본문 바로가기 주메뉴 바로가기 서브메뉴 바로가기

Newsletter

menu
Hansik Shown on Media / chapaguri&Chungmu-gimbap, Protagonists of Food Craze Brought by Oscar-winning Parasite
  • Noticer Name : News
  • Date : 2020-03-02 16:22:38
  • Hit : 83
  • Email : choiyj@agrinet.co.kr
  • URL Copy : URL 복사

 

Parasite, a Korean movie, won the four Oscars at the 92nd Academy Awards. It was the recipient of the great awards again after receiving the Golden Palm, or Palm d'Or, at the Cannes Film Festival. As it won Best Picture at the awards for the first time in history as a non-English language film, the movie has now become a global sensation. The Washington Post, a famous US daily, even mentioned that there is a Parasite phenomenon and urged readers to check out the movie themselves if they didn't watch it yet. Amidst all the acclamations for the movie, chapaguri(originally translated as ‘Ramdon’ in the film, and also spelled as chapaguri) which features in the film, and Chungmu-gimbap(gimbap made with only rice as the filler ingredient and served with spicy radish or kimchi) which is said to be a favorite food of Director Bong Joon-ho are also receiving worldwide attention. chapaguri, in particular, has emerged as a hot K-food item and the recipe is introduced in 11 languages. introduces chapaguri which has become the hottest Korean food due to the sensational popularity of Parasite, and Chungmu-gimbap loved by the director of the great film.

 

* Watch again how to make chapaguri

https://www.youtube.com/watch?v=DEWi7n8jo04&feature=emb_logo

 

 

#Boundless and Brilliant Changes of Korean Ramyeon

chapaguri which is introduced as Ramdon in the film Parasite is a fusion version of Korean ramen made by mixing chapaghetti which is a brand name of instant chajangmyeon(black-bean-sauce noodles) and Neoguri which is a brand name of udon-like Korean ramen. The translated name Ramdon is for those non-Koreans who are unfamiliar with the name chapaguri and helps them understand it is a kind of a compound word of ramen and udon. Although udon is not actually added to make chapaguri, Ramdon was assumed to be coined based on the fact that the main ingredient Neoguri is sort of a semi-udon with relatively thick noodles and has thus a smack of udon.

It is very simple to make chapaguri which has been enjoying popularity due to its sweet and slightly salty taste. It is made by boiling the noodles and throwing away the water in it, and then mixing the noodles with soup powder of chapaghetti and Neoguri. What is important here is the mixing ratio of the soup powder. If you like the sweet taste more, it is good to add soup powder of chapaghetti more, and soup powder of Neoguri less.

In Korea, fusion versions of ramen such as chapaguri are popular. Buldak-chapaghetti(chapaghetti with spicy chicken) is one representing example. It is made by mixing Buldak Bokkeummyeon which is famous for its delicious yet spicy taste, with chapaghetti. It offers sweet and spicy tastes all at once and is gaining as much popularity as chapaguri in Korea.

 

* Additional Info

chapaguri, A Whole, Complete Dish

As the world is swept by a craze for Parasite, chapaguri is attracting a great deal of attention from many around the world. In Japan, the movie was ranked fifth at the Japanese box office and amazed the Japanese audience. And, there came a restaurant in Shibuya in Tokyo that added, to its menu, a Parasite Set as a collaboration entry to be served for a limited period of time. Boosted by such huge popularity, Nongshim, a Korean food maker producing chapaghetti and Neoguri, is planning to introduce a new product, cup chapaguri. So, you can soon buy it in some supermarkets such as Wal-Mart and Costco.

 

#Chungmu-gimbap Wins the Heart of the World-Renowned Director

Chungmu-gimbap is also receiving a lot of attention as Bong Joon-ho, the director of Parasite, mentioned that he would want to eat this food on his way back home. The food exited a great deal of curiosity and interest when the director who has now become a worldwide master was humble enough to mention a somewhat simple hope. The food is already popular among Koreans, and there are even some fans for its addictive spicy and salty taste. It is a simplified version of Korean general gimbap(cooked rice and other ingredients that are rolled in dried seaweed sheets) without any other fillings but rice. It is finger-thick and served with kkadugi(diced radish kimchi) and ojingeo-muchim(spicy squid salad). The funny thing about the food is it can be eaten with long toothpicks instead of chopsticks.

The food was originally sold as an on-board food in a coastal liner passing through a Tongyeong port located in Gyeongsangnam-do in the past. Back then, it was provided in a type of kebab with gimbap and side dishes skewered, instead of a lunch box as found the present time. The toothpicks may be the relics of the skewers. The name of chungmu-gimbap came from the old name, "Chungmu," of Tongyeong in Gyeongsangnam-do. After it won a nationwide fame, it is called by various names like halmae-gimbap and kkochi-gimbap, for example.

 

TIP

Chungmu-gimbap in Myeongdong

Chungmu-gimbap has got so popular in Myeongdong in Seoul and has now become one of the foods that represent the downtown area. On the street, you can enjoy various types of chungmu-gimbap including one with fish cake in and one with baby octopus and mussel added.

 

 

* Enjoy chapaguri Outside Korea

1) chapaghetti

chapaghetti is a representing instant chajangmyeon product that dominates more than 90% of the related market in Korea. The instant food is produced by Nongshim, a big Korean food company, and has been on the market for more than 30 years. The commercial featuring the advertising phrase, “I'm a chapaghetti cook on Sundays,” made a great hit, and there was a fad among Koreans having chapaghetti at lunchtime on Sundays. A bag of chapaghetti includes chajang sauce powder, dried ingredients, and oil sauce containing olive oil. A noteworthy feature of the product is its noodles thicker than those of general type ramen. It can be cooked only in five minutes.

 

2) Neoguri

Neoguri is one of the best-selling products of Nongshim along with chapaghetti. It was developed from an idea of combining ramen with udon, and offers a rich yet refreshing taste of broth with an addition of dried kelp. Its plump noodles are the major feature of the ramen product. The noodles of Neoguri are as thick as those of chapaghetti, and the two products are thus all the more well-matched. Such outstanding characteristics of Neoguri have contributed to a whopping annual sales profit of about 120 billion won, making the product a cash cow of Nongshim. The ramen has a loyal fanbase which is now growing further thanks to the hit movie.

 

· Tel: +82-2-820-7114

· http:www.nongshim.com/

 

'Hansik Shown on Media / chapaguri&Chungmu-gimbap, Protagonists of Food Craze Brought by Oscar-winning Parasite' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.