#Targeting the New Southern & New Northern regions to diversify the Korean food market
The Ministry of Agriculture, Food, and Rural Affairs and Korea Agro-Fisheries & Food Trade Corporation (aT) held the sales road shows to expand agricultural food exports in the New Southern and New Northern regions. The shows took place from 30 September to 5 October in the form of export consultations with local import buyers and domestic exporters.
The road shows were attended by 85 buyers from Cambodia, Myanmar, Mongolia, and Russia, with 15 domestic exporters for 6 days. Through 184 consultations, a total of USD 4.09 million was achieved including USD 1 million for yuja tea, USD 680,000 for fruit beverage, USD 240,000 for instant juk, and USD 180,000 for tangerines.
Some fresh goods such as yuja tea, tangerines, and hallabong were popular at the Cambodia-Myanmar export consultation. Cambodia has selected the instant ‘juk’ product as a promising item for export, where they eat porridge as a breakfast. A Cambodian buyer said, “If high-quality Korean agricultural products enter the premium market, there is a great potential for market expansion.”
At the sales road show held in Mongolia and Russia, fresh pears have been evaluated as a premium fruit with crispy texture and high sugar content. The buyers were also interested in tteokbokki, ramyeon, and fruit drinks, which became widespread through local social network. A Korean distributor in Mongolia said, “In addition to the Korean Wave, there is a growing interest in K-FOOD,
and the sales of processed foods such as ramyeon, food ingredients, and sauces are steadily rising. We are also reviewing the new items we came across at this fair for importing.”
The aT plans to dispatch more than 20 market pioneers to Malaysia-India and Poland-Italy in November to introduce promising premium agricultural products including persimmon, soymilk, black garlic, and kimchi, and to continuously expand the export market for agricultural products.
Shin Hyun-gon, the Director of aT Food Export, said, “In order to establish Korean agricultural products as premium line, we will do marketing according to the demand of consumers”
#K-FOOD enters leading markets in Europe with keywords of fermentation, vegan, and organic
The aT has participated in the 2019 International Food Fair (ANUGA) in Cologne, Germany from 5 to 9 October, to promote Korean agricultural products. At the fair, an integrated Korean Pavilion was set up with the theme of organic, vegan, additive-free which are the keywords of EU’s agricultural food trends, and a section for traditional fermented foods was also prepared. At the exhibition, 68 Korean exporters attended to target the European market.
As kimchi being the representative fermented Korean food, other healthy snacks and food including frozen fruit chips, omija drink, seaweed snack, and Bibimbap inspired by ethnic food craze have received positive comments from buyers and a total of USD 8.05 million on-site contract was signed.
The EU exports of Korean agricultural products are booming, led by major items. In particular, king oyster mushrooms grew 26%, kimchi 17.8%, and ramyeon 29% for year-on-year growth, that these items play a key role in leading the European export.
#The first promotion event at American hypermarket for Korean orchid
The aT held a promotion for Korean orchid at Lotte Plaza Market in three states: Florida, Virginia, and New Jersey. The young orchid trees were exported to a farm in Florida, which were planted for over 4 to 5 months.
At the event, leaflets and tags were provided to introduce the cultivation method of Korean orchid to make it more accessible to consumers. Furthermore, a website is under operation to actively promote the excellence of Korean orchid, also through social network and local media.
#Publicize Korean health food with Taekwondo
The Ministry of Agriculture, Food, and Rural Affairs and Korea Agro-Fisheries & Food Trade Corporation (aT) operated Korea Health Food Promotion Center at the '2019 New York Open Taekwondo Championships' held at Mount St. Vincent College in New York on October 12.
This year celebrates the 14th event, a huge competition among the taekwondo players in the eastern United States, where more than 2000 local players including taekwondo officials paricipated. The aT has actively introduced Korean health foods such as red ginseng, lotus root snack, omija drink, dried sweet potato, and gondre herbs for athletes with high physical energy consumtion at K-FOOd promotion center in the standium.
David, who visited the promotion center on the day of the event, said, "I'm interested in healthy snacks to eat while preparing for the game. The lotus root snacks and sweet potato products I've tasted today are my perfect choices."