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  • The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation(aT) shared market expertise to expand exports of Korean agricultural products and discussed plans to enter local liquor markets to America and Europe. With the presence of 200 domestic agricultural food exporters, ‘American-European Export Expansion Strategy Meeting’ was held on 9th at Yangjae aTCenter in Seoul. According to a local survey, well-being, ethnic foods, and social sharing of food cultures have already become trends in the United States while the European Union has selected ethnic foods, organic foods, healthy foods, and convenience foods as their trends. Consequently, the aT is seeking various strategies aiming to export USD 1.1 billion to the U.S. and USD 700 million to EU by 2020. Kim Gwang-jin, the Director General of aT America, emphasized four categories as entry strategy such as items, marketing, public relations, and infrastructure through the presentation of ‘The U.S. food market trends and future plans.’ According to Kim, he pointed out fostering items directly related to farmers' income and developing USD 100 million export items to further nurture the market. In addition, he emphasized the importance of finding a vendor to penetrate a liquor market, and predicted that it would be essential to create online channels and promote K-Food using Hallyu. Kim Min-ho, the President of aT Paris, suggested that there is a need to differentiate the marketing approach into four European regions: West, South, East, and North. Besides, it is necessary to discover export strategic items including fermented foods and vegan, and to promote K-Food on the international stage such as sports and cultural events. Lee Byung-ho, the President of aT said, “The American and European markets are expected to see high growth in exports of Korean agricultural products if they are active in the local liquor market. We will make every effort to visualize some of the ideas presented at this strategic meeting.” #Chinese fresh food buyers join paprika FAM tour After signing the MOU on quarantine for the export of Korean paprika to China, the Chinese buyers took part in the Korean paprika Familiarization Tour. The Korea Agro-Fisheries & Food Trade Corporation(aT) has invited 10 major fresh food online and offline buyers from Beijing and Shanghai for paprika FAM tour in Korea. The Chinese buyers toured the local paprika production site and the joint screening place. The Chinese buyers, said “The Korean paprika is fresh, excellent in quality with exceptional texture and taste, so it will be competitive if it is exported to the Chinese premium market.” Shin Hyun-gon, the Director of aT Food Export said, “This FAM tour was an opportunity to inform Chinese buyers about the excellence of Korean paprika. When export begins to China, we plan to perform various marketing activities such as promotion events at high-end department store and recipe development.” #Korean ginseng is also popular in Vietnam The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation(aT) has announced that they had sent out a ginseng market pioneer team consisting of 12 members of the Ginseng Export Council to Vietnam to sign a USD 5.7 million export contract from 5 to 7 December. The Korean ginseng accounts for 53% of Vietnam's ginseng imports in 2017, and ginseng exports to Vietnam rose 35% year-on-year as of the end of November in 2019, making it the fifth largest ginseng exporter. The team dispatched from aT conducted export consultations with 30 buyers who distribute ginseng and health foods mainly in Hanoi and in neighboring cities such as Halong Bay and Hai Phong. In this function, an array of new products such as black ginseng and red ginseng coffee were introduced, and data on the efficacy of ginseng were also provided in local language. #Malaysian home shopping channels launched Tteokbokki Korean Tteokbokki was launched through home shopping network in Malaysia, attracting local consumers. According to aT, a total of 7 kinds of products were sold during the month of December at CJ WOW Shop, including ‘Halal Tteokbokki Package’ consisting of halal-certified rice cakes, sauces, and plain ramyeon noodle, and ‘Spicy Tteokbokki’ for Chinese consumers. The show host presented the recipe along with detailed description that all ingredients are KMF halal-certified, thus safe to eat. This launch at home shopping was to intensively nurture the sales of rice and gochujang, which are promising export items in Malaysia, with the aim of diversifying agricultural exports. The aT expects that the home shopping sales will not only create the boom of tteokbokki consumption but also will serve as a foundation for Korean agricultural products to successfully settle in Malaysia.
    2020-01-03 10:42:48
  • Greet the New Year in Jejudo, A Picturesque Destination in Korea The year 2020 has dawned. Although the sun rises every day, the sun to rise on the very first day of a new year may make your heart pounding harder with all the surge of excitement and expectation. People look back on the previous year and make wishes on the rising sun. That's why some spots famous for the sunrise are crowded by many visitors on the first day of January each year. Among the famous spots, Jejudo, a clean, or so-called mysterious, island of Korea, welcomes over 10 million visitors a year. On the island, Seongsan Ilchulbong Peak standing high above a vast flatland is where you can fully enjoy the sunrise. In addition to the famous tourist attraction, Jejudo offers a variety of hands-on experience courses and exquisite natural views, and an assortment of delicious dishes. Embracing a new year, introduces Seongsan Ilchulbong Peak which is one of the famous tourist destinations in Korea for the sunrise, and other attractions and local dishes of Jejudo. #Seongsan Ilchulbong Peak Seongsan Ilchulbong Peak located on Jejudo was formed by magma erupting three times from the water. When the hot magma meets the cold sea water, the volcanic ash layers were stacked and the sedimentary layer was eroded away by the waves and sea currents over time, and the peak was formed in the shape that is currently viewed. At the top of Seongsan Ilchulbong Peak, there are a concave crater stretching 260,000 square meters in size and 99 small rock peaks. Behind this is an interesting folk tale that, if there were 100 rock peaks, some wild beasts such as tigers and lions would have inhabited the island. Seongsan Ilchulbong Peak is famous as the best spot for the sunrise above all things. The actual sight of the sunrise above the peak against the backdrop of the sublime scenery of Jejudo makes viewers stand in great awe of the magnificence. The sunrise is so mesmerizing that there is an old document depicting the sun rising above Seongsan Ilchulbong Peak as the cream of the crop. Seongsan Ilchulbong Peak was thus recognized for its beautiful landscape and geological value by the United Nations Educational, Scientific, and Cultural Organization(UNESCO), and designated as a UNESCO World Natural Heritage site in 2017 and as a UNESCO Global Geopark in 2010. · Reservations and Inquiries: +82-64-783-0959 · Website: http://www.visitjeju.net · Address: 284-12, Ilchul-ro, Seongsan-eup, Seogwipo-si, Jeju-do, Korea TIP. Make sure to check the operating hours. Open 07:00 – 20:00 (ticket closed at 19:00) from March to September Open 07:30 – 19:00 (ticket closed at 17:50) from October to February Closed regularly on first Mondays each month #Jejudo Where Tourists Can Fully Enjoy Beautiful Nature Jejudo, which is one of world-renowned volcanic islands, boasts its natural beauty selected as the seven wonders of nature. It is where Hallasan, the highest mountain in Korea rising 1950 meters above the sea level, is located majestically. The mountain changes in color with the seasons, presenting visitors with postcardlike colorful views of nature. The mountain is inhabited from the seashore to its peak by various types of flora including tropical plants, temperate plants, polar plants, and alpine plants, giving visitors an impression of one giant botanical garden. In addition to the mountain, there are fantastic falls on the island. Among them, Cheonjiyeon Falls above Cheonjiyeon, a pond formed between the sky and the ground, is 22 meters high and 12 meters wide, and sounds grand when it splashes onto the pond. Another must-see in Jejudo is Seopjikoji where visitors can enjoy a classic view of the island. It is famous for canola flowers. A sight of a vast field of yellow flowers trembling in the wind adds a more romantic atmosphere to the already beautiful seashore. Coastal roads meandering along the emerald beaches are second to none. While driving along the roads, you can feel like your body and soul are all refreshed each time you pass by small villages with stone walls. What's more, the island offers you various marine leisure sports and experiences such as a voyage on a submarine or a cruise ship, yachting, and fishing on a boat or a ship, pampering you with all the exciting moments against the background of wonderful nature. * Additional Info: Dolhareubang(Stone Grandfather), A Symbol of Jejudo, is a unique stone statue made of basalt that can be found only in Jejudo. It varies in shape and size, but the general form of the stone statue has big eyes, a sack-like nose, and closed mouth, and stands with two hands folded on its belly. Although there have been various opinions on when it was first made and who made it first, it is estimated that it was made to function as a tutelary deity for spiritual purposes. #Omegi-tteok and Horsemeat, Special Treats of Jejudo * Omegi-tteok: Omegi-tteok(rice cake made with millet) is a local food of Jejudo that is made by kneading glutinous millet powder and shaping it into a round dough with a hole at the center like a doughnut, steaming the dough, and then rolling it over bean flour, adzuki beans, and nuts. Glutinous millet which is the main ingredient for the rice cake is known to contain protein and fat and is highly digestible. When the grain is steamed, the glutinousness increases making the rice cake gummier. As it is one of the specialties of Jejudo, you can easily find it everywhere you go on the island. Still, Dongmun Market is a traditional place where you can find various types of omegi-tteok, and it is frequently recommended as a must-visit. * Horsemeat: Jejudo is also famous for horses. On the island, horses are raised for horseback riding and also for food. Horsemeat is one of seven specialties of Jejudo. It is low in fat and calorie, and high in protein, and is thus considered a gourmet food and gaining a lot of attention. It contains a great amount of unsaturated fatty acid, and is good for beauty care for women and stamina for men, and health for the elderly as it is especially helpful for osteoporosis or strokes. It is used to make various horsemeat dishes including horsemeat soup and seasoned raw horsemeat.
    2020-01-03 10:38:21
  • Kim Gyeong-lan, the CEO of Mungyeong Miso, manufactures omija products and exports to the United States, Canada, as well as Hong Kong and Singapore. It is a company which produces omija laver, onion laver, and omija beverage as main products, with its key target market to the United States along with Korea. In recent years, Mungyeong Miso is increasing its recognition by expanding exports to the United States, Canada, and Hong Kong while promoting differentiated flavors and product designs using local specialties. Q. What is the world's best know-how to produce the highest quality omija processed products? 7 years ago, the retirees in industrial design, interior, and administrative departments returned to Mungyeong and established Myungyeong Miso, which aims to grow as an export-oriented agricultural corporation. In particular, the export product was designed by a professional who took part in the famous beer brand which is considered as a world-class design. The overseas consumers first choose products after design, and taste to the second, which has become a popular item. Q. What is the secret to recent exports to the U.S. and Canada? Lately, we have exported a sample of ‘Omiso’, a fatigue recovery product made from omija to Canada, which received positive feedback leading to a growth of export. Following the recent halal certification along with organic certification from U.S. Department of Agriculture(USDA) has boosted business. After the company has successfully exported to China, Russia, Hong Kong, and the United States since 2015, it has been constantly receiving orders from overseas buyers. By gradually enlarging the number of partner countries, exports to locals are expected to expand significantly this year. Q. What are the characteristics of Mungyeong Miso products as health food? Mungyeong Miso manufactures laver with powdered dried omija and onion that has a distinctive taste. With natural seasoning, the amount of salt used is 20% less than general laver, which is recognized as a health food, and buyers are continuing to purchase. Above all, the patented recipe enhances the unique flavor of omija, which has five flavors such as sweet, bitter, sour, salty, and spicy. The method reduces salt while improving taste compared to regular seasoning laver, and is sharing a portion of expanding exports. Omija beverage is characterized by elevated taste and aroma, produced with premium ingredient of Mungyeong omija matured for 2 years. Q. What are your plans for expanding exports in the future? We are actively utilizing halal certification and USDA organic certification to strengthen export marketing. We are highly focusing to target the locals, not just for Korean Americans. We also promote various export marketing strategies to develop the premium market for the upper middle class. * Tel: + 82-54-572-4300 * Mobile Phone: + 82-10-5184-7655 * E-mail: gyeong0101@hanmail.net
    2020-01-03 10:30:24
  • Budae-jjigae(kimchi and sausage stew) originally and literally means ‘army stew’ in Korean, which represents the turbulent modern history of Korea. Some Koreans experiencing a shortage of food right after the Korean War started using food ingredients that were originally used at the American army bases, and the dish was born from this sad history. Although the stew is imbued with the painful history of Korea, it is still so great in taste that people can forget about the painful memory while they enjoy the wonderful combination of western food ingredients such as ham and sausage, and Korean ingredient such as kimchi. It has been settled as a representing Korean fusion dish as it has received great responses from overseas consumers. Wolf Schröder, an American working as an e-sports caster in Korea, appeared on a famous Youtube channel recently and showed viewers the so-called eating show with his friends enjoying budae-jjigae. He did not hide his love for budae-jjigae, saying “I love it and I can eat it forever.” * View: https://www.youtube.com/watch?v=zFckYHIVurA #Budae-jjigae, A Representing Korean Fusion Dish Budae-jjigae is a stew made by putting various types of ham, bacon, and noodles into a shallow pot and boiling it all together, and one of Korean dishes that does not have extremely conflicting opinions. You can eat it right off from the pot while the stew is boiling, and have some fun choosing an ingredient to be added. The stew is also perfect for a hearty meal and an accompaniment to alcoholic drinks. It is often compared to its western counterpart stew using broth made with sausage and ham, and meat and vegetables. It is not that spicy and is thus receiving favorable responses from many in foreign countries. In fact, a Korean budae-jjigae franchiser made its way into Taiwan, Philippines, Thailand, and Singapore, after Indonesia and Vietnam. Recently, countries other than Korea have introduced various budae-jjigae products. For instance, Nissan, one of the biggest instant noodle companies in Japan, released a new cup budae-jjigae product, Korean Army Stew. Now the Korean stew is gaining a lot of attention. * Additional Info: Budae-jjigae was originally called ‘budae meat’ which literally means army meat because main ingredients such as sausage and ham were from the American army bases right after the Korean War. The present version of budae-jjigae was born by offsetting the greasiness of the western ingredients by adding broth made with gochujang(red pepper paste) and kimchi. It is also called ‘Johnson Stew’ in an old-fashioned way, which is named after Lyndon B. Johnson, the American President at the outbreak of the Korean War. #Trip to Uijeongbu to Have Budae-jjigae A city in Korea that is most famous for budae-jjigae is Uijeongbu located in the northern part of Seoul. There is the most plausible theory that budae-jjigae was born in this city first because many American troops were stationed there. This is why you can easily find ‘Uijeongbu budae-jjigae’ on the signs of restaurants serving the stew, and the frequently used name of the city implies that it is the origin of the dish. As having the long history of budae-jjigae, there is the budae-jjigae street near Uijeongbu Light Rail Jungang Station where a budae-jjigae discount event is held every Tuesday. Also, the budae-jjigae festival is held on the budae-jjigae street in October every year. So, when you visit the city during this festival season, you can enjoy the dish for free. What's more, a fusion budae-jjigae cooking competition is held for foreigners, students, and families during the festival, and it has now settled as a popular program of Uijeongbu. TIP. You can enjoy the real taste of budae-jjigae with the addition of salty ham and sausage. You can also add frozen dumpling, corn, cheese, and others according to your taste. #Enjoy Budae-jjigae Abroad *Nongshim Bogle Bogle Budae-jjigae Nongshim, a big Korean food company famous for its ramyeon(instant noodles) products, has recently included budae-jjigae ramyeon in its long list of ramyeon products. The ramyeon is made with a base meat broth like other budae-jjigae products on the market, and you can enjoy the genuine taste of budae-jjiage just by a simple and convenient cooking process. When you boil it with the addition of onions and green onions, it tastes like one served in budae-jjigae restaurants. The budae-jjigae ramyeon is selling in some overseas markets in Japan and America. A pack of the budae-jjigae ramyeon sells at 90 yens in Shin-Okubo Don Quixote in Tokyo, a mecca of Korean foods. · Tel: +82-2-820-7114 · http://eng.nongshim.com/main/index *Ohyang Budae-Jjigae Ohyang Food is a company exporting various ready-to-cook Korean dishes to foreign countries including the US, Brazil, Australia, New Zealand, Chile, Dubai, and Britain. It offers consumers a variety of stew dishes and jeongol(casserole in hot pots) dishes including nakji-jeongol(small octopus casserole), haemul-japtang(assorted seafood stew), and dongtae-tang(pollack soup), in addition to budae-jjigae. These various ready-made dishes in aluminum containers can be enjoyed anytime and anywhere just a few minutes after pouring hot water into the containers. A pack of Ohyang Budae-Jjigae(for four servings) costs you only five thousand Korean won. With only a small sum of pocket money, you can enjoy all the toppings including various types of ham and sausage, without additional ingredients and sauces. · Tel: +82-747-1094 · https://ohyangfood.modoo.at/
    2020-01-03 10:27:00
  • There are special dish to enjoy during the celebration of the New Year in Korea, just like Osechi in Japan, Nian gao in China, Vasilopita in Greece, and Bánh chưng in Vietnam. It is tteokguk, the rice cake soup. In Korea, people take a warm bowl of tteokguk on New Year’s Day, with a saying that ‘eat one more bowl of rice cake soup’ to point out getting a year older. Tteokguk is made of thin, long, cylindrical garaetteok, which contains a wish of ‘long live healthy life.’ The reason of eating plain white rice cakes is also to start the year holy. Main Ingredients: 500g garaetteok, 200g minced beef, a leek, two eggs, two sheets of seaweeds, 2 tbsp soy sauce, 1 sheet of kelp, a handful of anchovies for broth, a pinch of salt, 10 cups of water Sub Ingredients: 2 tbsp soy sauce, 2 tsp sesame oil, 1 tbsp sugar, 4 tsp chopped green onions, 2 tsp crushed garlic, a pinch of black pepper #Recipe(One Serving) 1. Soak the garaetteok in cold water, and strain out the water in a sieve. 2. Mix all sub ingredients to minced beef in a bowl. Cook in a pan to make beef garnish. 3. Cut leek diagonally and beat the eggs. 4. Put anchovies and kelp in water and boil to make broth. 5. Shred the seaweed into small pieces. 6. Spread out the egg in a pan. Slice them into thin strips once cooked. 7. Add the garaetteok to the broth and boil. When it starts to soften, add some green onions and season with soy sauce. 8. Serve it in a bowl and add beef garnish, egg strips, and sprinkle seaweed pieces on top. #Garaetteok, with the meaning of longevity Garaetteok is a steamed white rice cake stretched out long by kneading non-glutinous rice. Previously, each kneading was manually done by placing non-glutinous rice flour on a cutting board and carefully rolled out with two palms. But now, this labor has been replaced by machines. Garaetteok is thinly cut into disc shape and used to make dish like tteokguk, tteoksanjeok, tteokjjim, and tteokbokki. A few years ago, it was commonly seen to find a scene where people lined up from early morning to pick up garaetteok two or three days before the New Year, but now they are easily available on the market. * Tip: How to eat mouth-watering garaetteok You can dip it in honey when it’s hot, or char-grill it when it’s a bit hardened to enjoy pleasantly chewy texture. #A bowl of nutritious meal, tteokmanduguk Nowadays, we put dumplings in tteokguk and cook a hearty filling dish called 'tteokmanduguk'. It is boiled in clear beef broth by adding a few pieces of mandu(dumplings); it is not only tasty but also packed with nutrients. Mandu in tteokmanduguk is made from a mixture of the most basic forms of vegetables, meat and tofu, and the ingredients inside are what deepen the taste of the soup. In some northern parts of Korea, mandu is as big as the fist of an adult. On the other hand, tteokmanduguk was not commonly eaten in the relatively warm southern areas, as tofu and bean sprouts stuffing were more susceptible to turn sour than cooler areas. For this reason, North Korea enjoyed manduguk rather than tteokguk on Seollal, the Lunar New Year. Manduguk implies a meaning of ‘a good luck wrapped up in dumplings’ and wishes a happy new year. * Additional Info: Korean Mandu Varieties Originally, mandu is originated from China and spread out to Korea, Japan, and Indonesia, where each country has developed its own technique of mandu. The varieties of Korean mandu are divided according to the method of cooking and the ingredients. Depending on the fillings, mandu can be categorized into gogimandu(meat dumplings), kimchimandu(kimchi dumplings), saewoomandu(prawn dumplings), buchumandu(chives dumplings), galbimandu(rib dumplings), haemulmandu(seafood dumplings). The types of mandu are jjinmandu(steamed dumplings), gunmandu(pan-fried dumplings), mulmandu(boiled dumplings), and manduguk(dumpling soup).
    2020-01-03 10:21:22
  • Ginseng sprouts have emerged as a dark horse sort of crop that is known as a functional health food containing ingredients that are proved to protect the liver, suppress tumors, prevent platelet aggregation, and is thus gaining a great deal of attention from consumers both at home and abroad. At the heart of the attention is Hwangryong Agricultural Cooperative which started exporting the sprouts to the US, Japan, China, Hong Kong, Singapore, and some countries in the United Arab Emirates(UAE) and is now expanding its export to more foreign markets in the world. #Ginseng Sprouts Rich in Saponin Enjoying Popularity Ginseng sprouts come out on the market after ginseng seedlings are planted in pots in greenhouses and grown through a hydroponics method for two to three months. The sprouts are a plant that can be eaten as a whole from root and stem to leaf. It is easy to enjoy like eating vegetables as a whole for ssam(food wrapped in leaves of lettuce, cabbage, or other greens), and now enjoying a surge in popularity both in domestic and foreign markets. Jeung Chang-ok, the president of Hwangryong Agricultural Cooperative, introduced ginseng sprouts as a chemical-free eco-friendly fresh produce of which leaves containing saponin ten times more than its roots can also be eaten as a whole. He said that ginseng sprouts will be one of the best profitable export items as the degree of consumer satisfaction with the plant as a health food is increasing greatly. The agricultural cooperative sent samples of its ginseng sprouts to potential buyers in the US, Japan, China, Hong Kong, Singapore, and some countries in the UAE, and has been receiving better-than-expected responses from them. It is painting a rosy picture that the export volume of its ginseng sprouts will increase greatly by more than 500 million Korean won this year when the export is to mature further. The plant is thus expected to become one of promising export items. #Maintaining Top Quality Through Exhaustive Efforts for Food Safety The agricultural cooperative makes efforts to secure a high level of safety by thoroughly monitoring pesticide residues when it purchases ginseng seedlings in the very first stage. Further, when it releases the produce onto the market, it conducts tests or examinations on as many as 300 test items for safety, aiming at perfection in safety. By doing so, it can prevent in advance any potential safety-related issues that may occur during the export, and build the brand image up as the best-quality ginseng sprouts. The agricultural cooperative is fully equipped with state-of-the-art facilities and highly hygienic working conditions for sorting and processing. It employed professional sorters and constructed a system that sorts the sprouts by each quality and manages them as per instructions for each quality. Further, to obtain the brand image as a high-end product, it pours a great deal of its energy into the marketing efforts. The efforts finally paid off and it was able to have its ginseng brand ‘Sammuruji’ be registered as a trademark. Sammuruji indicates ginseng grown in pristine and clean soil. As the beneficial functions of ginseng sprouts in the protection of the liver and the prevention of platelet aggregation have been known, the agricultural cooperative is now inundated with inquiries about the purchase from foreign buyers in about 20 countries including the US and Canada. #Grown To Be A Cash Cow Expected to Rake About 5 Billion Korean Won Per Year within Three Years Mr. Jeung said that ginseng sprouts have rapidly evolved as a promising product as it is effective in preventing cancers and diabetes and managing blood pressure and immunity, and been recognized as a versatile vegetable that can be cooked easily. The sprouts are all the more popular especially in some hot countries in Southeast Asia and the Middle East as the sprouts are known to be good for the heat because they help human bodies be able to maintain homeostasis. Ginseng sprouts are also believed to contain a great amount of functional ingredients that are helpful in preventing adult diseases such as diabetes and cancers, regulating blood pressure, and enhancing immunity. The plant abounds with saponin of which a ginsenoside-RH1 exhibits greater performance in the protection of the liver and the prevention of tumors and platelet aggregation, compared to six-year old ginseng. To increase the quality of the product, the agricultural cooperative is working hard for quality control. It employed the ozone water cleaning and the ultraviolet disinfection, and armed itself with low-temperature storerooms. As a result of its unremitting efforts, it can provide consumers with ginseng sprouts that can be enjoyed with an easy mind as a whole including roots, stems, and leaves. The sprouts are now enjoying a growing popularity as a functional health food. The agricultural cooperative is planning to develop processed powder products that can be used to make rice noodles, instant coffee, smoothie, and others, as well as sell ginseng sprouts as fresh produce, and promote its products as higher value-added products and export more than 5 billion Korean won worth of the products within three years. Hwangryong Agricultural Cooperative · Tel: +82-61-395-2056 · Fax: +82-61-393-2092 · Email: 55dh@hanmail.net
    2020-01-03 10:13:29
  • Kimchi is a dish that is never missed on Korean’s daily meal. Kimchi itself is a culture and a long tradition for many years which is beyond being just an average food for Koreans. Kimchi is now widely enjoyed by people from all over the world. Similarly, there is a place where Korean culture is promoted more than simply exporting Korean kimchi to foreign countries. Park Kwang-hee, the President of Park Kwang Hee KIMCHI Co., is taking the lead. #Kimchi made by Kimchi master Park Kwang Hee Kimchi Co., currently produces more than 20 varieties of kimchi. In the early days of business, 70 kinds were made. The marvelous skills and techniques by Park Kwang-hee are renowned enough to make assorted kinds of kimchi. In 2002, he was selected as a master of kimchi from a contest hosted by Korean Munhwa Bangsong(MBC) and Fuji TV of Japan. At that time, Park was proudly nominated with Godeulbbaegi Kimchi. He entered the kimchi business in full scale after establishing his own company, Park Kwang-Hee Kimchi Co., in 2003. Since the launch of business, Park focused on dandelion. Dandelion has an excellent anti-inflammatory effect, so it is noted that it helps controlling inflammation. In addition, the fact that it can be collected from the surrounding area corresponds to the needs of consumers, who prefer well-being lifestyle. Kimchi produced this way became known to consumers through website and online advertising. Since then, the company has been expanding their kimchi products by combining natural ingredients, such as dooreup, gomchi, dangwi as well as baechukimchi, which arrived to manufacture 70 varieties for a good while. #Carefully chosen raw materials and 100% manual production Park Gwang Hee Kimchi’s true value was verified at department stores in Korea. The company was contacted after making the finest kimchi the best way became known to the public, and started supplying to department stores. The repurchase rate of consumers who have bought the product has increased, which played a significant role to enter department stores. Additionally, there was even steady demand for gift sets from domestic companies, thus sales were going up. This result was possible on account of Park’s strategy of increasing the added value by producing high-quality premium products. As kimchi is what Koreans have an easy access to, but if you create a special and exclusive kimchi like dandelion kimchi, the added value can be heightened. Moreover, only raw materials produced in Korea are picked for Park’s kimchi to bring out the most Korean flavor despite being costly to use all local ingredients. For instance, red pepper powder is made from 100% taeyangcho chili peppers, and mineral salt where brine has been removed for 6 years is used. With carefully selected raw materials, Park Kwang-hee produces top-quality premium kimchi by going through strenuous manual work. #Contribute to inform Korean culture and tradition Park Kwang-Hee Kimchi Co. is now recognized not only at home but also in the overseas. In addition to European countries such as the United Kingdom, France, Germany and Spain, kimchi products are exported to Singapore and Japan. The company’s international marketing is also somewhat unique. While the exported products are commonly sold in the markets, Park’s kimchi is sold through famous chefs and restaurants. Instead of sending the entire volume of exports in large quantities all at once, Park produces and sends abroad the required quantities only when considered necessary. This is because President Park Kwang-hee put his every effort to manually manufacture his kimchi. The localization projects implemented at aT also helped during the process of export. The problems related to international trademark registration, any important export process, local regulations and laws, and so on could have been solved through the aT’s localization. Park Kwang-hee is known as ‘Kimchi Mama’ among well-known foreign cooks and buyers as he contributes not only to export kimchi but also to promote Korean cuisine and the recipes of kimchi. For example, Park gives advice on how to make baechukimchi and bibimbap, or a secret tips for bulgogi sauce. President Park Kwang-hee is said to play ‘the role of promoting Korean traditions and culture.’ Park said, “I have a dream to open an atelier in Europe where Korean kimchi and Korean foods are beautifully presented. Also, in Korea, I would like to create an experience zone to introduce my country to internationally renowned chefs. This will eventually lead to utilize local foods, which will naturally increase the added value.” Inquiries : Park Kwang Hee KIMCHI Co., TEL : +82-33-332-8778 E-mail : pkhcks@naver.com Website : http://pckimchimama.com
    2020-01-03 10:08:28
  • Jeju Island is visited by an average of 10 million tourists a year. Jeju Island is now a world-class tourist destination, and you’ll immediately think of a fruit if you have ever visited this place. It is Hallabong, a mouth-watering variety of mandarin orange. With its sweet and sour taste, rich juice and soft flesh, hallabong, is a fruit that represents a symbol of Jeju Island as well as winter in Korea which is loved by all ages. As it contains carotenoids, it has various antioxidant effects including cancer cell growth inhibition, sodium excretion, and fatigue recovery. Although hallabong looks similar to oranges, it has thinner skins compared to its size, making them convenient to peel and eat anywhere at anytime. Let us introduce Hallabong Export Agency at Jungmun Nonghyup, which is promoting hallabong to the world. #Producing Hallabong in the great natural environment Hallabong, named after the shape of the peak of Hallasan on Jeju, has been cultivated since the 1990s on the island. Currently, more than 90% of hallabong in Korea is produced on Jeju Island. Hallabong is usually harvested from December to February at greenhouse, and this is the time when you can glimpse at the fruit the most. If you visit Jeju Island during this period, you can easily find appetizing yellow fruits over the stone walls stacked up with basalt. Jeju Island has exceptional natural surroundings as it is located in the southernmost point of Korea, so there is a low risk of cold seas and abundant sunshine brings a warm climate. Thus, Jeju Island has the best possible condition to grow hallabang. With the participation of 8 farmers at the moment, Jungmun Nonghyup Hallabong Export Agency has started hallabong cultivation in 2009 following tangerine cultivation, which has been steadily increasing its production and exports. Lee Sea-chang, the Chairman of Hallabong Export Agency said, “Jeju Island is the optimal place for producing hallabong, thanks to the large crossover in addition to the warm climate. As production increased, I became interested in exporting to other countries naturally, and I am making an effort to raise brand awareness of hallabong abroad based on GAP certification.” #Export only the top quality of Hallabong The Jungmun Nonghyup Hallabong Export Agency is striving even harder when it comes to quality control for export products. Here, all hallabong products are exported under the brand name of ‘Dalcomihallabong’ which ensures the confidence in quality. However, maintaining the consistent quality is always the hardest part. To this end, the company provides a series of cultivation education to farmers on a regular basis and conducts pesticide consultation on export products in every May to ensure safety. In particular, the screening process strictly abides by the selection criteria according to shape, size and weight. For export quality, the fruits have a higher sugar content of more than 12 Brix compared to domestic quality. The company focuses on quality control by handling size of 10-15 based on 3kg products. Chairman Lee said, “Hallabong for domestic sales starts harvesting in December when it begins to ripen, but for export products, harvesting takes place only after January when the sugar level is relatively high. Partial harvesting is carried out three times, starting with the fruit on the top, and the entire farmer goes through the same process. We are strictly managing the screening process by gathering every hallabong harvested by farmers and reclassifying them one by one.” #Hallabong entering the global market The Jungmun Nonghyup Hallabong Export Agency has started exporting in 2017, whose export volume amounts to 7.8 tons this year. Hallabong is currently shipped to Singapore, Hong Kong, and the United States. As for Singapore, exports are steadily escalating thanks to the growing awareness of hallabong. In the U.S., which has started importing hallabong just this year, exports are expected to soar due to the high awareness, especially in the overseas Korean residents market. Accordingly, local marketing and promotion events are taken into account. In addition, to prepare for bigger export volume to come, the company is preemptively planning to sign up export farmers to secure exports. Chairman Lee said, “Hallabong has been less recognized in the overseas market, but now it is well sought-after due to its sweet and sour taste and the pulpy flesh. In particular, Jeju Hallabong is a premium product because of its excellent quality for cultivation and evenly raised peak. As we are exporting only the finest hallabong, we expect exports to grow in the future.” Inquiries : Jungmun Nonghyup Hallabong Export Agency Tel : +82-64-738-4188 Fax : +82-64-738-4190 E-mail : nh903032-1@nonghyup.com
    2020-01-03 10:04:24
  • Korean sweet persimmons are characterized by their high sugar content of 14 brix and crunchy texture. The sweet fruit is produced mainly in Jinhae, Changwon, and Jinju in Gyeongsangnam-do, and Suncheon in Jeollanam-do. Although having a relatively short history of export, it is now gaining momentum in overseas markets for its high sugar content and crispy texture, and through full-scale quality control. The fruit which has traditionally been believed as holy sweet water slaking the thirst of gods and goddesses of heaven is rich in fructose and glucose and is thus highly sweet. In addition to the sweetness, it contains an ample amount of nutrients such as vitamins A and C and is thus known to be effective in relieving hangovers, preventing the aging process, and improving the health of eyes. What's more, the fruit contains tannin which helps lower blood pressure.
    2020-01-03 09:49:41
  • The 2019 Korean Fruit Industry Fair was unfolded in Busan, Korea's second largest city, on 13 to 14 December. The fair, which is the largest festival in fruit industry, was organized by the Ministry of Agriculture, Food and Rural Affairs and hosted by the Korean Fruit and Vegetable Federation, where you can meet the most typical local fruits on a national scale. The two-day event was open at BEXCO in Busan, where fruit exhibitions were presented by fruit cooperatives and farmers from across the country along with an award ceremony of ‘Representative Fruit Contest’. In addition, a range of fruit-themed programs have attracted visitors’ attention such as farmers’ market where fresh fruits can be purchased at reasonable price, children's fruit science class, fruit lunch box making, apple tree sale event and so on. Here are the photos of the lively scenes taken from the ‘2019 Korea Fruit Industry Fair’. In the 2019 Korean Fruit Industry Fair, a total of 46 representative fruits were selected and the Prime Minister's Awards were given to honor the producers. The visitors are looking at the awarded fruits from the ‘Representative Fruit Contest’. A tasting event was held at promotion hall of the Korean Pear Federation to introduce the local pear varieties including ‘Manhwang’, ‘Hwasan’, and ‘Hwanggeum’. At new fruit varieties exhibition hall, assorted types of fruits specifically developed and nurtured in Korea were presented such as apples, pears, tangerines, persimmons, and kiwis. The visitors enjoyed tasting Jeju tangerines at the Jeju Citrus Federation stand. Some apples were displayed at Gyeongsangbuk-do promotion hall, where one visitor tried guessing the weight of a mini apple in his hand. A series of processed products made from Korean fruits were also presented at the fair. The photo shows tea, vinegar and sauce products made from Jeju tangerine. Baek Ok-yeon(Pyeongchang, Gangwon-do), who won the grand prize at ‘Representative Fruit Contest’ with apple delivered the acceptance speech. The fair was organized by the Ministry of Agriculture. Food and Rural Affairs and hosted by the Korean Fruit Agricultural co., Federation. where you can meet the most typical local fruits on a national scale. A child who visited the venue played a roulette game to win a prize at promotion hall of ‘Nong UP Station’.
    2020-01-03 09:45:43