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  • #Korea Onion Export at a Record High The Korean onion exports are flourishing, reaching the maximum results. According to the Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corporation(aT), the onion exports reached 33,300 tons as of the end of July. After exceeding its initial target of 15,000 tons in early July, an additional amount of 18,000 tons has been exported within the same month. This is the largest export ever, exceeding the annual maximum volume of 24,000 tons. The Onion exports from Korea have also achieved a diversification of export markets following the quantitative growth. From May to June, when onion exports began this year, Taiwan, the main importer, accounted for more than 90% of exports. Recently, the exports to Vietnam, Malaysia, Thailand, China, the United States and Singapore have also increased to 33%. The MAFRA and aT operated onion promotion stand at the Malaysia Fair in June, and held ‘Korean Onion Week’ at 191 stores in 8 countries from July to August. What's more, tasting events and sales promotion at 130 Carrefour stores were organized in Taiwan, the leading importer of Korean onion. A series of promotional events are also under preparation such as sports marketing in connection with The Lamigo Monkeys, a professional baseball team based in Taiwan; buyer on-site sales; and online promotion. There will be another fair in Hong Kong, ‘HKTDC Food EXPO’ scheduled from August 15th to 17th, where Korean fresh agricultural products like onions, garlic and paprika will be publicized. In addition, the aT requested 72 onion exporters to comply with the export order and maintain thorough grade control in order to prevent products with low in value and quality. Through several promotional events, it plans to further diversify exporting countries and establish new export complexes to construct the foundation for continued export. Shin Hyun-gon, the director of aT Food Export, said, “We believe that the record of the largest onion export volume will be a great help to onion producers who are having difficulties in securing sales. In the future, we will strive even harder to ensure the current boom lead to continued export expansion so that our exporters, governments, local governments, and related organizations can cooperate and work together.” #First Korean Peach in Cambodia Korea’s most commonly consumed summer fruit, peach, was introduced for the first time in large supermarket chain in Cambodia. The aT has celebrated the entry of Korean peaches at Lucky Supermarket by holding a promotional event, ‘Nham Nham Korean Peach.’ Nham is a Cambodian local word meaning ‘to eat’. At the event, a peach with yogurt tasting became popular with consumers. The aT has focused on promoting that Korean peaches are rich in vitamins, which are good for fatigue recovery and rich in fiber, which is good for strong intestines. As for the support of peach export, Korean peaches are continuously sold at all 19 Lucky Supermarket stores in Cambodia along with promotional events. #Korean Jokbal and Soju captivate the Philippines The MAFRA and the aT said that the Korean agricultural products had a total of USD 15.8 million in export consultations at the Philippines Food Fair(WOFEX 2019). At the Korea Pavilion, where 12 exporters attended from food industry including processed meat, liquor, and mushrooms, introduced Korea's typical late-night snack such as Soju, and cool summer drink Yuzade to target the local market. As the influence of the Korean Wave through K-drama has been a huge success also in the Philippines, young Filipinos who visited the Korean Pavilion showed particular interest and continued their tasting throughout the fair. Robertino, a purchasing agent for the Philippines distributor who also visited the Korea Pavilion, said, “Korean Jokbal is similar to ‘Crispy Tapa’, a Filipino pork trotter dish. The cooking recipes with healthy ingredients such as garlic and ginger are plus points for Korean Jokbal. ” #Qingdao Logistics Center, a hub for Korea Agricultural Products The ‘Qingdao Logistics Center’ in Qingdao, China, has the highest operation rate and is becoming a hub for Korean agricultural products. The Center has an area of ​​13,669㎡ and can be classified and stored 'at room temperature, refrigerated and frozen', which is practical to keep and distribute fresh export items such as grapes, mushrooms, and milk. The aT is also implementing ‘China One-Stop Export Assistance Program’ for small and medium-sized exporters through Qingdao Logistics Center to facilitate with Chinese national standards(GB), ingredient inspection, labeling, trademark applications, and sanitation certificates. Besides, the aT has established cold chain transportation networks in 19 major cities in China, including Beijing, Shanghai, and Guangzhou, to support the inland transportation for export of agricultural products.
    2019-09-02 14:57:03
  • A traditional market is one of attractions in Korea where people can enjoy the most Korean ambience. The long-lived history of Korean traditional markets gives tourists chances to fully experience themselves what the real charms of Korea are including an assortment of Korean traditional dishes and a feast of fun things to watch and enjoy, and the generosity Korean people can treat you with. That's why Korean traditional markets are always recommended as a must-see for foreign tourists to Korea. Korean traditional markets were actually ranked third in a survey on the hands-on sightseeing spots preferred by foreigners that was conducted by Korea Tourism Organization in 2016. The survey result demonstrates how Korean traditional markets are popular among tourists. Recently, Korean traditional markets are all the more crowded as one of biggest Korean national holidays, Chuseok, approaches. Korea AgraFood introduces some of Korean traditional markets, and festival foods Koreans enjoy on the major national holiday. #Gwangjang Market Loved by Michelin and Netflix Gwangjang Market is one of representing Korean traditional markets. It includes so-called alleys offering a variety of things to see, do, and enjoy. One of the alleys is the very food alley where about 90 eateries serve various foods including yukhoe (Korean-style beef tartare), bindaetteok (mung-bean pancake), kalguksu (handmade noodle soup), bunsik (various snack foods including tteokbokki [stir-fried rice cake]), jokbal (braised pig trotters), modeum-jeon (assorted pan-fried delicacies), and many others. Among these foods, kalguksu, bindaetteok, and yukhoe are considered the most popular ones that represent Gwangjang Market. The market is recognized by both domestic and foreign media for the tastes of dishes it serves and its tradition. For example, Netflix, global streaming media, featured one of kalguksu restaurants in Gwangjang Market on its show, Street Food. What's more, Michelin Guide, which announces a selection of restaurants in the world, selected one of yukhoe restaurants in Gwangjang Market, and this selection drew a great deal of attention. In Gwangjang Market, there is also a vintage shop covering vintage clothing. The shop is frequented by many regular customers who look for retro-style unique clothes that may be no longer commercially available now. There are other various shops that cover hanbok (Korean traditional clothing), linen and cotton, fabrics, and other clothes and fashion accessories. As such, Gwangjang Market provides visitors with various attractions. - Address: 88, Changgyeonggung-ro, Jongno-gu, Seoul, Korea - Location: A five-minute walk from Exit 8 of Jongno 5-ga Station on Subway Line 1 - Inquiry: +82-2267-0291 / http://www.kwangjangmarket.co.kr * Tip: Check the business hours. - Gwangjang Market: 09:00 - 23:00 every day (always open, food alley) 10:00 - 19:00 every day (closed on Sundays, vintage shop) #Tongin Market in Upbeat Mood Full of Delicacies and Fun Tongin Market is one of popular traditional markets in Seoul. The market is famous for yeopjeon dosirak which is a lunchbox obtained in exchange for Korean traditional coins, and oil tteokbokki that is pan-fried in chili oil. Yeopjeon dosirak can only be enjoyed in Tongin Market. Yeopjeon means a coin used in old times in Korea, and customers can purchase items with the old coins to make their own lunchboxes. Customers can exchange KRW 5,000 for ten yeopjeons and a disposable lunchbox container at the entrance of the market, and so have some fun from the unique experience that other markets do not provide. Oil tteokbokki came from a food used to be eaten in Gaeseong in North Korea. The tteokbokki comes in various types including spicy tteokbokki made by adding red pepper powder to oil tteokbokki, and slightly salty ganjang tteokbokki that is yellowish by being stir-fried in oil and ganjang (soy sauce) without an addition of red pepper powder. It became more famous after John Kerry, a former US Secretary of State, tried it when he visited in 2014. - Address: 18 Jahamun-ro 15-gil, Jongno-gu, Seoul - Location: A five-minute walk from Exit 2 of Gyeongbokgung (or Government Complex-Seoul) Station on Subway Line 3 - Inquiry: +82-722-0911 / https://tonginmarket.modoo.at * Tip: Check the business hours. - Tongin Market: 07:00 - 21:00 every day (closed on third Sunday of each month) - Yeopjeon Dosirak Café: 11:00 - 17:00 Tuesday through Sunday (closed on third Sunday of each month) - Yeopjeon exchange booth: 11:00 - 16:00 Tuesday through Sunday (closed on third Sunday of each month) #Enjoy Chuseok Foods in Traditional Markets Chuseok, or Korean Thanksgiving Day, is one of the biggest national holidays in Korea that represents abundance and there is an old saying, "no more, no less, may it always be like hangawi (another name of Chuseok). Chuseok falls on September 13 this year, and the preparation for this big holiday is in full swing this time around here in Korea. Korean traditional markets are busy selling ingredients for Chuseok dishes and songpyeon (half-moon-shaped rice cake), a signature Chuseok food. In addition to the festival foods, they are serving other foods including guksu (noodles) and dakjjim (braised chicken). Dakjjim can be enjoyed the most in dak-hanmari (whole chicken) alley of Gwangjang Market, and guksu can be found in almost all traditional markets in Korea. Korean traditional markets are also serving various types of jeon (pan-fried dishes) and namul (seasoned vegetables). It is thus recommended you visit these markets to enjoy Chuseok foods. * Additional Info: Songpyeon is one of representing Chuseok foods, and named for how it is made: it is made by spreading pine needles onto each layer, putting rice cakes on top of the layers, and steaming the rice cakes. The rice cakes are made by stuffing fillings including ground sesame seeds, beans, and red beans in songpyeon skin made with nonglutinous rice powder, forming the stuffed rice dough into half-moon shapes, and steaming it over a fragrant bed of pine needles. The rice cake is closely related to the lives of Koreans to such an extent that it is said those who make pretty songpyeon would have a beautiful daughter.
    2019-09-02 14:52:14
  • The copious amount of sunshine in Sangju, Gyeongsangbuk-do makes Sangju Peach even sweeter and more enjoyable. The great taste of the peach is gaining a reputation not only in Korea but also abroad. The Sangju Peach Export Center was established by 25 local peach farmers in the region, and has been increasing their exports every year starting with the first export of 9500kg to Hong Kong, Singapore, Malaysia, Indonesia and Thailand in 2010. Following is an interview with President Kim jae-mog of Sangju Peach Export Center, who shared the upcoming export plans. ▲ Sangju Peach is growing popular in the Southeast Asia. How is it doing now? The sweet, rich juice and soft texture of Sangju Peach is well-liked by Koreans and the Southeast Asian consumers. Every year, the peaches are exported to the Southeast Asia from the end of June to the beginning of October. The export volume was 9515kg in 2010 which is steadily increasing, making it a favorite fruit for the consumers in the region. The brand 'Sangju Peach' is now recognized as the fruit rich in juice with the greatest taste in the Southeast Asian market. ▲ What do you focus on to increase your export volume? The Sangju Peach Export Center is an export complex created by 25 farmers who produce the world's best tasty peaches. After foreign buyers start to deposit their confidence in our product, the sales has been on the rise recently. Moreover, to strengthen the commercial value of the product, we’ve established a peach distribution facility and introduced an automated sorting machine to differentiate from the rest of the peaches in the market. Above all, all the peaches packaged in a box are composed of only top quality products, and they are also carefully packed. ▲ Being the first peach export complex in Korea, how do you manage the quality of peaches? Peaches tend to soften due to summer respiration of fruits compared to other fruits. As a result, not only the shelf life is short and the freshness is drastically reduced, but also it is not easy to store, which makes it difficult to manage peaches for export. In order to set up infrastructure for exporting peaches, we focus on enlarging investment in sorting and packaging peaches. Particular efforts were made to steadily secure the finest quality without defects, and to ensure consistent export volume. ▲ What is your export plan for the years to come? The peaches for export maintain a certain level of sweetness that any peaches below 14 Brix are excluded from the selection. The inspections for pesticide residues are also conducted 2 or 3 times and the regulations are strictly followed to ensure the maximum level of safety. With such weapon, we aim to develop the Taiwanese market after Hong Kong, Malaysia and Singapore. The exports can be expanded through a comprehensive market analysis of consumer preferences, taste, and consumption trends for Taiwan. *Tel : +82-54-532-9689 *Mobile : +82-10-9378-2189 *E-mail ds5ksj@korea.kr
    2019-09-02 14:44:41
  • The burger, which comes with cooked patty and mixed with vegetables and sauce, is one of the most beloved foods in the world. Not only is it fast-served and convenient, it's also made with assorted sauces and patties, so it never gets boring. In Korea, such burgers have been transformed and revamped to ‘Bob Burger’ placing itself as a healthy fast food. Bob Burger uses compressed rice buns substituted for the bread and has combined Korean food, which is affordable and popular among office workers and students who don’t have enough time to have proper meals. Recently, a famous Korean YouTuber ‘Deeva Jenny’ presented a Bob Burger mukbang, where the viewers were totally absorbed with the show that they had to order the Bob Burger while watching. #Watch Again https://www.youtube.com/watch?v=G8e-cG5lRGI #Rice-holic Koreans The Koreans have exceptional love for rice. Their attachment to rice is so big that there is even a saying that "Koreans hang in there with rice." Even when you ask each other's regards, or when you make an appointment with a person you want to be friend with, rice is always present in the sentence. For this reason, Koreans don't miss rice out on meals. For example, ‘kimbap’ where the rice is rolled in, ‘juk’ cooked by stirring rice in soup left after eating hot pot dishes, and ‘fried rice’ mixing in the rice in the remaining sauce. Every now and then rice is also eaten with something which seems very unlikely such as ‘Chibap’ is the case. It is typically eaten together with fried chicken, or mixed with chicken sauce after munching the chicken. As more people enjoy eating Chibap lately, it is becoming popular enough to be launched as a menu itself in the famous chicken franchise. #Bob Burger with diverse patties The origin of Bob Burger is Noryangjin and Sillim-dong. Both are home to many Korean test takers, and it is said to have been developed by street vendors for those who are unable to take a meal properly. Although it is low priced and prepared quickly, there are a wide range of Bob Burgers which combines the Korean style of cooking and rice. A rice bun mixed with seaweed powder, ham, fried egg, kimchi, and cheese is the basic Bob Burger. There are also ‘Spicy Mayo Beef Bulgogi’ with spicy beef bulgogi sprinkled with mayonnaise sauce and ‘Eganjang Cheese Tteokgalbi’ with scrambled eggs on tteokgalbi topped off with cheese and soy sauce are the most typical menu. For just 4,000 won, try Bob Burger to fill up your stomach with delicious Korean meal. ※Tip. Never store them in the refrigerator to keep it longer. As the moisture is drained out, the rice will immediately fall apart causing the ingredients to flow down, and it becomes tasteless. When Bob Burger buns are less sticky, use tuna or spam can to press it down again. #Bob Burger can be enjoyed abroad While the Korean food is specifically regarded as well-being diet in the recent days, Bob Burger, a healthy fast food made with rice instead of burger buns, can now be found in the overseas as well. Korea's Bobleeburger is attracting much interest as Korea's first Bob Burger exporter which developed a menu to satisfy the taste for foreigners as well as Koreans. The company also develops and uses a molding machine to make rice bun, and their burgers can be eaten with one hand. Above all, the Korean Wave has attracted unexpected attention in China that recently there was a project to provide Bob Burgers to local passengers on train, and an event was held to introduce frozen Bob Burgers at a hotel in Heilongjiang. The main products of Bobleeburger include Special Burger, Chicken Teriyaki Burger, and Spicy Pork Burger. As Special Burger is made of steak, cheese, and bacon wrapped in compressed rice, it is the signature menu of Bobleeburger which is even welcomed by foreigners. Tel: + 82-10-2028-7277 + Fax: + 82-529-0277www.bobleeburger.com /
    2019-09-02 14:42:12
  • A Mushroom is low in calorie, rich in protein, fiber, and minerals that is not missed when talking about healthy foods. The taste is obviously good too. It can be grilled without any seasonings and is often used as an ingredient for pasta. Mushrooms are indispensable in Korean food, and are used for a wide range of dishes including bibimbap, bulgogi, and doenjangjjigae. Or there are many simple cooking which use only mushrooms without any special ingredients. <Korea Agrafood> introduces mushroom hotpot where you can enjoy mushrooms with hot broth and vegetables. Main Ingredients: 4 king oyster mushrooms, 4 shiitake mushrooms, 1 pack of oyster mushrooms, 1 pack of champignon mushrooms, 1 bunch of enoki mushrooms, 1 onion, 1 tofu, 1 zucchini, 2 green onions, 1 carrot, and 450 g of sliced beef Sub Ingredients: 10 Anchovies, 1/4 slice of radish, 3 tablespoons soy sauce, 1 tablespoon sugar, 1 teaspoon chopped garlic, 1 teaspoon sesame oil, black pepper Recipe (for 4 Servings) 1. Put 5 cups of water, anchovies, radish, and green onions in a bowl and boil for 20 minutes to make anchovy broth. 2. Place the soy sauce, sugar, chopped garlic, sesame oil, a pinch of black pepper, and beef in a bowl and marinate for an hour. 3. If the shiitake mushrooms are fresh, remove the stems and slice them. In case of dried shiitake, soak them in lukewarm sugar water and squeeze out the water completely. 4. Gently rinse oyster mushrooms with tap water and tear them thinly. Trim the dirty ends and wash enoki mushrooms, then pulled apart. 5. Peel champignon mushrooms and slice them thinly. Cut king oyster mushrooms lengthwise. 6. Cut onions, tofu, and zucchini into bite size, and cut green onions sideways. 7. In a large hot pot, put onions, mushrooms, zucchini, and tofu in clockwise order, and put the meat in the middle. Top off with green onions, and pour the hot pot broth. 8. A hot pot cooking doesn’t need a long boil. It is ready to serve once the broth is boiled. #Tip You can experience a savory spicy tang if you add seasoning sauce mixed with red pepper powder and Gochujang. A hotpot is a dish eaten while boiling, so prepare plenty of broth to fill up the pot in between. #Assorted Korean Mushrooms to Enjoy In Korea, an extensive range of mushrooms with fantastic taste and aroma are produced including enoki mushrooms, king oyster mushrooms, shiitake mushrooms, and oyster mushrooms. These mushrooms are loaded with protein, amino acids, iron, vitamins, dietary fiber, and minerals, which are important to the human body, thus the best healthy food. They are in great demand with the growing number of consumers seeking a healthy diet. ① Enoki mushroom = It naturally grows on the stumps of the Chinese hackberry tree (paeng tree), paengi mushroom is what’s called in Korean which is named after the tree. It is now mass-produced through bottle cultivation in modernized facilities. With a sticky cream-colored cap at the end of a thin white stem about 12cm, this mushroom has a mild and fresh taste and also has a crunchy texture unlike other mushrooms. Enoki mushrooms are rich in main nutrients of the human body such as amino acids, vitamins, and enzymes, and reduce the risk of cancer. It also decreases serum cholesterol and is good for preventing liver and gastrointestinal diseases. In Korea, the official cultivation started in the late 1980s, and a year-round production system was established by automated machinery from the 1990s. ② King oyster mushroom = It is characterized by soft and chewy texture and its unique flavor is not strong, so it is good enough to be cooked in many ways like stir-frying, roasting, and braising. It is a nutrient-dense mushroom such as the content of vitamin C is much higher than that of ordinary ones, and it also contains Vitamin B6, which is rarely found in other types of mushrooms. The king oyster mushroom is the most commonly consumed variety in Korea which is praised of its excellent quality and safety, and is exported to many countries. A careful selection is the key. One of the reasons for high quality is to respond quickly to various problems such as quality improvement, new seed development, and pests. ③ Oyster mushroom = It is in semicircle or fan shaped usually light gray or grayish brown on top. In Korea, it is boiled for soup and hot pot, or eaten as seasoned side dish. There are several artificial culture techniques such as growing mushrooms on logs or sawdust bottle cultivation for production. Recently, small sized Baby Oyster, also known as ‘matari musshroom’ has become popular which are more fragrant and chewier than regular oyster mushrooms. A year-round cultivation and harvest is possible based on modernized automated facilities and precise environmental control systems. There are few countries producing Baby Oyster, so many buyers are interested.
    2019-09-02 14:38:11
  • Daeya Farm, a combined farm which is run by many farmers in cooperation with Sambuja Compny and others and located in Gunsan, Jeollabuk-do, has exported miniature cabbages, or Brussels sprouts, to Taiwan recently after exported the cabbages sized in 1 kilogram (kg) or less to Japan. The exported cabbages are of a new cultivar developed to be used as a cooking ingredient for dishes such as salad. They are excellent in texture and high in sugar content with 10 brix or higher. Thus, they are exported at 30% or higher prices than general cabbages. The export volume of this little vegetable is on a continuous rise, as it is appealing to consumers in many countries including Japan and Taiwan. #Growing Popularity of Sweet and Soft Yanggun Cabbages Ms. Mei (age 37), living in Taipei, Taiwan, stumbled onto Korean mini cabbages exported by Daeya Farm at a retail mart near her house, and bought and ate them for the first time. She extolled the excellent taste of the mini cabbages of the Korean farm, saying that it was sweeter and softer than expected and she is now purchasing the cute vegetable on a regular basis and serving her family dishes made with it. Sambuja Company exports mini cabbages under the brand name Yanggun Cabbages, and is gaining recognition for the differentiated quality of the exported cabbages. The company applies a thorough cultivation control system and pesticide safety management system to the whole production process from sowing to harvesting, and is thus able to produce high-quality cabbages. The produced cabbages are internationally recognized for their reliability, passing the notoriously rigid Japanese regulations on imported fresh produce. #Well-being Healthy Food Stimulating Appetite Sambuja Company produces Yanggun cabbages with the aim of producing top-quality cabbages global consumers can trust and purchase without doubt. The cabbages are sweet, succulent, and crispy, without being extremely hard and smelly as ordinary cabbages are. They retain 10 brix or higher of sugar content, and are used versatilely to make salad without an addition of other sauces to add the sweet taste. When it comes to Yanggun cabbages, there is nothing to throw away because all portions of the cabbages including core portions and stems are tender and savory. The cabbages contain an ample amount of vitamin U and are known to be good for consumers who have a poor digestion. Vitamin U is known as a nutrient that protects the stomach and suppresses gastric hyperacidity, and regenerates damaged cells in the stomach and other internal organs. Nam seong-ha, CEO of Sambuja Company, said, "Our Yanggun cabbages are popular among many eateries including salad bars, sandwich stands, izakaya (Japanese pubs), high-end Japanese restaurants, and others serving fried foods. They are also popular among female consumers, in particular, because they are helpful in dieting. The cabbages have a relatively high level of sugar content for a vegetable and can thus be eaten without other additional sauces." #Growing Export of Cabbages Sambuja Company exported Yanggun cabbages to Taiwan last November, 2018, after its first shipment to Japan last June, 2018. As the purchase requests increased in just one year after the first export, the company is making an effort to increase the size of the cultivation area for the cabbages. The company has signed contracts with eight farms in Gunsan for the cultivation of the cabbages to be exported, and plans to expand about twofold the size of the cultivation area from current 198,000m2to400,000m2.Inadditiontotheeffort,thecompanycontinuesmakinglocalmarketingeffortstoexpanditsexportsuptoSingaporeandMalaysia. The CEO said that the export of Yanggun cabbages can be expanded to many other countries in the South-East Asian region and Europe in addition to Russia and Taiwan where cabbages are in high demand. According to him, the company has been building up trust by concluding annual export contracts with importers or buyers and supplying consistently high-quality cabbages without price change. The company is planning to strengthen its marking strategies such that local consumers in any other countries in the world can easily find and eat Yanggun cabbages as health food. To this end, the company is sparing no efforts to promote the excellent taste of its cabbages by arranging sampling events for local consumers and meetings with overseas importers and buyers, and conducting other marketing activities. SAMBUJA COMPANY CO., LTD · TEL: +82-2-470-0950 · FAX: +82-2-470-0995 · Mobile: +82-10-8515-1318 · E-mail: totonana@daum.net · Website: www.ygcab.com
    2019-09-02 14:07:59
  • The oriental medicine is gradually spreading to the world, and research is also actively being conducted in different countries. Particularly, Korea has always studied and developed about this specific field. So to say, it is closely related to the lives of Koreans. The Koreans are getting the benefits of prescribed herbal medicine for their inborn constitution, and it is natural to find drinking such herbs as tea at home. Ido Co., Ltd., an agricultural company located in Cheongha-myeon, Pohang, Gyeongsangbuk-do, has succeeded in distributing the Korean Fermented Herbal Tea with herbal medicine. Being the first company in the industry with successful commercialization, Ido is also expanding further to overseas market. #The Korean Fermented Herbal Tea with fermented medicinal herbs The term fermentation is often perceived as the concept of lactic acid bacteria. However, Ido’s Korean Fermented Herbal Tea is not same as consuming lactic acid bacteria, but rather the idea is similar to Korean Doenjang, the fermented soybean paste. Likewise, the medicinal herbs have been solidified and fermented. Drinking the fermented herbal medicine as tea is like a combination of the ingredients of these herbs needed by our body in a kind of prescription form. CEO Lee Eun-sil said, “The most important thing which distinguishes herbal medicine from food is the side effects. When there are no side effects, it can be classified as food. We have eliminated such side effects of herbs and added the fermentation technology, so the benefits and pace of its effects are fast.” In Korea, the concept of fermented food is widely applied to many foods, and Korea's fermentation culture is spreading abroad. A number of fine dining restaurants in the United States using Doenjang and Gochujang, the classic Korean fermented foods, are already being spotlighted. There is also a sense of change such as the establishment of fermentation association. Lee said, “Each ingredient of the Korean Fermented Herbal Tea has a different role that our body requires. And these ingredients play a part to function the body as if playing puzzles. We are proud to be the first and one and only to produce our tea with this concept." #The Korean Fermented Herbal Tea knocks on the door of the world market Ido Co., Ltd. doesn’t restrict themselves to domestic market but is making a globalization of their tea product. It has initiated to export the Korean Fermented Herbal Tea to 5 countries including the United States, Japan, France, Denmark, and Hong Kong. While their products have been limited to tea up to now, the company has expanded its development to beverages, which has successfully launched in Hong Kong. In this process, the localization support project of Korea Agro-Fisheries & Food Trade Corporation (aT) was incredibly helpful for the export to France and Denmark. The aT has been a strong support from attending local fairs to seeking legal advice and customs clearance which are difficult for individual companies to work out alone. The choice of Ido to meet the taste of diverse and particular consumers around the world is honesty. All the time and efforts is focused on from a strict selection of raw materials to the combination of fermentation technology with the energy of natural substances of medicinal herbs during the fermentation period. Lee mentioned, “We have 6 patents concerning anti-obesity, anti-diabetes, and metabolic diseases, which means we have the know-how of creating incomparable products. Here, the strict selection of raw materials is our pride. We are confident in producing reliable products that we can eat every day. ” Dreaming of exporting Korean tradition and culture The name of the company, Ido, means Ichi and Dori in Chinese character. The definition of Ichi is theory and dory means practice. In other words, Ido represents to realize the reason and the way to live healthy for body and mind. Therefore, the products also have a sense of duty to build body and mind in the pink. CEO Lee said, “We strive to follow the principles when we first plan and generate the original product. We want to come up with a creation that gives a sense of comfort to consumers, not just working on how it looks." Ido's dream is more than just to export the Korean Fermented Herbal Tea, as they are also leading the way in promoting the Korean culture and tradition. In Denmark, an event was held to encourage Korea's tea culture, which had a connection to Ido’s buyer. Lee pointed out, “We believe that it is important not only to sell Korean tea products but to combine the culture and tradition. As part of this, we are preparing a program to run a botanical garden, an experiential learning center, and a healing farm. I have a dream to make this space a place where I can share and exchange culture under the the keyword of health with overseas consumers as well as with our people." IDO CO., LTD TEL : +82-54-246-7522 FAX : +82-54-272-8707 E-mail : esther@ido-tea.com Website : www.ido-tea.com
    2019-09-02 13:59:48
  • A kiwi fruit, or simply kiwi, abounds with dietary fiber, tripling that contained in an apple. It is also believed to help readily consume fat due to its relatively low glycemic index (GI), and prevent fat from being accumulated easily in the body and help weight control. It also contains an ample amount of vitamins and minerals including vitamins C and E, potassium, calcium, and phosphorus. New Zealand is one of countries recognized by many as a main place producing kiwis containing these beneficial elements. Recently, Korea has taken a step forward in producing high-quality kiwis. Korean kiwis are recognized for their quality and now shipped abroad. In Korea, Boseong in Jeollanam-do has emerged as a main kiwi producing region. Boseong is where kiwis were first cultivated in Korea and has thus a long history and tradition of the cultivation of Korean kiwis. In this representing kiwi producing region, there is Bosungkiwi Farming Association Corporation which is in the vanguard of promoting Korean kiwis to the world. #Boseong with Venerable History of Korean Kiwi Boseong in Jeollanam-do is where kiwis were first cultivated in 1977 in Korea, and approximately 20% of total Korean kiwi production is currently produced. The farming association in which 178 kiwi farms participate has been continuously increasing its kiwi output since its establishment in 1991. A total combined kiwi cultivation area of the farms is about 180 hectares (ha). The considerable increase in kiwi production in Boseong is attributed to the natural environment propitious to the cultivation of kiwis. Boseong is blessed with the natural conditions perfect for the kiwi cultivation as it has a lot of sunshine and a mild temperature to naturally prevent cold-weather damage, and has a drainable soil. Boseong or Bosung kiwis are scheduled to be registered in a geographical indication system. The geographical indication system is designed to protect a trademark right for a product having a specific geographical origin and ensure the quality, reputation, and characteristics of the product of the origin according to the agricultural products quality control act. Lee jae-min, head of the farming association said, "We take a pride in cultivating kiwis for the first time in Boseong. Even though Zespri dominates a great portion of the kiwi market currently, Korean kiwis are comparable to ones of Zespri in terms of quality, taste, and texture. When Boseong kiwis are registered in the geographical indication system, a brand awareness of Boseong kiwis is expected to be improved abroad." #Boseong Kiwis Go Global The farming association rakes in about KRW 3.6 billion as the total sales, of which KRW 0.3 billion is from the export. The export volume is increasing each year after the first export to Japan in 2013. Boseong kiwis are second to none in comparison with Zespri kiwis in terms of taste and texture, and the farming association is inundated with inquiries from overseas buyers. The great quality and taste of Boseong kiwis are actually proved as the sugar contents of green, gold, and red kiwis produced in Boseong are measured at 13.5 to 15, 14 to 16, and 18, respectively, on the brix scale. Even though only about 450 tons of kiwis were produced last year due to a poor harvest, the farming association could still export approximately 95 tons of them to Japan and Malaysia. The farming association is now pouring its efforts to diversify export markets to Taiwan, Hong Kong, and Vietnam. What's more, it is exporting only kiwis that are up to par in terms of food safety and reliability, satisfying the rigid regulations according to the positive list system (PLS) for each country. Mr. Lee said that the farming association turned its eyes to the export as the amount of domestic production had increased. According to the country-by-country analysis made by the farming association, Japan whose processing industry is highly developed imports a relatively large amount of green kiwis, because such kiwis are the easiest ones to be processed. The South-East Asian region prefers red or gold kiwis because local consumers like sweeter kiwis. He added, "We will continue to promote Boseong kiwis to consumers all around the world by applying a marketing strategy customized to the preference of each foreign market." #Efforts towards Top Quality The farming association uses its own brand name, Boseong Kiwi, showing its confidence in the quality of kiwis it produces. The main concern of the farming association is to unify the qualities of kiwis produced by individual farms of the farming association. This is because the farming association considers the quality unification to be the first thing to do to promote Boseong kiwis and expand the export volume of the kiwis. To this end, the farming association is providing the farmers with education or training on the kiwi cultivation on a regular basis, and receiving consultations from experts. Further, the farming association is working hard for the sorting process. It applies strict sorting standards on size, shape, and weight of each kiwi. The farming association is very thorough in sorting, and never mixes B-grade kiwis which are slightly less marketable with A-grade kiwis. Recently, it is preparing for the acquirement of the global good agricultural practices (GAP) certification in cooperation with Chonnam National University to expand its kiwi export. In addition to its various efforts, it is soon to be designated as an export complex by the Korean government. Mr. Lee said, "Zespri exports only kiwis meeting its rigid standards and is thus gaining global consumers' trusts due to the consistent taste and quality of its kiwis. We expect that Boseong kiwis will gain trust from consumers at home and abroad due to our continued efforts for the quality unification. Our future goal is to enter premium markets including high-end department stores in other countries. In addition, we have recently been appointed as a Jeollanam-do type preliminary social enterprise, and we will do our best to serve the local community by helping the elderly in our region and doing things that contribute to our community." Inquiries: BOSUNGKIWI Farming Association Corporation Tel: +82-61-858-1048 Fax: +82-61-858-1049 E-mail: kiwibs@naver.com
    2019-09-02 13:54:29
  • The Hansik Culture Center, a public institution under the Ministry of Agriculture, Food and Rural Affairs (MAFRA), is a popular Korean food experience space for foreigners. Not only the Korean traditional culture events are held here, but also ‘cooking classes’ where one can learn and make Korean food are available, where the number of visitors is increasing due to the high satisfaction. In fact, the number of foreigners who took cooking classes last year was 6,200 with soaring popularity. Recently, a series of events related to are also in progress. In addition to the cooking classes, some interesting scenes were captured on camera. The Hansik Culture Center holds a ‘cooking class’ to learn and make Korean food is popular for foreigners. The ‘Korean Food Culture Experience Zone’ is used as a dining place to eat food made from cooking classes, and other events such as ‘book concerts’ are held. The Korean food experts teach the recipes at 'Korean Food Learning Center', which is provided with a clean and safe cooking environment with induction. You can find various program leaflets operated at the center by the entrance. You can taste some Korean beverages such as Omija tea and Sikhye (rice punch). The Korean traditional alcoholic beverages including plum wine are exhibited and introduced. You can participate in the events to receive Korean Food Coupon. A Bulgogi cooking class was held on 2 August, which is the most loved Korean dish among foreigners. A Japanese student participated in the cooking class is placing Bulgogi on a bowl.
    2019-09-02 13:48:13
  • As well-being food consumption is greater than ever around the world, Korean rice processed foods are receiving much attention abroad. In particular, the nutritional excellence of rice has already been proven and is recognized as safe and healthy food by the world. Recently, even the Western countries, whose common staple foods are flour-based, are increasingly drawing interest to the benefits of rice, including the growing consumption of processed foods using rice as an ingredient. In line with this trend, the rice processed foods in Korea is stretching the role not only as a substitute for meals but also as a snack and desserts. #Spotlighted as a gluten-free food According to the Ministry of Agriculture, Food and Rural Affairs, the export of Korean rice processed foods has reached USD89 million in the last year. This is an increase of 24% compared to USD72 million in 2017. The items which led such increase were cooked rice, traditional rice cakes, and rice beverages. Thanks to the strong Korean Wave, the exporting countries are also expanding from Japan, Vietnam and China, to the United States and Europe. An important aspect of European and US exports is that Korean rice processed foods are recognized as gluten-free. Gluten refers to insoluble proteins present in wheat and other cereals which imply that all foods made with flour contain gluten. There are people who should absolutely avoid gluten; those with celiac disease, which causes obesity. People with this disorder are exposed to allergies to gluten consumed through such as wheat and barley. In severe cases, the absorption of the small intestine is delayed, resulting in nonstop indigestion and diarrhea. Therefore, many of the Westerners who take bread or pasta as a staple, or regularly enjoy cakes, biscuits, and snacks made of flour suffer from celiac disease. In such circumstances, gluten-free Korean rice processed foods seem appealing to overseas consumers. In response to this interest, The Korea Rice Foodstuffs Association has been participating in GFexpo, the Gluten Free Expo in Italy since 2016. There will be 8 domestic companies participating this year to promote the excellence of Korean rice processed foods to overseas buyers and consumers. Also Cho Sang-hyun, the director of The Korea Rice Foodstuffs Association, said, “In other countries, there is an emerging market for gluten-free or removing certain additives from food. This trend is powerful in the U.S. and Europe. Therefore, we are expanding the export of the goods to these countries beside the existing market." #The Rising Stars of Korean Rice Processed Foods Tiramisu Cream Tteok from YOUNG UI JUNG Co., Ltd. Young Ui Jung Co., Ltd. is constantly researching to develop new kinds of Korean traditional rice cake. Tiramisu cream cake is made with Arabica coffee and mascarpone cheese. The combination of soft cheese and tiramisu cream with light coffee aroma inside the chewy glutinous rice cake makes you crave for more. To preserve the freshness of the taste, keep it frozen and defrost it at room temperature before eating. Tel 82-32-656-9700 www.younguijung.com Hwayo 25 from HWAYO Co., Ltd. Hwayo's Hwayo 25 is made of 100% Korean rice and clean water drawn out from Yeoju's underground bedrock. This alcoholic beverage doesn't give a hangover; and you can most definitely feel a unique and rich hint of rice. In addition, it uses purely cultured microorganisms during fermentation, so the taste is refreshing with soft gulping. The final product is completed in the Onggi maturing room after more than 180 days of aging. Tel 82-31-881-3057 www.hwayo.com Rice & Vegetables Ring from CR Food Inc. CR Food is Korea's first cereal manufacturer. The product uses 100% Korean grains and vegetables to help consumers eat with a reliable source. In addition, it is designed for comprehensive nutrition and health by adding Korean licorice, astragalus root and red ginseng. It is characterized by using honey and sugar cane without using processed sugar for healthy sweetness. Tel 82-2-545-3648 www.crfood.co.kr Five kinds Wild Vegetables of Rice from TAESONG Co., Ltd. Taesong's Five kinds Wild Vegetables of Rice is cooked in an iron pot, which makes you experience a bowl of perfectly cooked rice. In particular, the Individually Quick Frozen (IQF) method instantly freezes the rice grain to maintain freshly cooked rice for a long time. It is easy to store for a long period of time by refrigeration, and a simple microwave cooking is possible without any tools. The advantage is that it can provide a healthy meal for busy people today. Tel 82-63-547-2212 www.taesong.kr
    2019-09-02 13:41:24