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  • 2020-07-01 14:23:45
  • Busan is one of the representative destinations for a summer vacation in Korea. The metropolitan city, which is the second largest following Seoul in Korea, is a highly sought-after vacation spot because it is full of things you can enjoy and offers a beautiful scenery of the sea and islets. What’s more, there are many traditional marketplaces, and visitors can have some fun haggling over prices on the spot and getting things as cheaply as possible. That’s why the city is crowded with many tourists every year. About three million foreign tourists visited there last year. With the summer just around the corner, introduces some famous attractions and representing foods in Busan. #Milmyeon, A North Food that can be Enjoyed at the Heart of Busan Milmyeon(wheat noodles) is a local dish of Busan made with meat broth and noodles made of flour and starch, then garnished with boiled beef or pork slices and a boiled egg atop. The noodles contain starch that adds a gummier texture than that of ordinary noodles. The dish tastes like naengmyeon(cold buckwheat noodles). This is because some refugees from North Korea wanted to have naengmyeon back in the Korean War and they made this alternative noodle dish using flour, one of the relief supplies, to enjoy it as their comfort food. Milmyeon comes in two types—watery and spicy mixed types—like other Korean noodle dishes. Mul-milmyeon, which is the watery type, is highly popular especially in the summer season. You can get a whiff of freezing cold air right after you have it. There is a famous restaurant serving milmyeon, and it is the very ‘Seomyeon Milmyeon’ located around the Seomyeon Station. It serves its three signature entries—mul-milmyeon, bibim-milmyeon(spicy mixed type), and dumplings—on its menu. After having milmyeon at this restaurant, wandering around ‘Jeonpo Café Street’ nearby and looking around ‘Book Culture’, which is a famous attraction for the lovers of comic books and popular novels. And then being intoxicated in Busan’s beautiful night may be just some of the things you are looking forward to in the summer. *Additional Info. No Need to Worry About Getting Lost in the City For more tourism information about Busan, call 1330. They operate 24/7, and you can use it anytime you want. They give you the information in English, Japanese, and Chinese. They also offer real-time translation services, and you can call them if you need some help to communicate at taxies or restaurants. #Dwaeji-gukbap, A Soul Food Comforting Busanians Dwaegi-gukbap(pork and rice soup) cannot be ruled out when it comes to Busan. It is made by adding pork and cooked rice to meat broth made with pig bones, and served with chives salad, salted shrimp, and kkakdugi(diced radish kimchi) so that you can add these to the soup to your liking. It includes plenty of pork slices in the broth and tastes deep, and thus goes well with soju, a representative Korean distilled liquor. It is a soul food for the locals in Busan, and you can easily find some places where restaurants serving this comfort dish are gathered. ‘Halmae Gukbap’ with Fifty Years of Tradition, located five minutes away from the Beomil Station, is one of the famous restaurants serving dwaegi-gukbap and serves other dishes including noodles and sundae(Korean sausage) in addition to the pork soup. Around the restaurant, there is ‘Busan Gold Theme Street’ where a jewelry festival is held every year. It is also worth a visit after having a meal at the restaurant. There are also nearby attractions where you can enjoy a variety of things and buy some clothes at bargain prices. You can have some fun at Pyeonghwa and Jayu Market. #Mulhoe, A Cold Bowl of the Sea Mulhoe(cold raw fish soup) is a sweet-and-sour dish made by seasoning and mixing various seafoods and vegetables and adding the mixture to cold water. The seafoods to be added include sea cucumber, sea squirt, sliced raw flatfish, sliced raw rockfish, and others in season. The sauce for the cold soup is made with gochujang(red pepper paste) or doenjang(soy paste) as a base, adding a deeper taste of unique Korea paste. It was originally made by busy fishermen to just fill their stomachs in the middle of the sea and has now become one of special summer dishes thanks to its unexpectedly great taste. There is practically no difference in taste, so you can try mulhoe at any place serving this dish. But, a restaurant near the beach may be a better choice because you can absorb the scent of the sea to boot while eating the mulhoe. One that is located by the sea near the Haeundae Station is highly recommendable because the sea is one of the most famous summer resorts in Korea. There are many food stalls and carts lined up around the beach in the evening, and so you can try various Korean seafoods there at night. *Tip If you choose the Gwangan Station over the Haeundae Station, you can still enjoy mulhoe along with the beautiful scenery of the sea.
    2020-07-01 14:15:35
  • Gimbap is one of the classic between-meals in Korea that is made by spreading cooked rice onto a sheet of dried laver and putting strips of other ingredients including ham, carrot, cucumber, and yellow pickled radish on top of the rice. It is convenient to eat and has been a popular dish for a lunch box for a picnic or excursion. It is also good in terms of nutritional benefits because it includes various vegetables. Recently, there are various versions of gimbap using other unconventional ingredients such as kimchi, tuna, and cheese. These versions are also getting popular. As the summer, so-called the season of dieting, approaches, Rain, a famous Korean singer and a momjjang(Korean slang for someone who is in good shape), introduced a recipe for dak-gaseumsal gimbap(gimbap with chicken breasts) as a secret for keeping in shape. Main Ingredients(two servings): 2 bowls of cooked rice, 4 sheets of dried laver, 8 perilla leaves, 8 seasoned burdock strips, 2 crab sticks, 1 cucumber, 2 loafs of chicken breasts, 4 sticks of yellow pickled radish, 1/3 carrot, 3 eggs Sub-ingredients(sauce): 1 tbsp sesame oil, a pinch of salt, a pinch of roasted sesame seed Cooking time: 25 min. or less Calories: 500 kcal(per serving) #Recipe 1. Slice chicken breasts in half, and put olive oil in a pan. After the pan is heated suitably, roast the chicken breast slices until the front and back sides of them become yellowish. 2. Beat three eggs well and fry the eggs by spreading them on a pan. And tear the roasted chicken breasts into long narrow strips. 3. Add roasted sesame seed, sesame oil, and salt to cooked rice, and mix them well. 4. Cut yellow pickled radish, seasoned burdock, cucumber and crab sticks into long strips, and shred carrot. 5. Lay down rice and two sheets of perilla leaves overlapping each other on a sheet of dried laver, and put all the vegetables prepared on it. 6. Hold the edges of the dried laver and roll it round so that the ingredients inside are not scattered all over. 7. Cut the roll into bite-size pieces while being cautious not to burst the dried laver in the middle. Tip If you hesitate to take carb while on a diet, it is still good to make gimbap only using chicken breasts and vegetables without cooked rice. #Gimbap, Another Word for Picnic Gimbap is the first food that comes into mind when it comes to picnic. You can easily find lots of people eating gimbap out of their meal boxes at some most crowded places like amusement parks or zoos. Gimbap has been there for a long time as a classic picnic food. A relatively simple and easy recipe contributes to such a long-lasting popularity. Further, it is convenient to carry around and is also easy to clean up after eating it. On top of that, it is delicious and healthy. It is made with various vegetables as main ingredients and loved by many even including children who do not usually eat vegetables. Gimbap can be modified in many ways depending on ingredients to be added. There are bulgogi gimbap(gimbap with bulgogi) and chamchi gimbap(gimbap with tuna and mayonnaise) just to name a few. They are classified as premium gimbap. *Additional Info: Laver, A Black Semiconductor from the Sea Laver, which is the main ingredient for gimbap, is also called the semiconductor of the sea. As a salty yet nourishing, low-calorie food, the laver is thus enjoying high popularity from foreign markets. It has now become one of the cash cows raking in high profits from export. That’s why it is likened to Korean semiconductors which are one of the major Korean export items. Recently, the seasonings for laver have more diversified. For example, there are many other types of laver with different seasonings including spicy dried laver with chili, wasabi-flavored laver, and gim-bugak(dried laver chips) made by applying glutinous rice onto dried laver. They are getting attention as well-being snacks from overseas markets. #Becoming a Momjjang only with Chicken Breasts Chicken breasts are a cut of chicken that is the least fatty and contains an ample amount of protein. It has become one of the essentials for those who work out hard. It contains 23 to 30g of protein per 100g. So, considering that the required daily protein intake for an adult male is 70 to 84g, only a 100g lump of chicken breasts suffices to fill half the required daily protein intake. Chicken breasts can create a synergy effect along with vegetables because the chicken meat is rich in protein and vegetables are a repository of vitamins. They are a nutritionally well-balanced source of the food supply. Chicken breasts are tender and taste light and are thus easily digestible. Chicken breasts that are thick-fleshed, glazed, and have the springy texture are the freshest ones. However, the ones too white are old and it is thus good to choose ones in light pink.
    2020-07-01 14:11:16
  • Rain, a Korean singer who stood atop as a world star beyond Asia back in the mid-2000s, is now enjoying his heyday again. He was once ridiculed by his far-fetched choreography, lyrics, and styles attuned with the song “Gang”(or kkang as pronounced, and meaning guts, fighting spirit, or tenacity) released in 2017. The song and Rain have now become the talk of the town as online memes mimicking what he did back then went viral. Recently, he joined a co-ed trio group(SSAK3) at a famous Korean variety show aired on Munhwa Broadcasting Corporation(MBC), and he is getting even more interest and attention. source : Munhwa Broadcating Corporation #Falling For World Star Rain, who made his debut as a singer in 1998, shot to stardom when the song “How to Avoid the Sun” was released in 2003. He pulled off the fashion-forward looks including aviator sunglasses and leather bulletproof vests, and military pants. His sleek, yet tough like a wild horse, style appealed to the public. He won popularity from Asian countries afterward. Back in 2006, he enjoyed the most glorious days as he was chosen as one of the most influential people in the world by , a famous US news magazine. After established himself as a top star representing Korea, he thought there was no more place he would conquer in Asia. So, he flew to America and began there as an actor. He started building his career again in Hollywood with the movie “Speed Racer” and then starred in another Hollywood movie “Ninja Assassin”. Then, he set a new record as he was selected the second in a row as one of the most influential people in the world by , which is the first time as an Asian entertainer. #One Gang a Day Leading to a Renewed Craze for Rain However, when returning to the Korean music scene after a short hiatus, his once indomitable presence in the popular culture was not the same as before. Rain, who had been on the crest of a wave since his big-hit album “Rainism” was criticized for cheesy lyrics and somewhat over-the-top tacky style. Gang, which was harshly criticized back then, is now once again in the spotlight in a whole new different way. A high school girl posted a parody of his music video of Gang. The parody video got a great deal of attention from those who search for something funny. His forgotten music video has become popular since then, and even a new word “One Gang a Day” was coined. The coinage means “how many times do you watch Gang a day?” The song and the style once ridiculed back then have become that much popular now. On YouTube, there were a great number of hilarious comments including, for example, “the world before the COVID-19 outbreak would come back once a vaccine is developed, but the world before you watched Gang would not come back.” which caught many eyes. After he appeared on the variety show and said that he needs to do “Three Gangs a Day” all the ridicules were turned into support and cheer. On the show, he showed a cool and undaunted attitude toward the recent trend of making fun of him, and netizens started showering him with praises and cheering messages. He and the other two on the show announced they would form a trio group(SSAK3) as a special event, and many are highly expecting the trio already. Tip. Check Out Gang for Yourself! https://www.youtube.com/watch?v=xqFvYsy4wE4 #Rain’s Secrets for Keeping in Shape Rain keeps working hard on self-maintenance and is still in good shape even though he is 38 years old now. He is famous for his physical shape which is as great as his strong mentality. He is also known for his love for Korean food. He ate Korean food when he felt lonely back in the United States shooting the films. When he was appointed as a public ambassador for Korean food, he revealed his affection for it saying, “Korean food is like my culture and first instinct, like the way how I think of my mom. Whenever I go on concert tours or shoot films to foreign countries, I usually have Korean dishes and I hope people around the world will also enjoy healthy Korean food as I do.” Recently, he appeared to have lost weight considerably, and people wondered what he did. He showed how he worked out and revealed his diet regimen through YouTube as secrets for the success in dieting. He said “I eat 100g of chicken breasts for breakfast and lunch and does a highly intense workout for a short interval before a meal.”
    2020-07-01 14:04:49
  • Persimmon is a fruit with excellent health functional effects such as fatigue recovery, cold prevention, and inhibition of high blood pressure. It contains sufficient amount of vitamin C, which is surprisingly the highest among fruits, even higher than that of tangerine, grapefruit, and kiwi, that are known to be rich in vitamin C. In Korea, persimmon is processed and consumed in various forms, such as hongsi(soft persimmon) or gotgam(dried whole persimmon), and lately, gammallaengi(dried persimmon) products are also available for purchase in the market. Nature Farm, an agricultural corporation located in Cheongdo, Gyeongsangbuk-do, exports processed persimmon products to Japan and other countries to promote the excellence of Korean persimmons to international consumers. #Attention to the competitive Cheongdo Seedless Flat Persimmon Persimmon is beloved in Korea, just like anywhere else, due to its high storage and high sugar content. There are several varieties such as dangam(fuyu persimmons) with a delightful crunch, and hongsi, gotgam that taste slightly different depending on the sweetness and period of maturity. This is also the reason why Yeo Jeong-su, the CEO of Nature Farm, who has been a researcher at a food company for 16 years, has become interested in processed products using persimmons. He has focused on the characteristics of persimmon that can be treated in numerous ways. In particular, Cheongdo Bansi(Cheongdo Seedless Flat Persimmon), one of the Korean persimmon varieties, is seedless with exceptional chewy texture when dried, so it was judged that it would be competitive to come up with a processed persimmon. CEO Yeo said, “I believed that if I generate a processed product with sugar, seedless persimmon, it would definitely have a high marketability. This goes the same with shine muscat at the moment, which is currently very popular abroad. As Cheongdo Bansi has outstanding health functional benefits, it can be consumed as a snack. Although it is high in sugar content, this variety has a pleasant aftertaste. So I thought it would be a brilliant idea.” #Production through differentiated process The Nature Farm’s main products are ice persimmon, semi-dried persimmon, and dried persimmon. All products are sugar free. The company has acquired certifications such as FSSC 22000 and GAP, and was acknowledged in Japan, where food export regulations are challenging. Indeed, one of the top products, dried persimmon, is exclusive to make up 95% of product exported from Korea to Japan. All the products go through a drying process, and they are manufactured in a ‘soft dry’ method solely developed by Nature Farm. Freeze drying, one of the widely recognized drying methods, has a problem of high cost due to the specialized equipment needed for the process, and hot air drying has a risk of destroying nutrients. CEO Yeo added that he felt the need for a new drying technique to be free of tannins that give the astringent taste from persimmons. He pointed, “The Cheongdo Bansi has a higher sugar content than that of dangam, but it was difficult to taste the actual sweetness because of tannin, which gives a bitter taste. To solve such issue, a unique drying technology was developed. As a result, the astringent taste of persimmon was reduced and the shelf life was 15 times higher than that of the existing product.” #Promote Korean persimmon by export It was only in 2015 that Nature Farm entered the overseas market in full scale. At the time, overseas exports began with the first USD 100,000 worth of exports to Japan. Since then, the number of export countries have steadily increased such as Thailand, Vietnam, Singapore and Canada, reaching exports of USD 1.2 million last year. This year, it is expected to export USD 3.5 million in exports due to interest in K-Food along with K-Prevention of COVID-19. Here, the fact that the company’s products were selected as a promising future product of the Korea Agro-Fisheries & Food Trade Corporation(aT) was also helpful in expanding exports by meeting foreign buyers. Nature Farm is looking forward to further expand exports thanks to the continuous support from aT in May, by registering their products on Alibaba, the largest online trading platform in China. Inquiries: Nature Farm Corp. Tel: +82-54-373-7561 E-Mai: gam@gam1.co.kr Website: http://www.nfdry.com
    2020-07-01 13:58:26
  • The mother’s arms are always warm and comfortable. Your soul will immediately heal if you hug your mother on such a tiring and upset day. The forest is a relaxing and soothing space too. It opens its arms and gives a big hug to anyone who is hurt or struggling. So we say that the forest is like the mother’s arms. How about healing your worn-out body and mind in the forest like hugging the mother’s arms on a day like today, when all of us are going through a tough time with COVID-19? The photos are taken in the Bamboo Forest of Ahopsan Mountain in Busan, Korea.
    2020-07-01 13:55:06
  • The Korean ginseng is primarily exported to Greater China Region including China, Hong Kong, and Taiwan, where they prefer rooted ginseng; while processed items like red ginseng products and ginseng beverages account for a relatively high proportion in Japan, the United States, and Vietnam. Ginseng exports continued to grow every year, recording an increase of 12.4% year-on-year to USD 211.4 million in 2019. In the first quarter of this year, despite the tragic worldwide circumstances of COVID-19, it has produced satisfactory results of USD 52 million, up 5.9% from the previous year. The reason for the increase in Korean ginseng exports is that the global interest in functional foods is going up, especially as processed ginseng products are available in numerous forms. As the domestic brand ‘Cheong Kwan Jang’ represents the premium image of Korean ginseng, the sales of processed products such as ginseng beverages, red ginseng sweets and jelly are on the rise.
    2020-07-01 13:49:10
  • Nexture E-One was founded in February 2007. It is a world-class health snack food company made from natural ingredients composed of over 30 grains and vegetables. In recognition of safety and health, the company is currently exporting its health food products to over 20 countries around the world. Recently, it has been expanding its export market by meeting with Chinese QINGDAO SANFENGHE TRADING CO., LTD. at an online consultation to sign an export contract. #Diversification of export markets Since 2014, Nexture E-One has launched a food brand, expanding its operations to China and new markets in Southeast Asian countries such as Indonesia, Vietnam, and Thailand. In 2019, the sales of Chinese market reached 30%, while the Japanese market accounted for 34%, and 36% for other countries, showing that China is playing an important role and growing as an emerging market. Nexture E-One exported USD 6 million to major countries such as Japan and Mongolia at the time of 2012. However, at present, there are more than 20 export markets. Despite the ever-changing international trade environment, the company has regularly attended the international food fairs held around the world every year and has achieved good results. With continuous product development, items that meet the needs of each country’s market are also building up. #Reliable health food that global consumers can trust Nexture E-One is planning to significantly raise the number of fair participation in the second half of the year to replace the involuntary absence of international food fair for this year. Moreover, the company is also planning to expand and strengthen local promotions and tasting events. By implementing such activities, the first goal is to raise the brand awareness of Nexture E-One and settle in the global market. Above all, it plans to grow into a competitive brand in the overseas by incessantly developing healthy and delicious products designed for consumers. Shin Hyen-hee, CEO, said, “We will diversify safe and premium products to fit the local market with reliable health foods that are trusted and sought by consumers around the world. Ultimately, we will build a brand value in the food industry that can compete with conglomerates, and will make us known to the international level.” #Satisfy global consumers with assorted products Nexture E-One manufactures and exports a range of products. Neo Crispy Roll is a healthy snack made from natural ingredients of 21 grains and 8 vegetables. This is a simplified grain snack, which makes up the inconvenient part of sunsik(grain powder), good enough to substitute a meal. Therefore, it is suitable for hectic `society, and has high market growth. In particular, it fits well to the world’s major trends in food, ‘health, nature, and minimized additives’, yet it features a unique Korean character, making it highly likely to grow in the overseas market in the future. There are a total of five flavors from cream cheese, cheddar cheese, vanilla scent, strawberry scent, to banana scent. Neo Congjolmi is a snack developed from a variety of Korean rice cake, Injeolmi. It is a gluten-free product using rice and beans as its main ingredients made by roasting without frying in oil, which makes it taste light and savory. This product is available in three flavors: original, green tea, and banana. Neo jelly is a jelly-type product of yogurt and banana milk, which are recognized as healthy foods. As a refreshing and healthy product, it comes in two flavors: yogurt, banana milk. Contact: +82-70-7699-9253 Email: nextureone1@naver.com ·Homepage: www.nextureone.com OInterview Quan He Jun, Chinese Importer, QINGDAO SANFENGHE TRADING CO., LTD. For 5 years, Nexture E-One has maintained a cooperative relationship with QINGDAO SANFENGHE TRADING CO., LTD. of Qingdao, China. Quan He Jun highly appreciates the health and safety of the snacks including yogurt jelly and banana jelly exported by Korean company Nexture E-One. The two companies are steadily broadening their business based on mutual trust. Q. What kind of Korean agricultural product is popular in Qingdao? -Qingdao has high perception of Korean food, and a number of Korean products are offered in the market. Products such as fresh milk, snacks, ramyeon, and beverages are gaining popularity. Above all, as many Korean restaurants are in the city, Korean traditional paste like gochujang, doenjang, ssamjang, and liquid tea such as yuja tea and jujube tea are widespread. Banana milk jelly and healthy snacks from Nexture E-One are also steadily on the rise. Q. What led you to meet Shin Hyen-hee, the CEO of Nexture E-One CO., LTD.? -In 2015, I first came across CEO Shin at the export consultation and fair hosted by aT. After that, I realized the excellence of their products. After improving the packaging for imports, we had several consultations on product prices and trading procedures, and we started working together in 2016. Q. What are the secrets of the popularity of Korean yogurt jelly, banana milk jelly, and healthy snacks in Qingdao? -The jelly product comes in a pouch type that can be conveniently consumed, so it is easy to store while maintaining the good taste. Healthy snacks can replace a meal for busy generation nowadays. As it is made from grains, it is rich in nutrients, which is enjoyed by both men and women. In particular, Korean-made products are excellent in safety and marketability, so Chinese consumers tend to purchase with confidence. The use of ingredients that boost immunity owing to COVID-19 is also a secret of being a steady seller. Q. What is your plan to import Korean agricultural products in the future? -Natural raw material-based products using lactic acid bacteria, grains and vegetables, such as yogurt jelly and crispy roll exported by Nexture E-One are expected to be desirable all over China like Qingdao. With such popularity, we plan to increase imports. In addition, if new product is launched by Nexture E-One, we will actively import at once and expand the sales network across China starting from Qingdao.
    2020-07-01 13:23:49
  • Garlic, which is used as a classic spice and flavoring, is loved by consumers all around the world. It has been already recognized for its potent functions as it was selected as one of the top ten healthiest foods in the world by , a renowned American news magazine. Now, high-quality Korean garlic is stimulating the appetites of global consumers. #Special Love for Garlic Koreans’ love for garlic is proved by statistics. According to the Korean Rural Economic Institute(KREI), the average consumption of garlic per Korean was estimated as 7.4kg in 2019, which is a staggering amount considering the fact that Americans and Italians consume about 1kg on average per person a year. Koreans consume the vegetable seven times more than consumers in these nations. Such a huge consumption of garlic in Korea is attributed to Korean foods. Garlic is added to make various kinds of Korean stew or soup and is never excluded when Koreans eat various cuts of meat including pork belly. It is also used as an essential ingredient to make kimchi, adding a deeper flavor to this representative Korean food. What’s more, garlic is featured in the birth myth of Korea. According to the myth, a bear is reincarnated as a human being after eating only garlic and mugwort and gives birth to a baby boy, and the boy founds the country. Garlic has always been part of Korean cuisine and culture. So, there are various processed foods made with garlic. To take in good nutrients without the reluctance to eat it raw, various garlic products have been introduced so far. There are garlic extract, garlic slices, and garlic powder, to name a few. #Global Attention on Korean Garlic Korean garlic is now shining in the global market. According to the Korea Agro-Fisheries & Food Trade Corporation(aT), USD 4.4 million worth of Korean peeled garlic was exported to the United States as of late May this year. This is an exponential increase compared to the export equivalent to USD 8,000 made during the same period last year. It is also exported to other countries in addition to the USA. It sells well in Taiwan. Although USD 1,600 worth of Korean garlic was exported to Taiwan last year, the export increased to USD 550,000 million as of late May this year. Korean garlic owes its prosperity in the overseas markets through quality control and high marketability. Korean peeled garlic is exported after passing through the thorough process of cleaning and being packed individually. Despite all this arduous procedure, the garlic can be easily spoiled when the temperature is not controlled properly during the distribution. Korean peeled garlic to be exported needs to be dried and pass through a low-temperature process, and then sorted out again. Then, it can be finally exported while being stored in containers equipped with cold storage systems. Only when it passes through all these, the garlic can remain fresh and highly marketable even in local markets in foreign countries. Brian Kang, CEO of Chang Shin Agricultural CO., LTD. which exports peeled garlic to the USA, said, “We cannot even meet the demand because we are inundated with so many requests from foreign buyers. And, I am actually feeling the growing recognition of Korean garlic in the global market.” In addition to the efforts made by Korean exporters of garlic to maintain the high marketability, the Korean government is also pitching in. The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and aT established a garlic export association to expand the export of Korean garlic, and support member companies with distribution costs. They are planning to hold various promotional events in some potential countries in addition to the United States, to export Korean garlic more. They are also planning to support various promotional activities and create videos featuring recipes for foods using Korean garlic in cooperation with famous local chefs and influencers to improve further the awareness of the benefits of Korean garlic. An official from aT said, “Korean garlic exporting companies have improved their packaging systems and transportation methods of their own. So, the shelf life and the quality of Korean garlic have increased as a whole. Korean garlic is receiving a favorable response from local markets. We expect that the export of Korean garlic will grow further in the global market.”
    2020-07-01 13:18:14
  • Being the site of the capital of Baekje with the remains of the ancient history of the culture, Buyeo, Chungcheongnam-do has been selected as a UNESCO World Heritage City. Accordingly, domestic and foreign tourists are constantly on the move. There is another local specialty representing Buyeo. It is a watermelon traded under the brand name of ‘Goodtrae’, which is gaining popularity among Japanese and Russian consumers as it has become a famous Korean watermelon brand. #Strict production and shipment management The National Agricultural Cooperative Federation Buyeo-gun Regional the Marketing Firms in Common of the Primary Cooperatives, is responsible for shipping and marketing of the Goodtrae watermelon, in which six agricultural cooperatives in Buyeo-gun participated in 2010. To be sold under the Goodtrae brand, the watermelon goes through a strict process. Before picking watermelons for the first time, the sorter separately monitors the insects and appearance. This is a mandatory procedure in order to enter the Agricultural Product Distribution Center(APC). After receiving the watermelon, the inspector must check its appearance again. Then, the product is finally born as the Goodtrae watermelon after going through a non-destructive automatic sorter by detecting Brix degree for watermelon, which must to be at least 11 Brix. Shipping is only possible after undergoing these three challenging procedures. Kim Dong-su, the President of the National Agricultural Cooperative Federation, said, “Only watermelons that have passed strict quality control conducted by us are traded. The crunchy texture and high sugar content are the strength of Goodtrae watermelon.” It is possible to harvest such quality watermelons in selective process, thanks to the hard labor by watermelon farmers. The 400 farmers spare no effort to produce the finest watermelons that suit the consumers’ tastes. Instead of using chemical fertilizers, a separate nutrient was used in the production process to increase sugar content and pleasant texture. Additionally, in order to fill the shortcomings of cultivation technology, technical training is also conducted by inviting external experts every year. Park Jong-gwan, the chairman of the Gyuam Watermelon Public Shipping Association said, “The farmers have been growing watermelons for over 30 years. However, we are constantly researching cultivation technology to produce watermelons that consumers want.” #Japanese and Russian consumers give a thumbs-up for Goodtrae Watermelon Goodtrae watermelon has been unveiled to overseas consumers since 2010. The initial export kicked off with Japan in 2010 and has started exporting to Russia in 2017. Exported watermelons are as small as 4 to 5kg, which is smaller in size than domestic watermelons, yet the sugar content or texture does not fall behind. The consumers who tasted Goodtrae at overseas tasting events are satisfied with the great quality. It is rather expensive compared to watermelons grown from other countries, however, it has definitely secured quality competitiveness. Based on this competitiveness, Goodtrae is preparing to meet consumers in Southeast Asia and the New Northern Region. It is an area that has never been tried, but it has been assessed that it is not impossible. In the past, exports to Japan and Russia were also difficult, but then again, the business could succeed as safety and quality issue were indisputable. Above all, it is projected that the entry into the New Northern Region will benefit from the Korean government's agricultural product export policy. The President Kim Dong-su said, “As Goodtrae watermelon is cultivated in an ideal environment, it has a thin peel and is strong in storage. Therefore, we are proud in terms of quality and safety concern that international consumers can enjoy our watermelon with confidence.” Inquiries: National Agricultural Cooperative Federation Buyeo-gun Regional the Marketing Firms in Common of the Primary Cooperatives Tel: +82-41-837-7199 E-mail: prince-kim@hanmail.net
    2020-07-01 13:11:01