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  • The Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation participated in the 2019 Taipei International Chain & Franchise Spring Exhibition held from April 12th to the 15th in Taipei, Taiwan. The Taipei International Chain & Franchise Spring Exhibition is the largest scale franchise expo in Taiwan MAFRA and aT created a Korea booth that consists of 7 Korean franchises and brands. Taking into account the food-service trends of Taiwan, aT implemented samplings, consultations, and promotional activities for various menu items such as stir-fried rice cake, fried chicken, and braised short ribs. Taiwan has a large dining population and a developed franchise industry. Also, there is a high level of curiosity about foreign culture and a low entry barrier for foreign franchises. Various Korean franchises have already entered the Taiwan market and are gaining popularity. At the same time, Taiwan franchise companies are actively implementing entry into the Korean market. One aT employee commented on this, "Taiwanese franchise companies are popular in Korea because the two countries have a similar food culture," and made the prediction, "Korean franchises that closely study the Taiwan market can surely succeed in Taiwan." Meanwhile, starting with the Taipei International Chain & Franchise Spring Exhibition, there are plans to take part in the franchise expos held in Bangkok, Shanghai, Singapore and Ho Chi Minh City. #Telling Europeans about healthy K-Food Korean health food promotion by aT at Salon du RunningThe Ministry of Agriculture, Food and Rural Affairs (MAFRA) and aT operated a Korea healthy food booth with the theme of organic, no additives and gluten free at an auxiliary event of the Paris International Marathon known as the Salon du Running. The concentration was on informing those involved in the marathon scene and interested in health, about processed foods, ginseng concentrate, green plum juice, omija drink and medicinal herbal tea. Participants who sought out the healthy food booth said they already knew that the Korean food kimchi was a healthy food. However, it was the first time they ever had Korean ginseng and omija. And they said they would purchase Korean healthy foods to use as snacks. In relation to this, the aT Food Export Director, Shin Hyeon-gon emphasized that "in Europe marathons are popular. This popularity provides a bright outlook for the export of healthy Korean drinks," and added, "we will continue to implement marketing activities at various sporting events around the world."
    2019-05-21 11:17:39
  • Korean professional baseball games are one of most popular sports games that are watched by about eight million spectators a year. Behind this huge popularity is unique cheering culture that can be experienced in the Korean baseball league. Spectators chant some cheering words and phrases in tune with a signal sent by a leader of a cheering squad, and sing together a cheering song for each player in a tem they support. They are also enthusiastic about every single play. In addition to such special cheering culture, various events and foodstuffs offered by each stadium are the additional factors attracting more visitors to baseball games held in Korea. Fascinated by this unique Korean style of cheering, many foreigners also frequent the amusing arenas. Mark Lippert, the former American ambassador to Korea, is famous as a fan of Doosan Bears. Korea AgraFood introduces various cheering cultures you can experience in Korean baseball stadiums, food items you can enjoy there, and how to fully enjoy baseball league games in Korea. Where to Watch Professional Baseball GamesThere are a total of nine baseball stadiums in Korea—two in Seoul, and one in each of Busan, Daegu, Incheon, Gwangju, Daejeon, Suwon, and Changwon. In a period from the 1980s to 1990s when the Korean baseball league was found, most of seats were filled by male spectators. However, since the 2000s, there have been an increasing number of female and family-unit spectators, and there have been accordingly an increasing number of various cheering sections and events for those various visitors. Some baseball parks in Korea such as Gwangju-Kia Champions Field, Incheon SK Happy Dream Park, and Hanwha Life Eagles Park feature lawn seating where visitors can set up tents or spread mats and they can enjoy baseball games there as having a picnic. An outfield sand park in the Champions Field in Gwangju, in particular, is transformed into a water park where children can get wet having fun in the water in the summer season. The SK Happy Dream Park is also a perfect place especially for those who visit the baseball park along with their young children because there is a kids club next to the baseball park. Busan Sajik Baseball Stadium has Rocket Battery Zone where people can enjoy both baseball and camping at the same time. There are also a growing number of stadiums operating feeding rooms such that families with babies can also make a trip to the stadiums. Besides, most of baseball parks in Korea have so-called exciting zones where spectators can have a ringside view of dynamic plays at a same eye level as the ground. Special Cheering Culture and Various Events Captivate Spectators Another treat to spectators is a cheering culture for each baseball club. Among many, Lotte Giants has an outstanding style of cheering. Fans of Lotte Giants use newspapers and orange-colored plastic bags as cheering tools. They fold a newspaper in half and tear it to pieces, and then roll them up to make a unique cheering tool. They also blow air into the plastic bag and knot it at the end, and then put it on their heads. This wonderful cheering tool is created with the plastic bag which is provided by the baseball club to encourage the visitors to deal with the wastes themselves after a game. Doosan Bears has a player cheering song which has separate lines of lyrics for male and female fans. The song used to be sung together has naturally become this current one with a tacit agreement among the fans. There are also a variety of events that spectators can enjoy. The events are usually taken place at offense-defense switch time. These include kiss time for couples, dance time to pick a spectator who dances excitingly, quick beer drinking time, and many others, providing another attraction of baseball.Enjoy Various Food Items on Baseball Stadiums in KoreaA representing food that can be enjoyed in baseball parks is so-called chimaek, which is a combined word from chicken and beer ('maekju' in Korean). Among baseball fans, the day of going to a baseball park is just recognized as the day of eating chicken. As the representing food, it comes in various types: fried chicken, seasoned chicken, boneless chicken, and popcorn chicken (dak-ganjeong). Other representing food items that can also be enjoyed in the parks include some street foods and snack (bunsik) such as stir-fried rice cake (tteok-bokki), fried food, and Korean kishke (sundae). One of good ways to enjoy these is dipping fried food and sundae in the sauce of tteok-bokki. However, as many more food items are introduced in baseball parks, the popularity of chimaek and bunsik is being divided. SK Happy Dream Park in Inchoen features Emart Barbecue Zone where visitors can buy pork belly and rent a grill to barbecue the pork themselves. Visitors can also grill there any food ingredients they bought outside the park. The baseball park also offers King Romak Baguette Burger and Sanchez Burrito named after Jamie Romak and Angel Sanchez, foreign players of SK Wyverns.Gocheok Sky Dome in Seoul, which is one and only domed stadium in Korea, offers a popular burger set, New York Burger Dome Set. This signature set is made up with two hamburgers and two cups of beverage you choose, plus fried potato and onion, and served only at a little more than KRW 10,000. So, two can have a hearty meal at a reasonable price. Jamsil Baseball Stadium in Seoul is lined with restaurants serving some spicy food such as fiery tripe dish (bul-gopchang), fiery pig's trotters (bul-jokbal), and stir-fried soft pork bones (odolppyeo), each of which is served at about KRW 10,000. Daegu Samsung Lions Park in Daegu offers its signature set, Grand Slam Home Run Set, that you can enjoy assorted food items—flat dumplings (napjak-mandu), a famous Daegu food, and cheese rice hot dog, tteok-bokki, and fried food—all at one serving. Gwangju-Kia Champions Field offers a lunch box filled with spicy grilled pork belly with red pepper paste (gochujang samgyeopsal), which is a must-eat there. Suwon KT Wiz Park offers Jin Mi Chicken, which is fried chicken served by a famous chicken restaurant in Suwon, Jin Mi. This chicken is so popular that you have to wait for at least 20 to 30 minutes even before a game starts. Hanwha Life Eagles Park in Daejeon offers spicy Nongshim garak tteok-bokki which is popular among spectators. It also offers other food and snacks such as cube steak and churros. Busan Sajik Baseball Stadium offers table-top grilled pork belly, which sells like hot cakes. The pork dish of three portions is sold at USD$ 17.6, and under the container of the pork is provided with hot packs to prevent the dish from going cold fast. In addition to the above-described food items the baseball parks serve, there are various food including pizzas going well with cold beer, sushi and hamburger which provide you with a hearty meal, and shaved ice dessert with sweet red bean toppings (patbingsu) and fruit ade which cool off the heat on hot days, all awaiting you in amusing baseball parks in Korea.
    2019-05-21 11:15:18
  • "We will Expand the Sales Network for Korean Bell peppers of World-class Taste and Quality So That Consumers Can Buy Them More Easily"Last year, USD$ 91.635 million worth of Korean bell peppers, so-called paprika, was exported, which makes a USD$ 1 billion-export goal close at hand. Behind such brilliant achievement is a role of Korea Paprika Inc. (KOPA), a group of producers and exporters of Korean bell peppers established in March in 2017. Since the establishment, KOPA has been pouring their efforts to expand the export volume and improve the quality, and go global with their best-quality bell peppers. Korea AgraFood interviewed Mr. Song Yun-dae about the strategy to increase the export volume of Korean bell peppers.▲ Can you tell us the objectives and roles of KOPA? KOPA is an integrated export group organized by 352 producers and 22 exporters of Korean bell peppers in March in 2017. With the aim of being a 'marketing board' of Korean exporting farm produce, we has drawn up our main business strategy for pioneering new markets, expanding the export, and adjusting the supply and the demand of Korean bell peppers, in addition to achieving a USD$ 1 billion export for the first time among other items of Korean fresh produce. ▲ What strategy you have planned to expand the export targeting the Japanese market? KOPA covers about 99.6% of the total export volume of Korean bell peppers. Most of bell peppers are exported to Japan, and about 80% of bell peppers imported by Japan are from Korea. Recently, we are arranging various promotional events to further expand the export of Korean bell peppers to small towns and cities in Japan. ▲ What is your strategy for the quality control to expand the export of Korean bell peppers? We continue increasing the volume of exports to Japan where the inspection and quarantine of imported farm produce is conducted very meticulously and thoroughly. There have been no issues and violations related to agricultural chemical safety over the last six years, which proves that the produce we are exporting is very reliable and safe to eat. For such a high level of safety, we ask member farmers producing the bell peppers to complete each year the 4 hours-long required course of education on agricultural chemical safety. We are also making a lot of efforts, in various ways, controlling pests using natural enemies, assigning staff exclusively responsible for quality control to each sorting point, and others. ▲ What is your plan to expand the export of Korean bell peppers to the world market? We are planning to diversify our export which currently depends heavily on Japan, and expand the export market to Taiwan and Hong Kong. We will set up an agricultural complex for the export of Korean bell peppers to Taiwan to export the bell peppers that satisfy the pesticide safety standards in Taiwan. We will promote the high level of safety and quality of Korean bell peppers in Hong Kong, and introduce the smaller packs of the bell peppers to consumers in Hong Kong. In addition, we will hold some promotional events including sampling events in Japan around May and June when the production of Korean bell peppers increases greatly. ▲ What would you like to say to overseas consumers interested in Korean bell peppers? We hope for your continued interest and attention to Korean bell peppers this year. Korean bell peppers are of the world-class taste and quality. In addition to such virtues, the safety of the bell peppers boasts the world's top level as proved by the fact that the bell peppers have been exported to Japan where the customs clearance is notoriously thorough and strict over the last six years without any minor issues and violations. On our part, we will continue to make efforts to expand the sales network so that consumers all around the world can more easily buy healthy, nutritious, and safe and reliable Korean bell peppers.
    2019-05-21 11:01:41
  • Gabli-jjim (braised short ribs), which is made by marinating beef ribs and braising the marinated ribs, is a representing Korean beef dish that is also loved by non-Koreans. It is served without fail, like a staple, on special occasions such as birthdays, national holidays, and the reception of guests. The meat on beef ribs is tender and tasty, and this dish is one of much-praised delicacies in Korea. As more Koreans grew fond of a spicy taste recently, spicy galbi-jjim made with gochujang (red pepper paste) and spicy sauce is also gaining popularity from Koreans and non-Koreans alike. A famous Korean Youtuber, Sunshine the picky eater, showed she fully enjoyed spicy galbi-jjim, rice ball, and kimchi-jeon (kimchi pancake). She let out exclamations on the spicy yet sweet galbi-jjim. # Watch again www.youtube.com/watch?v=DLH2oKu6hiA&t=521s How to Make Spicy Galbi-jjimGalbi-jjim is a hearty dish for feasts that is made by preparing quality beef and an assortment of other food ingredients, and braising or steaming them together. In detail, it is made by removing fat from beef ribs, cutting them into pieces each with a length of 6 to 7cm, and then letting the blood ooze out into cold water. Then, making deep knife-cuts on a thick meat portion, and making horizontal and vertical cuts in bones inside, and then making marinade using ganjang (soy sauce), sugar, crushed garlic and ginger, minced green onion, and sesame oil, and so on. To make galbi-jjim spicy, it needs to reduce a proportion of ganjang to be poured into the marinade and add more spicy sauce such as red pepper powder and gochujang. Dongin-dong Galbi-jjim StreetSpicy galbi-jjim is known to be first introduced by Dongin-doing in Daegu Metropolitan City where dozens of local restaurants serving this hot dish are lined. The so-called 'gabli-jjim street' is frequently visited by travelers to Daegu. The spicy dish served by the restaurants on this street is distinctly sweet and spicy with the full flavor of minced garlic and red pepper powder. The delectable dish contains less fat and is served in a bowl, and is followed by bibimbap when you are almost done with the meat from the bowl. This bibimbap, the accompanying delicacy, is enjoyed by mixing cooked rice and dried seaweed flakes in the bowl. Tteok-galbi, A Different TreatTteok-galbi (grilled short rib patties) which looks like Hamburg steak was a deluxe viand enjoyed by kings in ancient times. It is made by grinding rib finger meat and attaching the ground meat onto ribs, and then grilling it. This is originated because the ancient kings were too noble to eat ribs with their hands. But, how to make it is not that easy as it seems. More than 20 ingredients including pear, kiwi, and kelp are used to only make sauce for the dish. What's more, minced beef lump needs to be kneaded by hand for long, and then grilled while being smeared with the sauce. Secrets are Various Korean Beef and Gochujang Products①Processed Korean Beef Products of Atohanu Agricultural Union CorporationHongseong Hanwoo, which is a representing local brand of Hongseong in South Chungcheong Province, has recently been exported to Vietnam. Atohanu Agricultural Union Corporation invested approximately one million dollars to process 50 heads of cattle and produce processed meat of five tons per day. It is nationally approved by the hazard analysis and critical control points (HACCP) certification, and is producing processed Korean beef, or hanwoo, that is safe and reliable to eat. It is supplying the processed Korean beef to about 60 schools including nursery schools, and elementary, middle, and high schools in the province. It is also expanding its supply with its high quality and highly-reliable food safety, starting with the supply of the beef to nursery schools in Nowongu in Seoul last November. ·Tel: +82-41-635-9197 ·E-mail: jhl3560@naver.com ②Honey Gochujang of Yeongwol Agricultural CooperativeHoney gochujang produced by Yeongwol Agricultural Cooperative is being provided to domestic flag carrier airlines including Korean Air and Asiana Airlines, and five international airlines including Singapore Airlines, Turkish Airlines, Emirates Airlines, Lufthansa German Airlines, and Air France, and used as an ingredient for in-flight meals. Overseas buyers who had the special gochujang used in bibimbap served by the Korean airlines highly rated the taste of it, which leads to the exports to the other international airlines. The sweet gochujang is provided mainly in an in-flight 15g-sized tube type. ·Tel: +82-33-372-2250~1 ·Fax: +82-33-372-2252 ·www.donggangmaru.com ③Stir-fried Shiitake Mushroom Gochujang of HaedongbackjeNaturally fermented gochujang is reborn as stir-fried shiitake mushroom gochujang with the addition of shiitake mushroom and cooking oil. A general type of stir-fried gochujang features meat, whereas this special gochujang features shiitake mushroom. Instead of adding meat, Haedongbackje uses a healthy food ingredient to differentiate its stir-fried gochujang product from other general products. It uses shiitake mushroom that is cultivated without pesticides and ripened under its special know-how, to enhance the desirably chewy texture of the mushroom while subduing a somewhat strong flavor of the mushroom. Haedongbackje applies the special know-how to the ripening to extract a maximum amount of amino acid contained in the mushroom and give a rich flavor to the gochujang without chemical additives. ·Tel: +82-41-833-0290 ·Fax: +82-505-833-0291 ·www.soykorea.co.kr
    2019-05-21 10:55:03
  • Jeyukbokkeum(stir-fried pork) is a dish that serves pork soaked in seasonings made with red pepper sauce which is then stir-fried. The cooking process is simple, but as pork is the main ingredient, diners can feel full. It also provides the psychological satisfaction with “a meaty meal enjoyed.” Therefore, everyone in Korea enjoys eating. It is also a dish that foreigners operating in Korea like. It is preferred especially by athletes who need to take meats. In fact, those international athletes who operate in South Korea such as Jordon Mutch of Gyeongnam FC, the professional soccer team, and Ángel Luis Sánchez of SK Wyverns, the professional baseball team are known to be fans of jeyukbokkeum. Let’s make jeyukbokkeum, which is easy to prepare but tastes both sweet and spicy.▷Enjoying jeyukbokkeum more delicious: The main ingredients of jeyukbokkeum are pork cuts of neck, belly, shoulder, and haunch. One can choose pork cuts that please one’s palate. If you want to sample the uniquely oily taste of pork, we recommend pork belly, whereas if you don’t like greasiness, we recommend haunch. If you want both appropriate fat content and tender meat, shoulder is the best. For those who want the fresh meat taste, we recommend not so much frozen pork as refrigerated pork. If you do not like your food spicy, you may replace red pepper sauce with soy sauce.▷Recommended food with jeyukbokkeum : The perfect food to serve with jeyukbokkeum is rice. Cooked rice mixed with stir-fried pork delivers an excellent taste. It is also great to eat it together with wraps. That is why Korea has many restaurants that serve dishes that combine stir-fried pork and cooked rice, that is, jeyukdeopbab(spicy stir-fried pork with rice) or jeyukbibimbap(spicy pork bibimbap). Jeyukbokkeum served with kimchi and tofu is also great. First, you add kimchi to jeyukbokkeum and stir-fry them together. Then, parboil tofu and spray a little sesame seed oil on it. By having kimchi, jeyukbokkeum, and tofu together, you can enjoy the aromatic flavor and spiciness from the combination.Ingredients and QuantitiesPork 500g, 1.25 onion (250g), 9 pieces of small green onion (90g), 2 tbsps of frying oil Spicy soy sauce: red pepper sauce 4 tbsps, red pepper powder 2 tbsps, soy sauce 2 tbsps, mashed scallion 2 tsps, mashed garlic 2 tsps, ginger juice 1 tbsp, sake 2 tbsps, a little black pepper Recipe①Get 0.3㎝ thick pork belly and cut it in the serving size that can be put wholly in your mouth.② Julienne the onion.③ Cut 6 out of 9 small green onions in the length of 4㎝ and cut the remaining 3 in the size fit for garnish.④ Mix the other ingredients with the red pepper sauce to make a spicy soy sauce.⑤ Add the spicy soy sauce to the prepared pork and knead them together. And leave it alone for 30 minutes to get it soaked in the seasonings.⑥ Pour 1 tablespoon of frying oil on a heated pan and stir-fry onion briefly.⑦ Add 1 tablespoon of frying oil and stir-fry pork lest it be scorched. When the pork is completely cooked, add the stir-fried onion and long slices of scallion together.⑧ Move the well-cooked pork to the dish and put diced green onion on top.Tips. As for the choice from pork cuts, pork belly is the best. It is because oil is there. If you use less fatty shoulder or tenderloin, they should be minced to be used for the dish. Chicken marinated in the seasonings for jeyukbokkeum is also served best when grilled. We recommend that you include cabbage as an ingredient that is effective in improving digestion and adjusting blood pressure.①The Black Pig Pork Belly from Gilgal Stock RaisingThe pork products from Gilgal Stock Raising are trusted by consumers. The stages of its black pig farming HACCP certified as the first instance in South Korea, and production tracking system further ensures thoroughgoing management. Into the bargain, they feed the pigs with the clean air of Jeju Island and the volcanic aquifer collected from 180m underground.·Tel: +82 64-764-0055 ·Fax: +82 64-764-8055 ·www.jejugg.com②The Cabbage of Taeyang Export Agriculture AssociationIt is a major cabbage exporter from South Korea. The company manages the cabbage production with its 7-phase farming monitoring system. For each export, safety inspection is performed in South Korea and Japan. They deliver on the arranged dates the products wanted by buyers. It is how the company has earned the trust of the international buyers.·Tel: +82 64-749-7663 ·Fax: +82 64-749-7665 ·jeju-sun.ejeju.net
    2019-05-21 10:48:05
  • Pure formula by Ildong Foodis, capturing the attention of the global market The pure formula by Ildong Foodis made from milk from naturally grazing dairy cows is capture the attention of the global market. A high quality, premium product that is similar to a mother's breast milk, helps strengthen the child's immune system and helps the child grow. This product receives good reviews from consumers around the world from China, Vietnam, Hong Kong and elsewhere. In particular, having received the LOHAS certification, it has a high level of recognition in the global market and a high growth rate of exports is being maintained. Strict quality assurance with the LOHAS certification "While there are many types of formula produced throughout the world, Ildong Foodis' formula has a higher level of safety compared to other products and is therefore a safer product for infants. Because such strict quality assurance is followed that makes this the only formula produced in Korea to acquire the LOHAS certification, for the long-term this is the only product I will get for my child." Was the high opinion of Shao Oh-hwa, a mother in Beijing, China with a 5-month-old in regards to the reliability of the Ildong Foodis product. The response has been good for Ildong Foodis not only for consumers in China, but recently for those in Vietnam and Hong Kong as well. This is because we implement strict quality assurance together with the premium high-quality image of Ildong Foodis in overseas regions. Also, the reliability of consumers was improved by producing raw milk in places known for their clean areas in New Zealand and Australia. Based on such popularity, our products are exported to China, Vietnam, Hong Kong and the United States. This resulted in attaining 7 million dollars in exports in 2018. We are experiencing more than 40% annual growth. The Hi Kid product, popular in Vietnam The baby food, Hi Kid produced by Ildong Foodis Co., Ltd. is popular in Vietnam these days. Together with creating a high-class image for Ildong Foodis in the Vietnam market, there is much word of mouth advertising taking place about how Hi Kid helps provide balanced nutrition and helps children to grow, making it a popular product among Vietnamese consumers. In particular, the product contains DHA and various functional ingredients that assist in the growth and development of children, which results in parents wishing their children to grow tall, lining up to purchase the product. The export team manager at Ildong Foodis, Kim Kwang-won explained that "the Hi Kid product is a hit product in Vietnam and China and is very popular in the southern region of China and among Vietnamese consumers" and added, "the response has been so good we are expecting to export between 4 to 5 million dollars’ worth to Vietnam alone and more than 2 million dollars’ worth to china." Increased exports to Europe and Southeast Asia By establishing a foothold with exports to China and Vietnam markets, Ildong Foodis is now spurred on to penetrate the European and the Southeast Asian markets. The European market is dominated by global formula companies. To that extent, the plan is to penetrate this market focusing on formula and children's snacks. Also, in addition to Vietnam and Hong Kong, the company is actively participating in local trade shows and various promotional events to penetrate the new Southeast Asia market that includes countries such as Indonesia and the Philippines. Ildong Foodis CEO Lee Jun-soo spoke with confidence saying, "we plan to more actively target the global export market with a concept of high quality, sophisticated design and other premium concepts by taking into account the characteristics of food products for infants and toddlers," and added, "recently, Korea has been recognized as a country with an image as having a high level of safety. In this regard, we will combine this image with our product to penetrate the overseas market." ILDONG FOODIS Co., Ltd ·Tel : +82-2-2049-2228 ·E-mail:bobbykim@foodis.com
    2019-05-21 10:38:59
  • A company is targeting the world’s wheat product market with its taste and effects. The company is Miral Farming Association Corporation located in Jinju, Gyeongsang South Province. Miral Farming Association Corporation makes ramen, guksu (‘Korean noodles’), and wheat products with Korean native wheat. Since it began manufacturing its products in 2016, the company has gained recognition as a healthy wheat product by word of mouth among Korean consumers. Last year, it was recognized for its potential and selected as a promising export product by Korea Agro-Fisheries & Food Trade Corp (aT) to be exported to the US. Miral Farming Association Corporation will capture the worldwide consumers with its slogan of ‘a trustable, healthy ramen’.A Healthy Ramen That Carries Taste and MouthfeelAs the flagship of Miral Farming Association Corporation, Korean Native Wheat Ramen is described as a healthy ramen. The reason is that as the Korean native wheat, its main ingredient, has smaller content of protein than ordinary wheats do, the product is not likely to cause allergies, atopic dermatitis, indigestion, and adult diseases. Furthermore, as the powder soup does not include meat, the diner does not have to worry about animal proteins.CEO Cheon Byeong-han of Miral Farming Association Corporation said, “As Korean Native Wheat Ramen, which has small content of proteins, makes a far healthier food than previous ramens and the noodles smell like grass, which is distinctive of Korean native wheat,” and added, “As it does not include meat, it can be comfortably enjoyed by seniors or vegetarians.”The product has also qualified for its flavor and mouthfeel. CEO Cheon said, “Last year, the buyers who came to the food sampling events we delivered in some 20 cities in different countries together with Korea Agro-Fisheries & Food Trade Corp (aT) showed great interest in the clean taste and firm noodles,” and added, “And the consumers who bought the ramen from the online mall of the US distributor 'Flower Village’ posted comments on the clean, refreshing flavor.A Wheat Product That You Can Enjoy ComfortablyMiral Farming Association Corporation upgrades the food safety as it makes the product only with the Korean native wheat farmed by the farming households that have acquired the eco-friendly organic farming certification, which sets the product from the ordinary ramens made of imported wheat. Korean native wheat, which is 50 to 80㎝ tall thus a handbreadth shorter than ordinary wheat cultivars, can steer clear of pesticide use as it is strong against pests. People don’t have to worry about GMO which is adjusted to herbicides and pesticides.CEO Cheon said, “As I started the business thinking that I would make a ramen that wouldn’t harm health, I meticulously checked on the safety of the used ingredients,” and added, “As we can’t comfortably address our consumers with bad ingredients, we use the organic-certified wheat only.” In fact, the company emphasizes the safety of the ingredients at its local sales promotions, presenting the product as ‘a ramen made by the farmers that moms don’t feel sorry feeding their children with.’Attacking Overseas Markets with the Premium RamenMiral Farming Association Corporation will go after the premium ramen market by focusing on the taste and effects. It is because the company thinks that its product will click with the world if it packs the brands power enjoyed by the Korean ramen, good ingredients, and a reasonable price together. Especially, the company believes that as the current food consumption trend focuses on health food, a premium ramen that emphasizes health can draw the attention of international consumers. The company has seen the green light for expanding its sales channels as it had buyers from China and Malaysia last year who toured the factory and expressed their intention to buy the product.CEO Cheon said, “At a price a bit higher than for ordinary ramens, we got the buyers who recognized the product value,” and added, “Last year when we first sold our products overseas, the total export was 2,000 dollars, but this year, the sales have exceeded 4,000 dollars in March alone, which heightens our expectation about increasing our international sales.” CEO Cheon went on to say, “We will continue our effort to present a variety of products made with Korean native wheat, developing wheat cookies and wheat berry tea down the road.”#How to Enjoy Korean Native Wheat Ramen-Add the powder soup and the solid ingredients to 550㎖ of water. When the water boils, put the noodles in and boil it for 5 or 6 more minutes. As the Korean Native Wheat Ramen comes with thicker noodles, it has to be boiled longer than ordinary ramens (4 or 5 minutes). Lift and lay down the ramen with chopsticks to make sure that the noodles may be cooked solidly. Enjoy the ramen by adding to it scallion, onion, and egg to your preferences.
    2019-05-21 10:34:06
  • Seongju chamoe (Korean melon) produced in Seongju in North Gyeongsang Province represents all varieties of chamoe produced in Korea. It has been loved by Korean consumers for long time. A combined chamoe cultivation area in Seongju accounts for a staggering 70% of the total chamoe cultivation area in Korea, which is the major reason for the continued and stable supply of this much-loved fruit (though technically belonging to the category of vegetables). Due to the impressive supply, overseas buyers consider that the fruit has great potential for export. The export was actually expanded to four countries—Singapore, Malaysia, Hong Kong, and Cambodia—this year. One of major exporters of Seongju chamoe is Seongju Chamoe National Agricultural Cooperative Federation. The chamoe cooperative makes unremitting efforts to promote the distinctive taste and flavor of Seongju chamoe and build a prestigious brand image. Crispiness and Sweetness Stimulate Palates The chamoe cooperative exported about 10 tons of Seongju chamoe to the Southeast Asian market under its own brand name, Chamoe Landscape Golden Melon, for the first time last year. It also exported about 10 tons of the local summer melon as of March this year, already exceeding the export volume of last year.Behind this success are the excellent taste and texture of the local chamoe. Ma Sung-jin, the director of the chamoe cooperative, says, "Seongju chamoe is very sweet with its sugar content of 12 brix and also crispy, and this great taste and mouthfeel have been recognized by both domestic consumers and overseas buyers." According to him, they are producing high-quality chamoe under the favorable environment for cultivating the fruit, backed by the combined technique of farmers who have been cultivating the fruit for a long period of time. Jeong Sun-gi who has been cultivating chamoe in Seongju over 20 years says, "Last winter was relatively warm and there was a plenty of sunshine, and we could harvest the more delicious chamoe. All local farmers here say with one voice that the juicy flesh of the fruit became richer this year, and we expect the sales of the fruit to be expanded." The taste and mouthfeel of chamoe produced this year are recognized by the domestic market, and it is thus expected that the chamoe will be traded at a higher price than usual. Efforts to Cultivate Overseas Markets with Customized Packages Chamoe is still unfamiliar to those who are not Koreans and recognized merely as one variety of melon by them. For this reason, the chamoe cooperative is having a difficult time selling this yellow fruit to foreign markets. Thus, the chamoe cooperative is planning to edge into the overseas markets while keeping up with the global consumer trend. It analyzed that chamoe offered in packages of 5kg and 10kg as in Korea is relatively expensive, and such relatively large packages of chamoe are one factor of hindering overseas consumers from purchasing the fruit. The chamoe cooperative is thus considering introducing individual packaging or small packaging, instead of the existing kilogram-based packaging, to approach the overseas markets. On top of this, it is also considering exporting peeled chamoe to appeal to young consumers who think peeling the fruit each time is somewhat troublesome. Mr. Ma says, "They have not much knowledge of this exotic fruit, and so it is not too much to say that one who buy the fruit is only Koreans." He continues, "A large package has been holding back the chamoe export. And, we are looking for various ways to expand the export, and one of the ways we are considering is to change the package unit so that foreigners can buy it more easily."Marketing Strategy Promoting Vivid Color of Yellow Chamoe is currently being exported to countries which are not that far away from Korea. It is not a type of fruit that can be after-ripened, and it cannot be harvested in advance. About two days after it is harvested, the fruit goes bad easily. Thus, exporting this fruit to remote countries is not an easy task. It is rather a wiser idea to seek importers in neighboring countries such that the fruit can be remained as fresh as possible. The chamoe cooperative is planning to make inroads into the Chinese market, starting with the Hong Kong market. Do Gi-jeong, the representative of the chamoe cooperative, says, "Although air transportation is essential to export such perishable produce to a remote country, a relatively high cost for the air transportation makes us all the more discouraging to export it because a unit export price of chamoe is not high enough to compensate for the cost." That's why the chamoe cooperative is making more efforts to look for near markets including the Chinese market.The chamoe cooperative will strengthen its marketing strategy to target the Chinese market and the Southeast Asian market. Mr. Ma says, "We will promote our Seongju chamoe under the slogan 'fall for Seongju chamoe twice: one for the yellow color, second for the sweetness,' to captivate the heart of consumers in other countries." He adds, "Since the Chinese regard yellow as a symbol of wealth, we will promote this yellow fruit using the color-emphasized marketing strategy, and then see our chamoe selling well in this Asian country." Inquiries: SeongJu Chamoe National Agricultural Cooperative Federation Tel: +82-54-933-4700~2 Fax: +82-54-933-4703 E-mail: bjh1413@hanmail.net Website: www.melon.or.kr
    2019-05-21 10:02:14
  • 2019 K-Food Fair in Shanghai was implemented splendidly, racking up its biggest sales agreements. The event, which was hosted by Ministry of Agriculture, Food & Rural Affairs (MAFRA) and Korea Agro-Fisheries & Food Trade Corp. (aT), attracted 48 Korean exporters as exhibitors and 103 buyers from Sinosphere. The participants signed off on sales agreements and MOUs that were worth about USD 13 million. It was the greatest achievement ever registered at K-Food Fair held in China. Notably, the event was linked with the Centennial of the Provisional Government of the Republic of Korea, which fell on Apr. 11. Between Apr. 5 through 14, the Oriental Pearl Radio & Television Tower, the landmark in Shanghai, exhibited popular Korean farm foods such as banana milk and red ginseng and the revolving restaurant at the Oriental Pearl Radio & Television Tower hosted a special venue for sampling Korean food. Meanwhile, 211 large retail stores throughout China such as Fresh Hema and City’Super presented splendid promotions for Korean farm foods.#Greatest Sales Deals Signed offThe B2B export fair, which proceeded for two days of Apr. 10 and 11 at Hilton Shanghai Hongqiao, had 103 buyers from Sinosphere such as China, Hong Kong, and Taiwan, who showed a huge interest in the Korean agricultural products. 48 Korean exporters presented a variety of snacks as well as baby foods, ginseng products, fruit-flavored makgeoli, and processed mushroom foods, each handling an average of 15 sales talks. The export fair racked up its greatest achievement, signing off sales deals and MOUs on the spot, which were worth about USD 13 million altogether.Kim Nan-jung, Business Development Manager of Ever Good Corporation which checked for its possible import of Shine Muscat, said, ”I could verify the popularity of Shine Muscat in Sinosphere,“ and added, ”The Korean Shine Muscat basked in great attention for its flavor which is better than the Japanese competitor and its reasonable price.“ Park Jae-young, General Manager of Kooksoondang, also exuded satisfaction with the sales fair. Saying, “We have developed a makgeolli with a mix of peach and green grape flavor for those Chinese consumers who aren’t quite used to the yeast flavor from makgeolli,” and added, “We presented it to the buyers at the K-Food Fair, it landed MOUs worth 140,000 dollars, which thrills us.” Park Sung-kuk, aT Shanghai Chief Delegate/Director, said, “The sales fair was great as most of the participating buyers were big ones and the Korean exporters presented high-quality products,” and added, “I think that the event has led to big achievements especially because the buyers discussed purchases with the exporters in their mind through one-on-one meets and on-site consultations were available from China market experts.”#Chinese Buyers Zero in on the South Korean Baby Products2019 K-Food Fair in Shanghai brought great attention to the Korean baby foods. Dai-Peong, CEO of 臻天然国际贸易(北京)有限公司 said, “I have always been interested in the Korean baby foods, and will import the baby food from Food Care through this fair,” and added, “If you look at the current Chinese market for baby products, it comes short in those for babies 6 to 9 months old. As the baby food from Food Care is porridge, which is not found in China, we have decided to import it.”John Kim, CEO of CHL Ocean, a local buyer who came to the sales fair, showed great interest in the Korean baby foods. CEO Kim signed off an MOU with Dairyzen, a Koran exporter for its cheese sticks. CEO Kim said, “Last year in China, crumby snack was a hit. As more and more people want healthy foods, we are interested in cheese sticks,” adding with a forecast, “Since China enforced its two-child policy, its baby food market has grown twice as large. Kids cafés have yet to thrive in China where we see more of them day after day, which makes us expect a new demand for baby foods.“#Promoting an Amicable Relationship between Korea and ChinaMarking the Centennial of the Provisional Government of the Republic of Korea, the Oriental Pearl Radio & Television Tower, the Shanghai landmark, and large retail stores throughout China such as Fresh Hema and City’Super presented promotional events for Korean agricultural products. The revolving restaurant at the Oriental Pearl Radio & Television Tower set up an area for Korean food such as bulgogi, japchae, bibimbap, gimbap, and sea mustard soup, with the two country flags placed side to side on each table. Huawei Chung said, “I never had interest in Korean food, and I really found japchae delicious,” and added, “I saw the Korean flags throughout the Oriental Pearl Radio & Television Tower, which celebrated the Centennial of the Provisional Government of the Republic of Korea in Shanghai. I hope that the two countries maintain their friendly relationship.”Ling Zienwei, Head Chef for the revolving restaurant at the Oriental Pearl Radio & Television Tower, said, “This is our first presentation of Korean food here at the revolving restaurant in the Oriental Pearl Radio & Television Tower,” and added, “To keep to the original taste of Korea, we have used Korean sauces for all the dishes. Bibimbap, sea mustard soup, and kimchi soup were particularly popular.”The large retail stores throughout China including Fresh Hema and City’Super in turn had their promotional events for Korean agricultural products, where visitors enjoyed both the presentation of the traditional Korean performing arts and a Korean food tryout. Lin Yan, who joined the Korean agricultural products promotion held at Fresh Hema in Star Live Plaza on Apr. 11, said, “Because I believe that Korean agricultural products are of good quality, I frequently buy the Korean milk and other dairy products as well as tteokbokki for my child,” and added, “I enjoy Korean drama and entertainment shows, and the event has made me give some thought to the friendship between China and Korea.”
    2019-05-21 09:53:13
  • People continuously gulp down water. They don’t stop devouring although they know it’s spicy. This is the scene that swept over YouTube since a few years back – people challenging themselves with spicy instant noodle, Ramyeon. The origin of this Ramyeon is South Korea. And quite a few Muslims feature as the main characters of these video clips. With the ‘Korean Wave (Hallyu)’ craze, the agricultural products from Korea has also surged in popularity. At its heart exists the Halal markets, such as Malaysia, and Indonesia. The Halal food market has already reached US$1.303 trillion in 2017 that is forecast to expand markedly worth of US$1.863 trillion by 2023. It is a market that fascinates the world with an average growth rate of 96% a year. Korea’s agricultural food export companies are also entering the global Halal market. As a result, the export volume has skyrocketed from US$669 million in 2013 to US$1.04 billion in 2017. The top seller has always been Ramyeon. But lately, fruits such as pear, strawberry, dried persimmons are also selling well among Muslims, as well as red ginseng and Kimchi which are widely known for healthy food. The Korean government is implementing a number of policies to increase the export of Korean agrifood to the Halal market. To show their support, they participate international yearly fairs such as MIFB in Malaysia, Sial Interfood in Indonesia, Gulfood in UAE along with Korean companies. Furthermore, the K-Food Fair was held to promote Korean agricultural products in Indonesia, Malaysia, and UAE. Once again, the K-Food Fair will be held in Jakarta, Indonesia this July for overseas buyers and consumers. Not to mention the Korean young people, who are actively involved in promoting the Korean agricultural goods. In Malaysia, the members of AFLO (Agrifood Frontier Leader Organization) organized ‘Taste K-Food Festival’ at Malaya University on 27 March, to promote strawberries from Korea #Keywords for Halal market, Red & HotOh Seung-yong, an expert of Halal market who works as the Chief of Agricultural Economist International Food Certification Support Center of Korea Food Research Institute picks ‘Red’ and ‘Hot’ as keywords for Halal export business. He predicts that exports of Korean agricultural items that suit the taste of Muslims whom enjoy the Korean style of spicy would definitely increase. Thus, we, recommend Korean agricultural products which fall under the theme of Red & Hot. Ramyeon is the most popular Korean agrifood for Muslims. Malaysia and Indonesia, the world’s biggest Muslim market are also the largest consumers of Ramyeon. In fact, last year, the total amount of US$19.65 million has been exported to Malaysia and US$18.15 million to Indonesia, solely for Ramyeon. Not to mention, UAE, the Middle East’s export market has recorded US$34.5 million of export volume. The reasons why they are cherished by locals are because of chewy noodles, hot and tangy soup, and of course its spicy taste. Buldak-bokkeum-myeon (stir-fried noodles with spicy chicken) became exceptionally popular that people start creating a video called ‘Fire Noodle Challenge,’ which illustrates the eating of that very noodle on YouTube. One of the strengths is that it is Halal certified. Shinsegae Food has established a joint venture in Malaysia for its Daebak Ramyeon, and received Jakim certification. Samyang Foods’ Buldak-bokkeum-myeon has completed certification process for KMF of Korea and MUI of Indonesia.Strawberries and dried persimmons are new types of Halal foods that rise on the surface. Even President Moon Jae-in mentioned during his visit to Malaysia that “How could Korean strawberries arrive so fresh in Malaysia?” at Korean-Malaysian Hallyu and Halal Exhibtion, held on 12 March. Likewise, the quality of strawberries harvested in Korea is widely recognized. The Muslims are also interested in Halal-certified persimmon products. Nature Farm has introduced Mini Dried Persimmons, of which a whole persimmon is cut into three to four pieces and dried. It is a bite size and gained its market competitiveness through Halal certification.Korea's representative fermented food, Kimchi, has been best known as an effective food for prevention of cancer, obesity, and aging. As the benefits come to light, the volume of exports to the Halal market is escalating. The export performance is steadily increasing from year to year that the record of last year was US$169,000 for Singapore, US$1.09 million for Malaysia, US$640,000 for UAE, and US$340,000 for Indonesia. As health is a growing interest for all, exports of processed ginseng products are also on the rise that the sales for Malaysia increased 105% year-on-year to US$150,000, and in 2018, Indonesia's export volume has augmented 22 times from 2017. Gochujang is the best ingredient for Muslims, who love spicy kick in their food culture. You can easily enjoy a variety of Korean cuisine with Gochujang such as Tteokbokki (spicy rice cake) and Bibimbap. In recent years, Muslims have also been able to eat Hoengseong Hanwoo as it received KMF certification. Hoengseong Hanwoo can be now exported from Hoengseong KC, the first Halal-certified slaughterhouse in Korea.#K-agrifood captures Muslims’ taste budsOnggojip Gochujang: Onggojip Farming Association is a corporation that exclusively manufactures the fermented paste in traditional way using only local ingredients from Korea. Onggojip selects locally cultivated beans from contract farming and directly produces Meju, a block of fermented soybeans. An excellent quality of soybeans results in an abundance of calcium, minerals, and amino acids. Then these Meju are stored in a traditional pottery jar to mature. The chemical additives and artificial sweeteners are not used at all. It has already obtained Traditional Quality Certification and HACCP approved by the Korean government, in addition to the Halal certification to expand to Muslim countries. Here, we produce products that fit the taste of locals. The main products include fried Chunjang (thick black soybean paste), Tteokbokki sauce (spicy stir-fried rice cake), Gochujang (red chili paste), and All-Purpose soy sauce. Each has been Halal certified by KMF. Fried Chunjang is a condiment to make Jajangmyeong, black bean noodle, by simply adding vegetables and stir fry. Onggojip has developed Tteokbokki sauce for spicy food lover Muslims, plus All-Purpose soy sauce to cook Bulgogi, for instance. This year's export target is US$150,000. Lee Ki-won, the President of Onggojip Farming Association said, "We apply traditional fermentation methods to manufacture and export products that Muslims desire through market research.” Tel: + 82-10-5385-9928 · E-mail: jasemin@hanmail.net · www.onggojib.com Daebak Ramyeon: This is the product that 2 million units were sold in the month launched in Malaysia last year. The cumulative sales exceeded 4 million units over the past year. A key for success is that it was not only Jakim certified but also it maintained the unique Korean taste. Shinsegae Food has launched Kimchi and Sweet&Spicy Chicken flavors. For Kimchi flavor, you can taste the authentic Kimchi stew from liquid sauce which Shinsegae Food has developed itself. It is also fun to mix chicken flake for Sweet&Spicy Chicken flavored Ramyeon. In this March, Daeback Ramyeon has introduced Ghost Pepper Spicy Chicken flavor as their new item, which is extremely hot with 12,000 SHU.Shinsegae Food has conducted an online marketing to test their new product on Facebook and YouTube. As a result, 100,000 units were sold in two weeks of launch. One employee of Shinsegae Food said, "We are enjoying good sales performance thanks to growing interest in K-Food, cravings for hot spicy noodles, and viral contents on social media. The business inquiries are coming in from other countries after they hear about our Ramyeon. " · Tel: + 82-2-3397-6000 · Fax: + 82-2-3397-6199 · www.shinsegaefood.com / en / main.sf Strawberries: Strawberries produced by Sugok Dugchon Farming Association Corporation are highly recognized in overseas markets. This is the reason why the entire 500 tons of annual production is all being exported. Last year, the export sales amounted to US$3.5 million. It is exported evenly to Japan, Hong Kong, Russia, and the United States. It is also popular for Malaysian and Indonesian Muslims, and currently in business with Singapore and the UAE as well.As a result of strict quality control and safety management, the Strawberries of Suwok Dukcheon Farming Corporation is prominent in overseas. President Moon Soo-ho said, "Each country uses different types of pesticides, so we conduct our own pesticide residue test." It is also for the same reason that IDs are issued to farmers. If any problems occur with the exported strawberry, the IDs become a tool to track the farmhouse, who will stop exporting for a period of time until the problem is resolved. So to say, the strawberry traceability system is in operation. Moon said, “The pesticide residue test and traceability system conducted to improve trust in our products contributed to the expansion of exports."· Tel: + 82-55-758-3781 · Fax: + 82-55-758-7161 # Tip / The website to find the Korean agricultural products with Halal certification:· Korea Halal Export Association www.kohea.org/eng/index.php· Korea Muslim Federation www.koreaislam.org/en/mainpage· Korea Food Research Institute www.foodcerti.or.kr/support/halalProducts/page/1· Korea Halal Association kohashalal.modoo.at/?link=8pulxdpg # Halal certified Samgyetang makes a way into the Middle East For the first time, Samgyetang has been exported to the Middle East. Jayeonilga, a chicken producer, became the first to export fully Halal-certified Samgyetang to UAE. The volume of export is 1 ton.Jeong Kil-ho, the Director of Jayeonilga said, "The Halal market is a gigantic consumer. If the Middle East market securely settles down through UAE, the export to the whole Islamic market will be expanded. "Jayeonilga was completely prepared for the export of Samgyetang. First, the company acquired the Halal certification for slaughterhouse from JIT, an accredited certification body of UAE ESMA, in December 2017, and was registered as export worksite last June. The exclusive production line for Halal Samgyetang was created in order to register for export worksite and obtain the certification. Moreover, they arranged the dedicated vehicles to handle Halal products and employed five Muslims who hold the Halal slaughter license. According to the Islamic law to minimize the suffering of livestock, Jayeonilga do not use machines in the process of slaughter. The factory also has a prayer room for Muslim employees. CCTV was installed in every corner of the site to film the production process. And the footage is open to the certification body.Jeong pointed out, "There are even standards for feed of chicken to receive Halal certification. It took several months to hire Muslims with a license. We have meticulously prepared to be qualified from production process."In addition to this, ISO 9001, ISO 22000, HACCP, UDSA organic (Organic Operation) certification and KMF HALAL certification have been completed. Before distribution, the cold chain system and production history system are carried out. Jeong emphasized, "The speed of production is more time-consuming than general slaughterhouse. However, the fact that we received the international Halal certification means that food hygiene and safety management are under total control." Mahalo Samgyetang is the name of product Jayeonilga exports. Mahalo connotes the sense of gratitude. Jeong explained, “It will be successful if we promote Samgyetang as a healthy Korean dish who are new to Samgyetang. We will be able to develop and export Samgyetang according to Muslims’ appetite in the future."The company’s export target for this year is $400,000. Through the Middle East market, it plans to aim for the Southeast Asian and the European market, where many Muslims reside. "When JIT is certified, we can trade with six Middle Eastern countries and Malaysia," said Jeong. He promised, “We’ll produce the finest products for export.”· Tel: + 82-10-4931-0736 · E-mail: okkjjung@jungdawn.co.kr · www.jayeonilga.com #Halal Restaurants in Korea ①Kampungku: It was introduced on a TV program called ‘Yo! Welcome to Korea’ on MBC every1 channel, A Moroccan traveler was seen having Halal food at this restaurant during his visit to Korea. Here, you can order Korean Halal menus from Bibimbap, Bulgogideobap (bulgogi with rice), Japchae (stir-fried glass noodles with vegetables) to Eomukguk (fishcake soup). Above all, they use Halal chicken for Korean Fried Chicken. You can certainly taste Malaysian and Indonesian food, as well as pizza and pasta. A prayer room is also available in the restaurant. · Tel: + 82-2-310-9249· How to get there: From Exit 2 or 3 of Myeongdong station on Line 4 and walk for 300m in the direction of Myeongdong Community Center. ②Kervan: It was featured on tvN’s program, Seoul Mate 2. You’ll notice that the interior design makes you feel like you are in Turkey upon your entrance. This restaurant offers a large selection of food. Shepherd Salad and Falasopy can be an option for salad. There are 10 appetizers including Humus and Green Tarator. Turkey's famous kebab is also available for orders such as Chicken Shish Kebab, Lamb Shish Kebab and Mix Grill Kebab. Other menus include Pide, Curry, and Lavash. Kervan offers cheaper price if you visit between 11am and 3pm.· Tel: + 82-2-792-4767 · www.kervan.co.kr· How to get there: From Exit 3 of Itaewon Station on Line 6, walk straight for 100m. ③Jilhal Bros: It is a restaurant where you can pop in and quickly grab Halal food. Chicken Over Rice, Lamb Over Rice, and Combo Rice with chicken and lamb are available. You can simply mix rice with chicken (or mutton), lettuce, tomatoes, jalapenos and cream sauce. They also have sandwiches such as Chicken Wrap Sandwich, Lamb Wrap Sandwich, Chicken Rice Wrap, and Lamb Rice Wrap. To quench your thirst, soda, beer, and water are in store.· Tel: + 82-2-423-1422 · www.instagram.com / jilhalbros· How to get there: From Exit 1 Songpa Naru Station on Line 9, turn right at the first alley and walk for 250 meters. #Interview/ Oh Seung-yong, the Chief of Agricultural Economist International Food Certification Support Center of Korea Food Research Institute. Q. What does Agricultural Economist International Food Certification Support Center of Korea Food Research Institute do? A. We support Halal food certification and provide information for export business. We also analyze the food ingredients required for Halal certification. Any contents of alcohol and pork should not be detected in Halal foods. All analysis is conducted for free of charge. Q. Tell us the need for Halal certification. A. The Muslims consume Halal-certified foods. Thus, Halal certification is essential for products from non-Muslim countries like Korea to export to Islamic countries. From the aspect of PR, Halal certification is very effective. Q. What are the characteristics of the products that have been successful in the Halal market? A. First, the export products are already Halal certified. Then we develop products that satisfy the Muslims’ preference. They have always been in fond of sweetness. And Korean Gochujang is a savory condiment with both sweet and spicy taste. This is why exporting spicy Ramyeon have been profitable for Halal market, which is a giant consumer of instant noodles. Buldak-bokkeum-myeon (stir-fried noodles with spicy chicken) can be an outstanding example. On YouTube, the video of eating Buldak-bokkeum-myeon drew huge attention and became very popular. Shinsegae Food's Daeback Ramyeon has also been lucrative after establishing a joint venture in Malaysia to receive the Halal certification. Q. Any piece of advice for Korean exporters who plan to enter the Halal market? A. With the preference of sweet and spicy flavor in the Halal market, I assume any Gochujang-based products will be competitive. Also due to natural climate, fruits like strawberries don’t grow in their countries. Therefore, fresh fruits such as strawberries and pears are also promising export items. However, the exporters should pay attention to long-term distribution of fruits and processed foods. The food sector takes up the 60% of the Halal industry. I hope the domestic companies carefully prepare to start a business in the US$1.3 trillion global Halal market.
    2019-05-21 09:47:23
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