Nexture E-One was founded in February 2007. It is a world-class health snack food company made from natural ingredients composed of over 30 grains and vegetables. In recognition of safety and health, the company is currently exporting its health food products to over 20 countries around the world. Recently, it has been expanding its export market by meeting with Chinese QINGDAO SANFENGHE TRADING CO., LTD. at an online consultation to sign an export contract.
#Diversification of export markets
Since 2014, Nexture E-One has launched a food brand, expanding its operations to China and new markets in Southeast Asian countries such as Indonesia, Vietnam, and Thailand. In 2019, the sales of Chinese market reached 30%, while the Japanese market accounted for 34%, and 36% for other countries, showing that China is playing an important role and growing as an emerging market.
Nexture E-One exported USD 6 million to major countries such as Japan and Mongolia at the time of 2012. However, at present, there are more than 20 export markets. Despite the ever-changing international trade environment, the company has regularly attended the international food fairs held around the world every year and has achieved good results. With continuous product development, items that meet the needs of each country’s market are also building up.
#Reliable health food that global consumers can trust
Nexture E-One is planning to significantly raise the number of fair participation in the second half of the year to replace the involuntary absence of international food fair for this year. Moreover, the company is also planning to expand and strengthen local promotions and tasting events. By implementing such activities, the first goal is to raise the brand awareness of Nexture E-One and settle in the global market. Above all, it plans to grow into a competitive brand in the overseas by incessantly developing healthy and delicious products designed for consumers.
Shin Hyen-hee, CEO, said, “We will diversify safe and premium products to fit the local market with reliable health foods that are trusted and sought by consumers around the world. Ultimately, we will build a brand value in the food industry that can compete with conglomerates, and will make us known to the international level.”
#Satisfy global consumers with assorted products
Nexture E-One manufactures and exports a range of products. Neo Crispy Roll is a healthy snack made from natural ingredients of 21 grains and 8 vegetables. This is a simplified grain snack, which makes up the inconvenient part of sunsik(grain powder), good enough to substitute a meal. Therefore, it is suitable for hectic `society, and has high market growth. In particular, it fits well to the world’s major trends in food, ‘health, nature, and minimized additives’, yet it features a unique Korean character, making it highly likely to grow in the overseas market in the future. There are a total of five flavors from cream cheese, cheddar cheese, vanilla scent, strawberry scent, to banana scent.
Neo Congjolmi is a snack developed from a variety of Korean rice cake, Injeolmi. It is a gluten-free product using rice and beans as its main ingredients made by roasting without frying in oil, which makes it taste light and savory. This product is available in three flavors: original, green tea, and banana.
Neo jelly is a jelly-type product of yogurt and banana milk, which are recognized as healthy foods. As a refreshing and healthy product, it comes in two flavors: yogurt, banana milk.
Quan He Jun, Chinese Importer, QINGDAO SANFENGHE TRADING CO., LTD.
For 5 years, Nexture E-One has maintained a cooperative relationship with QINGDAO SANFENGHE TRADING CO., LTD. of Qingdao, China. Quan He Jun highly appreciates the health and safety of the snacks including yogurt jelly and banana jelly exported by Korean company Nexture E-One. The two companies are steadily broadening their business based on mutual trust.
Q. What kind of Korean agricultural product is popular in Qingdao?
-Qingdao has high perception of Korean food, and a number of Korean products are offered in the market. Products such as fresh milk, snacks, ramyeon, and beverages are gaining popularity. Above all, as many Korean restaurants are in the city, Korean traditional paste like gochujang, doenjang, ssamjang, and liquid tea such as yuja tea and jujube tea are widespread. Banana milk jelly and healthy snacks from Nexture E-One are also steadily on the rise.
Q. What led you to meet Shin Hyen-hee, the CEO of Nexture E-One CO., LTD.?
-In 2015, I first came across CEO Shin at the export consultation and fair hosted by aT. After that, I realized the excellence of their products. After improving the packaging for imports, we had several consultations on product prices and trading procedures, and we started working together in 2016.
Q. What are the secrets of the popularity of Korean yogurt jelly, banana milk jelly, and healthy snacks in Qingdao?
-The jelly product comes in a pouch type that can be conveniently consumed, so it is easy to store while maintaining the good taste. Healthy snacks can replace a meal for busy generation nowadays. As it is made from grains, it is rich in nutrients, which is enjoyed by both men and women. In particular, Korean-made products are excellent in safety and marketability, so Chinese consumers tend to purchase with confidence. The use of ingredients that boost immunity owing to COVID-19 is also a secret of being a steady seller.
Q. What is your plan to import Korean agricultural products in the future?
-Natural raw material-based products using lactic acid bacteria, grains and vegetables, such as yogurt jelly and crispy roll exported by Nexture E-One are expected to be desirable all over China like Qingdao. With such popularity, we plan to increase imports. In addition, if new product is launched by Nexture E-One, we will actively import at once and expand the sales network across China starting from Qingdao.