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  • #Targeting the New Southern & New Northern regions to diversify the Korean food market The Ministry of Agriculture, Food, and Rural Affairs and Korea Agro-Fisheries & Food Trade Corporation (aT) held the sales road shows to expand agricultural food exports in the New Southern and New Northern regions. The shows took place from 30 September to 5 October in the form of export consultations with local import buyers and domestic exporters. The road shows were attended by 85 buyers from Cambodia, Myanmar, Mongolia, and Russia, with 15 domestic exporters for 6 days. Through 184 consultations, a total of USD 4.09 million was achieved including USD 1 million for yuja tea, USD 680,000 for fruit beverage, USD 240,000 for instant juk, and USD 180,000 for tangerines. Some fresh goods such as yuja tea, tangerines, and hallabong were popular at the Cambodia-Myanmar export consultation. Cambodia has selected the instant ‘juk’ product as a promising item for export, where they eat porridge as a breakfast. A Cambodian buyer said, “If high-quality Korean agricultural products enter the premium market, there is a great potential for market expansion.” At the sales road show held in Mongolia and Russia, fresh pears have been evaluated as a premium fruit with crispy texture and high sugar content. The buyers were also interested in tteokbokki, ramyeon, and fruit drinks, which became widespread through local social network. A Korean distributor in Mongolia said, “In addition to the Korean Wave, there is a growing interest in K-FOOD, and the sales of processed foods such as ramyeon, food ingredients, and sauces are steadily rising. We are also reviewing the new items we came across at this fair for importing.” The aT plans to dispatch more than 20 market pioneers to Malaysia-India and Poland-Italy in November to introduce promising premium agricultural products including persimmon, soymilk, black garlic, and kimchi, and to continuously expand the export market for agricultural products. Shin Hyun-gon, the Director of aT Food Export, said, “In order to establish Korean agricultural products as premium line, we will do marketing according to the demand of consumers” #K-FOOD enters leading markets in Europe with keywords of fermentation, vegan, and organic The aT has participated in the 2019 International Food Fair (ANUGA) in Cologne, Germany from 5 to 9 October, to promote Korean agricultural products. At the fair, an integrated Korean Pavilion was set up with the theme of organic, vegan, additive-free which are the keywords of EU’s agricultural food trends, and a section for traditional fermented foods was also prepared. At the exhibition, 68 Korean exporters attended to target the European market. As kimchi being the representative fermented Korean food, other healthy snacks and food including frozen fruit chips, omija drink, seaweed snack, and Bibimbap inspired by ethnic food craze have received positive comments from buyers and a total of USD 8.05 million on-site contract was signed. The EU exports of Korean agricultural products are booming, led by major items. In particular, king oyster mushrooms grew 26%, kimchi 17.8%, and ramyeon 29% for year-on-year growth, that these items play a key role in leading the European export. #The first promotion event at American hypermarket for Korean orchid The aT held a promotion for Korean orchid at Lotte Plaza Market in three states: Florida, Virginia, and New Jersey. The young orchid trees were exported to a farm in Florida, which were planted for over 4 to 5 months. At the event, leaflets and tags were provided to introduce the cultivation method of Korean orchid to make it more accessible to consumers. Furthermore, a website is under operation to actively promote the excellence of Korean orchid, also through social network and local media. #Publicize Korean health food with Taekwondo The Ministry of Agriculture, Food, and Rural Affairs and Korea Agro-Fisheries & Food Trade Corporation (aT) operated Korea Health Food Promotion Center at the '2019 New York Open Taekwondo Championships' held at Mount St. Vincent College in New York on October 12. This year celebrates the 14th event, a huge competition among the taekwondo players in the eastern United States, where more than 2000 local players including taekwondo officials paricipated. The aT has actively introduced Korean health foods such as red ginseng, lotus root snack, omija drink, dried sweet potato, and gondre herbs for athletes with high physical energy consumtion at K-FOOd promotion center in the standium. David, who visited the promotion center on the day of the event, said, "I'm interested in healthy snacks to eat while preparing for the game. The lotus root snacks and sweet potato products I've tasted today are my perfect choices."
    2019-10-29 14:06:41
  • Enjoy Old Shops and Looks of Seoul in Eulji-ro A retro fever is in full swing in Korea. "Retro" which is short for "retrospect" means look back on things past, and the meaning extends to indicate a tendency to follow and emulate the traditions and fond memories in the past. Such tendency can be most well reflected in fashion styles in vogue. Further, such trend permeates deeply into the country, and old-style stores and streets in addition to retro-style songs and designs are all over the place. Among these, an alley packed with small and old stores and eateries catches the eye of visitors. Let's hit the road to Eulji-ro which has recently emerged as aka "Hipji-ro" meaning a hip street especially among young people in their 20s or 30s. #Transformation from A Legacy of Old Days into A Sanctuary for Hipsters Although now being a hot spot with the flow of retro fever, Koreans generally thought that Eulji-ro was just an old, outdated, and archaic place where all the stores that you cannot even imagine when they were first opened are packed. All the old restaurants around Daelim Plaza and Sewoon Plaza that were established in 1968 may be blamed for giving off such image. In addition, middle-aged or older guests who frequent the place may have made the image all the more antiquated for quite a long time. However, things have been changed. The old place has come into the new spotlight as some young venturers who could not afford a high rent in a sought-after area were forced off to the place and opened their unique shops there. With the addition of the new, exotic and hip ambience infused by the young, the old place has been revived. The neat and eye-catching interior decorations in decrepit buildings that look like crumbling down at any minute add a more hip and exotic vibe to the entire street, and is a major contributor to the renewed popularity of Eulji-ro. #Manseon Hof Offers Unusual Memories on the Street Eulji-ro Nogari Alley is one of most popular alleys in Eulji-ro that was designated as one of future heritages in Seoul by the Seoul metropolitan government. It is crowded by a throng of people, and such sight may remind you of the renowned night market in South-East Asia. In the alley, Manseon Hof has been there for long, enjoying an undying popularity. The beer bar is full of vigor with many visitors 24/7. It offers all types of beer and accompanying dishes at affordable prices and people like to visit there. For example, dried pollack, one of popular accompaniments Koreans enjoy when they drink beer, is served at only 10,000 won. In addition to the reasonable prices, you can fully enjoy relaxation after work under fantastic parasols outdoors, and you can make fond memories to boot. Thanks to the popularity, the pub released some packages and goods in collaboration with a famous Korean denim and casual wear company. - Address: 19, Eulji-ro 13-gil, Jung-gu, Seoul - Reservation: +82-2-2274-1040 - Open: 12:00 – 24:00 every day, all year round * Additional Info: What is Seoul Future Heritage? Seoul Future Heritage is a project initiated by the Seoul metropolitan government in 2013 to discover valuable heritages and traditions that represent Seoul in Korea, and preserve well and pass them down to the future generations. A total of 378 assets including Eulji-ro Nogari Alley have been designated as Seoul future heritages. #Sewoon Plaza, A Secret Spot You May Want to Keep It to Yourself A retro atmosphere can also be felt in Sewoon Plaza, a landmark of Eulji-ro. Cafes and restaurants located in the third floor of the plaza building provide some unique and pleasing mood, and are considered a secret spot you may want to keep it to yourself. Among them, a coffee shop called Horangi(meaning tiger) is a must-see place in the plaza. Although the coffee shop serves only two types of coffee—Horangi latte and americano, the sign with unpolished Korean letters “Horangi” and the gold edge, and the wooden entrance make the cozy café a wonderful backdrop against which you can take an once-in-a-lifetime photo. This attraction has gone viral and become more popular. Another attraction in the plaza is Dajeon Restaurant where you can enjoy cheolpan jeyuk-bokkeum(pan-fried spicy pork) and pork belly. The restaurant is so popular that all the portable plastic tables and stools outside the indoor space of the restaurant are fully occupied all the time. When you go there, you can enjoy the delicious dishes, and enjoy a picturesque night view of Seoul to boot as the restaurant is located near an overhead pedestrian walkway which is so-called a floating rooftop of Eulji-ro. - Address: 159, Cheonggyecheon-ro, Jongno-gu, Seoul - Reservation: +82-2-2271-2344, http://sewoonplaza.com - Open: 9:00 – 20:00 every day, closed on Sundays
    2019-10-29 13:59:18
  • #Korean Top-Quality Pears Produced by Combined Effort of Experts Enjoy Great Popularity in Global Market Korean pears cooperative union, which has obtained the world's first halal certification for its pears, is exporting premium pears of a differentiated quality to about ten countries in the world. Kim Gun-su, CEO of the cooperative union, worked hard with a differentiated method throughout the whole process from production to export to pave the way for the export of Korean pears, and is now receiving a great deal of attention from many buyers of the pears. Q. How was the whole process until you have finally obtained the halal certification for pears for the first time in the world? Korean pears cooperative union was established by six young farmers in Jinju in Gyeongsangnam-do back in 2016 in the hope of exporting world's best-quality pears. It is now expanded to have 33 member farms. We have become bigger not just in size, but also in the performance. The export volume to Hong Kong, which was equivalent to 250 million won in 2017, has increased, and we keep working hard to export more for our increased export goal of 1.5 billion won. The increase in the export volume is attributed greatly to the thorough quality control and management, thanks to which we could obtain the halal certification for pears for the first time in the world, and other certifications including ISO22000 by International Organization for Standardization(IOS) and the Good Agricultural Practices(GAP) certification. These many certifications we have attained show that our pears are recognized at home and abroad as world-class pears. In addition, we have been appointed as a best horticultural production complex by Ministry of Agriculture, Food and Rural Affairs(MAFRA) in Korea, which proves the best quality of our pears. We are now enjoying the expanded export of our pears to many more countries including Canada, Hong Kong, countries in the Middle East and South-East Asia, India, and New Zealand. Q.Is there any know-how in managing local stores in the countries importing the pears? We have concluded direct contracts with local stores in countries importing our pears, and are exporting pears directly to the local stores under the contracts. So, we can save costs for the export significantly, without the conventional four to five steps required for exporting products. We also manage the stores with great care. We advise them not to sell first pears from a pear box on the bottom, to prevent pear boxes stacked on the bottom from being left continuously for too long. In addition, we classify export pear boxes by each country into boxes bound for Canada, the Middle East, and the South-East Asia, and others to make sure that we provide pears preferred by local consumers in each importing country. We also hire Koreans residing in the importing countries as reporters to manage the local stores one-to-one. Also, when we have to participate in international food exhibitions six to seven times in each year, we visit supermarkets and department stores near the venues of the exhibitions, and distribute promotional leaflets and hold sampling events. We put a great emphasis on the management of the local stores in addition to the export itself, and have recently decided to put off the export to Vietnam which has recently been slack in managing a store selling our pears. Q.Can you tell us about the strategy you plan to carry out to expand the export? The quality of our pears exported abroad is the best, and we thus set the prices of the pears high. Recently, we have strengthened the marketing efforts for department stores and high-end grocery stores, and earned a favorable reputation as a seller of premium fruit. In addition, we are working hard to control the quality of products to be exported abroad. We are thoroughly controlling agricultural chemicals that may become a cause of any issue in the process of export, by hiring an agricultural chemicals specialist. Further, we make sure that pears to be exported are harvested only in the maturation period, and we are thus able to increase the level of sweetness and marketability of the fruit and retain the pears of a greater quality compared to that of Japanese pears. Through these various efforts we are making for the quality control, we can export pears to about ten countries in the world, and all buyers in the countries who purchased our pears once never fail to repurchase them. Tel: +82-55-759-9921 Mobile: +82-10-5000-7180 E-mail: gs2284@hanmail.net
    2019-10-29 13:50:51
  • There is a convenient way to enjoy delicious and healthy Korean food. It is to eat Juk (porridge). The recipe is relatively simple and easily digested, which makes it a great meal for adults and children. Being a comfort food for all Koreans, Juk is considered as an ideal meal when it comes to babies or the ill. Besides, it can be eaten together with a side dish, and suit the taste according to the individual. Recently, Megan Fox, a Hollywood top star, appeared in Korean food program called Tasty Guys, and picked Juk as her favorite Korean dish and boasted Juk Mukbang, which made a hot headline. #Watch Again https://www.youtube.com/watch?v=H40sfPjwVnA #What is Juk? The food that Megan Fox devoured in the video was 'Hobakjuk(pumpkin porridge)'. Hobakjuk is made by adding water to a pumpkin and the sweet taste is exceptional, which is also the reason why Megan Fox really liked it. It is commonly cooked with plentiful water over rice to make it. As rice has always been a staple food for Korea, juk was eaten from the early times about 1500 years ago according to an ancient record. Consequently, there are many old sayings related to juk as well. For example, when your work is easy, Koreans use an expression of ‘easy as eating a porridge.’ Many varieties of juk are available from porridge with grains such as pine nuts and walnuts to porridge with meat such as beef are typical. In addition, after having a hot pot food, juk is cooked by adding rice to the remaining broth. In the recent years, as the number of single person households is increasing, many women between 20s and 40s particularly prefer juk as a convenience food rather than rice. In fact, the export volume is escalating in many countries specifically in the United States as Korean food is widely globalized nowadays. #Addition Info / Eat Juk before important work Probably most people have experienced a sudden stomachache or indigestion before doing something important or urgent. This is because the digestive system is not working properly as the body enters the state of tension. Nevertheless, eating juk can solve this problem thanks to the fast absorption and short digestive process. #Jangjorim, Goes well with Juk The fact that juk is lightly flavored and has soft texture makes it easy to eat, but sometimes it can be too bland. Here, Koreans add soy sauce or salt for more delectable meal, or usually serve it with a number of appetizing side dishes. Even Megan Fox had a spoonful of juk with side dish in the video, it is indeed a delicious way of eating juk. Among numerous side dishes, ‘jangjorim’ is the best of all that pairs well. When it comes to juk in Korea, it is always closely related to jangjorim, which is made of lean meat of beef or pork to supplement the protein that lacks in porridge. Besides, soy sauce, sugar, and garlic are added to marinade the meat, and boiled. As soy sauce is the most basic yet the typical condiment for Korean dishes, it is extensively preferred in the overseas. #Products that can be found abroad *Bon World's Juk Products Bon World is a company that exports Korean sauces and juk. Currently, sauces are exported to 17 countries around the world, and juk products have recently been registered in 80 countries. After juk in pouch products have successfully entered the United States, the export volume is significantly on the rise. The company aims to supply products with high potential of globalization, such as baby porridge and diet porridge, to more than 100 countries around the world. Tel: + 82-2-326-5404 Fax: + 82-2-730-1559 www.bonworld.co.kr *Samgyejuk of Maniker F&G Maniker F&G has been manufacturing reliable products based on advanced meat processing technology since 2004. As a chicken distribution company in Korea, it has received the grand prize in the food sector for two consecutive years from the satisfaction level of processed chicken foods selected by Korean consumers. In 2014, Samgyetang was exported to 6 countries around the world, and only recently, ‘Samgyejuk (chicken porridge)’ initiated the export to the United States. Furthermore, there is an ongoing discussion for exports to Canada, Vietnam, and the European Union, implying the high possibility of market expansion. Tel: + 82-31-338-6700 Fax: + 82-31-336-9110 www.manikerfng.com *Neulporeum Hanwoo of Hongcheon Livestock Cooperatives Hongcheon Livestock Cooperatives kicked off the export of Jangjorim to large retail stores in China in 2017, and then expanded to Japan and Hong Kong. Jangjorim sold by Hongcheon Livestock Cooperatives is made with less greasy haunch and lean meat, so it’s light and savory. Above all, the Cooperatives was selected as an excellent livestock brand recognized by Korean consumers for HACCP certification, scientific specification management, and systematic shipment management. Tel: + 82-33-439-3435Fax: + 82-33-439-3405www.hchanwoo.com
    2019-10-29 13:37:26
  • Mandu Jeongol is such a filling dish as you can both fully enjoy the texture of dumplings and taste the hot soup. The hot pot is especially craved for on an evening when the weather suddenly gets cold or windy. Since Mandu Jeongol is loaded with delicious dumplings, it is nutritious and satisfying. This hot pot can be prepared with any types of dumplings and the whole cooking can change according to the main ingredient. The meat dumplings make the hot pot hearty and filling, whereas adding kimchi dumplings give the whole dish a spicy kick. Main Ingredients: 20 dumplings, 150g Chinese cabbage, ½ onion(100g), 3 shiitake mushrooms(90g), 1 leek(30g), 100g beef, 2 tablespoons soy sauce, 2 garlic cloves, 6 cups of water(1.5L), a pinch of salt Sub Ingredients: 2 tablespoons red pepper powder, 2 tablespoons water, 1 tablespoon rice wine, 1 tablespoon soy sauce, 1 tablespoon minced green onion, 1 tablespoon minced garlic, a few sprinkles of salt and pepper Recipe(Four Serving) 1. Put sliced beef, soy sauce and garlic in a saucepan and fry on medium heat. When the meat is cooked, pour water and boil for 15 minutes on low heat to make hot pot broth. 2. Prepare homemade or frozen dumplings. 3. Cut Chinese cabbage into 5 × 2.5cm size. 4. Cut shiitake mushrooms, and slice leek diagonally. 5. Mix the remaining ingredients with red pepper powder to make a spicy seasoning. 6. In a pot, lay down cabbage at the bottom and put in the dumplings and prepared ingredients on top. 7. Put the spicy sauce and pour the broth on the edge. Boil until dumplings and vegetables are cooked. Serve the dish while heating. #Tip -Any frozen dumplings including kimchi, chives, and meat can be used without defrosting. Directly put them into a pot and boil. #Mandu Jeongol that Koreans adore There is no food that will satisfy the eater visually or in quantity as Mandu Jeongol. Although less dumplings are used for hot pot than that for whole dumplings, steamed dumplings, or tteok manduguk, yet many people can enjoy eating and stuff in their stomach at the same time. It's also a perfect pair for drinking, and a good enough food even without rice as dumplings were eaten instead of rice in the past. In fact, it is rare to find such an easiest recipe as making Mandu Jeongol. As for the main ingredient, you can certainly make your own dumplings but why not simply avail yourself of a market nearby? If you feel like having a traditional yet savory hot pot in a clear broth, try with meat dumplings. If you prefer fiery soup, add a heaping spoonful of red pepper powder with spicy kimchi dumplings. # Mandu, the original winter food In Pyongan-do and Hamgyeong-do where they had a long winter, people used to mass-produce dozens of dumplings, keep them frozen, and steam them as snacks or eat as dumpling soup. In particular, it is said that Hamgyong-do's dumplings were extraordinarily huge that one was as big as an adult’s palm that 2 or 3 dumplings were enough to make people full. The dumplings were overflowing in the royal court too. The royal dumplings are small in size, and typically come in two shapes: pomegranate-shape dumplings and crescent-shaped dumplings. Until 50 years ago, Koreans enjoyed pheasant dumplings since pheasant hunting was the most common winter activity. The bones were to boil the broth and the meat was minced to make fillings for dumplings. The pheasant dumplings were specifically called Saengchi Mandu.
    2019-10-29 11:59:02
  • Rice Gangjeong is a traditional Korean food made from roasted or fried rice flour. Various flavors such as honey and grain syrup are mixed to make it taste sweet, which is enjoyed by all age group. As rice is low in gluten, the overseas market has paid close attention to rice gangjeong and is recognized as a healthy snack. Icheon Sweet Rice Puffs (利川おこし) Company, located in Icheon, develops and exports healthy Sweet Rice Puffs (おこし) made from pure 100% Korean rice, providing nutritious rice processed foods to consumers around the world. #Tastes better with traditional way Icheon Sweet Rice Puffs is a rice processed food manufacturer founded in 2014 by CEO Bae Sun-sik. Although it has only been established for 5 years, it is acclaimed by consumers thanks to its reliable and excellent quality. CEO Bae explained, “The existing products are hard to eat in one bite and they stick to teeth because of sugar or starch syrup, while our products are bite-sized. Also, as we use grain syrup instead of sugar, our rice puffs naturally melt down with saliva, so we have many fans." It is the manufacturing method that Icheon Sweet Rice Puffs could receive such a high evaluation from, not like the existing products. The company succeeded in differentiating their product by sticking to traditional recipes compared to other available items in the market. CEO Bae said, “The conventional technique of producing rice puffs in bulk doesn’t make it dense enough, so it allows moisture to enter and it becomes hard to chew. However, by applying a traditional manufacturing method which pursue a high density and restricts moisture from entering, it can maintain a soft texture. As a result, fresh rice puffs can be enjoyed even in the summertime as it doesn’t melt at high temperature. # Reliable and healthy snack made with 100% rice Icheon Sweet Rice Puffs produces 5 kinds of products, of which are made of 100% Korean rice. Unlike conventional products made with flour, there is no concern about allergies or indigestion caused by gluten ingredients. In addition, artificial sweeteners such as coloring and preservatives are not included at all, which also eliminates safety concerns. Instead, they only use freshly harvested rice syrup, which maintains the light and savory taste unique to rice, yet the particular odor of rice is not there either. CEO Bae said, “As our rice products taste sweet, consumers assumed that artificial sweeteners such as sugar should be contained. As rice is boiled and fermented, it makes Sikhye. If it is boiled more, it becomes grain syrup as glucose is created. After promoting how it works, consumers were convinced and start eating it without a doubt.” However, it wasn't possible to make these products from the beginning. The key was to find the right time to mix rice flour in grain syrup. Since brown rice has a lot of loose powder on it, it was difficult to mix. He remembered, “We couldn't make the same product at first. A year has passed since the start of the business, and 2 tons of rice were already consumed. In the end, we figured out how it should be formulated, and here we have a nutritious snack that's rich in vegetable fiber, vitamin B1, vitamin B2, and iron.” #High quality products ready for overseas expansion Due to these advantages, Icheon Sweet Rice Puffs received a good response from consumers shortly after its launch and was selected as a regional excellent product. In fact, it has won the third prize in 2017 for the rice processed food competition organized by Gyeonggi-do. As a result of such achievement, overseas exports could commence last year. A domestic trader, who was looking for healthy snacks for exports to the United States, came across this product and suggested exporting first. This resulted in 30 million won worth of business to six overseas countries including the United States, Australia, Singapore, the United Kingdom. Moreover, the company has been expanding its export channels by sending sample products to the United States and Hong Kong under the supervision of a trading company introduced by the Korea Agro-Fisheries & Food Trade Corporation (aT). He continued, “Thanks to the good quality of Icheon Sweet Rice Puffs, many buyers make inquiries. We may be a small company at the moment, but we will set up automated facilities in the near future and work on exports to the U.S. and China. We will certainly do our best to introduce decent Korean rice processed foods to overseas market.” Inquiries : Icheon Sweet Rice Puffs / 利川おこし Tel : +82-10-6355-6633 Fax : +82-31-636-6652 E-Mail : alwa1@naver.com Website : www.modoo.at/management
    2019-10-29 11:52:06
  • All agricultural products are reaped in their ideal harvest times. Fresh produce harvested at the right time can retain its optimal taste, flavor, and nutrients. That's why in-season produce is popular among consumers. Union Tech Co., Ltd. located in Asan in Chungcheongnam-do is producing products that retain the taste, flavor, and nutrients of in-season produce by dehydrating the produce without freezing or heating it, and is now being recognized for its high level of technical skills at home and abroad. #Enters Food Sector with Its Remarkable Technical Skills Union Tech has a high level of technique that sterilizes and dehydrates in-season fresh produce in one to four hours by passing microwave vacuum radiant energy through the produce without freezing or heating it. Most of fresh produce changes in taste and flavor while they are being dried through a freezing or heating process. However, the advanced technique in possession of the company enables raw produce to retain intact the original taste and flavor without nutrients being destructed. Union Tech has succeeded in commercializing this microwave vacuum drying technique which was generally used in laboratories. It is the first time in Asia in addition to Korea to apply this sort of technique to the food sector for commercial purpose. Union Tech started as a company that produces semiconductor equipment. It did not turn its eyes to a whole new field, the food sector, until 2013 when it applied for a patent for the microwave vacuum drying technique. The company moved to the national food cluster located in Iksan in Jeollabuk-do, and since then it has been making efforts to the fullest to produce high-quality products. Han Ki-jung, CEO of Union Tech, said that there are many ways to dehydrate fresh produce including natural drying, hot-air drying, freezing, and others. According to him, it is the level of technical skills that determines a difference in quality of products. He said that Union Tech entered the food sector in the hope that the company provides consumers with quality products using its advanced technique and equipment. #Makes Products that Consumers Can Enjoy All Year Round Union Tech produces a wide range of products. Among them, cheongyang chili pepper powder is the representing product of the company. Chili pepper is consumed all around the world, and cheongyang chili pepper is one of Korean chili varieties that tastes very hot. The company dried cheongyang chili pepper and made it into the chili powder, and the product has won recognition from consumers. The company is working hard to diversify its products in addition to the chili powder, and making various powdery forms of products using garlic, ginger, shiitake mushrooms, green onions, and others. The cheongyang chili powder was born from an unremitting effort in pursuit of product differentiation. In Korea, cheongyang chili pepper is generally used to make various dishes. In addition to the chili pepper, garlic, ginger, shiitake mushrooms, and green onions are also used frequently. Union Tech had strived to find a best way to use in-season fresh produce for various dishes, and was finally able to release the powder products. The products the company produces are not limited to such seasonings. In addition to the seasonings, the products range from dehydrated in-season fruits including mandarin oranges, strawberries, pineapples, and tomatoes, to cheese. Although the products are dried, their original tastes, flavors, and nutrients are retained intact. In fact, experiments have shown that the cheongyang chili powder retains 98% of the original content of vitamin C, and the dried oranges and strawberries retain 93% of their original contents of vitamin C. #Appeals to the Taste of Global Consumers The products of Union Tech are recognized by both the domestic and overseas markets. The company is taking the lead in promoting Korean natural seasonings in the overseas markets in the United States, Japan, and China. In addition to the efforts the company made, Korea Agro-Fisheries and Food Trade Corp. (aT) was of great help for export. The aT introduced overseas companies in the initial stage of export, and selected the company as one of producers of promising products having differentiated and distinctive values for the miracle K-FOOD project. A growing number of overseas consumers are paying attention to the products of Union Tech because they can enjoy the unchanged tastes and flavors of seasonal fresh produce. The company follows its principle, and uses only seasonal fresh produce as raw ingredients for its products. According to the company, only the fresh ingredients can be made into the products with the originally pleasant tastes and flavors even after the drying process. Even though the principle costs the company a lot to purchase raw ingredients, the company is still sticking to the principle to provide consumers with more-than-decent products. "It is our goal to sell as many as Korean agricultural products while promoting Korean natural seasonings to global consumers. And I am sure that we can compete with foreign companies as we make excellent products using our advanced technical skills and equipment," said Han. Inquiries: UNION Tech CO., LTD. TEL: +82-41-544-6623 FAX: +82-41-544-6625 E-mail: union6623@naver.com Website: www.uniontechkorea.com
    2019-10-29 11:49:07
  • Gimhae Dangam Nonghyup, which is a sweet persimmon cooperative in Gyeongsangnam-do, has been exporting high-quality sweet persimmons to about ten countries since its first export to Malaysia in 1993. There are some 80 member farms cultivating sweet persimmons to be exported, and they are armed with professional techniques for cultivating persimmons and produce high-quality sweet persimmons that are recognized in the world market. The agricultural cooperative has its own differentiated technique for cultivating high-quality sweet persimmons and is thus competitive in the global market. It is now receiving attention for its know-how behind the success in exporting sweet persimmons. #Occupying 25% of Total Exported Korean Sweet Persimmons Gimhae Dangam Nonghyup exports sweet persimmons equivalent to 2.5 to 3 billion won on average each year to nine countries including Malaysia, Singapore, and Hong Kong. Since the first export of 0.5 billion won’s worth of sweet persimmons to Malaysia in 1993, it has continued increasing the export volume, and now takes approximately 25% of the total export of Korean sweet persimmons. It has been investing greatly in improving the quality of sweet persimmons to be exported, and was selected as a best sweet persimmon production and export complex by the Korean government in 2003. The 80 member farms that produce sweet persimmons to be exported abroad have secured about 100 million won as a reserve fund for shipment and a self-help fund, and use it for the promotion of their sweet persimmons and for educational work. To promote the overall quality of sweet persimmons they produce, the agricultural cooperative arranges and holds various annual meetings, and training and educational events including one regular general meeting and three educational sessions for the promotion of shipment in each year, and field trips to advanced agricultural countries, workshops, executive and management meetings, and others. Through these, it was able to establish a solid foundation for producing high-quality sweet persimmons. Kim Keon-bok, head of Gimhae Dangam Nonghyup, said that it is making a great deal of efforts to analyze the size and color of sweet persimmons preferred by local consumers in each country importing its sweet persimmons in order to expand the export volume. For example, it is exporting sweet persimmons in small packages for consumers in Singapore based on a result of the analysis that the Singaporean consumers prefer the fruit in small packs. #Expanding Export up to 3 Billion Won This Year Gimhae Dangam Nonghyup is planning to promote sweet persimmons as a main export produce because the fruit is one of distinguishing Korean produces and has international competitive power. The agricultural cooperative estimates that exporting only 2% of the total production of sweet persimmons creates the same effect of increasing the domestic price by more than 10%. The continued efforts to expand the export volume since the first export in 1993 have resulted in the increase of the export to the extent that the agricultural cooperative recently supplies one quarter of the total export of Korean sweet persimmons. The sweet persimmons produced by Gimhae Dangam Nonghyup are rich in dietary fiber in addition to vitamins A and C, and good for health. A growing number of overseas consumers are now looking for the persimmons after they learned about the features of the persimmons that are conducive to health. Through the expansion of the export, the agricultural cooperative helped ease the economic hardship experienced by the farms due to the prices falling by the poor consumption of sweet persimmons in the domestic market, and opened the door to the growth as a new processing business that can create added values. Recently, the sweet persimmons produced by the agricultural cooperative are recognized for their high quality in some South-East Asian countries, and are thus expected to be exported up to 3 billion worth of them this year. #Developing Marketing Strategies Customized to Each Country A size of sweet persimmons preferred by local consumers differs from country to country, and thus Gimhae Dangam Nonghyup first analyzes preferred sizes and applies a different export strategy customized to each country importing the sweet persimmons. The agricultural cooperative sells sweet persimmons of a large size in the domestic market, and exports those of a small size to Malaysia which prefers the small ones to the large ones. In addition, it adjusts an export volume of sweet persimmons of a medium size that is preferred by other countries including Hong Kong, Singapore, and Canada, and supplies the export volume that is adjusted for each of these countries. Further, since professional expertise and experience in trading with the South-East Asian region differs by each trading company that deals with the sweet persimmons of the agricultural cooperative, the agricultural cooperative selects carefully a most suitable trading company for the export of its sweet persimmons to each of countries in the region to increase the efficiency in the export. It is also implementing an export system that is upscaled by incorporating respective sweet persimmon brands of three Nonghyups(national agricultural cooperatives) exporting their sweet persimmons cultivated in the neighborhood into one export brand in order to increase further the competitiveness in the global export market. The agricultural cooperative expects that they will expand the export volume which is currently equivalent to 1.9 billion won up to 3 billion won through its diversified export strategies. In the meantime, it continues analyzing the overseas markets to find anything that needs to be improved to solidify relationships with local importers and improve packaging and designs, and making efforts to improve what it finds. Gimhae Dangam Nonghyup * TEL: +82-55-327-1500 * FAX: +82-55-321-5809 * E-mail: hsk93347722@hanmail.net
    2019-10-29 11:45:22
  • The Korea Agro-Fisheries & Food Trade Corporation (aT) held the '2019 K-Food Fair in Bangkok' together with the Korean Wave concert 'KCON 2019 THAILAND' from 28 to 29 September at Impact Arena in Bangkok, Thailand. The event has attracted a lot of K-Wave fans and was a great success. Previously, the aT also promoted Korean agricultural products in conjunction with the KCON in Tokyo, Japan in May, New York and Los Angeles, USA in July and August, respectively. The concert is held by CJ ENM, and has attracted more than 290,000 people this year, which exceeded 1.1 million for the total cumulative audience. The scenes from the events have been photographed. From 16 to 18 August, the aT operated the Korea Agricultural Products Promotion Center in connection with KCON 2019 LA held at the Los Angeles Convention Center. The Promotion Center ran several events such as uploading photos, and presented concert tickets, Astro T-shirts, and food packages to the participants. At ‘KCON 2019 LA’, some game events like roulette requiring visitors’ participation was held. At ‘KCON 2019 Japan’, a quiz contest about Korean agricultural products with Kimchi-kun character was popular. The aT promoted kimchi, yuja tea, seasoned sesame leaves, and other Korean agricultural products were promoted with ‘KCON 2019 Japan’ from 17 to 18 May in Makuharimesse, Chiba, Japan. At ‘KCON 2019 Japan’, a recipe developed by a local chef was demonstrated and tasted. In addition, the recipes to meet the local tastes were promoted on-site. The aT participated in 'KCON 2019 New York' held at Madison Square Garden in Manhattan, New York, USA in July to promote Korean agricultural products. At ‘KCON 2019 New York’, some of Korean traditional games such as Yutnoli was introduced to stimulate interest in Korean culture. The visitors to ‘KCON 2019 New York’ are making Kimbap, one of the Korean traditional food.
    2019-10-29 11:33:06
  • Kimchi wakes the taste bud of the world beyond Korea Kimchi is an indispensable food on Koreans’ dining table. Our boundless attachment to kimchi is so great that a bowl of rice is finished in a blink of an eye even just with a few pieces of kimchi is served. Kimchi is not only a representative food of Korea, but it has become a culture after many years, called 'kimjang', which has been listed as UNESCO’s 'Intangible Cultural Heritage of Humanity' in December 2013. UNESCO has evaluated the culture of kimjang as a legacy of sharing and solidarity, which brings unique identity and a connection to Koreans that facilitates interchange between communities with creative eating habits using natural ingredients. #Meaning and Origin of Kimjang The dictionary meaning of kimjang is 'to make kimchi in bulk for the winter.' Now you can easily find kimjang ingredients in all seasons, however, back in the old days when food was scarce, people had to make kimchi to eat for the winter before the bitter cold began. Therefore, a lot of labor was needed from trimming various vegetables used for kimchi to brining cabbage, making spice paste, mixing, and storing. Therefore, the whole family and neighbors helped each other for the process, where they naturally engage in conversation, and a culture of sharing and eating kimchi together was formed. In Korea, each region has a different kimjang season starting from November. In the northern regions where temperatures are low, they make kimchi in mid-November, and continues until late December in the southern regions where temperatures are higher. So to say, kimjang is prepared according to local characteristics over the course of a month. There is also a unique way of making kimchi by region. As the temperature is low in the north, kimchi tastes rather bland while in the south is usually salty. Plus, a plate of boiled pork belly (Suyuk) is never missed during kimjang period that people supplement their energy exhausted for hard work with this feast. Honestly, the combination of kimchi and suyuk is hard to express in words after being worn out. Then when did Korean kimjang culture begin? According to an excerpt of a book called 'Dongguksesigi’ from Joseon Dynasty which records the origins and contents of Korean customs, kimjang is said to be an important one-year plan for the family. In addition, ‘Nongga Walryeong Ga’, a song which describes the monthly tasks and rituals that must be done at farmhouse for a year explains that kimjang should be the first thing to do when the winter begins. The exact time of when kimjang began is unknown, yet it is unquestionably a long-standing tradition and culture of Korea. #More than 100 varieties of kimchi in Korea The most commonly consumed type of kimchi by Koreans is Baechu-kimchi, which is the most basic kind and widely known in the overseas. The taste is different depending on the ratio of seasoning, fermentation method, and the use of ingredients. But in Korea, there are more than 100 varieties of kimchi other than baechu-kimchi. Kkakdugi uses crunchy radish as the main ingredient, which distinguishes itself from baechu-kimchi. As it is usually cut into bite-sized pieces, it’s easy to eat. Chonggak-kimchi is made from chonggak radish, and it contains a lot of anchovy jeotgal (salted seafood) and red pepper powder, so it is relatively spicy and strong in taste. Watery Kimchi literally means kimchi that contains a lot of water. The most typical watery kimchi is Dongchimi and Nabak Kimchi. Dongchimi is where entire radish is salted and simmered in boiled watery brine. It is consumed during the winter season, and goes well with porridge, or served with rice cake or steamed sweet potatoes to balance out the rich flavors. Nabak Kimchi uses Chinese cabbage and radish as the main ingredient, usually eaten at meals, or with light snacks including rice cake, dumpling, and Yaksik (sweet rice with nuts and dates). As such, kimchi is always on the table for Koreans sorted by regions, seasons, and the types of food paired with. #Korean Kimchi spreading throughout the world Kimchi is drawing attention not only at home but also by overseas consumers in the present day. It is currently exported to more than 80 countries, and is gaining popularity in Japan, the United States, Hong Kong, and Taiwan. In addition, the exports in China is growing significantly. Of course, the Korean Wave has played a big part in this, but the fact that Kimchi prevents obesity, lowers blood pressure, and suppresses ageing as a fermented food is spotlighted all over the world. The Guardian, a leading British daily newspaper, introduced Kimchi as one of the world's top five healthy foods as it is full of numerous benefits. The types of exported kimchi vary from baechu-kimchi to easy-to-eat small sized matkimchi, and crunchy kkakdugi. Baek-kimchi is not spicy and cucumber-kimchi, which is similar to pickles are also receiving good response from overseas consumers. Recently, 'Kimchi Seasoning Sprinkles', developed by Korea's Food Culture Lab at SIAL India 2019, one of the renowned international food fairs, won the Silver Award for Product Innovation. On top of that, the efficacy and varieties of Korean kimchi is expanding overseas.
    2019-10-29 11:25:21