for the taste of its sauces in their development. As the company supplied its products only to its stores up until 2018, its export remained limited. Coming into this year, however, the company has begun its export to the US pouches which are available from ordinary supermarkets. For China, the sauces manufactured at its plan in Shandong Province were previously supplied to local consumers. Now, the company can export domestically manufactured sauces to China through the Export Support Project of Korea Agro-Fisheries & Food Trade Corp.(aT). In fact, aT provided consulting on non-tariff barriers and support related to labeling to help Bon World export it sauces. aT advised Bon World about the customs clearance documents, required specifics for labeling, and required details for labeling of different items to ensure the export of Bon World’s sauces to Vietnam. aT supported the creation of the labeling nutrition information, nutrition analysis, and labeling, all necessary for export to the US. And for the company’s export to China, aT helped it with CCIC registration of kimchi sauce powder and two porridges. Choi Bok-i, CEO of Bon World, said, “Thanks to the various supports from aT, we have sold Korean-made sauces to China and supplied them to other overseas stores run by Bon World, ”In its early days, our export catered to only limited destinations like China, Japan, and the US, but as their excellent flavors reached international consumers through WOM, we are now exporting our sauces to some 20 countries.“ Upgraded Marketing for Porridges in Addition to Sauces Bon World has upgraded its marketing to sell abroad not only its sauces but also porridges. The company wants to get more and more consumers to turn to porridges by globalizing its porridge products which have appealed the Korean palate. Especially, the company aims to registers as Bon World brands in 100 countries products with great potential for global penetration such as baby porridge or diet porridge. Recently, the company completed trademark registration in 80 countries, and lately, its export volume is increasing as the company has started selling porridge pouches to the US. To establish its brand as high-class premium products and healthy food for well-being, Bon World will expand its local marketing in the export destinations. At the same time, the company brings aggressive local publicity to the superb taste through diverse-ranging marketing efforts including food tryouts for locals and talks with local buyers. Bon World Co., Ltd ·Tel: +82 2-326-5404, +82 10-2217-0225 ·Fax: +82 2-730-1559 ·E-mail: kevou@bonworld.co.kr www.bonworld.co.kr
    2020-10-15 16:35:15
  • (Title) Cooked&FermentedBrown Rice Knocks on Global Market There is a cooked rice that when eaten, mitigates diabetes and lowers blood pressure. It is My-san Hyunmi Balhyo-bab(‘Cooked & Fermented Brown Rice’). Mysan Hyun-mi Balhyo-bab Co., Ltd., which is located in Maryeong-myeon, Jinan-gun, Jeolla North Province, Korea, has been thrust into spotlight at home and abroad by developing My-san Hyun-mi Balhyo-bab, a highly functional health food that fights diabetes with its patented technology which taps into lactobacillus and yeast. Cooked & Fermented Brown Rice Is Highly Effective in Mitigating Diabetes My-san Hyun-mi Balhyo-bab is made with the patented technology, which mixes lactobacillus and yeast and ferments the mixture at 36℃ for 72 hours. Through its 3- year-long joint research with Pai Chai University, the company acquired the patent for its fermentation method and mass production. Starting in May, Wonkwang University will test its application to human body with regard to its potential mitigation of diabetes. This scheduled project attests to the company’s confidence in the product’s mitigation of diabetes. President Park Sung-ja of My-san Hyun-mi Balhyo-bab Co., Ltd. said, “The hospital which my fatherin-law visited for his diabetes recommended that he eat brown rice, but as brown rice registers a rough mouthfeel and is not easy to digest, I have given attention to fermentation of brown rice.” She added, “We developed cooked & fermented brown rice through industry-university cooperation with Pai Chai University. Unlike ordinary brown rice, cooked & fermented brown rice registers a sticky mouthfeel and is easy to digest even if it is not bloated in water. More than anything else, it improved my father-inlaw’s health, so I have come to be sure of the success of cooked & fermented brown rice.” In fact, the mouse test, which was conducted in 2017 by My-san Hyun-mi Balhyo-bab Co., Ltd. with a fund from Ministry of Trade, Industry & Energy, showed that the experimental group, which was fed with fermented miscellaneous grains, registered a higher blood glucose level than the experimental group, which was fed with a diabetes drug (Metformin). Diverse Health Benefits Related to High Blood Pressure, Weight Loss etc. My-san Hyun-mi Balhyo-bab Co., Ltd. flaunts various health benefits related to diabetes, high blood pressure, weight loss etc., depending on the grains included. The company’s flagship lines are ‘Comfortable Cooked & Fermented Brown Rice’, and Baby Food, Growth Helper, and Long Life Helper, which pretty much cover a person’s entire life. The products weigh 1kg and are priced at 4.42 to 13.25 dollars. President Park said, “To make sure that people can eat cooked & fermented brown rice all their life, we have developed a variety of products from baby food to weight loss for youths, products for mitigating diabetes and high blood pressure among late middleaged people, and products for promoting the health of the elderly,” and added, “We chose the best grains through mouse experiments, which were countless enough to use and dispose of about 30 tons of brown rice.” Cooked & Fermented Brown Rice More Salient Overseas The company registers about USD 100,000 in annual sales, about half of which is through exports. There have been several exports to China and the US, and additional exports are growing visible with an Indonesian buyer lately visiting the company and discussing an export price. President Park said, “As Chinese people don’t like miscellaneous grains, ‘Comfortable Cooked & Fermented Brown Rice’ is the major sell to China, whereas in America, baby food is popular mainly among KoreanAmericans,” and added, “In Indonesia, where the food life is being westernized and diabetics are increasing accordingly, a local buyer showed great interest in our products.” Such achievements in exports have been supported by the role of Korea Agro-Fisheries & Food Corporation (aT). When My-san Hyun-mi Balhyo-bab was selected for ‘Miracle K-Food Project’ with which aT discovers and supports promising export items, its overseas sales proceeded. Having achieved its halal certification, My-san Hyun-mi Balhyo-bab Co., Ltd. is going to go from its export to Indonesia to implement its exports to those Muslim countries where the halal standard is in place. President Park Sung-ja said, “We are getting calls from several foreign countries, which seems to suggest that the increased interest in health brings attention to our products that are differentiated with our patented technology,” and added, “Not just their excellent health benefits but also their sampling will differentiate them from other goods in the market in taste.” My-san Hyun-mi Balhyo-bab Co., Ltd TEL : +82-63-714-2288 FAX : +82-63-714-3021 E-mail : mysan3370@naver.com
    2020-10-15 14:52:22
  • (Title) Pure formula by Ildong Foodis, capturing the attention of the global market The pure formula by Ildong Foodis made from milk from naturally grazing dairy cows is capture the attention of the global market. A high quality, premium product that is similar to a mother's breast milk, helps strengthen the child's immune system and helps the child grow. This product receives good reviews from consumers around the world from China, Vietnam, Hong Kong and elsewhere. In particular, having received the LOHAS certification, it has a high level of recognition in the global market and a high growth rate of exports is being maintained. Strict quality assurance with the LOHAS certification "While there are many types of formula produced throughout the world, Ildong Foodis' formula has a higher level of safety compared to other products and is therefore a safer product for infants. Because such strict quality assurance is followed that makes this the only formula produced in Korea to acquire the LOHAS certification, for the long-term this is the only product I will get for my child." Was the high opinion of Shao Oh-hwa, a mother in Beijing, China with a 5-month-old in regards to the reliability of the Ildong Foodis product. The response has been good for Ildong Foodis not only for consumers in China, but recently for those in Vietnam and Hong Kong as well. This is because we implement strict quality assurance together with the premium high-quality image of Ildong Foodis in overseas regions. Also, the reliability of consumers was improved by producing raw milk in places known for their clean areas in New Zealand and Australia. Based on such popularity, our products are exported to China, Vietnam, Hong Kong and the United States. This resulted in attaining 7 million dollars in exports in 2018. We are experiencing more than 40% annual growth. The Hi Kid product, popular in Vietnam The baby food, Hi Kid produced by Ildong Foodis Co., Ltd. is popular in Vietnam these days. Together with creating a high-class image for Ildong Foodis in the Vietnam market, there is much word of mouth advertising taking place about how Hi Kid helps provide balanced nutrition and helps children to grow, making it a popular product among Vietnamese consumers. In particular, the product contains DHA and various functional ingredients that assist in the growth and development of children, which results in parents wishing their children to grow tall, lining up to purchase the product. The export team manager at Ildong Foodis, Kim Kwang-won explained that "the Hi Kid product is a hit product in Vietnam and China and is very popular in the southern region of China and among Vietnamese consumers" and added, "the response has been so good we are expecting to export between 4 to 5 million dollars’ worth to Vietnam alone and more than 2 million dollars’ worth to china." Increased exports to Europe and Southeast Asia By establishing a foothold with exports to China and Vietnam markets, Ildong Foodis is now spurred on to penetrate the European and the Southeast Asian markets. The European market is dominated by global formula companies. To that extent, the plan is to penetrate this market focusing on formula and children's snacks. Also, in addition to Vietnam and Hong Kong, the company is actively participating in local trade shows and various promotional events to penetrate the new Southeast Asia market that includes countries such as Indonesia and the Philippines. Ildong Foodis CEO Lee Jun-soo spoke with confidence saying, "we plan to more actively target the global export market with a concept of high quality, sophisticated design and other premium concepts by taking into account the characteristics of food products for infants and toddlers," and added, "recently, Korea has been recognized as a country with an image as having a high level of safety. In this regard, we will combine this image with our product to penetrate the overseas market." ILDONG FOODIS Co., Ltd ·Tel : +82-2-2049-2228 ·E-mail:bobbykim@foodis.com
    2020-10-15 12:02:13
  • (title) All Eyes on Korean Yuja with Huge Potential Yuja, which is a Korean variety of citrus fruits, is known to have an ample amount of vitamin C that helps prevent a cold and is good for skincare, and organic acid that relieves fatigue. There is even an old saying in Korea that, during the winter solstice, drinking yuja tea and taking a bath in hot yuja-infused water can prevent you from catching a cold all through the year. That's what make you want to choose Korean yuja as a healthy present. This yellow fruit is recently enjoying a growing popularity in the global market. It is fragrant and tasty compared to other equivalents such as lemon and calamansi, and has three times more vitamin C compared to lemon. It is thus gaining a great deal of attention as a functional healthy food. Amidst this trend, there is a Korean company that is working hard to promote Korean yuja in the global market, and it is the very Eden Food Farmer Association. Reliable Fruit Cultivated in Eco-Friendly Way Eden Food is exporting various processed yuja products to foreign countries including Japan and European countries, after it succeeded in its first export to China in 2014. About 22 local farms are participating in the export, and a combined yuja cultivation area of the farms is approximately 60 hectares (ha). The most noticeable is that all yuja Eden Food produces is cultivated in an organic and eco-friendly way without the use of agricultural pesticides. Through such eco-friendly cultivation, Eden Food is able to provide differentiated products targeting a premium market. Song jae-chul, head of Eden Food, said that Goheung in Jeollanam-do is close to the sea, and blessed with environmental conditions including soil and climate that are suitable for the cultivation of yuja. The favorable natural conditions facilitate the eco-friendly cultivation, which has contributed the most to the export of various processed yuja products including yuja extract. Eden Food is also working hard for safety control for its products. Their hard working has paid off as they obtained various certifications including ISO22000 for food safety management, an organic food certification, and a Japanese agricultural standard (JAS) certification for organic food. Various Processed Yuja Products Eden Food is not settled for the success of its yuja teas, but making unremitting efforts to develop other processed yuja products including yuja extract, snacks, salt, cosmetics, oil extracted from yuja seeds. It is now exporting even yuja peels. The fruit is indeed versatile as Song explained. In actuality, yuja teas are in surplus in the domestic market, while yuja extract which is being exported to Japan and European countries is selling so well that the supply cannot meet such a high demand there. In addition to the extract, there is a flood of inquiries about yuja peels from foreign buyers. The growing interest in the peels is attributed to the fact that they can be used in many ways, for example, to make enzyme and ferment other food. Eden Food cuts yuja peels into slices, or removes the seeds and compresses pitted yuja, and then obtains the peels to be exported. Eden Food is also discussing an export and research business with an affiliated fruit research center under the rural development administration to develop processed yuja products. "Domestic consumers enjoy yuja mainly with yuja teas, while the Japanese counterparts enjoy various processed yuja products. Keeping in mind this difference, and a recent consumption trend towards the reluctance to have sweeter foods, we will continue to make efforts to develop various products," Song said. Korean Yuja with Huge Potential Korean yuja can be a wonderful substitute for lemon and calamansi that are more generally used as of now to make various dishes as a food ingredient, and has thus great potential power to thrive further in the future. What's more, yuja has proved virtues as a functional healthy food that it is rich in vitamin C and good for anticancer and antiaging efforts, and the export of such an excellent fruit is expected to grow. Eden Food is planning to lead the effort to promote Korean yuja which is cultivated in a safe and eco-friendly way. "Yuja is produced mainly in Korea and Japan, and many foreign consumers know this fruit by a Japanese name 'yuzu.' So, our final goal is to promote the Korean one by developing various processed yuja products and exporting them under the brand name Goheung Yuja, so that consumers can recognize the excellent quality of Korean yuja," Song said. Inquiries: EDEN Food Famer Association Tel: +82-61-834-1003 Fax: +82-61-834-3880 E-mail: edenfood1998@hanmail.net www.edenfood.kr
    2020-10-15 11:19:35
  • (Title) Spred Korea’s Taste Through Kimchi Stew ○ Shinsagang gains momentum for the exportation with the support from aT. The representative Korean cuisine beloved by Koreans, Shinsagang in sales of Kimchi stew is a famous gourmet restaurant in Suwon. It is a popular restaurant through 3 generations which has proceeded with the exportation for the purpose of telling overseas consumers about Korean Kimchi stew. We have succeeded in the overseas exportation to U.S, Australia, Malaysia, etc. However, it was difficult for domestic export companies to lead themselves to the exportation to the most attractive Chinese market because of their complicated inspection procedure. The C.E.O of Shinsagang, Hong Sarang said, “China is an attractive market where 1.4 billion people are living. But it is not an easy market in the position of export companies as their inspection is highly difficult." In such a rough situation in the advancement to Chinese market, the One-Stop test export support project of aT attracted the eyes of C.E.O Hong Sarang. The C.E.O Hong Sarang explained, "I applied to this project after I had heard of a news that the reliable public enterprise aT was supporting the exportation to China." Shinsagang, Selected for The China One-Stop Test Export Support Project The '2018 China One-Stop Test Export Support Project' was presented by aT as a localizing business for the first time this year. It is the project to support the relief of non-tariff barrier and the petition for labeling and trademark through 21 export countries and 97 local consultation agencies. The greatest feature is to support the export companies who hope to advance to the Chinese markets from the preliminary preparation to the arbitration of customs clearance, distribution and buyers. Except the portion the export companies must prepare by themselves, it is the support for every field. aT recruited target companies in January this year and selected final 18 companies to initiate the support for the test export to China and the pioneering of buyers. Target companies will receive the support of 10 million worth budget (own expense 1.1 million), preliminary export preparation, local customs clearance, food inspection, logistics support, buyer arbitration, and market test. At first, the company will take the first stage of export preparation process. The first stage proceeds with the confirmation of Chinese Guojia Biaozhun(GB), the review of component contents ratio, and the confirmation of sanitary inspection standard and with the procedures of CIQ registration, Chinese label production, and label registration for the customs and immigration control & inspection. Later, in the second stage, the company will finish the document preparation such as the B/L (Bill of Landing), the certificate of completion of report, the certificate of label registration, and the certificate of sanitary license; the maritime customs clearance procedure such as the submission of the certificate of place of origin and the issuance of the certificate of customs clearance; the customs clearance and inspection procedure such as the transportation to CIQ designated storage, the label inspection, the sample collection, and the issuance of sanitary license. Final stage will be the advancement to Chinese markets. The companies will not only start the registration and consumer test of the export goods in the open market TaoBao which is operated by ALIBABA in China but also participate in K-Food Fair held in Bejing China in September, and in the consultation with prospective buyers in connection with aT regional office in China, and in the market test in connection with aT's promotional exhibition. Regarding this, the C.E.O Hong Sarang expected, “The China One-Stop Test Export Support Project helps to discover local buyers for those export companies who complain about the difficulty of the advancement to China, and we will be successful in the exportation to China through the participation in this project." Spread Korea's Taste Through Kimchi Stew With the basic strategy of excellent taste and high quality, Shinsagang that has participated in the export support project of aT proceeds with the development of fusion foods grafted with the sauce which will fit to the appetite of local residents. The C.E.O Hong Sarang introduced the exporting goods, saying “Kimchi Stew and Steamed Kimchi are the international foods made of Kimchi included in the world five health foods. They have attracted the attention of people in the world, which are being made with 100% Korean ingredients with the proud of its world level safety and sanitation." She also said, “We are proceeding with the market variation of U.S and Australia in earlier successful advancement, China in prospective expanded exportation, Vietnam, Philippines, and Thailand, etc in preparation of new advancement." She emphasized, “We will put an effort to export Kimchi Stew to various countries through the export support project of aT." Meanwhile, you may check the information regarding the aT's localization support project through aT homepage (www.at.or.kr) or aT Export Company Support System (global.at.or.kr).
    2020-10-15 11:05:04
  • (Title) Top-quality Korean Peaches Go Beyond Domestic Market A Gyeongsan peach farm cooperative called Gyeongsan Boksunga Yeonguhoe has built up its experience and technique in cultivating peaches of world-class quality through field trips to advanced agricultural countries and outstanding domestic farms having skilled peach cultivating techniques over the last 20 years. With this valuable experience and technique, it is now recognized for the highest equality of peaches it produces. The peaches of the cooperative are not only selling at the highest price on the domestic market but also capturing the tastes of locals in overseas markets including Hong Kong and Taiwan. The fruit is receiving favorable responses from Southeast Asian consumers, and Taiwan is emerging as a new export market followed by Hong Kong. Learning World-class Peach Cultivating Techniques from Everywhere The cooperative was established in 2008 by about 140 member farms. Behind the achievement of the world-class peach cultivating techniques were the unremitting study and the tenaciousness to learn the advanced cultivating techniques from everywhere. Choi Jae-won, head of the peach farm cooperative, said that learning the basics of cultivation is a first thing to produce high-quality peaches. "Over the last 20 years since the establishment, we have visited many peach orchards in advanced agricultural countries every year and learned a lot about shapes and types, and varieties of peaches, and cultivation techniques, and acquired our new cultivation techniques and know-hows through many discussions and research," Choi explained. According to him, the cooperative members visited places renowned as advanced peach farms, regardless of whether the places are in Korea or other countries, to see themselves how the peach farms produce high-quality peaches and improve their advanced techniques to be suitable for the domestic cultivation conditions. Such tireless efforts have finally come to fruition, and the cooperative is now producing top-notch peaches of its own and the peaches the cooperative produces were evaluated as the highest-quality peaches and first exported to Hong Kong in August, 2016. Gyeongsan in North Gyeongsang Province Blessed with Perfect Peach Cultivating Conditions Gyeongsan in North Gyeongsang Province is considered the best area to cultivate high-equality sweet peaches because the annual precipitation is low and a temperature difference between day and night is great. These geographical advantages help the farmers of the cooperative produce sweet peaches with a high level of brix, up to 19 on the brix scale. The peach farm cooperative is working hard with the goal of producing the best-quality peaches such that consumers all over the world trust in its peaches and purchase the peaches without doubt. To this end, the cooperative makes tours for benchmarking five times or more every year, and invites experts in the field of peach cultivation and arranges education and training sessions for peach cultivating farms 14 times or more every year. Further, the cooperative unifies the qualities of peaches individually produced by the 140 member farms to produce peaches of a consistent high quality, and reduces the production price of peaches to have more competitive price for export. What's more, the cooperative produces and distributes itself a large amount of some alternative chemicals needed to prevent winter diseases and pests. Compared to commercially-used agricultural chemicals, the alternative chemicals they made are more effective in terms of disease prevention and pest control with a less cost reduced by more than 40%, significantly increasing the price competitiveness for export. Captivating Taste Buds of Consumers from Hong Kong to Taiwan The peach farm cooperative has increased continuously the amount of export to Hong Kong, from the initial three tons of peaches shipped out to the country in 2016. The cooperative has recently constructed a stable foundation for producing the unified, high-quality peaches of the 140 member farms. It has also strengthened its sorting system to sort out high-quality peaches to be exported such that importers and overseas buyers recognize the peaches as a high-end produce, and is managing and controlling the quality more strictly. Choi said that the commercial value of the peaches produced by the cooperative is highly recognized for their high sugar contents and excellent texture, and the cooperative has recently concluded a contract to export the peaches to Taiwan and has thus been pouring its energy for the export. The cooperative plans to expand the export through various efforts by participating local sampling events and related exhibitions in Hong Kong and Taiwan, and reinforcing the marketing strategies for local consumers there. According to him, the export contracts are on the rise due to the excellent quality of the peaches. With its success story of how the cooperative produces the world-class peaches and exports them abroad, the peach farm cooperative is getting more attention from other peach cultivating cooperatives. · Tel: +82-53-852-2387, +82-10-8591-4151 · E-mail: hanmaum_fr@hanmail.net · Website: www.hanmaumfarm.kr
    2020-10-15 10:53:06
  • (Title)Let's Go On a Healthy Diet with Sinbad Diet Jelly It's getting hotter, and clothes are getting lighter and sleeves shorter, and belly fat hidden well in thick clothes during the winter is starting to stick out. Going on a diet is always easy to decide but difficult to stick to. A variety of snacks and munchies haunts dieters. Buying functional diet food is easy, but consuming it regularly is not that easy. So, an initially firm determination ends in failure. To help you with your abortive diet plan, Sinbad Co., Ltd. provides delicious and easy-to-eat diet products. Sinbad located in Seocho-gu, Seoul, produces functional diet food including diet jelly, and is drawing a great deal of attention from both domestic and overseas consumers. Diet Products Approved by MFDS The functional diet products of Sinbad include Body Confidence Jelly made with the skin extract of garcinia cambogia which is a tropical plant. The garcinia cambogia skin extract is known to help reduce body fat by inhibiting carbohydrate in food from being synthesized into fat when the food is digested. The diet jelly contains 750 mg of the garcinia cambogia skin extract per stick, and the garcinia cambogia content does not exceed the daily intake recommended by the Ministry of Food and Drug Safety (MFDS) of Korea. This is because an excessive intake of garcinia cambogia may do harm to liver and heart. The diet jelly also contains, as additional ingredients, calamansi concentrate known to have antioxidant and anti-ageing effects and be good for the excretion of body wastes, and green tea powder having catechin known to reduce the incidence of cancer. Ailee Lee, CEO of Sinbad, introduced products of Sinbad that each one of all the ingredients in the Sinbad products is effective to such an extent as to be sold as health functional food, and has been used to make functional health food for so long. She continued, "So the safety of them is verified." The diet jelly of Sinbad achieved certification by a Good Manufacturing Practices (GMP) system. The GMP certification is assigned by the MFDS of Korea to a product when it is produced and controlled according to the guidelines on the safety and effectiveness of food and drug, and the achievement of such certification is the proof of a reliable level of safety and quality of the product. The diet jelly is being sold as functional health food in some 2000 pharmacies in Korea. Toothsome Diet Jelly One of features of Sinbad diet products is that some of the products are provided in a jelly type which is a familiar and popular type of snack. By offering the jelly-type products instead of offering pill- or powder-type products which are generally used as diet supplements, Sinbad has improved availability and convenience of its diet products. The existing pill- or powder-type diet products are not convenient because they require water to be taken. So, here comes the story of how the easy-to-eat jelly stick is born. Ailee said, "I have a four-year-old kid and really sympathize with moms struggling with the dietary efforts after the delivery. Moms can get 10 to 20 kg on average during pregnancy, but they don't have much time to make special efforts to shed the gained weight while juggling work and motherhood. They may thus depend on easy and effective diet products. So, I came up with the diet jelly that moms can eat it like snacks faster and easier while taking care of their babies." The diet jelly is as delicious as snacks. Ailee said, "Visitors to our booth at the overseas exhibition hosted by Korea Agro-Fisheries and Food Trade Corporation (aT) said that our products taste sweet and sour and are delicious, and they are not like medicine or pills at all, but are more of some snack made with lemon calamansi. They even doubted the effects of our products on dieting because the products are too much delicious as a functional diet food." Dieting Effects Recognized from Abroad The Sinbad products are currently being exported to seven countries including the US, Hong Kong, Malaysia, Taiwan, Cambodia, and Vietnam, and Sinbad expects the exports to reach about USD 2.56 million this year. In addition to the current exports, there are potential exports. Chinese buyers recently visited the company to make inquiries about the import of the Sinbad products. The export volume is expected to increase further as the products were approved as functional diet and health food by the Vietnamese government last April. Ailee painted a rosy picture about the prospect of future export. She said, "Sinbad is the only company in Korea that achieved the approval of Vietnam for the functional health food, excluding two American companies. As the popularity of our products in Vietnam is increasing day by day, we expect the exports to increase accordingly." Ailee spoke of her aspirations that Sinbad is making efforts to develop other products in addition to diet jelly and make Sinbad a synonym for functional health food. The development of the substitutes for breakfast and coconut-enriched products is in full swing. She added, "Like Sinbad flying all around the world on a magic carpet in a fairy tale, we will make further efforts to be on the global market with a superb health food brand that people can trust and enjoy at ease." Sinbad Co., Ltd. TEL: +82-10-6368-1409 FAX: +82-70-4192-9988 E-Mail: ailee@fudi.co.kr
    2020-10-14 17:51:09
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