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  • #Popular Korean fruits found in Vietnam In Vietnam, a series of interesting events were held to announce the excellence of Korean fruits, fascinating the local consumers. The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corporation(aT) organized the ‘K FRESH LOVE FESTA’ at Hanoi Shopping Mall in Vietnam to expand ASEAN export market and target the fresh produce market of Vietnam, the base for New Southern region market. At the event, Lee Byung-ho, the President of aT, Park Hang-seo, the Director of Vietnamese national football team, and Kim Dong-joon, the Hallyu star actor have joined together to promote the excellence and reliability of Korean fresh products. A range of events including a cooking demonstration of Korean fruit dessert and a quiz show on Korean agricultural products attracted visitors’ attention. In particular, as the exports of fresh persimmon to Vietnam has resumed in five years after a discontinuation in 2015, a special promotion section was arranged. There was also a promotional store where you can directly purchase a range of fruits including strawberries, pears and red ginseng. A Vietnamese consumer who visited the site said, “Because Korean fruits are recognized as premium products, I frequently purchase for gifts. Above all, Korean strawberries are favored here.” To maintain the popularity of Korean fresh produce, the aT will continue to support numerous activities such as cold chain construction support, international food fairs held in Hanoi and Ho Chi Minh in April and November, and Hanoi K-FOOD FAIR in the second half of the year. Lee Byung-ho, the President of aT, commented, “This event has confirmed the overwhelming status of Korean fresh produce in Vietnam. We will try even harder to spread the popularity of Korean agricultural products to New Southern regions including Vietnam.” #Korean Ginseng, reaches USD 200 million in exports for the first time The exports of Korean ginseng exceeded USD 200 million for the first time in 2019. According to the Ministry of Agriculture, Food and Rural Affairs(MAFRA), and Korea Agro-Fisheries & Food Trade Corporation(aT), ginseng exports recorded US$ 211.14 million in 2019, up 12.4% from the previous year. The exports to China increased 37 percent to USD 79.8 million, while Vietnam also increased about 40 percent to USD 21.43 million last year. In 2019, MAFRA, and aT conducted overseas activities to achieve USD 200 million in ginseng exports, including promotions, fairs, consumer experiences, and buyer consultations. In addition to this, they provided omnidirectional support in Korea such as export commercialization and overseas certification registration. The export industry also strengthened joint marketing through the ginseng export council and developed products to meet the needs of consumers for each country, unfolding dynamic sales activity. As a result, products such as red ginseng tablets, ready-made red ginseng products and ginseng beverages increased 22%, driving overall exports. The gradual increase in product exports is also positive for ginseng exports from now on. Previously, the exports of root ginseng such as red ginseng, fresh ginseng, and white ginseng have been handled more as pharmaceuticals than foods. However, the recent increase in the product consumption means that ginseng is consumed as a food in the export market, and the base is also widening its position. #Pioneering New Northern region, seeking export power in Moscow The Ministry of Agriculture, Food and Rural Affairs(MAFRA) participated in the ‘Prod Expo 2020’ in Moscow. Along with a total of 18 domestic exporters, the aT presented promising products such as fresh apples, pears and mushrooms, smoked ducks, makgeoli, ginseng, and health functional foods. The participating companies in Korean Pavilion engaged themselves in active sales activities, resulting in a total of 366 consultations and approximately USD 57 million worth in performance. The aT also invited local famous influencers to promote new products displayed at Korean Pavilion through social network. Moreover, experts were invited to conduct on-site consulting for each item regarding Russia's difficult quarantine and customs clearance procedures. #Perk up with Korean strawberries and grapes The aT has provided shine muskat grapes and export quality strawberries produced in Korea to Vietnamese women's football team who played against Korea at the ‘2020 AFC Women’s Olympic Qualifying Tournament’ on 9 February in Jeju. The strawberries and shine muskat delivered to Vietnamese women's football team are currently gaining popularity in Vietnam due to their outstanding taste and quality. As a proof, exports of strawberry to Vietnam reached US$ 7 million and grapes USD 6 million last year, which were 90% and 34% higher than 2018 respectively, contributing largely to the domestic farmers’ income increase. In order to augment the export competitiveness of Korean fresh produce, officials of an export integration organization composed of producers and exporters of Kberry and Grape Export Union Co., Ltd., said, “For a continued love of Korean strawberries and grapes in Vietnam, we will strive harder for quality and safety management.”
    2020-03-02 16:32:01
  • Kimchi, which accompanies almost every daily meal served in Korea, is approaching everyday life of global population. Last year, the exports amounted to USD 105 million, reaching a staggering 65% of year-on-year growth recorded exclusively in the United States. Exports are increasing as more and more products are distributed by SMEs and big corporations. This is due to the fact that kimchi is now recognized of its value as a health food with scientifically proven efficacy along with K-wave. Indeed, kimchi has drawn considerable attention from world’s renowned media to introduce the effectiveness of the very fermented cabbage. The presents the world's first kimchi museum called ‘Museum Kimchikan’ and some interesting facts about kimchi, which is elevating its status as a well-being food. #Museum Kimchikan Museum Kimchikan was opened in 1986 to promote Korean food and customs, such as kimchi and kimjang culture. Located on the 4th to 6th floors of Maru building in Insadong, Seoul, you will find ‘Kimchi Madang’ stretched out upon the entrance. There is a gigantic screen(7.3m x 4.1m) displaying a basic introduction of kimchi, which allows visitors to grasps some idea before beginning their journey to the exhibition. The full-fledged exposition starts from ‘Kimchi Sarangbang’, set against the backdrop of an old kitchen. From the wood-burning stove to the cauldron, the kitchen also displays several crocks used to make kimchi fillings - with grinded garlic and ginger. Moreover, ‘the scientist's room’ beside the kitchen runs with the theme of a scientist’s laboratory offering a unique experience by looking at lactic acid bacteria contained in kimchi under a microscope. A representative activity of Museum Kimchikan is kimchi-making at 'Kimjang Maru'. It is popular as you can produce traditional kimchi with fillings mixed with various seasonings, as well as baekkimchi and tongbaechukimchi. For a comprehensive understanding of kimchi culture of Korea, there is a dedicated space to peek at kimjang culture which has made UNESCO’s list of Intangible Cultural Heritage. Reservation and Inquiries: + 82-2-6002-6456 Address: 35-4, Insadong-gil, Jongno-gu, Seoul Tip. Check out the schedule of the activities and the cost! -Baekkimchi 20,000 KRW Every Wednesday & Thursday 14: 20 ~ 15: 00 -Daily Kimchi 6,000 KRW Every Tuesday, Saturday and Sundays 14: 00 ~ 15: 00 -Kimchi Workshop (Eco-bag craft) 6,000 KRW #Kimchi as top health food on the planet Kimchi is one of the foods with excellent health improvement thanks to a substantial amount of beneficial lactic acid bacteria. Just by consuming kimchi, the pH of colon naturally gets low, resulting in clean intestines and preventing constipation. Additionally, the effect of preventing obesity, lowering blood pressure and inhibiting aging can be also expected, all because of the rich quantity of lactic acid bacteria in kimchi. According to a recent study, when E. coli is added to kimchi fermented for 5 to 6 days, it was wiped out within 20 to 30 minutes, proving that the fermented cabbage is highly effective in removing harmful bacteria as well. As the health function effect of kimchi has been verified, it is getting the spotlight around the globe. In fact, the of USA and the UK’s are paying exceptional attention to the nutritional value of kimchi, and have selected it as the world's top five health foods. With a tremendously long history of 1500 years of maintaining Koreans’ health, kimchi is now internationally recognized as a nutrient-dense food. Additional Info. Secret to kimchi taste, Kimjangdok Kimchi is packed with lactic acid bacteria called leuconostoc, which gives it a unique sour and refreshing taste. Leukonostok bacteria grow in and out of 60 million individual units when going through aging process, and are most produced at -1 ℃. While the key here is to restrain temperature changes as one possibly can, kimjangdok suppresses the inflow of air effortlessly as the crocks are buried in the ground and the lids stay on top. # Kimchi that can be purchased overseas ➀Pulmuone It is Korea's representative food manufacturer, who exports a range of kimchi varieties such as baechukimchi, kakkdugi, and baekkimchi. Pulmuone notes that raw materials are important for fermented foods, and export quality products are only produced at Global Kimchi Plant located in Iksan, Jeollabuk-do. Through its ‘Kimjangdok Cooling System’, which has accumulated kimchi fermentation expertise from Pulmuone’s own manufacturing system to delivery and distribution experience, fresh and crunchy kimchi can be enjoyed by consumers. Tel: + 82-43-879-4500Wepsite: http://www.pulmuone.kr/en/main/Index.do ➁Daegwang F & G It is the most notable kimchi company in Busan, Ulsan and Gyeongnam region, selected by the Ministry of Agriculture, Food and Rural Affairs in 2013 and 2014. The representative brand ‘Jinsunmi Kimchi’ is supplied to 200 schools in Busan and Gyeongnam in recognition of its taste and quality. It is also sold in big stores which are known to be difficult to enter, and exported to overseas such as Japan, Australia, and the United States. In the recent years, the company has also achieved Malaysian halal certification. Tel: + 82-55-323-412Wepsite: http://www.dkfng.com/shopinfo/company.html
    2020-03-02 16:29:24
  • Moon Soo-ho, the CEO of Sugok Dugchon Farming Association Corporation located in Jinju, Gyeongsangnam-do, has pioneered the market in Southeast Asia since the first export of strawberry maehyang varieties to Japan in 2002. The Corporation is known for its strict quality control, such as immediate withdrawal of exporting from farms with low commodity value of strawberries. The business can only be resumed once the problem is completely improved and accepted again as an export quality. With this effort, exports to Southeast Asia have been steadily expanding as high-quality honey strawberries have captured the taste buds of the global citizens. ▲ What is the know-how of producing the world's best honey strawberry? -The average weight of exported maehyang varieties is about 15g, which is a bit small. The fruit color turns from scarlet to deep red once it’s ripe, and the sweet fragrance is outstanding. The sugar content is around 11 to 12 brix and excellent quality of strawberries is cultivated with thorough nutrition management. The export-strawberry farmers carry out pesticide inspection to ensure safety before shipping. In strawberry production, the Corporation has strengthened the shipment management by focusing on maintaining the safety standards required by importing countries. The strawberries with unknown reliability are not allowed to be exported, those detected during the screening process. In particular, as the exporters are provided with individual ID, the producer is traced right away once any defect is found from the fruit, whose export activity is stopped until the problem is fixed. ▲ What are the characteristics of the exported strawberries? The strawberries we produce are well-liked around the world that they are recognized as exported strawberries. Recently, the production base has been expanded, and the total cultivation area is 22 ha. The annual output of 500 tons of strawberries is exported, accounting for about 11% of domestic exported strawberries. Especially, maehyang varieties are popular with international buyers due to its exceptional taste, fragrance and texture. Compared to other varieties, while it requires a delicate cultivation method, the produced volume remains small yet the sugar content is high. Since its first export of USD 150,000 in maehyang varieties to Japan in 2002, exports have expanded throughout Southeast Asia in 2017. In the recent years, it has exported to Russia, the United States, and Dubai. Although Japan's first export volume was only 150 million KRW, it has become the most popular item among buyers, including 3.5 billion KRW in 2016 and 4.2 billion KRW in 2018. ▲ What is your strategy for expanding exports? Hong Kong has a large export volume of 45% of strawberries produced in Korea, but the pesticide residue standard is strict. Although available pesticides are limited, exports are steadily increasing through meticulous safety management and ongoing repeated training. In addition, overseas consumers are also changing their size preference for strawberries from large to small. As the purchase demand of importing countries continues to increase, we plan to expand exports by escalating production volume. In order to improve the commodity value for export expansion, we operate our own agricultural safety management team. On top of this, all export farmers are getting ready to computerize their strawberry farming record to systematically manage the production further. In the long term, we visualize expanding exports to US$ 10 million per year by diversifying export markets. * Tel: + 82-55-758-3781 * Cell Phone: + 82-10-3551-2617 * E-mail: msh2617@hanmail.net
    2020-03-02 16:24:42
  • Parasite, a Korean movie, won the four Oscars at the 92nd Academy Awards. It was the recipient of the great awards again after receiving the Golden Palm, or Palm d'Or, at the Cannes Film Festival. As it won Best Picture at the awards for the first time in history as a non-English language film, the movie has now become a global sensation. The Washington Post, a famous US daily, even mentioned that there is a Parasite phenomenon and urged readers to check out the movie themselves if they didn't watch it yet. Amidst all the acclamations for the movie, chapaguri(originally translated as ‘Ramdon’ in the film, and also spelled as chapaguri) which features in the film, and Chungmu-gimbap(gimbap made with only rice as the filler ingredient and served with spicy radish or kimchi) which is said to be a favorite food of Director Bong Joon-ho are also receiving worldwide attention. chapaguri, in particular, has emerged as a hot K-food item and the recipe is introduced in 11 languages. introduces chapaguri which has become the hottest Korean food due to the sensational popularity of Parasite, and Chungmu-gimbap loved by the director of the great film. * Watch again how to make chapaguri https://www.youtube.com/watch?v=DEWi7n8jo04&feature=emb_logo #Boundless and Brilliant Changes of Korean Ramyeon chapaguri which is introduced as Ramdon in the film Parasite is a fusion version of Korean ramen made by mixing chapaghetti which is a brand name of instant chajangmyeon(black-bean-sauce noodles) and Neoguri which is a brand name of udon-like Korean ramen. The translated name Ramdon is for those non-Koreans who are unfamiliar with the name chapaguri and helps them understand it is a kind of a compound word of ramen and udon. Although udon is not actually added to make chapaguri, Ramdon was assumed to be coined based on the fact that the main ingredient Neoguri is sort of a semi-udon with relatively thick noodles and has thus a smack of udon. It is very simple to make chapaguri which has been enjoying popularity due to its sweet and slightly salty taste. It is made by boiling the noodles and throwing away the water in it, and then mixing the noodles with soup powder of chapaghetti and Neoguri. What is important here is the mixing ratio of the soup powder. If you like the sweet taste more, it is good to add soup powder of chapaghetti more, and soup powder of Neoguri less. In Korea, fusion versions of ramen such as chapaguri are popular. Buldak-chapaghetti(chapaghetti with spicy chicken) is one representing example. It is made by mixing Buldak Bokkeummyeon which is famous for its delicious yet spicy taste, with chapaghetti. It offers sweet and spicy tastes all at once and is gaining as much popularity as chapaguri in Korea. * Additional Info chapaguri, A Whole, Complete Dish As the world is swept by a craze for Parasite, chapaguri is attracting a great deal of attention from many around the world. In Japan, the movie was ranked fifth at the Japanese box office and amazed the Japanese audience. And, there came a restaurant in Shibuya in Tokyo that added, to its menu, a Parasite Set as a collaboration entry to be served for a limited period of time. Boosted by such huge popularity, Nongshim, a Korean food maker producing chapaghetti and Neoguri, is planning to introduce a new product, cup chapaguri. So, you can soon buy it in some supermarkets such as Wal-Mart and Costco. #Chungmu-gimbap Wins the Heart of the World-Renowned Director Chungmu-gimbap is also receiving a lot of attention as Bong Joon-ho, the director of Parasite, mentioned that he would want to eat this food on his way back home. The food exited a great deal of curiosity and interest when the director who has now become a worldwide master was humble enough to mention a somewhat simple hope. The food is already popular among Koreans, and there are even some fans for its addictive spicy and salty taste. It is a simplified version of Korean general gimbap(cooked rice and other ingredients that are rolled in dried seaweed sheets) without any other fillings but rice. It is finger-thick and served with kkadugi(diced radish kimchi) and ojingeo-muchim(spicy squid salad). The funny thing about the food is it can be eaten with long toothpicks instead of chopsticks. The food was originally sold as an on-board food in a coastal liner passing through a Tongyeong port located in Gyeongsangnam-do in the past. Back then, it was provided in a type of kebab with gimbap and side dishes skewered, instead of a lunch box as found the present time. The toothpicks may be the relics of the skewers. The name of chungmu-gimbap came from the old name, "Chungmu," of Tongyeong in Gyeongsangnam-do. After it won a nationwide fame, it is called by various names like halmae-gimbap and kkochi-gimbap, for example. TIP Chungmu-gimbap in Myeongdong Chungmu-gimbap has got so popular in Myeongdong in Seoul and has now become one of the foods that represent the downtown area. On the street, you can enjoy various types of chungmu-gimbap including one with fish cake in and one with baby octopus and mussel added. * Enjoy chapaguri Outside Korea 1) chapaghetti chapaghetti is a representing instant chajangmyeon product that dominates more than 90% of the related market in Korea. The instant food is produced by Nongshim, a big Korean food company, and has been on the market for more than 30 years. The commercial featuring the advertising phrase, “I'm a chapaghetti cook on Sundays,” made a great hit, and there was a fad among Koreans having chapaghetti at lunchtime on Sundays. A bag of chapaghetti includes chajang sauce powder, dried ingredients, and oil sauce containing olive oil. A noteworthy feature of the product is its noodles thicker than those of general type ramen. It can be cooked only in five minutes. 2) Neoguri Neoguri is one of the best-selling products of Nongshim along with chapaghetti. It was developed from an idea of combining ramen with udon, and offers a rich yet refreshing taste of broth with an addition of dried kelp. Its plump noodles are the major feature of the ramen product. The noodles of Neoguri are as thick as those of chapaghetti, and the two products are thus all the more well-matched. Such outstanding characteristics of Neoguri have contributed to a whopping annual sales profit of about 120 billion won, making the product a cash cow of Nongshim. The ramen has a loyal fanbase which is now growing further thanks to the hit movie. · Tel: +82-2-820-7114 · http:www.nongshim.com/
    2020-03-02 16:22:38
  • Dak-galbi(spicy stir-fried chicken) is a dish all can enjoy. This is what makes the dish more charming. The dish is served on a big round iron plate on which chicken and an assortment of vegetables are all ready to be cooked over heat. And all you have to do is move your chopsticks faster to enjoy a perfect combination of soft meat, crispy vegetables, and sweet and spicy sauce. All ingredients including chicken and vegetables are cooked as a whole on the one iron plate with the least nutritional loss. In addition to the ingredients, you can add what you want to add according to your taste. You can add ramen(instant noodles), jjolmyeon(chewy noodles), and udon noodles, and other ingredients such as tteok(rice cake) and cheese. When you almost finish dak-galbi, you can also enjoy bokkeum-bap(fried rice) to boot. It is made over the iron plate with the remaining sauce and rice. #Main Ingredients(four servings): 480g chicken(drumstick), 120g rice cake bars, 90g sweet potato, 4 cabbage leaves, 60g carrot, 12 cloves of garlic(60g), 3/4 onions(150g), 1 green onion, 3 tbsp cooking oil #Sub-ingredients: 4 tbsp gochujang(red pepper paste), 2 tbsp gochugaru(dried red pepper powder), 1 tbsp curry powder, 2 tbsp ganjang(soy sauce), 2 tbsp starch syrup, 2 tbsp cheongju(refined rice wine), 1 cup onion juice, 1 tbsp sugar, 1 tbsp minced garlic, 1 tbsp ginger juice, 1 tbsp sesame salt, 1 tbsp sesame oil, ground pepper Cut drumstick into 5cm pieces. Make sauce by mixing gochujang and other ingredients. Cut sweet potato and carrot 5cm long and 1cm wide. Cut cabbage leaves and onions 1cm thick. Cut green onion and rice cake bars 5cm long. Mix the drumstick with the sauce. Put some drops of cooking oil into a hot pan, and stir-fry the mixture of the drumstick and the sauce with an addition of the vegetables over medium heat while stirring them not to be burnt. When the chicken meat is done, put it in a bowl or a plate to serve. Let's taste a Dak-galbi *TIP After finishing dak-galbi, you can enjoy bokkeum-bap by mixing minced vegetables and rice with the leftover and stir-frying the mixture with an addition of gim-garu(dried seaweed flakes) and sesame oil. The taste of bokkeum-bap is second to none. #Chuncheon Dak-galbi, A Byword for Dak-galbi Chuncheon in Gangwon-do is considered by many the home of dak-galbi. Korean people may automatically associate the region with dak-galbi. There are famous alleys in Chuncheon that serve this signature dish, and one of them is Myeong-dong Dak-galbi Alley. This renowned alley has 50 years of history, and is lined with dozens of dak-galbi restaurants. They serve original type dak-galbi which is roasted on a gridiron, in addition to the general type dak-galbi that is stir-fried on an iron plate. What's more, Chuncheon holds a dak-galbi festival every summer. This year, the festival is scheduled to be held for six days from May 19 to 24. So, when you visit Chuncheon around the period of this festival, you can enjoy dak-galbi at reduced prices, and various attractions there to boot. #Makguksu, A Best Buddy of Dak-galbi Makguksu(buckwheat noodles) is another signature food of Chuncheon, together with dak-galbi. The dish is named after its simple cooking process without using other ingredients, and it is indicated in the start letter ‘mak’ which means in English ‘just,’ ‘simply,’ or ‘randomly.’ Makguksu is made by putting buckwheat noodles into cold chicken broth. It is a cold dish that can cool off the heat in the summer. It can also add a refreshing and clean taste when it is eaten along with spicy dak-galbi. What's more, it is quite digestible because its main ingredient, buckwheat, is free of gluten, and can thus be a wonderful dish for those who are reluctant to have flour-based foods due to their poor digestive systems.
    2020-03-02 16:14:22
  • Made by kneading rice, the key point of tteok is the chewy texture. The taste of various crumbs is also important, but the basic chewiness should be backed up to be recognized as tteok. This is why freshly cooked tteok, spewing steams in mills are considered delicious and preferred. Lately, a company has attracted attention by exporting ‘Non-hardenedtteok’ maintaining the fresh chewy texture, which don’t get hardened even time goes by. Agricultural cooperate body Yehyang Co., Ltd. is the one. Yehyang is developing a ‘Non-hardenedtteok’ product with the patent technology of Rural Development Administration(RDA) and is entering the world based on its popularity in Korea. #Same chewy texture, better for convenience There are four types of tteok sold at Yehyang, located in Hoengseong, Gangwon-do. They are ‘One-Bite Choco tteok’, ‘One-Bite Swirling tteok’, ‘Ramie leaf filling bar rice cake’ and ‘Ramie leaf filling jeolpyeon’. All of these products are sold at major stores such as E-Mart, Naver Store, and home shopping channels in Korea, which have been well admired by Korean consumers. This is because while the texture stays soft over time, it also remains chewy. When it’s stored frozen, the marketability is maintained for a year, meaning that you can feel and enjoy the fresh taste again once it’s put at room temperature for about 20-30 minutes. It can be used as a convenient substitute for a meal, so word of mouth is spreading among housewives. Certainly, the taste is also excellent as the fillings and crumbs used for tteok are all produced from Yehyang, enhancing the existing taste. Thanks to this, in 2018, the company took the honor of being selected as an excellent product in the dessert category at the ‘Seoul Food 2018’ held by KOTRA. In addition, it has been designated as a promising export item of future by Korea Agro-Fisheries & Food Trade Corporation(aT). Shin Woo-suk, the CEO of Yehyang said, “We hear positive comments from costumers that our product is good to feed the children as a meal before going to work, or serves as a great energy source during outdoor activities such as mountain climbing and such.” #A result created by sweats and efforts of Rural Development Administration Rural(RDA) and Yehyang Yehyang was able to produce their signature product thanks to the patented technology of RDA, whose research team developed the method of making non-hardenedtteok. Accidentally, Yehyang saw the recipe and has succeeded in transferring the technology and eventually commercializing the product. However, the process of commercialization didn’t go smooth from the beginning. The company received a ‘punching’ technique that filled the air bubbles in tteok with fine powder to keep moisture out, but they had to find the best combination of raw materials and environmental conditions. Five years have passed in the process, and five tons of rice have been consumed. Today, it is sold in hypermarkets and online stores, but it wouldn’t have been possible without Yehyang’s hard work and dedication to reach the goal. The CEO Shin Woo-suk said, “Technology transfer seems very simple in terms of words. However, it’s not as easy as it sounds when it comes to applying due to the different use of raw materials, temperature, humidity and many more. As a result, we have had countless failures, and there were a few moments when we wanted to give up badly as we were lack of capital. But in the end, Yehyang was successful in developing the product so we could come up with our tteok which doesn’t go dry or hardened without any additives." In fact, when Yehyang commissioned the Korea Food Information Institute for a comprehensive acceptability test of the product, the quality maintained for one year in the frozen state, and the general bacteria and E. coli were not detected. #Export to the United States, towards the world Currently, the only exporting country is to the United States. As the awareness of the product is not high yet, the exports remain fairly small. However, buyers who have purchased once have a higher repurchase rate by re-ordering the item, so the exports continue to increase. In addition to the Korean residents in the United States, the locals who have tasted the product left a positive comment describing it as ‘ice jelly’. Consequently, Yehyang plans to enter H-mart and convenience stores as well. In recent years, Canada is likely to be the next exporting partner as Canadian buyers have made inquiries after seeing the products displayed in the U.S. Not to mention, Hong Kong, China, and Japan buyers are also requesting samples. This year, Yehyang will also launch new products such as ‘Choux cream tteok' in line with overseas consumer preferences. As the red bean paste can be bizarre concept to other countries, a new flavor is under development process to consider the taste of foreign consumers. The company also plans to launch existing products into smaller package in line with the growing number of single households worldwide. The CEO Shin said, “The Japanese mochi is familiar around the world, but not Korean tteok. This is because existing tteok product become hardened over time; thus, were difficult to export. However, our products stay soft and chewy retaining the texture. Like the company slogan Haengboki tteokhani (happiness is the tteok),' we will continue to make products that will satisfy everyone.” Inquiries : Agricultural cooperate body Yehyang Co., Ltd. Tel : +82-33-342-0700 Fax : +82-33-343-7330 E-Mail : ss0205@hanmail.net Website : www.hannibe.com
    2020-03-02 16:05:15
  • Korea has a variety of herbs that can be eaten every season. There are numerous kinds of edible herbs. Namul is a natural ingredient which adds a rich taste to rice, stew, and soup, stimulating one’s appetite. SEORAKSAN GREEN FOOD, an agricultural corporation, is drawing attention with freeze-dried various namul by developing products that can be easily eaten as soup, stew, or side dishes at home. Let us introduce SEORAKSAN GREEN FOOD, which has been selected by consumers in 10 countries including the U.S., Vietnam, Taiwan, and not to mention Korea. #Freeze-dried herbs for a wide range of dishes SEORAKSAN GREEN FOOD produces freeze-dried herbs that can be easily used for cooking at home. It is true that it becomes quite a burden to trim and boil to cook namul at home. Accordingly, SEORAKSAN GREEN FOOD has chosen the freeze drying method to reduce the inconvenience of the cooking process while maintaining the nutritional content of herbs. Such technique requires soaking namul in water only for 30 seconds without the hassle of usual way of boiling and washing of herbs, which is revived as necessary element for traditional Korean dishes such as rice, stir-fried, and doenjangguk. On a side note, it can be used as a topping for pizza, making it an ideal cooking ingredient for Western fusion foods. The typical products are gondre doenjangguk, shiraegi doenjangguk, and ugeoji doejangguk. In addition to various namul, mushrooms and medicinal herbs are also available, so you can simply come up with any delicious dishes for home cooking. The raw materials of the product are initially purchased from Yangyang region of Gangwon-do, and the shortages are purchased from neighboring farmers in proximity. All raw materials are 100% produced in Korea from the unpolluted parts of region. Ham Seung-woo, the President of SEORAKSAN GREEN FOOD said, “The keyword ‘health’ has been added on top of convenience to consumers' tendency of purchasing instant foods. We are confident that our products are simple and consider the health of consumers.” #Not only at home, but world widely accepted The President Ham Seung-woo put endless effort into promoting at the beginning of the product launch. As we are all aware that products not noticed by consumers will eventually lead to failure regardless of how brilliant the items are. TV home shopping has particularly been a big help in Korea. In addition to focusing on promoting products through home shopping for about a year, the company also recruited online experience groups and participated in fairs. As a result, the company has managed to penetrate major retailers in Korea such as Lotte Mart and E-Mart, which shows the consumers are responding well to the product. Such inclination also continued abroad. While the company began to publicize its products through export consultations and overseas buyers, SEORAKSAN GREEN FOOD was first approached by the United States. At present, the key target audience still remains to be Korean residents in the United States. Yet export countries have increased to 10 countries such as Canada, Vietnam, Taiwan, Hong Kong, and the United Kingdom. The promotion was largely supported by the commercialization business of Korea Agro-Fisheries & Food Trade Corporation(aT). As a part of this project, SEORAKSAN GREEN FOOD could test and analyze the product packaging and overseas markets, and could hold tasting events along with a series of promotion activities such as inviting overseas buyers. In the early days, informing consumers about the product was all possible thanks to the aT. #Diversifying product for customer satisfaction SEORAKSAN GREEN FOOD produces a range of products through freeze-drying method. The goal is to branch out the products to markets where locals can easily find outside of the Korean community in the overseas. For example, to develop a representative Korean food into a product which can be eaten with instant rice and namul included in bibimbap, or to produce a block form of samgyetang from the existing soup-filled pouches. This is in line with the consumption trend of finding a simple yet healthy diet. Furthermore, the company is preparing to generate products that consumers want from each country. Ham Seung-woo said, “Instant Foods are recognized as a replacement to a meal, but we plan to broaden our products to provide convenience and health to consumers. Of course, a countless amount of effort and time will be required, but I'll bet on the high quality products that I'm most confident with.” Inquiries: Seoraksan Green Food Corporation TEL: + 82-33-672-8787 E-mail: osaeg@chol.com Website: www.sgreenfood.co.kr
    2020-03-02 16:00:02
  • The Geumgok Nonghyup Shishito chili Export Agricultural Complex(hereinafter simply agricultural cooperative) is exporting shishito chilis(peppers) to Japan where the inspection or examination on imported produce is notoriously thorough and rigid. So, passing the inspection is an indication of the world-class quality of the peppers. Since 2009 when the shishito chilis were first exported to the neighboring country, they have been served on the tables of Japanese consumers for over ten years. The agricultural cooperative is promoting the shishito chilis for sushi fritters, targeting a niche market in Japan. The shishito chilis have won the hearts of the local consumers there with their differentiated textures and taste. #Popularity in Japan for Ten Years The agricultural cooperative has been exporting shishito chilis to Japan since 2009. It imports shishito seeds of a Japanese cultivar of peppers from Japan, and distributes them to some local farmers in Munsan-eup in Jinju-si, Gyeongsangname-do. The farmers cultivate the imported seeds to export them for sushi fritters back to Japan. Currently, three farms in Jinju-si are cultivating approximately 30 tons of the shishito chilis a year, and the agricultural cooperative is exporting the shishito chilis produced by the farms to Japan. Jung Yun-seong, the CEO of the agricultural cooperative, said that shishito chilis are an export item targeting Japan and used as a food ingredient for fried food served along with sushi which is in high demand in Japan. According to him, the demand for the shishito chilis in Japan is at the highest level around December and the agricultural cooperative works harder to increase the production of the shishito chilis around that time. The shishito chilis to be exported are supplied to Japanese buyers after their most suitable prices are determined once in a year through a discussion with the buyers. When the quality of the shishito chilis to be exported is higher, the demand also increases and the price increases accordingly. The shishito chilis that are 1 cm or less in size are considered most marketable and the agricultural cooperative is thus exporting the shishito chilis that are not that large. The shishito chilis have recently been recognized for their quality, and importers are increasing their purchases. The agricultural cooperative is thoroughly managing their products to be exported to improve the quality further. As the quality and taste of the shishito chilis have gone viral among Japanese buyers, a growing number of inquiries about the shishito chilis are being received from the buyers who want to expand their imports. Compared to general ones, shishito chilis require more effort and skills for cultivation because they need to be grown in greenhouses where the temperature is kept at 20° or higher even at night. The member farms have honed the technical skills for the cultivation to produce higher-quality shishito chilis. Thus, the farms were able to produce shishito chilis that are now recognized for their high quality. Further, the agricultural cooperative tried hard to produce reliable shishito chilis in terms of food safety while thoroughly controlling pesticide residues, and the shishito chilis are now recognized for their high safety as passing the notoriously rigid inspection on pesticide residues in Japan. #Education on Thorough Control for Cultivation and Pesticide Residues The products exported by the agricultural cooperative are popular among local consumers in Japan because only shishito chilis having a better texture and of a desirable size consumers want are sorted out to be exported. In Japan, the shishito chilis are rated as an excellent food ingredient for tempura served after sushi. The agricultural cooperative inspects and educates the member farms on pesticide residues, and there have been no complaints about pesticide residues over the last ten years. In particular, the member farms receive an education on pesticide residues that is professionally conducted by the Rural Development Administration(RDA) to enhance their expertise in the use of agricultural chemicals. In addition to such a required education, they also consult some professionals from an agricultural technology center nearby and the RDA. Through these various efforts, the member farms were able to greatly improve the quality of shishito chilis they produce, and the agricultural cooperative has recently been selected as the best export agricultural complex. #Expanding Markets in Japan with Top-Quality Peppers However, since Japan is a sole market for the peppers exported by the agricultural cooperative, the export of the shishito chilis may not be stable due to potential fluctuation in the yen and a political or economic change in the country. That's why the agricultural cooperative is considering expanding the export to Southeast Asian countries in addition to Japan. Meanwhile, it is making efforts to produce more luxurious, high-end products to increase the export to Japan. What's more, the agricultural cooperative sets a fixed price for a year through discussions with importers or buyers to stabilize the income of the farmers. It also builds Japanese buyers' trust for the quality by always exporting high-quality shishito chilis to consolidate the foundation for the stable export of the shishito chilis. Considering the fact that the shishito chilis are supplied to the Japanese market only for sushi, the agricultural cooperative is planning to set an additional target by analyzing the Japanese market for sushi, and strengthen the promotion and marketing efforts by holding sampling events, for example. Tel: +82-55-759-5060 Mobile: +82-10-7686-1129 E-mail: n8569063@nate.com
    2020-03-02 15:57:04
  • The National Folk Museum of Korea, located inside of Gyeongbokgung, offers a glimpse of Korea’s representative folk cultural assets. It is good for a comprehensive understanding of Korean’s life culture as it holds more than 4 special exhibitions every year.As a result, more than 2 million people visit each year, making it a popular site for cultural education. Recently, the special exhibition called ‘Asian Kitchen Rice, Bread, Noodles’ is also helping to promote cultural diversity in Asia. Before the exhibition is closed on 16 March, has captured some scenes of the ‘Asian Kitchen Rice, Bread, Noodles’ along with the National Folk Museum on camera. The special exhibitions were provided with video materials containing various foods and market landscapes in Asia, drawing visitors’ attention. Foods from all Asian countries were exhibited along with rice, the staple food of Koreans. As well as Korean jang, paste products from Asia were introduced. A child is enjoying a baking activity on a stove called Tandoor from Uzbekistan. In addition to the food, there was also a unique exhibition where kitchen utensils of each country were displayed. The National Folk Museum of Korea, located in Gyeongbokgung, one of the existing Royal Palaces of Korea, is famous for its ancient appearance. Souvenirs and Korean folklore items can be purchase at museum shop. A swarm of tourists dressed in hanbok can be seen every so often at the National Palace Museum in Gyeongbokgung. In addition to the special exhibitions, a series of permanent exhibitions are held throughout the year inviting big crowds of fascinated tourists.
    2020-03-02 15:52:20
  • Lee Byung-ho, the President of Korea Agro-Fisheries & Food Trade Corporation(aT), is striving to expand exports of Korean agricultural products by traveling not only to Korean production sites but also to many other countries. President Lee, who has directly felt that K-Food has become the core content of the Korean wave, is preparing various plans for diversifying the export market of Korean agricultural products. The heard about the export policy including diversification of export market from Lee Byung-ho, the President of aT. Q. Could you share us the export policy for agricultural products in Korea this year? In 2020, we plan to further strengthen the export base of fresh produce, which is most effective in increasing farmers’ income from export business. In order to spread success case story which contributed to stabilizing onion prices through the urgent export support of over-produced Korean onions last year, we will establish a regular export system for domestic supply-demand private items. The K-Fresh Zone, a specialized store for fresh produce installed in overseas distribution stores, will be also expanded. Moreover, policies to diversify export markets will be pushed forward. We will establish export bridgeheads to New Southern and New Northern regions, and strengthen the distribution and logistics infrastructure. For example, pilot agents will be dispatched abroad to seven countries that are the top strategic place for diversifying export markets including Malaysia and Mongolia. We will also expand logistics infrastructure by supporting refrigeration and freezing transportation costs to develop exports to New Southern regions. Furthermore, we will introduce a joint transport system for each region in Central Asia and Mongolia, where high inland transportation costs occur, and will promote the Eurasian K-Food Expedition Project to celebrate the 30th anniversary of Korea-Russia diplomacy. In addition, we will further improve our operation of one-stop export support business that provides a comprehensive support to exporters, from preparing exports to customs clearance of importing countries and finding buyers. Q. In order to diversify Korean agricultural export market this year, a reorganization regarding New Northern and New Southern regions has been conducted. What are the expected effects? The aT reorganized its overseas marketing organization at Division of Food Export earlier this year into Division of New Southern, New Northern, and New Distribution Channel. The background of the reorganization was the diversification of the export market, which has been the biggest topic of agricultural exports in recent years. Through the reorganized divisions, we will contribute to the smooth entry of emerging markets and stable export of agricultural products. In particular, the aT plans to concentrate its overseas marketing resources and capabilities in the two export strategic markets of New Southern and New Northern to make the largest export market comparable to Japan and the United States. In addition, the division dedicated to new distribution channel will penetrate reliable online malls such as Amazon, Alibaba, and social network markets including YouTube and Instagram, to expand the base of Korean agricultural products into overseas markets. Q. In 2019, the exports of Korean fresh produce has hit a record high. What are your plans for expanding fresh agricultural exports this year? Last year, Korea’s representative export items, ginseng and kimchi, reached USD 200 million and USD 100 million, respectively. As strawberries and grapes led export growth, Korea’s total exports of fresh produce last year was USD 1.4 billion, up 8% compared to the previous year. This year, we will drive exports by items through the activation of export integration organization and export council. Now that pears and tomatoes have been added to existing five items including paprika, mushroom, strawberry, grape, and cut flowers, the total of seven items are selected to export by the export integration organization. The aT is preparing to carry out customized marketing for each country as well as by market entry stages, and implement quality control of fresh produce for export. We will continue to discover and nurture exclusive items for each export market. Q. At fairs abroad, how do international buyers and consumers perceive Korean agricultural products? If you can say a word. Whenever we visit overseas export sites such as international fairs, K-Food Fair, or meet consumers, we often realize that K-Food has become the core content of the Korean Wave along with K-Pop and K-Beauty. In particular, there were many opinions that Korean agricultural products is not only reliable, but also excellent in taste and quality as well as traditional and modern, and visually beautiful. Thanks to these impression, the popularity is exploding in the Southeast Asian market, where a proportion of young population is very high. In fact, Korean strawberries have become one of the best-selling gifts for Valentine’s Day in Vietnam. Besides, Korean agricultural product is being regarded as a synonym for healthy nutrition in developed countries such as the U.S. and Europe, due to the boom in fermented foods and vegetarian diet for health and environmental issues. The aT will further manage and thoroughly prepare Korean agricultural exports so that overseas consumers can find the products with confidence. In addition, we will organize various events where you can experience K-Food and feel its attraction. We ask for continued interest and attention of overseas buyers and consumers.
    2020-03-02 11:45:33