Korea has a variety of herbs that can be eaten every season. There are numerous kinds of edible herbs. Namul is a natural ingredient which adds a rich taste to rice, stew, and soup, stimulating one’s appetite. SEORAKSAN GREEN FOOD, an agricultural corporation, is drawing attention with freeze-dried various namul by developing products that can be easily eaten as soup, stew, or side dishes at home. Let us introduce SEORAKSAN GREEN FOOD, which has been selected by consumers in 10 countries including the U.S., Vietnam, Taiwan, and not to mention Korea.
#Freeze-dried herbs for a wide range of dishes
SEORAKSAN GREEN FOOD produces freeze-dried herbs that can be easily used for cooking at home. It is true that it becomes quite a burden to trim and boil to cook namul at home.
Accordingly, SEORAKSAN GREEN FOOD has chosen the freeze drying method to reduce the inconvenience of the cooking process while maintaining the nutritional content of herbs. Such technique requires soaking namul in water only for 30 seconds without the hassle of usual way of boiling and washing of herbs, which is revived as necessary element for traditional Korean dishes such as rice, stir-fried, and doenjangguk. On a side note, it can be used as a topping for pizza, making it an ideal cooking ingredient for Western fusion foods.
The typical products are gondre doenjangguk, shiraegi doenjangguk, and ugeoji doejangguk. In addition to various namul, mushrooms and medicinal herbs are also available, so you can simply come up with any delicious dishes for home cooking. The raw materials of the product are initially purchased from Yangyang region of Gangwon-do, and the shortages are purchased from neighboring farmers in proximity. All raw materials are 100% produced in Korea from the unpolluted parts of region.
Ham Seung-woo, the President of SEORAKSAN GREEN FOOD said, “The keyword ‘health’ has been added on top of convenience to consumers' tendency of purchasing instant foods. We are confident that our products are simple and consider the health of consumers.”
#Not only at home, but world widely accepted
The President Ham Seung-woo put endless effort into promoting at the beginning of the product launch. As we are all aware that products not noticed by consumers will eventually lead to failure regardless of how brilliant the items are. TV home shopping has particularly been a big help in Korea. In addition to focusing on promoting products through home shopping for about a year, the company also recruited online experience groups and participated in fairs. As a result, the company has managed to penetrate major retailers in Korea such as Lotte Mart and E-Mart, which shows the consumers are responding well to the product.
Such inclination also continued abroad. While the company began to publicize its products through export consultations and overseas buyers, SEORAKSAN GREEN FOOD was first approached by the United States. At present, the key target audience still remains to be Korean residents in the United States. Yet export countries have increased to 10 countries such as Canada, Vietnam, Taiwan, Hong Kong, and the United Kingdom.
The promotion was largely supported by the commercialization business of Korea Agro-Fisheries & Food Trade Corporation(aT). As a part of this project, SEORAKSAN GREEN FOOD could test and analyze the product packaging and overseas markets, and could hold tasting events along with a series of promotion activities such as inviting overseas buyers. In the early days, informing consumers about the product was all possible thanks to the aT.
#Diversifying product for customer satisfaction
SEORAKSAN GREEN FOOD produces a range of products through freeze-drying method. The goal is to branch out the products to markets where locals can easily find outside of the Korean community in the overseas. For example, to develop a representative Korean food into a product which can be eaten with instant rice and namul included in bibimbap, or to produce a block form of samgyetang from the existing soup-filled pouches.
This is in line with the consumption trend of finding a simple yet healthy diet. Furthermore, the company is preparing to generate products that consumers want from each country.
Ham Seung-woo said, “Instant Foods are recognized as a replacement to a meal, but we plan to broaden our products to provide convenience and health to consumers. Of course, a countless amount of effort and time will be required, but I'll bet on the high quality products that I'm most confident with.”
Inquiries: Seoraksan Green Food Corporation
TEL: + 82-33-672-8787