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  • Ministry of Agriculture, Food & Rural Affairs (MAFRA) and Korean Agro-Fisheries & Food Trade Corp (aT) signed an MOU with Jingdong, a Chinese company offering a second-ranked e-commerce platform in China, on May 31 to open a Korean food section online. The conclusion of the MOU will lead to the opening of the section of Korea on the Jingdong site (global.jd.com) and also the mutual cooperation to find Korean food items to be placed on the site and the ways to promote the items. The MOU is also expected to allow Korean small and medium-sized food companies to promote and sell their products through a renowned Chinese online channel and advance into the Chinese market more easily. Shin Hyeon-gon, a director of the food export division of aT, said that aT signed MOUs with first and second-ranked companies in a new field of distribution, so-called Online to Offline (O2O), in China, including the MOU signed with Freshippo last April. He said, "Now that we have set foot on the O2O market that is rapidly growing in China, we will make further efforts to expand the export of Korean agricultural products and food to China." Jingdong is an enterprise that has been doing a variety of businesses including online shopping mall, banking, and artificial intelligence (AI) since its establishment in 2007. It is running respective sections for seven countries including the Netherlands and Thailand on its e-commerce platform. The Korea section is the eighth to be opened on the platform. #Mongolian Consumers Charmed By Korean Meat Dishes MAFRA and aT held a K-Food sampling event for Mongolian consumers on May 31 when a cultural event, Second Korean Culture Day, was held in Ulaanbaatar. aT operated a K-Food booth at this event where it offers visitors a chance to try various Korean dishes including jeyuk-bokkeum (stir-fried spicy pork), curry deopbop (curry rice), tteok-bokki (stir-fried rice cake), and kimchi jeon (kimchi pancake) that are adapted to the tastes of local consumers. Many Mongolian consumers participated in the event showed their interest in meat dishes including jeyuk-bokkeum, and attracted by a pasta salad made with mayonnaise. Students at Huree University who visited the event said it was great to taste more Korean dishes in addition to the ones they had tried before in Mongolia. They said they want to buy a stir-fried dish sauce and a salad sauce used for the food they had at the event and make the dishes themselves at home. Shin Hyeon-gon, a director of the food export division of aT, said that, as the level of income in Mongolia has risen, the reluctance to embrace imported food is gradually ebbing away. He said, "We will continue to do our best to introduce Korean agricultural products and food to improve the awareness of K-Food and achieve great actual outcomes."
    2019-07-03 17:14:03
  • Soju and Makgeoli are the most famous Korean alcoholic beverages abroad. Soju, is exported to more than 90 countries, which has been selected as a favorite Korean drink. Makgeoli is milky, lightly sparkling sweet rice wine with low content of alcohol, so it is in high demand in Japan, United States and China. In addition to Soju and Makgeoli, there are a variety of traditional liquors that are unique and full of characters from different regions. If you are interested in Korean traditional alcohols, it is recommended to visit this place. #About A Visit To Brewery The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) select and support ‘A Visit to Brewery’ in order to cultivate exceptional breweries across the country as tourist spot since 2013. This business aims to foster local breweries as a place that combines experience and sightseeing by supporting the improvement of the environment, quality management, development of activity programs, and promotion. Here, you can feel and taste the original flavor of traditional drinks along with fun programs. The breweries are recommended by the local government, and then selected according to strict criteria through a comprehensive evaluation of the agricultural and community linkage, history, and quality. As a total of 34 breweries are designated nationwide in 2018, the visitors can join ‘A Visit To Brewery’ in any regions. #A Visit To Brewery / Jeju Island Brewery The Jeju Island Brewery is in Pyoseon-myeon, Seogwipo City of Jeju Island. With its motto of ‘Liquors made by men, in nature not in factory, with men’s hands not with machines’, it has been brewing alcohols for over 4th generations. Two types of liquors such as Gosorisul(40% ABV) and Omegi Malgeunsul(16% ABV) are chosen as intangible cultural properties of Jeju Island, which is still following the traditional brewing method. Omegi Malgeunsul is fermented in the traditional jars, and Gosorisul is directly brewed using the conventional pottery distillation method. Distilling the fermented Omegisul with this pottery will eventually produce Gosorisul. As using this distillation method is difficult and less commercial, it’s what many people avoid but Jeju Island Brewery sticks to this method. Besides, there are no additives other than millet, barley, water, and yeast grown in Jeju Island. The brewery has renovated a house to a fermentation experience site and a small café to welcome tourists. There is also a photo wall of Gosorisul in the courtyard, and a small garden planted with millets, which is the main ingredient of their alcohols. -Activity Programs Tasting 15,000 KRW Making yeast 10,000 KRW Making Omegisul 30,000 KRW Brewing Gosorisul (inquiry requested) *Requires a reservation -Address: 4726, Jungsangandong-ro, Pyoseon-myeon, Seogwipo-si, Jeju-do, Korea -Reservation and Inquiries: +82-64-787-5064 #A Visit To Brewery / Balgeunsesang Farming Association Balgeunsesang Farming Association is located in Poseung-eup, Pyeongtaek, Gyeonggi Province, where they brew Makgeoli called Horangi Baekkop and Sprits called Soho. Horangi Baekkop means Tiger‘s Navel, inspired from the shape of the Korean peninsula. That Pyeongtaek is located at the navel level when the peninsular is seen as a tiger, whereas Soho means a smiling tiger. Balgeunsesang Farming Association is not a simple brewery but it aims to be a venue where the culture and arts of Korea are exhibited. In fact, Lee Gyesong, who created the brewery, is a painter who has worked on various pieces of artwork both at home and abroad so you can freely enjoy his paintings in the cafe inside. It takes up to 100 days for alcoholic beverages to mature and go through fermentation without any additives. The location is another bonus point that while brewery is located close to the metropolitan area, you can still feel the rural ambiance. Why don’t you follow along the path leading to the forest behind the brewing house, or stroll around the neighborhood to see a historic shrine of General Lee Daewon, who contributed significantly at the time of the Japanese Invasion of Korea in 1592. -About Program Site tour & General tasting 10,000 KRW Site tour & Premium tasting 20,000 KRW Brewing experience 30,000 KRW Homemade alcohols 25,000 KRW *Requires a reservation -Address: 41, Chungyeol-gil, Poseung-eup, Pyeongtaek-si, Gyeonggi-do, Korea -Reservation and Inquiries: +82-31-683-0981 www.tigercalyx.com
    2019-07-03 17:07:24
  • Nokchawon Co., Ltd. which exports traditional Korean tea products to about 30 countries in the world boasts the world-class quality of its products. It provides overseas consumers with various types of tea suitable for the lifestyle of tea lovers around the world. It produces a variety of tea products including portable portion-type products that are easy to enjoy, and pouch-type products. The tea products come in diversified contents and amounts. Kim Jae-sam, CEO of Nokchawon who has contributed significantly to the evolution of a traditional Korean tea company to a present world-class brand name, discussed the company's plans to export tea products of Nokchawon. Q. What made you establish the tea company? I founded Nokcahwon in 1992 in the hope of providing high-quality Korean tea to many more consumers at home and abroad such that they can enjoy it to their hearts' content. Korea is one of countries in the world that has a long history and tradition of tea. Korea is geographically advantageous to the cultivation of high-quality tea leaves, and has its own unique tea-processing method. When it comes to Korean tea, there are various terms and appellations. Korean green tea features its unique flavor and scent, and is known to be beneficial to the health of tea drinkers. It can also give you a sense of relaxation and pleasure in your daily lives. It is good for your health and tastes good, and that's why I founded this company with the confidence and expectation that the interest of consumers in Korean green tea would increase and overseas tea lovers would enjoy Korean tea products. Q. How did overseas consumers respond to the products of Nokchawon after they tried them? Overseas consumers are interested in green tea bag products. Nokchawon employs its own processing and packaging techniques to produce green tea bag products, and these products are highly evaluated for their subtle and rich taste. In addition to the tea bag products, our yuja-cha (citrus tea) products are also receiving a favorable response for their fragrant and sweet taste and popping pulps. There are some overseas consumers who give feedback on a bottled yuja-cha product, saying that they are not familiar with such type of packing and they prefer more convenient products to carry them. Based on the feedback, we provide overseas consumers with various types of products including a portion-type product that is provided in individual portions and is thus easy to enjoy and convenient to carry, a pouch-type product, and products that are provided in various contents and amounts, according to various consumption styles. Consumers who once tried our products are highly interested in the products to such an extent as to make inquiries about how to directly purchase the products through our website when the products are not available in the local markets in their countries. Our efforts to captivate the tastes of consumers are also highly appreciated. Q. What efforts have you made to provide Korean green tea of top-notch quality? Nokcahwon is producing green tea using only unique bluish-green and small tea leaves cultivated in Korea where all conditions and requirements for production of high-quality green tea are satisfied. We are sparing no effort to develop our products by employing different cultivation methods that can bring changes in tea variety, natural color, and contents of healthy elements in tea according to the tastes of consumers and the purposes of use of tea, and by applying detailed steps of processing, blending, roasting, and packing, and enhancing the food functionality of tea. Q. Can you tell us about the export results you have achieved so far, and your future plan to export tea products? We exported our tea products to about 30 countries including the UK, the US, and China by 2018, providing the products to major markets, convenient stores, and retail stores for Koreans living there. We are trying our best to communicate with buyers and consumers by conducting market research on each country in the world and participating in various exhibitions. We can thus develop products based on the needs and interest of consumers and the opinions and suggestions of buyers, and supply our products to importers. We are planning to expand our export to South-East Asian and European countries. As a Korean producer of the best-quality tea products, we will also make further efforts to carry out full-scale marketing strategy and pioneer new markets with healthy Korean-style tea products and other tea products catering to local consumers. · Tel: +82-2-597-3949 · E-mail: trade@nokchawon.co.kr www.nokchawon.co.kr
    2019-07-03 17:01:08
  • Dakgalbi (spicy stir-fried chicken) is one of Korean dishes loved by Koreans and non-Koreans alike. It is made by mixing chicken marinated in sauce, assorted vegetables, and tteok (rice cake), and stir-frying the mixture. Only a glance at this red chicken dish seasoned with a spicy sauce can stimulate the taste buds. This spicy dish can also provide you with fun and pleasure, allowing you to choose accompaniment you like the most from various ingredients including cheese and starch noodles according to your preference. After eating up chicken from the dish, you can still enjoy bbokeum-bap (fried rice) made by mixing and stir-frying cooked rice with the remaining sauce. The bbokeum-bap alone is also a delicacy. In recent episode of a Korean TV show, "Welcome, First Time in Korea?," Justin, a member of the cast of the show from South Africa, and his friends ate cheese Dakgalbi with relish. The TV show features a foreigner living in Korea who invites his or her friends from their home country to travel to Korea for the first time and introduces Korea to them. The South African friends who tried cheese Dakgalbi first time were amazed by the huge iron plate on which seasoned chicken and vegetables are stir-fried, and showed so much interest in the addictive taste of the spicy and slightly salty chicken dish. * Watch again: https://tv.naver.com/v/8312226/list/458160 #Various Types of Dakgalbi Dakgalbi is made mainly with chicken breast and drumsticks that are mixed with a special spicy sauce made with gochujang (red pepper paste), and by stir-frying the mixture on an iron plate. This is what is served as a basic type of Dakgalbi by most Dakgalbi restaurants in Korea. As many foreigners are looking for this spicy Korean dish, many other types of Dakgalbi made with various sauces have been introduced to suit their tastes. The new types of Dakgalbi include carbonara Dakgalbi which is less in spiciness and more in soothing taste, Sacheon Mara Dakgalbi which is named after the Chinese sauce and the Chinese region famous for their spiciness and offers another burning taste different from that provided by a Korean chili pepper sauce, and so on. The new types of Dakgalbi also include some fusion ones made with various ingredients added. They include Dakgalbi with small octopus added, Dakgalbi with squid added, and others. Among the many, cheese Dakgalbi which is made with an addition of cheese, is gaining a huge popularity in Japan. In Japan, around Sin-Okubo Station in Tokyo in particular, there are a growing number of restaurants serving cheese Dakgalbi. #Chuncheon, the Home of Dakgalbi Dakgalbi is closely associated with Chuncheon, a famous region of Korea that you can involuntarily think of when it comes to Dakgalbi. This chicken dish is originated from Chuncheon, and Koreans usually eat it when they visit this region. There are three famous districts or alleys in Chuncheon that serve Dakgalbi, and the representing one is Myeong-dong Dakgalbi Alley. This renowned alley has 50 years of history, and is lined with dozens of Dakgalbi restaurants. They serve original Dakgalbi which is roasted on a gridiron, in addition to the general type Dakgalbi stir-fried on iron plates. What's more, Chuncheon holds a Dakgalbi and makguksu (buckwheat noodles, another famous dish of Chuncheon) festival every summer. So, when you visit Chuncheon around the period of the festival, you can enjoy various attractions there along with Dakgalbi. #Going Well with Makguksu Makguksu is another representing food of Chuncheon together with Dakgalbi. It is made by putting buckwheat noodles into cold chicken broth. It is a cold dish adding a refreshing and clean taste when it is eaten along with spicy Dakgalbi. It is quite digestible because its main ingredient, buckwheat, is free of gluten which can cause indigestion. Makguksu is served with some garnish such as sliced cucumber and boiled egg atop. In addition to the garnish, chopped kimchi with less jeotgal (salted seafood) and red pepper powder is also added to the cold dish to make it more flavorful. You can also enjoy your own version of makguksu by adding various sauces or putting the noodles in kimchi liquid, according to your taste. #Exporting Korean Products 1. Chicken from Harim Harim is a representative chicken processing company in Korea. Harim uses chicken from certified clean and eco-friendly farms to make its chicken products. The chicken products are reassuring in terms of antibiotics because the chicken feeds on functional feed containing garlic. Further, Harim obtained a Hazard Analysis and Critical Control Points (HACCP) certification, and thus the safety of its products is reliable. What’s more, Harim introduced an air chilling system that chills chicken by air in 2011 to improve the levels of hygiene and food safety, and was able to advance into the US market. Recently, the chicken processing company exported fresh or raw chicken meat to Hong Kong to expand the markets for its products. · Tel: +82-63-860-2114 · Fax: +82-63-861-7857 ·www.harim.com 2. Jayeon Pumseong Bbokeum Sauce from Jinsung F.M Jinsung F.M produces a variety of Korean sauces including japchae (stir-fried starch noodles mixed with meat and various vegetables) sauce in addition to bulgogi sauce and tteok-bokki (stir-fried rice cake) sauce, and thus you can get any sauce you want to make a Korean dish from Jinsung F.M. It obtained various safety certifications including a HACCP certification, a Good Manufacturing Practice (GMP) certification, and an organic processing facility certification. With these certifications under its belt, Jinsung F.M is supplying its products to overseas food companies in Japan, Taiwan, and China. Among many products of Jinsung F.M, a sauce for stir-fired food is a very versatile food ingredient that can be used in almost all Korean stir-fried dishes including Dakgalbi. It comes in a 220g product. This magic sauce enables you to fix a wonderful homemade Dakgalbi without any help of additives. · Tel: +82-31-352-0261 · Fax: +82-31-352-6475 ·www.jsfm.co.kr 3. Cheese from Dairyzen Dairyzen produces dairy products including yogurt and cheese. It developed and sold mozzarella cheese for the first time in Korea in 2005, and has been selling various types of cheese since then. It is recognized for its safety with a HACCP certification, and supplying its products to domestic major companies and foreign companies in Korea. After it concluded a business agreement with Leprino Foods, a large US producer of mozzarella, in 2007, Dairyzen has been expanding its business with a conclusion of a KRW 100 billion worth of contract with China effective for five years. The dairy company is making a step forward in exporting its various cheese products including camembert and clelvelle cheese in addition to mozzarella cheese.
    2019-07-03 16:51:47
  • The summer has come to Korea, with temperature reaching almost 30℃. People eat ice cream or go out playing by the water to avoid hot weather. During this time, many prefer to stay indoors where air conditioner would help them to cool down instead of going for outdoor activities. Likewise, there are many ways to avoid the heat during the summertime. Above all, a glass of iced sweet drink would be the best way to kill the heatiness. You’ll forget about the hot weather while staying fit, especially if you drink beverages made of Yuza and Omija which boast the highest quality in the world. In we share the recipes of refreshing summer Yuzade and Omijade to simply try at home, and introduce a company that exports related products. #The Story of Omija Omija is a red fruit with five flavors, which has numerous benefits. In fact, you can feel sweet, sour, bitter, salty, and spicy all at the same time. The benefits include improvement of memory and immune system, strengthening the functions of kidney and lungs, better memory and eyesight, improvement of blood circulation and blood pressure control. It’s also good for stopping cough, asthma and phlegm removal, as well as relieving hangovers. This is such a rare fruit to find which contains five flavors with many benefits. Consequently, Omija has been used as an oriental medicine for Asian countries including Korea. #The Story of Yuja Yuja is a seasonal citron found in November and December, and a cup of warm Yuja tea is often enjoyed during the cold winter season. As the content of vitamin C for Yuja is triple the amount of lemon, it is effective in preventing colds and maintaining a beautiful skin. It is also rich in organic acids, which wards off fatigue. As being a low-calorie food, it is popular as a diet food as well. Furthermore, the fact that Yuja is abundant in vitamin C makes a wonderful combination with high protein food such as beef for cooking. Various drinks with Omija #Omijade Ingredients and Quantities: Omija marmalade, sparkling water, water, ice, lemon Recipe 1. Add a handful of ice in a cup 2. Mix Omija marmalade, sparkling water, and water with proportion of 1:2:3 3. Lightly garnish lemon on top #Omija Mojito Ingredients and Quantities: 60ml Omija tea, sparkling water, ice, 1 lime, 1 lemon, mint leaves Recipe 1. Slice the lime and lemon 2. Add handful of ice into a tall glass with lime and lemon slices, and mint leaves 3. Pour over the sparkling water with Omija marmalade and squeeze in some lime. #Omija Sangria Ingredients and Quantities: Omija marmalade, wine, 1/2 apple, 1 lemon, 1/2 orange, sparkling water Recipe 1. Thinly slice apple, lemon, and orange. Pour the wine and put sliced fruits to a bottle. Keep it refrigerated 2. Pour over the sparkling water to a glass. Add wine and fruits #Omi Premium Series of Munkyeong Omija Valley The Munkyeong Omija Valley is supplied with raw ingredient of Omija, carefully selected from farmers who produce safe and the highest quality of Omija. The company is focusing on producing products that consumers can trust, such as through introducing traceability system, obtaining ISO22000 and GAP certification. As a result, Omija products have been exported to 15 countries. In 2016 and 2017, Munkyeong Omija Valley has supplied the main ingredient for Starbucks’ Omija Fizzio and launched Omija drink with Tom N Toms in Thailand. The Omi Premium Series, one of the main export items of the company, is a juice blended with assorted fruits with the original taste of Omija. The available flavors are Omija, Omija & Mango, Omija & Watermelon, Omija & Pear. There are also OMI Everyday Concentrate & Extract Series, which contains a rich and high content of Omija extract, and Premium Omija Extract to solely enjoy the natural flavor of Omija. Various drinks with Yuza #Yuza Soda Ingredients and Quantities: 150ml sparkling water, 30ml Yuza concentrated juice & mix, ice Recipe 1. Fill up a glass with ice 2. Put sparkling water and Yuja concentrated juice & mix together, and stir #Gin Yuja Ingredients and Quantities: 30ml gin, 150ml club soda (or tonic water), Yuza concentrated juice & mix, ice Recipe 1. Fill up a glass with ice 2. Put the remaining ingredients and mix altogether #Yuja Rice Wine Ingredients and Quantities: 1 bottle of Korean rice wine, Yuza concentrated juice & mix 1. Pour over the rice wine to a cup 2. Top up with Yuza concentrated juice & mix, and stir #KJ’s Yuzade Base Founded in 1983, KJ began to become a center of attention after developing Yuza tea and liquid-based tea. In this way, KJ has opened a gate for tea lovers to enjoy an excellent quality of tea. The Yuzade Base, presented by KJ to international consumers, is a product that preserves the taste and aroma of Korean Yuza. It’s been developed to simply dilute the extract, which is not a conventional way of drinking a cup of warm Yuza tea. The products come in a sachet, so it is handy and easy to store without any risk of damage during transport. As it does not contain thickening agent, you can fully enjoy the natural juice and the unique scent of Yuza. The fact that it is rich in vitamin C and citric acid makes it effective in preventing colds and indigestion. The product can be used for beverages such as tea, squash, cocktails, as well as salad dressing.
    2019-07-03 16:40:41
  • Yecheon EomuiChamgireum which both use low temperature extraction method to the United States. As fresh perilla oil is healthy and tasty, it is also another type popular within the Americans. This oil uses clean perilla seeds after removing moisture, then is dried at low temperature without roasting. Currently it’s exported to Los Angeles, USA and exports are steadily growing. #Attracts the American consumers with differentiated healthy ingredients Sophia, a 43-year-old housewife from Los Angeles said that, “I got to know Yecheon Omui Sesame Oil from my Korean friend 2 years ago and purchased the product at nearby imported goods store. I have always tried to buy it because it has a good flavor.” She continued, “Perilla oil is known to be full of Omega 3 and sesame oil is good for beauty and health. Also the fact that their oils are extracted at low temperature makes me feel healthier.” She emphasized on the distinctive taste of the product. The secret of the popularity is that Yecheon is a region abundant of sunshine and it’s home for high quality of sesame seeds, which is the main ingredient used. Here, more than 100 farmers are engaged in production. The facility has received ISO certification, which is equipped with HACCP certified state-of-the-art automatic production system. #Well-being food satisfies the taste of international consumers Yecheon Omui Sesame Oil aims to create the highest quality of products that everyone can trust and purchase. Using high temperature extraction can detect a harmful substance called Benzopyrene. As a result, the company insists on using low temperature extraction method to fully enjoy the fresh and flavorful taste. In addition, the content is laid in settling tanks which allows to maximize even clearer and fresher taste. CEO Song Jae-Geun said, “Benzopyrene is carcinogenic substance created above 200°C. To avoid this, we produce perilla oil and sesame oil at a low temperature of 160°C.” He added, “Although our market is only open to USA for the moment, we expect to expand to China, Japan, and Mongolia after gaining some interest from overseas buyers.” #Promote export of easy-to-carry Fresh Perilla Oil in stick Yecheon Omui Sesame Oil has launched hygienic and convenient products for international customers. That the opening of container is sealed with silicone stopper to prevent oil from dripping after use, and also stick-type oil is now available so it could be consumed easily. CEO Song mentioned, “For overseas clients, we have introduced a handy Fresh Perilla Oil stick that can be enjoyed anywhere and can be stored at room temperature. This product, high in Omega 3 is known as Korean healthy food, which is very popular internationally.” He anticipated that the export volume will increase significantly in the near future. The plan is not only to satisfy the Koreans’ appetite with sesame oil, perilla oil, and fresh perilla oil, but also to attract foreign customers where healthy food can be found in any country. As the products of Yechon Omui Sesame Oil are in the finest quality, it has a plan to expand promotions for countries such as China, Japan and Mongolia in order to build an image as well-being foods. The company is actively involved with various marketing activities like tasting event and buyers meetings to target the locals and promote the benefits and excellent taste of products. #Sesame Oil Salad Pasta Pasta with sesame oil? It’s a combination that most people never thought of. But it will quickly bring your appetite back if you put sesame oil in pasta. The biggest benefits of sesame oil is that it lowers cholesterol level in the blood, and it’s good for skin care. If you put salad and chicken breast together with sesame oil, it will be healthy enough to substitute a meal. Here is the recipe of how to cook Sesame Oil Salad Pasta at home. Ingredients and Quantities: 120g boneless chicken breast, 65g any kind of pasta, 1/2 cup parmesan cheese, a cup of milk, 1L water, 10g salt, 50g ruccola, 3 cherry tomatoes, 3 small paprikas, 30g soy sauce, 10g sesame oil, 30g olive oil, 45g vinegar, 30g sugar, 3g diced garlic, 5g lemon extract, 20g apple, 20g onion, a pinch of black pepper #Recipe Soak chicken breast in milk to remove poultry smell Put soy sauce, sesame oil, olive oil, vinegar, sugar, diced garlic, lemon extract, apple, onion, and black pepper into the mixer and blend altogether Cook pasta in a pot of salted boiling water for 10 minutes Cut chicken breast into pieces and cook until golden Put chicken breast, cherry tomatoes, ruccola into a bowl Toss together all the ingredients, and pour the sauce prepared at Step 2 Serve the food on plate and sprinkle parmesan cheese
    2019-07-03 16:27:37
  • Jonaegi Sweet Potato is well known for its abundance in dietary fiber and high in sugar content, which is produced into healthy snack. Jonaegi Sweet Potato Corporation is the market leader, which started manufacturing the products in 2013, and is located in Dongsam-dong, Youngdo-gu, Busan City. It is widely recognized to domestic consumers by selling their goods to shops such as major department stores, duty-free shops, and convenience stores. Not to mention, the sweet potato products were selected as a promising export item at Korea Agro-Fisheries & Food Trade Corporation (aT) in 2016. With the recognition of its taste and safety from their own patented technology, Jonaegi Sweet Potato Corporation is expanding its way to overseas market. #Sweet potato products made with patented technology The iconic items of Jonaegi Sweet Potato are Sweet Potato Caramel, Sweet Potato Jelly, and Sweet Potato Raw Potato Powder which uses its unique technology. ‘Boiled Sweet Potato Flour’ uses sweet potatoes which are dried between 65°C and 70°C, then crushed on specially ordered machine. Jonaegi Sweet Potato Corporation applies the distinctive method to manufacture - ‘Sweet Potato Caramel’ mixed with sweet potato and grain syrup, ‘Sweet Potato Agar Jelly’ using Ceylon Moss. In 2017, the company acquired the patent from the Korean Intellectual Property Office in recognition of the uniqueness of the product processing method. Such progress was only possible thanks to CEO Hwang Owi-bun’s efforts. Hwang said, “Crops like beans and rice are not viscous so there are no problems with crushing. However, as sweet potatoes are high in viscosity, it sticks to machine that we even had fire and we had to place a special order to solve this issue. When I was developing these sweet potato products, I remember that I was so absorbed with my work that I cooked sweet potatoes day and night from boiling to grinding, then blend with grain syrup over and over to come up with Sweet Potato Caramel that we have now.” #Sweet potato products that are safe and healthy to enjoy Sweet Potato Jelly and Sweet Potato Caramel produced by Jonaegi Sweet Potato Corporation are considered as healthy food products. Jonaegi Sweet Potato used as the main ingredient is rich in dietary fiber which accelerates digestion and helps to release cholesterol out of the body. Furthermore, Sweet Potato Agar Jelly contains Ceylon Moss that are surprisingly filling so it can be used as a low-calorie diet food. Hwang said, “All our products contain 25% to 50% of Jonaegi Sweet Potato Powder, so you can feel the exceptional taste of chestnut and the red colored texture. As none of our goods contain preservatives nor artificial coloring, it is safe for body and it has been approved by US FDA.” Jonaegi’s products have received perfect score on taste and texture as well. Hwang stated again, “We could start export business after a group of foreigners visited Busan. They tried our food, which was selected as ‘Souvenirs of Busan’ and inquired about the purchase after going back to their homeland. They really enjoyed it as it was not sticking onto teeth unlike other products in the market, yet stayed chewy and maintained the distinctive taste of sweet potato which gently spread and made them feel healthy.” #Jonaegi Sweet Potato going beyond the borders The products are currently exported to the United States, China, and Vietnam. The yearly sales is US$340,000 on average, half of which is from export business. The first export accounted for only $US40,000 in 2015, however, export volume continued to grow each year; not to mention this year’s as well. Moreover, the Japanese and Chinese buyers have inquired about importing at Busan Trading Show in this May, which is another good sign that export volume can soar. Vietnam, in particular, had a satisfying evaluation of the product so a positive result is predicted for this market as well. Hwang mentioned, “A convenience store in Japan also showed a great interest in importing ‘Boiled Sweet Potato Flour.’ He continued, “We have had good reviews for our products in Vietnam. As they don’t manufacture sweet potato products like us, there is an opportunity that export volume can expand further.” Jonaegi Sweet Potato Corporation will continue to develop sweet potato products and get closer to global market. The development of ‘Sweet Potato Vinegar’ and ‘Sweet Potato Chocolate’ have already been completed, and it will soon be launched. Hwang added, “As the trend of well-being has swept over the world, the interest for healthy food is rising. Besides this, we will work on frozen and refrigerated food with Jonaegi Sweet Potato, such as Sweet Potato Ice Cream and Sweet Potato Rice Punch, and will spread the taste of local sweet potatoes.”
    2019-07-03 16:21:01
  • The Nonsan Watermelon Research Group of Farming Association Corporation, based in Nonsan, Chungcheongnam-do has recently obtained JGAP, which is reputed to be difficult. As a watermelon, it is the first JGAP certification in Korea. The Nonsan Watermelon Research Group is confident of the premium quality and its safety which hit ‘Korean Watermelon Wave’ in Japan and other countries. #Everyone comes together to produce the best watermelon The Nonsan Watermelon Research Group was established by the watermelon farmers in the region to produce the highest quality watermelons as well as to raise the level of cultivation technology, who successfully produced delicious watermelon in 1999. In order to harvest the watermelon of superior quality, the organization has continuously cooperated together with Nonsan Agricultural Technology Center to share technical knowledge. They also put endless efforts to communicate with farmers through farming education, discussion of successful stories, and information exchange. In 2001, it was the first to set up a shipping system applying pallet and multistage wooden boxes through logistics innovation in Korea. At the moment, more than 50 farmers are participating, and the production capacity has been expanded to 130ha. The types of watermelon vary from sugar-rich Top Watermelon, Mini Watermelon, Seedless Watermelon, Black Watermelon and so on. The President Lee Jeong-gu of the Nonsan Watermelon Research Group said, “As our committee was initially created by farmers, all the members exchange information to produce the finest watermelon in Korea, which is also the key purpose of establishment. To meet our expectation, we have been holding monthly meetings since 1999. #Internationally recognized safety The organization has recently received JGAP certification, which means a green light has turned on to export to Japan. As this is the first achievement among domestic watermelon products, it will actively target the Japanese market. In fact, it will supply 3000 JGAP-certified watermelons to 25 Costco in Japan every week from May to August. President Lee said, “Although the exports account for less than 10%, the unit price for Japanese market is 10% higher than in Korea. With the acquisition of JGAP certification, we expect to expand further export volume from here.” He continued, “The sugar content of Japanese Watermelon is between 10-11 Brix, whereas Korean Watermelon is above 12 Brix so I’m sure there is a higher chance of success. As Seedless Watermelon will be introduced to the export market from July, I’m very convinced that it will be a massive hit.” #Tasty Watermelon while good for health Watermelon, one of the most enjoyed fruits by the Koreans, is known to be effective for thirst-quenching because its moisture content is over 90%. Furthermore, a substance called Citrulline converts protein to urea which prompts to discharge urine. Since watermelon is packed with water, it will moisturize the skin and another substance called Beta-carotene prevents skin cells from damaging. The calories is as low as 20-30kcal per 100g, and its high content of water makes you feel full easily and hence a great diet food. Watermelon is also a good source of Vitamin C and Potassium, so it helps to relieve fatigue. A substance called Lycopene is rich in red flesh acting as an antioxidant which enhances immunity and inhibits the growth of cancer cells. The Citrulline on the watermelon rind improves blood circulation and arterial function, as well as lowering blood pressure which leads to the prevention of cardiovascular diseases such as cerebral stroke and heart attack. Watermelon is high in Choline of Vitamin B complex which increases brain function. It also helps to sleep well at night, and boost concentration and memory skills during day time.
    2019-07-03 16:14:16
  • ‘The first half of 2019’s Buy Korean Food (BKF)’ has achieved the best result including export consultation of US$420 million and on-site contract of US$22 million. Over 224 overseas buyers from 200 companies in 40 countries had 1-on-1 business meetings with 451 domestic companies for two days from 22 to 23 May. Some buyers even visited major hypermarkets to look at Korean agricultural products after the schedule. Some scenes from the fair were filmed in the camera. Excellent quality of Korean agricultural items were displayed at BKF Lee Byeongho, aT President (in the middle) and the executives are encouraging the Korean food and agricultural industry officials participated at BKF This year’s BKF attracted more than 224 overseas buyers from 200 companies in 40 countries, and 451 domestic exporters had business meetings with them After the meetings, the buyers visited hypermarkets to look at local agricultural products The Korean companies are checking their schedules with overseas buyers at matching desk An American buyer is sampling Korean food at a tasting corner in supermarket At the venue of BKF, ‘Miracle K-Food Project’ was introduced where aT would discover and support promising export items With a growing interest of health functional food recently, the Korean organic product section was popular In connection with BKF, the seminar on Export Strategies for China was held for expanding business to China, which is one the largest export markets
    2019-07-03 16:09:46
  • 224 Buyers from 40 Countries Participated, and All-Time High Result Achieved Buy Korean Food (BKF) which is a large-scale agricultural export meeting held in the first half of 2019 finished with success, achieving the highest result in its history. In this big event hosted by Ministry of Agriculture, Food, and Rural Affairs (MAFRA) of Korea and Korea Agro-Fisheries and Food Trade Corporation (aT), 224 overseas buyers of 200 companies from 40 countries participated. The most noticeable in the export meeting this year was the synergy effect increased significantly by the cooperation with five related agencies and organizations in the agricultural industry including agricultural machinery, fodder, and agricultural materials, widening greatly the fields participating in the export meeting. The export meeting was well appreciated in that the overall level of satisfaction of participants is great. The level of satisfaction with the introduction of various businesses or projects backed by aT including, for example, support for on-the-spot contracts between buyers and domestic exporters, seminar on strategies for exports to China, on-the-spot consulting for exporters, and assistance with finding buyers, was particularly high. #Export Result at an All-Time High MAFRA and aT invited 224 overseas buyers of 200 companies from 40 countries to the two-day event held on 22 and 23, May, and arranged one-to-one export consultations with 451 domestic exporters. Through the consultations, a total of USD$ 420 million worth of 2219 export contracts was discussed, among which approximately USD$ 22 million worth of export contracts were actually concluded on the spot. This is the highest amount in its history after the inception of BKF in 2008. The number of overseas buyers invited increased greatly. There were a great number of new buyers from six countries―Poland, Mongolia, India, Myanmar, Cambodia, and Malaysia to which staff was dispatched as an attempt to cultivate the markets―in addition to Vietnam and Russia in which aT opened its local branches this year. There were also many buyers from antenna shops, which were established as a platform for sales of agricultural products and food in the world, in China, Indonesia, Vietnam, Los Angeles in the US, and Paris in France. They were invited for the first time, and concentrated all their energy on finding new items through one-to-one export meetings with Korean exporters. One of the participants said, "The biggest advantage of BKF is that it arranges a meeting offering us an opportunity to more easily discuss with many buyers from target countries which used to be far away to get in touch with." He continued, "The meetings with buyers which had been a far-off goal helped us elaborate our plans and strategies for export, and we received detailed feedback on the merits and faults of our products through the meetings, and it helped us a lot." LEE Byeong-ho, CEO of aT, said that BKF is an optimal event to expand the markets for the export of Korean agricultural products because it enables small and medium-sized Korean exporters to meet potential buyers with a high purchasing power and introduce their products to the buyers, and discover new markets through the meetings. He added that aT will spare no effort and pour diversified support to make the contracts discussed in the export meeting lead to actual contracts. #Mini Interview with Buyers from Emerging Food Markets "Spicy and Strong Korean Gochujang Will Be A Success" Sanjay Nayyar from Best Products & Solutions in India: Not many Korean products are exported to India yet. But, India mainly imports some Korean food products including beverage and snacks, and is interested in gochujang (red pepper paste) among many Korean sauces. Indian consumers like a spicy taste, and gochujang features its strong spicy taste. Thus, the Korean sauce is likely to be successful as a strong spice in India. Further, the population of India is about 1.3 billion, and the country is full of vitality with an annual economic growth rate of about 7%. Exporters can also enter the African market using the Indian market as a stepping stone. What’s more, the craze for Korean culture, especially K-pop, is phenomenal. For instance, about 30,000 fans were gathered in a day at a K-pop event which was recently held in Mumbai. Such a huge popularity of the Korean culture will be a great contribution to the potential expansion of the export of Korean food. BKF is where I encountered aronia (or chokeberry) first time, and Korean aronia products certified as functional health food can be exported to India. For the export, the products need to be provided along with English catalogues and labels. "It is Good to Prepare for Halal Certification" CHOI Jae-hyeok from Mugunghwa General Trade in Indonesia: Mugunghwa is importing Korean food products into local markets in Indonesia. The Indonesian market is looking for some food products certified as halal food among processed food products such that Muslims can eat them without hesitation. However, many Korean food products contain pork or meat ingredients that are not allowed to be in halal products, and Indonesians do not lay their finger to such food products of which labels indicate pork. Indonesia is conservative and rigid when it comes to halal certification, and does not easily accept halal food products certified by other countries including Korea. It was originally scheduled to commence mandatory halal certification for all food products imported into Indonesia from this October. However, the enforcement of the mandatory halal certification is deferred for five years. The enforcement of the mandatory halal certification may be brought forward depending on a political issue, and it is thus advisable for you to prepare yourself for the unexpected enforcement in advance. In the meantime, Korean strawberries are gaining a huge popularity in the country such an extent that the fruit is sold out and not available there. Fresh produce is nothing to do with the halal certification. "Asians in the US like HMR" Mickey Shin from Lotte Plaza in the US: I am working as a manager at Lotte Plaza located in Washington D.C in the east of the US. The west side of the US including LA imports items mainly for Korean residents in the US, whereas the east side of the US imports items for all Asians in addition to Koreans there. This is because the sales from Koreans take merely 25% of the total sales raked by the store. The visit to BKF is to find promising home meal replacement (HMR) products for Asians, and the Asian population is rapidly increasing in the US. The HMR market in the US is in its infant stage, whereas the market in Korea covers a wide range of HMR products to choose from. Immigrants from South-East Asia prefer semi-processed HMR products for three to four servings that can be enjoyed by all family members. Korean HMR products are recognized for their safety and top-notch quality, and Korean semi-processed HMR products for three to four servings are expected to be a success in the US. "Korean Tteok is Highly Likely To Be Successful" Cheng Chun Mei from Qingdao Han Tae Chung Trade Co., Ltd. in China: I am CEO of Qingdao Han Tae Chung Trade and imports mainly frozen food and mushrooms, and I was paying attention to processed rice food in BKF. Although Korean processed rice food currently sold in China is mostly snacks, Korean tteok (rice cake) has also potential to be sold there. This is because, in China, tteok is gaining popularity as a between-meal snack instead of bread. Some cafes in China serve tteok as dessert, and kids cafes and restaurants there also serve tteok. I had tteok with walnut in bean jam filling, and it was really tasty. As Korean milk powder is popular in the country as premium milk powder despite its high price, Korean tteok can also appeal to Chinese consumers. Chinese people highly regard trust. So, it usually takes about three years for you to export Korean food products to China. It is thus advisable not to be hasty, but to prepare for the export slowly and carefully.
    2019-07-03 15:50:18
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